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Kinh te & Chinh sach MQT S6 GIAI PHAP NHAM THU HUT THI SINH DU* TUYEN VAO TRirdNG DAI HOC LAM NGHIEP * Trinh Quang Tbo9i\ Cha Thi Hong Fhirgmg^ ThS Trudng Dgi hgc Ldm nghiep CN Trudng Dgi hoc Ldm nghi[.]
Kinh te & Chinh sach MQT S GIAI PHAP NHAM THU HUT THI SINH DU* TUYEN VAO TRirdNG DAI HOC LAM NGHIEP * Trinh Quang Tbo9i\ Cha Thi Hong Fhirgmg^ ThS Trudng Dgi hgc Ldm nghiep CN Trudng Dgi hoc Ldm nghifp T6M TAT s l hi^Dg thi sinh du thi vio trudng D?i hpc Lim nghifp (J)HLN) cang ting, tio* nhien thf sinh ding ki dv dii dure sf cd nguyfn vpng hpc tai trudng (nguyOn vpng 1) cdn thip, d|c biet li dii sinh cd l^c hpc khi, gjdi Nghite ciiu dupe tiln hinh nh3m dl xuit cic giii p h ^ cd tinh klii thi d^ ihu hdt ngiy cing nhieu thi sinh cd hfc hpc khi, gidi d^ tuyka vio trudng Kit qui nghiSn dm cho d i ^ ly diinh thi sinh dura hp qayk dinh khOng dii tuy^ vio trudi^ BHLN li "smh viln DHLN khd xin dupe vifc lim sau tit nghifp" Trong dd, "dilm diu vio phCi hop" li ly difoh mi nhdm till sinh (hi U^en vio tmdng theo i^ity?n vpng vk nguy^ v^ig l\ia chpn Kit qua nghifin cihi cui^ chi i ^ cic yeo t6 anh hudng rd r?t den quylt Afnh flu tuyfe hay khdng thi tuyln vio trudng DHLN ciia thi smh bao gbm: (1) khoing cich tu noi d ciia dii sinh tdi DHLN; (2) dilm ting kk ldp 12 ciia thi smh; (3) ^ a bin smh sing ciia thi sinh; (3) I^ vpng viec lim ciia thi sinh; vi (4) su tham khio thong tin ciia thf sinh Nghi€n euu ciing da dua mOt sl giii phip nhim gii^ Nhi tnrdng thu hiit ngiy cing nhilu tiif smh cd Ivrc hpc kha, gidi bao gdm: (!) Nang cao chit lupng dio tpo ding thdi ting dnh h ^ din, tao dung danh tiing ciia Nhi tnrdng; (2) Nang cao hi|u qua ciia cdng tic quang cio, tiiQ^ bi vl cic nginh hpc vi hhih inh ciia Nhi trudng; (3) Tiep tuc md them cic nginh hpc mdi phil hpp vdi nhu d u xi hOi; vi (4) TTiinh ]ap Trung tim hudng nghiip vi tu v3n viec lim Tir khda: Dpi hpc Ldm nghidp, nguypi vpag 1, ngMiy^ vpng 2, thi tuyin, At sinh LBATVANDE Sd lugi^ thi sinh dir thi vdo trudng Dgi hgc Lam i ^ € p ^HLN) ngdy cang tdi^, nhien Ihi sinh ddng Id du thi thuc su cd nguy€n vgng hpc tai trudng (nguyen vgng 1) cdn thdp vd ty If till sinh cd luc hgc kha^ gidi du thi vdo trudng chua cao Vdn d^ dat la la: Lam the nao de thu hut dugc nhieu hem sd lugng sinh vien thuc s^r cd nguyen vgng hgc tai trudng? Lam the ndo de thu hiit dugc cdng nhi^u thi sinh cd luc hgc khd, gidi thi tuyln vdo trudng D^ hgc Lam nghiSp? Tr€n the gidi dd cd rdt nhilu cdng trinh nghien cdu dd dugc triln khai l i ^ quan din cdc gidi phap tha hdt sinh vi€n cua cac tnrdng dai hgc, cao ddng Umesh Kumar Pandey vd c$ng su (2012) da chi rang qudng cdo vd ndng c ^ dich vy ciJa cdc ca sd ^ o tau^ la cac hinh thurc thu hut sinh vi€n hihi hieu cua cac td chdc ddo tao cao hgc tai An Dg [7] Theo nghien cdu ciia WAAO (Western Academic Admission OfiBce), cdc hinh thuc quai^ cao 128 nhu sd dung td rai, dp phich va dp dyng cdc dich vu ho trg qua trinh nhap hoc la cdc hinh thuc cac trudng Dai hgc vd Cao ddng d Anh cdn dp dung de thu hiit smh vien, dele biOt la sinh viSn qu6c tl (sinh viSn chau Phi) [8] Trong Golden (2012) kit luln rdng, moi tnrdng van hda md Id mgt cac tiSu chi thu hiit sinh vien tai My, deic