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Danh gia si/ hai long cua sinh vien ve chat lifofng djch vu dao tao tai Tru''''dng Dai hoc Kinh te Ky thuat Binh Du''''dng PHCrdC MINH HIEP* N G G Y I N KIEG OANH" Tom tat Trong bdi cdnh Men nay, cdc trudng[.]
Danh gia si/ hai long cua sinh vien ve chat lifofng djch vu dao tao tai Tru'dng Dai hoc Kinh te - Ky thuat Binh Du'dng PHCrdC MINH HIEP* N G G Y I N K I E G OANH" Tom tat Trong bdi cdnh Men nay, cdc trudng dgi hgc (DH) VietNam dang dUng trudc dp lUc cgnh tranh rdt Idn, khdng chl din tU nhffng trudng nudc, md cdn tU cdc DH qudc ti Vi vdy, viec ndng cao chdt lugng dich VIJ (CLDV) ddo tgo Id hit sUc cdn thiit di cd thi tdn tgi vd phdt triin Vdi cdng cu ludng thich hgp, bdi viet la kit qud nghien cffu cdc yiu td CLDV dnh hudng din sff hdi long c&a sinh vien (SV) tgi Trudng Dgi hgc Kinh ti- Ky thuat Binh Duang Tren casddd tim nhffng gidi phdp phu hgp nhdm ndng cao han nffa CLDV "khdch hdng - SV" Tuf khoa: chdt lugng gido due, sff hdi long, TrUdng Dgi hgc Kinh ti - Ky thudt Binh Duang Summary In this context, Vietnamese universities are facing tremendous competitive pressure which does not only comefromthe domestic market but also international colleges Therefore, improving the quality of training service is essential for them to survive and expand With proper measurement tools, the article is to examine determinants of students' satisfaction in Binh Duong Economics and Technology University, which then suggests some ideas to further strengthen this quality I^ Keywords: quality ofeducation, satisfaction, Binh Duong Economics andTechnology University GIOI THIEU da he, da nganh theo htfdng tfng dung lien thdng va theo nhu cau xa hdi nham nang cao chat Itfdng dao tao va dap tfng nhu cau tuye'n dung cua cac doanh nghiep Trong bd'i canh canh tranh hien nay, viec nang cao CLDV dao tao, lam tang stf hai long dd'i vdi SV ciia Trtfdng la vd cung cap thie't Nhffng nam gan day, tinh Binh Dtfdng dtfdc bie't de'n la mdt dia phtfdng nang ddng, cd td'c dp phat ttien kinh te' cao nhat ntfdc Hien Binh Dtfdng da cd gan 12.000 doanb nghiep, cd 28 khu cdng nghiep vdi nhu cau nhSn ltfc ra't cao COSdLYTHUYET Trong bd'i canh mdi, ap ltfc canh ttanh VA MO HINH NGHIEN CtfU giffa cac trtfdng DH ddng tren dia ban Tinh Cling cang gay gat nham thu Casdly thuyit hiit nhieu SV theo hpc Trtfdng Dai hpc Giao due dtfdc xem la loai san pham dich vu, nhtfng Kinh te' Ky thuat Binh Dtfdng dtfdc chat Itfdng giao due khdng phai la chat Itfdng cua mdt lap vao 21/09/2010 Nhffng loai san pham cu the, ma nd dtfdc the hien d gia tri khoa nam qua Trtfdng da lai'y muc tieu dao tao hpc, cdng nghe ngtfdi quye't dinh •PGS, TS., T a p chi Cong san I Email: phuocminhhiep@gmail.com " T h S , Trtfdng Dai hoc Kinh te - Ky thuat Binh Dtfcfng Ngay nhan bai: 21/07/2016; Economy and Forecast Review Ngay duyet bai: 14/09/2016; Ngay duyet dang: 16/09/2016 A1 HiNH: MO HINH NGHIEN CflC DE XGAT CAC YEG TO ANH HC/dNQ DEN Sti HAI LONG CCIA SV VE CLDV DAO TAO TAl TRC/6NG DAI HOC KINH TE - KY THGAT BlNH DCiaNG { Phuong dien phi hoc thuat (NOA) • Phuong dien hpc thuat (AA) Danh tieng (RE) ^ ' k :X Cac yeu to anh hucmg den SV hai long (OS) ciia SV vg CLDV dao tao tai trudng