bi$t Id sinh vien quoc te Theo nghidn curu ciia CISCO (2008), cung cdp cac cdng cu cdng ngh? cao, cdi thien ca sd tang daic biet Id he thdng mang khong day Id hinh thuc thu hut sinh vi€n cua trudng dai hgc thugc bang Texas, Hoa Ky [1] Hien dai hoa cdc trang thilt bi va ddi mdi phuong p h ^ la gjdi phdp dl thu hiit sinh vien ciia mot sd trudng dai hgc (Warwich, Newcastle) d nude Anh (Hull 2012) [4] Henry (2011) chi rang cimg cap hgc bdng la gidi p h ^ ma mot sd trudng dai hgc d nude Anh thu hiit cac sinh vien kha, gidi [3] Trong do, don gidn hda cdc thu tuc nhdp hgc la phuang phdp dugc dp dung de thu hiit sinh vien tai dai hgc Indiana, My (http://www.hvland.com) [5] TAP Clri KHOA HQC VA CONG NGHE LAM NGHDEP SO - 2013 Kinti te& Chinh sach Trdn Vdn Quy vd Cao Hao Thi (2009) dd chi ring cd nam yeu td dnh hudng den quyet djnh lya chgn trudng dai hgc cua hoc sinh thdng trung hpc tai Quang Ngai, bao gom: yeu t6 CO h^i vifc lam tuai^ lai, ylu to ve cd nhdn hoc sinh, ylu t6 d|c difim co dinh ciia trudng dai hpc, ylu td vl ca nhan c6 dnh hudng din quylt dinh cua hgc sinh, vd ylu to tiidng tin [6] B6n cgnh dd cdc ylu to nhu: dilm tuyln th4p va ca h^i vdo hgc cao, theo ^ kiln cua ban hh, theo truyen thdng cua gia dinh khdng phai Id dgng ca thdc ddy sinh vi6n lya chgn nganh hgc" (theo Nguyen Van Tdi, trich tir nghidn cdu cda Nguyin Phuang Toan 2011) Cdc gidi phap dl thu hiit sinh viSn cua cdc trudng dai hgc d Vigt Nam ciing rdt da dang bao gIm: cap hgc bong, tgo co hgi cho sinh vien hgc vdn bdng hai, gidm hgc phi, xay dung thuong hieu cho nha trudng, gidi thieu viec ldm cho sinh viSn tot nghifp Theo VTCNews (httD://vtc.vn), dl thu hiit sinh vien, nam hgc 2012-2013 trudng Dgi hgc Tdn Tgo chiSu sinh 550 chi tiSu, dd tat cd cac sinh vien diu dugc cdp hgc bing toan phan (bao gIm: hgc phi, chi phi an, d, bdo biem) cho nam hgc dku ti€n Trong dd, qudng ba thuang hifu cda nha trudng vd gidi thifu vifc lam cho sinh vi6n tit nghifp Id gidi phdp md trudng Dgi hgc N6ng nghifp Hd Nfi dp dyng de thu hiit thi sinh du thi [9] Xuat phdt til thuc trang nghien euu ve cdc gidi phdp thu hiit sinh vien cua cdc trudng dai hgc vd ngodi nude, nghien euu ndy dugc tien hanh nhdm de xuat cdc gidi phdp cd tinh khd thi de thu hiit thi sinh, dgc bift Id nhiing thi sinh c6 luc hgc khd, gioi du tuyln vao trudng Dai hgc Lam nghifp IL.PHUiaNG PHAP NGHIEN CUtJ 2.1 Phir'''^l 10.0 0.0 2009 2011 2010 2012 Ngudn: Phong Qudn ly Bdo tgo, trudng DHLN Do th} Biin dong ty le smh vlin nhap hpc theo ngt^pn vpng, 2009-2012 3.2 Quyet dinh ciia thi sinh v l viee thi t u y l n viio tnrfnig D^i hoe LSm nghidp Trong qua trinh nghien ciiu, co ba nh6m thi sinh dugc lua chgn bao gom; thi sinh khdng ttii tuyln vao tmimg DHLN, thi smh thi tuyln vJo truong DHLN theo nguyen vong 1, va thi sinh dv tuyln vao truong DHLN theo nguyen vong Ly khdng dang ky du tlii vao truong DHLN ciia thi smh bao gIm: thilu th6ng tin nganh hpc; dinh hu6ng cua gia dinh; truong DHLN khong trung t3m; sinh viSn trudng kh6 xin viec; v^ ngSnh hge ciia trudng k6m siic hit Nguyen nhan cliinh ma p h ^ Ion thi sinh khSng lua chgn thi tuyln v4o tnrdng DHLN la ho cho ring "sinh viSn lam nghiep trudng kho xin dugc viec", voi hon 34% s5 thi smh lira chgn (Bang 2) T ^ C H t K H O A H Q C VA CONG NGHE L A M N G H I f P S - 2013 131 Kinh te& Chinh sach Bang L^ khdng thi tiiyin vdo dgi hpc Ldm nghiep cda thi sinh Ly So ngudi Ty le (%) Thieu th6ng tin ve cac ngdnh hpc 150 24,4 Dinh hu6ng ciia gia dinh 101 16,4 Tmdng kh6ng d trung tam 107 17,4 Sinh viSn tnrdng kh6 xin vifc 212 34,4 Nginh hoc kem siic hut 121 19,6 Ngudn: Tong hgp tuso li?u dieu tra Doi vdi thi sinh quyet dinh thi tuyen va dy tuyln vao trudng (thi sinh nguyfn vgng vd thi sinh nguyfn vgng 2), cdc ly md hg dua dl ly gidi cho quyet ^nh thi tuyen vao trudng DHLN bao gom: (1) sy gidi thifu cda nhihig ngudi dang hgc tgi trudng; (2) dinh hudng cua gia dSnh; (3) dilm ddu vdo cua trudng DHLN phu hgp; (4) sinh vien tit nghifp DHLN de Idem dugc vifc lam; (5) sy qudng bd ngdnh hgc cua trudng; va (6) \f khdc (d gdn trudng, cd ngdnh hgc ua thich) Trong cac ly ndy, "diem ddu vao ciia trudng DHLN phii hgp" la yeu to chinh thu hut thi sinh quylt dinh thi tuyln vdo trudng T^ If thi sinh nguyen vgng vd nguyfn vgng lua chgn ly Idn lugt Id 61,3% va 65,4% (Bang 3) Bang £p thi tuyin vdo trudng DHLN cua thi sinh nguyen vpng vd thi sinh nguy$n vpng Ly Thi sinh nguydn vgng Thi smh nguy$n vgng So nguoi Tyle 158 19,0 Dinh hudng cua gia £nh 179 21,5 64 17,7 Diem ddu vdo phu hgp 511 61,3 236 65,4 Gidi thifu cda nhiing ngudi dang hgc tgi DHLN (%) So nguoi Tyle 64 17,7 (%) Smh vien tot nghifp dl kilm dugc vifc Idm 85 10,2 1,7 Su quang ba ngdnh hgc cua trudng 53 6,4 16 4,4 Khac (d gdn trudng, cd nganh hgc ua thich ) 65 7,8 Ben cgnh vifc phdn tich cdc \^ thi sinh quyet dinh dy tuyen hay khdng dy tuyen vdo trudng DHLN, chung tdi tien hanh phan tich cdc ylu to dnh hudng den quylt dinh thi tuyln hay khdng thi tuyln vdo trudng DHLN cua thi sinh Thi sinh bao gom ba nhdm dgi difn cho ba lya chgn la: khong thi tuyen; thi tuyln theo nguyen vgng 1, vd dy tuyln theo nguyfn vgng D I ddnh gid dugc cdc ylu tl 132 Nguon: Tdng hgp tir sd li^u dieu tra dnh hudng den quylt djnh (da lya chgn) cua thi sinh, mo binb Logit vdi nhieu sy lua chgn (Multinominal Logit Model) dd dugc su dyng nghien cdu Muc ti8u cua viec xay dyng md hinh ndy nhdm ddnh gid dnh hudng cua cdc yeu to tdi xac suat de thi sinh lya chgn thi tuyen vao DHLN theo nguyen vgng (NVl) hay nguyfn vgng (NV2).Klt qud udc lugng cda md hinh dugc the hifn qua Bdng T ^ CHi KHOA HQC VA CONG NGHE LAM NGHIEP S6 - 2013 Kinh te& Chinh sach Bang Kit qud u&c lugng md hinh Logit cd nhieu stf l^a chpn Xac suat tiii sinh lya chgn T6n biln Thi tuyen NVl Thi Uiyln NV2 -0,000565"' 0,000565"' Dilm ting kit ldp 12 (Xj) -0,2340"' 0,2340"' D)a bdn sinh sing (Dj) -0,1211'" 0,1211'" K5' vgng vifc lam (D2) -0,3302'" 0,3302"' Tham khao thdng tin nganh hgc (D3) 0,1032" -0,1032" Dinh budng cua gia dinh (D4) 0,0491" 0,0491" Tham khao ngudi dang hpc (D5) 0,0166" 0,0166" Dilm ddu vdo phii hgp (De) -0,0121"" Khoiing each (Xi) Hf so xac djnh bgi (Pseudo R^) So mdu quan sdt 1449 Nguon: Kit qud udc lugng mo hinh bdng phdn mem STATA tirsd lieu diiu tra Ghi chu: ***,** co y nghia thong ke tgi l%vd 5%; ns khong cd y nghia thong ke Co y l u to dnh hudng ro rft den xdc xudt thi sinh quyet dinh thi tuyen vdo DHLN theo NVl ho^c NV2 d6 la; khoang each td noi d ciia thi sinh den DHLN, diem tong ket nam ldp 12 ciia thi sinh, dia ban