Dai hpc Kinh tg - Ky thuat Binh Duong - Gioi tinh \ \ \ / / / - Nam hoc - Kh6i dao tao - Hg dao tao Sir tiSp can (AC) Chuong trinh hpc (PI) Abdullah (2005) nghien ctfu va tha'y rang, cd nhieu y kie'n bat dong cudc tranh luan ve lam the nao de Itfdng CLDV Viec sii' dung phtfdng tien Itfdng CLDV bien cd tren cac ITnh vtfc tie'p tbi cd the dtfdc the' nghiem vdi mdt so mtfc dp tbanb cdng, nhtfng dieu cd the' khdng phai la trtfdng hdp cho cac nganh dich vu khac dac biet la dich vu giao due DH Nhtf vay, mpt cdng cu dtfdc thie't ke rieng cbo mpt nganb cu the la mdt chie'n Itfdc nghien ctfu kha tbi de' theo duoi Dd la ly cho stf ddi cua HEdPERF - mdt cdng cu Itfdng CLDV mdi dtfdc thie't ke' dac biet cbo ITnh vtfc giao due DH bang each su" dung ca hai phtfdng phap dinh tinh va dinh ltfdng Abdullah (2005) cung da sii' dung phtfdng phap dinh tinh de xac dinh cac ye'u to quye't dinh de'n CLDV bang cac nhdm thao luan chuyen sau Ly thuye't dtfdc xem xet bdi ba cudc phdng van nhdm chuyen sau cung cap cd sd cho viec tao cac bie'n de dtfa vao bang cau hdi nhap Bang cau hdi nhap cud'i ciing da dtfdc kiem tta thi^ nghiem vdi td'ng cpng 30 SV dai dien dtfdc rut ttf cac DH khac d Malaysia va sau dd nop cbo 10 chuyen gia (vien sT, cac nha nghien ctfu va cac hpc vien) phan hoi tttfde suT dung cbo mdt cudc khao sat quy md day dii Bang cau hdi chinb tbtfc siJ dung de tbu thap dff lieu ttf 680 SV de'n ttf sau tttfdng DH d Malaysia, ttf thu dtfdc 409 bang cau hdi boan Ttf dtf lipu thu thap dtfdc, Abdullah (2005) da phan tich nban td' va phan ticb hoi quy Ke't qua sau ye'u td' anh htfdng de'n CLDV dao tao dtfdc de cap bao gom: (1) Phtfdng dien phi hpc thuat (non-academic aspects); (2) Phtfdng dien hpc thuat (academic aspects); (3) Danh tie'ng (reputation); (4) Stf tie'p can (access); (5) Chtfdng trinh hpc (programmes issues); (6) Stf bie'u bie't (understanding) vdi ta't ca 41 bie'n quan sat Tuy nhien, nam 2006, Abdullah da tie'n hanh mdt nghien ctfu so sanh cdng cu Itfdng CLDV dao tao: HEdPERF, SERVPERF va thang hieu cbinh HEdPERF - SERVPERF Mdt ke't quS cua nghien ctfu la dtfa thang HEdPERF hieu cbinh (modified HEdPERF scale) gom: ye'u td(loai bd ye'u tdthtf 6: Stf 42 bie'u bie't) vdi 38 bie'n quan sat dtfdc danh gia la dang tin cay hdn (more rehable estimations), cac tieu chi td't hdn (greater criterion) va eau true dn dinh (construct validity), phtfdng sai giai tbicb td't hdn (greater explained variance) va phu hdp bdn (better fit) Md hinh nghien cffu Dtfa tren md hinh HEdPERF 2006, tren bd'i canh nghien ciJu tai Trtfdng Dai hpc Kinb te' - Ky thuat Binh Dtfdng va cac nghien ctfu trtfdc dd, chung tdi de xua't md binh nghien ctfu nhtf Hinb PhffOngphdp nghien cffu De danh gia CLDV dao tao, cac tac gia sti dung phtfdng phap nghien ctfu dinh tinb va phtfdng phap nghien ctfu dinh ltfdng, cu the': - Nghien cffu dinh tinh: Dtidc thtfc hien thdng qua viec phdng van mdt sd' SV (n = 10) dang hpc tai Phdng Tie'p SV cua Trtfdng, nham dieu chinh va bd sung cac bie'n quan sat dilng de Itfdng cac khai niem nghien ctfu Ke't qua la cd sd de xay dtfng dtfdc bang cau hdi sd bd Nghien cffu dinh lugng: Dtfdc thtfc BANG 1: KET QGA KIEM DINH THANG DO Hes6' Ma hoa Thanh phdn NOA AA RE AC PI OS Phu'ang