cda thi sinh, ky vgng vifc ldm sau tot nghifp DHLN, vd su tham khdo thong tin ve nganh hgc ciia Ibi sinh Ket qud udc lugng mo hinh cho thdy cdc ylu t l dua vdo md hinh da gidi thich dugc 42,87% sy bien dOng cua xdc suat d l thi sinh lya chgn thi tuyln tgi DHLN khdc Id hifn cd rdt nhilu trudng dgi hgc tham gia tuyen sinh nen thi sinh cd rdt nhieu lya chgn vi vdy dd tgo sy phan khuc thi trudng tuyln sinh CJ chieu hudng ngugc lai, thi sinh xet tuyln theo NV2 Igi co xu hudng sdng xa hudng DHLN Dilu ndy cd the dugc ly gidi Id nhihig thi sinh NV2 phat tim kilm cho minh mOt trudng cd dilm xet tuyen phil hgp vdi didm thi cua minh nen hg khdng cdn quan tdm trudng d xa hay gdn noi hg sinh sing Phdn Idn thi sinh thi tuyln vao DHLN theo NVl Id nhihig ngudi sinh sing khSng qua xa Tnidi^ K i t qud udc lugng md hinh cho thdy khodng each td nai d ciia thi sinh din trudng DHLN cdng xa thi xdc sudt d l hg thi tuyln vdo DHLN cdng gidm Cu thi, khodng each tdng Hon thi xdc sudt dl thi sinh thi tuyln vdo DHLN tiieo NVl giam 0,0565% Dieu ndy cho thdy cdng tdc qudng bd hinh dnh va qudng ba ngdnh hgc cua DHLN c6n chua manh nen chua thu hut dugc nhung sinh vien sing d cac noi xa trudng Mgt nguygn nhdn Dilm tdng k i t ndm ldp 12 Id mft ylu t l co anh hudng rat ldn d i n quylt djnh dy thi cda thi sinh Ket qud md hinh cho thdy dilm t i n g k i t nam ldp 12 cua thi sinh cang cao thi xdc suat d l hg thi tuyln vdo DHLN theo NVl cdng gidm Khi dilm t i n g ket ndm ldp 12 cua thi smh tang th6m dilm thi xdc suat d l hg ddng ky dy thi vdo trudng DHLN theo NVl giam 23,4% Nhu v$y, nhOng thi sinh cd lyc hgc kha thudng CO xu hudng lya chgn cac trudng khdc thay vi DHLN Nguyen nhdn cua hien tugng Id sy n h | n thuc v l nganh nghi cda thi TAP e r a KHOA HOC VA CONG NGH? LAM NGHI|:P S - 2013 133 Kinh te & Chinh sach sinh cdn hgn che h o ^ cdc nganh hgc cda DHLN chua thyc su hdp dan nhihig thi sinh cd lyc hgc khd, gioi Trong do, nhihig thi sinh x6t tuyln vao trudng DHLN tiieo NV2 tiiudng la nhfhig hgc smh cd dilm tdng kit ndm ldp 12 cao Dieu ndy co thi dugc ly gidi Id quy chi tuyln sinh nen nhihig thi sinh cd lyc hgc khd, cd diem thi tuyln cao thi mdi cd co hgi trdng tuyln vao cdc trudng theo NV2 Dia bdn sinh sdng cting Id mgt ylu td c6 dnh hudng ro rft din xdc sudt du thi vdo DHLN cua thi sinh Thi sinhtiiituyen vdo DHLN theo nguyfn vgng chu ylu sinh sing d dja bdn ndng thdn, d6 co rdt nhilu thi sinh x6t tuySn NV2 sinh sing tai thdnh thi Dilu ndy cho thdy, chung ta can phai cd cac ngdnh hgc phd hgp vdi nhu cdu ciia xa hgi dl co thi thu hut dugc ca thi sinh th; va thi sinh nong thdn Ky vgng vifc lam c6 tdc ddng ldn nhdt din xdc suat lya chgn thi tuyln vdo DHLN cda thi sinh Nhih^ thi sinh thi tuydn vao DHLN theo NVl la nhihig ngudi co k^' vgng s6 tun dugc vifc lam sau tit nghifp DHLN cao hon cdc doi tugng khdc Kit qua md hinh cho tiidy, nhdng thi sinh tin tudng rdng hg se tim dugc vifc lam sau tit nghifp DHLN thi xdc sudt dl hg thi tuyln vdo trudng theo NVl tang so vdi cdc thi sinh khdc Id 33,02% Bdn canh dd, nhung thi sinh tham khdo thdng tin vl ngdnh hgc cda DHLN thi xdc sudt dl hg thi tuyen theo NVl cao hon cac dii tugng khac Id 8,54% Ngugc Igi, nhihig thi sinh xet tuyen vao trudng DHLN theo NV2 lgi khdng tin tudng vao co hdi vifc lam sau tot nghifp Vi vdy, ndu nhd trudng cd gidi phap de cung cdp thdng tin nhdm gidi thifu vide ldm cho sinh vien tdt nghidp vd gidi thifu ddy dd cdc thdng tin vd ngdnh hgc cua trudng sd Id gidi phap hihi hifu de thu hut thi sinh NVl, nhttng ngudi thuc su c6 nguyfn vgng hgc tap tai trudng Mft sd ylu tl khac nhu dinh hudng ciia gia dinh, sy tham khdo thdng tin td nhihig ngudi dang hgc tgi DHLN vd quan diem cua thi sinh ve dilm ddu vdo cda trudng DHLN tac ddng 134 chua rd rang den xac suat de thi sinh lua chgn thi tuyln vdo trudng DHLN Dilu ndy cd thd dugc 1^ gidi nhu sau: phan ldn thi sinh thi tuyen vao DHLN deu Id con, em cua cac gia £iih ndng ddn ndn nhdng dinh hudng ciia gia dinh gdn nhu Id khdng cd Ddi vdi nhimg sinh vien dang hgc tai DHLN, hg chua tit nghifp ndn cdc thdng tin ve vifc ldm va ca hgi vifc ldm hg cilng chua ndm bdt rd, nen sy tu vdn ciia nhihig ngudi dang hgc cho thi sinh ciing chua dat dugc hifu qua cao Mgc dd dilm dau vdo la mgt yeu to mang tinh chdt quyet djnh nhung kit qua md Mnh cho thdy khdng co sy khdc bift rd rdng vl xac sudt dl sinh vidn quylt dinh dy thi hay khdng dy thi vdo trudng DHLN Nguydn nhdn la hidn cd rdt nhilu trudng dgi hgc cdng ldy dilm ddu vdo thdp khdng chiridngtrudng DHLN 3.3 Mgt so gidi phdp nhdm thu hdt thi sinh thi tuyen vdo DHLN Thu hut dugc nhilu thi sinh thi tuyln theo NVl vd dac bift la cdc thi sinh cd luc hgc khd, gidi vdo trudng Id mgt nhiem vu can thiet nhdm dam bdo muc tieu phdt trien bin vimg cua Nha trudng De thuc hifn dugc nhiem vu ndy doi hdi Nnha trudng phai thyc hifn dong bd rdt nhilu giai phap Xudt phdt td thuc trgng nghien euu nhdm tdc gid de xuat mgt sd gidi phap nhdm thu hdt thi sinh, dgc bift la thi sinh co luc hgc kha, gidi thi tuyen vao DHLN, cu the nhu sau: 3.3.1 Ndng cao chdt lugfng ddo tgo ding thoi tdng tinh hip ddn, tgo dung danh tieng cua nhd truong Day la mgt giai phap mang tinh chdt ddi han vd ddng vai trd vd cung quan trgng vd vifc thu hut thi sinh dy thi Chat lugng dao tao dugc vi nhu chat Iugng cua hdng hda tinh hap ddn cda nhd trudng gidng nhu thuang hifu cua doanh nghifp Hai yeu td ludn di song hdnh vd bo trg cho Khi chat lugng dao tao dugc ndng cao thi thuang hifu cua nha trudng ciing se dugc khdng dinh Khi thuong hifu da dugc khdng djuh thdng qua chat lugng dao tao thi sd T ^ CHI KHOA HQC VA CONG NGH|; LAM NGHIEP S6 - 2013 Kinh te& Chinh sach lugng thi sinh du thi se cdng nhilu hon Ddy Id mdi quan hf tuong hS vd rdt logic Dl lam dugc vifc ndy ddi hdi chiing ta phdi thyc hifn mgt sd bifn phap: Thd nhdt: Tdng buoc tdng dilm ddu vao de tuydn dugc nhiing thi sinh cd lyc hgc khd, gidi Hifn tgi, thi sinh tning tuyln vd hgc tdp tgi DHLN chu ylu Id nhihig thi sinh cd lyc hgc trung binh, ddy la mgt can trd rdt ldn vide ndng cao chdt lugng dao tgo Chat lugng dao tao chiu anh hudng bdi rdt nhieu yeu tl, dd chdt Iugng cda thi sinh ddu vdo dong mft vai trd tuong dii quan trgng Ben canh dd, kit qud cua md lunh cho thdy khdng co sy khdc bift ro rft vl xdc sudt dl quyet dinh thi tuydn hay khdng thi tuyen giua nhdng thi sinh cho rdng "diem ddu vdo ciia trudng DHLN Id phu hgp" vdi nhui^ thi sinh khdi^ ddng y vdi quan diem Vi vgy, vifc tdng budc tdng didm dau vao cung se khdng lam anh hudng ddn sd