dien phi hpc thuat Phu'dng dien hpc thuat Danh tie'ng Slf tiep c$n ChUPng trinh hpc Sir hai long chung Cronbach's Alpha 0.850 0.939 0,898 0,894 0,915 0,786 Nguon: Ket qua xu* ly so lieu khao sat cua cac tac gia Kinh te va Du" b5o hien bang ky thuat phdng van trtfc tie'p thdng qua bang cau hdi chi tie't nham danh gia cac thang va kiem dinh md binb ly thuyet da dat Thdng qua phtfdng phap chpn mSu phi xac suat, nhdm nghien ctfu da chpn kich cd mau la n = 450 SV Khao sat dtfdc tie'n hanh tiJf thang de'n thang 10/2014, vdi so phie'u phat la 450, so'phieu thu ve la 415 Sd' phie'u hdp le cd the sii dung dtfdc la 408 Cac dff lieu sau thu thap se dtfdc xuf ly bang phan memtiid'ngke SPSS 20.0 (Bdi viit sff dung cdch viit so' thdp phdn theo chudn qudc ti) KET QUA NGHIEN CtfU Ve ket qua Idem dinh thang do: Ke't qua kiem dinh thang cbinh thtfc (Bang 1) cho tha'y, thang cd dp chinb xac kha cao vdi be so Cronbach's Alpha > 0.7 va cac he sd ttfdng quan bie'n tdng cua cac bie'n Itfdng nhan td deu dat chuan cho phep (> 0.3) Vi die', ta't ca cac thang deu dtfdc chap nban va dtfa vao phan tich nban tdkbam phatie'ptheo Phdn tich nhdn tdkhdm phd (EFA): Ket qua cbo tha'y, cac nban td cd he so' KMO > 0.5 va mtfc y nghia cua kiem dinh Bartlet < 0.05; tie'p dd, cac tac gia tie'n den xac dinh sd' Itfdng nban td' thdng qua dieu kien tdng phtfdng sai trich > 50% va la eigenvalue >1 Tiep den, kiem tta gia tri bdi tu theo dieu kien he sd'tai nban td (Factor Loading) > 0.5 va gia tri phan biet theo dieu kien be sd tai nhan td' cua mdt bie'n quan sat giffa cac nhan td' phai > 0.3 cua cac thang nham dieu chinh de phuc vu cho viec chay boi quy md hinh tiep theo Ke't qua phan tich EFA cud'i ciing dap tfng gia tri hdi tu va gia tri phan biet Cac nhan sd' cua cac nban to' dilng de tinh toan chi dtfdc hinb sau kiem tta EFA va Cronbach's Alpha Nhan so bang trung binh cdng (Mean score) cua cac bie'n sd' (hoac items) cua tttng nhan to' (factors) Phdn tieh hdi quy tuyin tinh bgi: Phtfdng phap ham hoi quy tuyen tinh bdi dtfa vao mdt ltfdt dtfdc su" dung de '.? ' y kiem dinh stf phil hdp giffa nhan td anh htfdng de'n bien phu thupc la Sif hai long chung Tac gia tien banh phan tich hoi quy vdi mtfc y nghia 5% (Bang 2) Vdi ke't qua phan tich hoi quy tai Bang 2, cac gia tri Sig ttfdng tfng vdi cac bien AA, PI, AC, NOA, RE deu nhd hdn 0.05 Vi vay, cd the ke't luan rang, OS (Sif Economy and Forecast Review BANG 2: KET QGA PHAN TJCH HOI QGY TUYEN TINH BOI (N = 400) Mo hinh H§ s6' h6i quy chtfa chn^n hoa B Hang so' AA PI AC NOA RE Sai so' 1chuan ,046 245 2241 ,032 083! ,031 125 i ,036 2491 ,042 3601 ,039 He so' hoi quy chuan boa T Beta Mifcy Do Itfdng nghia da cpng tuyg'n VIF Sig -,187 274 6,935 ,093 2,646 ,135 3,509 ,211 5,932 355 9.160 852 000 008 001 000 000 1,442 1.136 1,3741 1,168 1.392 i BANG 3: MCfC DO TAC DONG CCIA CAC NHAN TO DEN Sti HAI LONG COA SV v t CLDV DAO TAO TAI TRG'CJNG DAI HOC KINH TE - KY THUAT BINH DUONG (N = 400) Thanli phSn Danh tieng (RE) Phuong dien phi hoc thuat (NOA) Phuong dien hpc thuat (AA) Su tiep can (AC) Chirpng tilnh hpc (PI) I H 6sCThSi quy 1 0.360 0.249 0.224 0.125 0.083 Nguon; Ket qua xijf ly so lieu khao sat ctia cac tac gia hai long) chiu anh htfdng tich ctfc cua nhan