Iugng thi sinh dy tuyen vao trudng Thd hai: Nang cao tidu chi lya chgn gidng vidn dl tuyen chgn dugc nhihig ngudi tiiyc sy cd ndng luc va tdm huylt nhdm thyc hidn myc tidu ndng cao chat Iugng dao tgo Dd ndng cao chdt lugng dao tgo, chdt Iugng cua ddi ngu gidng vidn se ddng vai trd then chdt Thd ba: Cdi thifn chdt lugng phuc vu nhd trudng, nhdm tao mdi trudng hgc tap vd sinh sing cd chat lugng cho ngudi hgc dl thdng qua nhttng ngudi dang hgc t$p tai nhd trudng quang cdo tdi nhimg ngudi dang cd dy dinh thi tuyln vdo DHLN 3.3.2 Nang cao hieu qud cua cdng tdc qudng cdo, truyen bd vi cdc ngdnh hpc vd hinh dnh cda Nhd tnr&ng Gidi phap ndy mang tinh ngan hgn vd phdi dugc thyc hifn hdng nam Kit qua dilu tra cho thdy, phdn ldn cac thi sinh (kl cd thi sinh khdng thi tuyln vdo DHLN) diu tham khdo thdng tin ve Trudng vd cac nganh hgc cda Trudng Ket qua nghidn euu ciing dd chi rdng nhirng thi sinh tham khdo thdng tin vl Trudng, vl ngdnh hgc thi xdc sudt dl hg thi tuyen vao Trudng theo NVl ciing cao hon so vdi cac doi tugng khdc Vi vgy, nlu cdng tdc qudng cao vd tniyin bd cac thdng tin tren dugc thyc hifn tot se gdp phdn thu hdt dugc nhilu hon thi sinh thi tuyln vdo Trudng Tuy nhien, ty If thi sinh lya chgn thi tuyln vdo DHLN sy hdp dan cua ngdnh hgc Id rdt thdp Ben canh do, kit qud md hinh cung cho thdy khdng cd su khdc bift gitta xdc sudt tiii tuyln hay khdng thi tuyln cua thf sinh tham khao thdng tin tu nhihig ngudi dang hgc tgi trudng DHLN so vdi cdc thi sinh khdng tham khdo Dilu ndy chung td cdng tdc qudng cao vd truyen bd ve cdc ngdnh hpc cda Nhd trudng vd dac bift la thdng qua kenh "ngudi dang hgc tryc tiip tgi trudng" thyc hifn chua dat hieu qud cao Vi vdy, nang cao hidu qud ciia cdng tdc quang cdo va truyen bd hinh dnh vd cdc ngdnh hgc ciia Nha trudng qua cac kdnh la rdt cdn thilt de thu hdt ngdy cang nhieu thi sinh du tuyen vao trudng D I ndng cao hifu qud ciia cdng tac qudng cao, truyin bd vl cdc ngdnh hgc vd hinh dnh cua Nhd trudng, chung ta cdn thyc hifn cdc cdng vifc sau day: Mgt Id: Cung cap ddy du va chi tiet cac thdng tin vl timg nganh hgc ciia Nhd trudng, CO hdi vifc ldm cda cac ngdnh hgc ndy tren website ciia Nha trudng Hai la: Cap nhdt va gidi thifu cdc cdng trinh nghien euu khoa hgc cda DHLN, so Iugng sinh vien da tim dugc vifc lam hdng ndm sau tdt ng^fp len website vd cdc phuong tidn thdng tm dgi chdng Ba la: To chdc cac cugc hdi thdo gidi thifu ngdnh nghi trudc cdc mda tuydn sinh tai cdc dia phuang trgng dilm, noi cd nhilu ddn cu vd hgc sinh dl quang bd rdng rai cdc nganh hgc ciia Nha trudng 3.3.3 Tiip tuc m^ thSm cdc nganh hgc mdi phU hgp v&i nhu chu xd hgi Md them cdc ngdnh hgc mdi, d^c bift la cac nganh dang phat trien vd phd hgp vdi nhu cdu xa hfi Id mft nhung gidi phdp him hifu dl thu hut thi smh du thi Thyc tl cdng tdc tuyln sinh tgi DHLN thdi gian viia qua cho thdy vifc md them ngdnh mdi da gdp phdn thu hut mgt lugng thi sinh khdng nhd dy thi vdo trudng Vide md thdm ngdnh "Ky thu^t T ^ CHI KHOA HOC VA CONG NGH|; LAM NGHIfP S - 2013 135 Kinh te & Chinh sach Cdc yeu td co dnh hudng rd ret den xac suat xay dyng cdng trinh" va "Qudn ly tdi nguyen thidn nhidn (cd chuang trinh chudn va chuong dl till smh lya chgn (tiieo NVl vd NV2) hay trinh tidn tiln)" da gdp phdn Idm tang sinh vien khdng lya chgn dy tuydn vdo DHLN bao gdm: cho khoa Ca difn Cdng trinh va Khoa Qudn I^ khodng each tu noi d cua thi sinh tdi DHLN, dilm tdng kit ldp 12 cua thi sinh, dia bdn sinh Tdi nguyen rdng va Mdi trudng sing cua thi sinh, 1^ vgng vide lam ciia thi Kit qud nghidn cdu cho tiidy rdt it thi sinh sinh, vd sy tham khao thdng tin cua thi sinh dy thi vdo DHLN lya chgn ly "cdc nganh hgc ciia trudng DHLN cd sdc hdt cao" Vi vdy, Trong cac ylu tl ndy, ylu tl cd tac dgng mgnh nhdt chinh la diem ting kit ndm ldp 12 cua vifc tiip tyc md thdm cdc ngdnh hgc mdi phu hgp vdi nhu cdu cua xa hgi Id gidi phdp thyc sy thi sinh can thiet de thu hut cdng nhieu thi sinh dy Dd thyc tiiu hut cang nhieu thi sinh dy tuyen vdo trudng DHLN tuyln vdo trudng DHLN, dgc bift Id thi sinh cd 3.3.4 Thdnh lap Trung tdm hu&ng nghidp vd lyc hgc khd, gidi, Nhd truong cdn thuc hifn mgt sd gidi phap (bao gdm ca giai p h ^ dai hgn tuvan vif clam vd giai phdp ngdn han) Id: (1) Nang cao chdt Day la giai phdp nhdm tgo co hgi vifc ldm Iugng ddo tgo dong thdi tdng tinh hdp din, tao cho sinh vien sau tit nghifp Cdng vifc dyng danh tiing cda nhd trudng; (2) Ndng cao ciing giong nhu vifc gidi quylt thi tnidng ddu hifu qud ciia cdng tdc qudng cdo, truyin bd vl m cho cdc sdn phdm hdng hda thdng thudng cdc ngdnh hgc vd hinh dnh cua nhd trudng; (3) Kit qud nghidn cdu cho thdy, vdn dl vifc Tiep tuc md thdm cdc ngdnh hgc mdi phu hgp ldm cd dnh hudng rat ldn den quyet d}nh lya vdi nhu cau xd hdi; vd (4) Thanh 1^ Tnmg chgn trudng ciia thi sinh Ddi vdi nhdm thi tam hudng nghifp va tu van viec lam sinh khdng dy thi vao DHLN ly chinh md hg dua la "sinh vien ldm nghidp trudng TAI LIEU THAM KHAO khd xin dugc vifc lam" Cdn dii vdi nhttng thi CISCO (2008) "Major Universify Find Tools to Attracts New Students" sinh cd ky vgng "xin dugc vifc Idm sau tit http://www.cisco.com/eii/US/prod/collateraI/wireless^s nghifp" DHLN thi xdc sudt de hg thi tuyln vdo DHLN thudng cao hon so vdi cdc dii tugi^ 5679/ps8368/case_studv major universitvfinds tools to ^iract new students.pdf khdc VI vay, neu chdng ta tgo dugc co hdi Golden D ( 2012) "American university's culture vide ldm cho sinh vien tdt nghifp tgi trudng se of openness attracts students - and spies" la gidi phdp huu ich de thu hut cdng nhilu http://wwwjesearch.ucf.edu/ExportContrQl/News/2012/ thi sinh dy tuyln vdo trudng Americaa%20universities%20culture%2QoB^0opennes IV, KET L U ^ Sd lugng thi sinh dy tuyln vd tning tuydn vdo DHLN ngdy cdng cd xu hudng tang, nhidn ty Id thf sinh tning tuyen theo nguyfn vgng (nhttng ngudi thuc su cd nguyen vgng hgc tai trudng) ngdy cdng cd xu hudng gidm EMdu ndy da anh hudng din chiln luge phat triln bin vung ciia Nha trudng Ly chinh ma nhom thi sinh khdng thi tuyln vao trudng DHLN dua la "sinh vidn tdt nghifp DHLN khd xin dugc vide lam", phdn ldn thi sinh lya chgn thi tuyen va dy tuyln vao trudng DHLN chu ylu Id "dilm ddu vdo phd hgp" 136 s%20attracts%20students%20%20and%20spies%20 % 20 %20The%20BuUetin.pdf Hemy J (2011) "Universities to pay cast incentive to attract students" http://www.telegraph.co.uk/education/univeraitveducatio n/89Q1375/lJniversities-to-pav-cash-incentives-toattract-stiidentfthtTnl Hull, L (2012) " T o d y ' s universities