td: AA (Phtfdng dien hpc tiiuat), PI (Chtfdng trinh hpc), AC (Stf tie'p can), NOA (Phtfdng dien phi hpc thuat) Phtfdng tiinh hoi quy tuye'n tinh bdi the hien cac nhan td anh htfdng de'n Stf hai long chung nhtf sau: OS = -0.046 -I- 0.224*AA -l-0.083*PI -I- 0.125*AC -l0.249*NOA + 0.360* RE Trong do, nhan td' anh htfdng manh nha't de'n stf bai long chung la nban td'Danh tie'ng (RE); tie'p de'n la nhan to Phtfdng dien phi hpc thuat (NOA); Phtfdng dien bpc thuat (AA) va Stf tie'p can (AC) Cud'i ciing la Chtfdng trinh hpc (PI) KET LUAN Nghien ctfu cho tha'y, cd nhan td anh htfdng den stf bai long cua SV ve CLDV dao tao tai Trtfdng Dai hpc Kinh te' - Ky thuat Binh Dtfdng va mtfc dp anh htfdng cua ttfng nhan td cd stf khac (Bang 3) Theo ke't qua phan tich tai Bang 3, ca nban td'dtfdc xe'p theo thtf ttf tten day deu cd tac ddng va ttfdng quan thuan de'n Stf hai long cua SV ve CLDV tai Trtfdng Ket qua kiem dinh md hinh cho tha'y, stf phii bdp cua md hinh ly thuye't vdi cha't Itfdng dao tao, cung nhtf viec chap nhan cac ly thuye't da de ttong md binh nghien ctfu cd y nghia thie't thtfc cho cac nha quan ly, cac cd sd dao tao ndi chung, cac trtfdng DH ndi rieng Day chinh la nhttng can ctf de xay dtfng mdt so' giai phap nham nang cao hieu qua cdng tac dao tao va chat Itfdng giao due nham thoa man hdn ntta stt hai long cua SV 43 Thff ba, ndng cao trinh dp, ndng Iffc, Tren cd sd ke't qua nghien cihi, de' nang cao stt stf hai long cua SV ve CLDV dao tao cua Trttdng Dai hpc ky ndng cua dgi ngd gidng vien Ben canh ed nhttng chinh sachtfUdai Kinh te - Ky thuat Binh Dtfdng, theo chiing tdi, Trtfdng ddi vdi giang vien, Nha trtfdng can tao can quan tam nhffng giai phap sau: dieu kien cho giang vien cd httu hpc tap, Thff nhdt, ndng cao danh tieng cua Trff&ng - Phdi xdy dung chudn ddu todn dien cho tdt cd nang cao trinh dd chuyen mdn nghiep vu cdc ngdnh hgc Khi cd chuan dau phu bdp, cac SV hoac eac Idp ky nang hd trd cho viec dtfng se ttf biet nang life cua minb nhtf the nao, cac kie'n thttc Idp: ky nang thuye't ttinh, ky nang hoat minh cd dtfdc de' cd the'flmdtfdc nhttng cdng viec phil ddng nhdm, ky nang giao tiep, ky nang hdp vdi chuyen mdn, nang life Dong thdi, cac doanh soan giang giao an ttng dung cdng nghe nghiep cung se can ctf mdt phan chuan dau de' danh thdng tin,., gia SV Neu trtfdng nao chua'n dau dtfdc dam bao, thi Thff tff, tdng effdng sff tiep can giiia doanb nghiep se tin ttfdng bdn vao tfng vien tdt nghiep SV vd Nhd trffdng ttt tttfdng dai hpc dd - Nha trttdng phai ludn cd quan die'm To chUc cdc ngdy hot viec ldm Hien nay, Trtfdng SV la khach hang, minh la nha cung Dai hpc Kinb te' - Ky Thuat Binh Dtfdng cung dang thtfc cap dich vu Ne'u trtfdng cd quan diem hien md hinb Nha trtfdng chii ddng td chtfe hdi nay, thi se mong mud'n dtfdc lang nghe viec lam va mdi cac doanh nghiep cd uy tin tren dia ban nhttng gi SV phat bie'u Sau lang Tinb dang cd nhu cau myen dung tao niem tin cho SV nghe, nha trtfdng se nd life de' cai thien ve cac cd hdi viec lam cua minb trtfdng Vi vay, dich vu cua minb de dap ttng nhu cau hoat ddng can tri va td chtfe nhieu hdi viec cua khach bang lam hdn nffa ttong nam (hien td chtfe lan/1 nam) Tang ctfdng cac kenh thdng tin de - Tdng cudng hd