must be savvy in attracting tomorrow's students" bttp://www.viiginmediabusiness.co.uk/News-andevents/Business-blog/2012/Todavs-imiversities-mustbe-sawy-in-attracting-tomorrows-students/ Hylandcom "Beating the competion: faster decisions and beter service attracts best-fit students" http://www.hyland.com/Documents/udi/CaseStudv/CS I UPUICaseStudv93 pdf T ^ CHi KHOA HQC VA CONG NGHE LAM NGHTEP S6 - 2013 Kinh te & Chinh sach Trin VSn Qu^ va Cao HSo Thi (2009), "CSc ylu Engineering (IJCSE).,Wo\ 4.,No 6, pp.1048-1053 tl anh hucmg den quylt djnh chgn tnr6ng Dai hoc ctia Western Academic Admission OfBce (WAAO) hgc sinb phi thdng trung hgc", Tap chi phdt triin khoa "Attract more International Students to your College" hoc va cong ngh4,'Vi^ !2, Sl 15, Trang 87-102 htto://www.hnittcoov.com/fi]es/WAAO7 Pandey U K, Suijeet, K Y and Saurabh P Attract more International Studente to vour College.pdf (2012) "Data Mining Application to Attract Student in httv:/A!tc.vn/538-343536/f;iao-duc/truonfr-dh-caD HEr' International Journal on Computer Science and hoc-bons-cho-toan-bo'Sinh-vien-moi.htm SOLUTIONS FOR ATTRACTING MORE APPLICANTS TO VIETNAM FORESTRY UNIVERSITY Trinh Quang Thoai, Chu Thi Hong Phuong SUMMARY The number ^plicants enrol in Vietnam Forestry University (VFU) more and more increasingly, however the number of excellent and very good applicants is still low The study aims to propose feasible solutions to attract more applicants to apply in VFU Result of study show that there are numbers of applicant did not etuol into VFU due to they claim "students of VFU not have more chance to get job after graduating" Meanwhile, "low entrance mark" is major attracting reason for applicants those decide to register in VFU The study also indicates that factors affecting decision of applicants to enter in VFU iaclude: (1) distance fi^m applicant's home to VFU; (2) the totalized mark in the last year of high school of applicants; (3) expectation of ^plicants about job after graduating; and (4) information reference of ^plicants The solutions to attract more excellent applicants for VFU are proposed in this study comprise: (1) increase quality of teaching; (2) improve efficiency of advertising activities about training field of VFU; (3) open the newfieldtofitsocial needs; and (4) establish wotk consultancy and vocational guidance center Keywords: Applicant, apply, thefirstaspiration, the second aspiration, Viemam Forestry University Ngu&iphdn bi^n: PGS.TS Pham Van Chinmg Ngay nhdn bdi: 11/7/2013 Ngdy phdn bien: 24/11/2013 Ngdy quyit dinh ddng: 10/12/2013 TAP CHI KHOA HQC VA C N G N G H ? L A M NGHIEP S - 2013 137 ... thieu viec ldm cho sinh viSn tot nghifp Theo VTCNews (httD://vtc.vn), dl thu hiit sinh vien, nam hgc 2012-2013 trudng Dgi hgc Tdn Tgo chiSu sinh 550 chi tiSu, dd tat cd cac sinh vien diu dugc... qudng ba thuang hifu cda nha trudng vd gidi thifu vifc lam cho sinh vi6n tit nghifp Id gidi phdp md trudng Dgi hgc N6ng nghifp Hd Nfi dp dyng de thu hiit thi sinh du thi [9] Xuat phdt til thuc trang... gidi phdp thu hiit sinh vien cua cdc trudng dai hgc vd ngodi nude, nghien euu ndy dugc tien hanh nhdm de xuat cdc gidi phdp cd tinh khd thi de thu hiit thi sinh, dgc bift Id nhiing thi sinh c6