trg ky ndng xin viec nhdm Hien nay, SV cd the pbat bie'u quan diem cua minh viec boat ddng dpi, nhdm kha phd bie'n tai Trtfdng, nhtf: Hien nay, cd rat nhieu kenh thdng tin cau lac bp tie'ng Anh, cau lac bd tin hpc, cau lac bp lien lac khdng td'n nhieu chi phi ma mang nghien ctfu khoa bpc, cau lac bd vd thuat, van nghe lai hieu qua cao, nhtf: email, mang xa Ben canh do, Nha trtfdng nen td ehtfc mdt so' budi sinh bdi facebook, website nha trtfdng.,, Nha boat de bd sung nhttng ky nang, nhtt: vie't sd ye'u ly lich trtfdng cd the' thu thap y kie'n Dong thdi, the nao de gay an tttdng vdi nha tuyen dung, each tfng tan dung cdng nghe thdng tin de phan hoi xtt tra ldi phdng van nham giiip SV cd nhffng ky nang vdi SV ke't qua hpe tap, dao tao ciia hp, can thie't ttf tin bdn kbi xin viec vi du: xay dtfng he thd'ng diem onhne, - Phdt trien ban lien lgc cffu SV Dpi ngu ctfu SV se la moodle, website bp mdn ngtfdi chia se kinb nghiem cQng nhtf cd the' ho trd viec Thff ndm, da dgng hda cdc chiiong lam cho nhieu SV mdi tttfdng Trtfdng nen tan dung trinh hgc dtfdc mdi quan he nay, pbat trien va td chtfe nhffng budi - Ra soat chtfdng trinh thtfdng xuyen, giao ltfu giffa SV va ctfu SV de' tim kie'm nhffng cd hdi cap nhat nhttng kie'n thttc dapttngnhu cau viec lam cho SV xa bdi, cung nhtt tttdng xtfng vdi tnnh dp Thff hai, ndng cao trinh dg chuyen mdn nghiep vu SV de cd the vtfa nang cao chat Itfdng SV, vd thdi phuc vu cua nhdn vien vtfa nang cao stf hai long cua chinh SV De' nang cao stf bai long ctta SV, tac phong cua nban - Md rdng nganb dao tao can md rdng vien phai chuyen nghiep, nang ddng, nhay ben, xtt ly theo htfdng nhffng nganh dang thieu lac linh ddng mpi flnh budng tranh stf phien dpng chuyen nghiep, nhtf: quan tri nguon SV Trtfdng nen cd nhffng khoa hpc bat budc mdt sdky nhan ltfc, quan tri dtf an, thtfdng mai dien nang cd ban ddi vdi cac nban vien phdng, ban; Hoac ttt , Chttdng trinh bpc cd the da dang cac cbo can bp nhan vien di giao ltfu hpc bdi each lam viec he, nhtt: van bang hai, dao tao chat Ittdng d nhffng trtfdng dai bpc Idn theo chua'n qud'c te cao, bdp tac qudc te'„,Q TAX LIEU THAM KHAO Hoang Trpng va Cbu Nguyen Mdng Ngoc (2008) Phdn tich dff lieu nghien cffu vdi SPSS (tdp I 2), Nxb Hdng Dtfc Nguyen Dinh Thp (2011) Phucmg phdp nghien cUu khoa hgc kinh doanh - Thiit kiva thUc Men, Nxb Lao dpng - Xa hdi Abdullah F (2005), The development of HEdPERF: a new measuring instrument of service quality for the higher education sector, Intemational Journal of Consumer Studies, 30, 569-581 Abdullah, F (2006), Measuring service quality in higher education: HEdPERF versus SERVPER, Marketing Intelligence & Planning, 24, 31-47 44 Kinh te'va DiTbao ... CflC DE XGAT CAC YEG TO ANH HC/dNQ DEN Sti HAI LONG CCIA SV VE CLDV DAO TAO TAl TRC/6NG DAI HOC KINH TE - KY THGAT BlNH DCiaNG { Phuong dien phi hoc thuat (NOA) • Phuong dien hpc thuat (AA) Danh... (RE) ^ '' k :X Cac yeu to anh hucmg den SV hai long (OS) ciia SV vg CLDV dao tao tai trudng Dai hpc Kinh tg - Ky thuat Binh Duong - Gioi tinh \ \ \ / / / - Nam hoc - Kh6i dao tao - Hg dao tao Sir... Alpha 0.850 0.939 0,898 0,894 0,915 0,786 Nguon: Ket qua xu* ly so lieu khao sat cua cac tac gia Kinh te va Du" b5o hien bang ky thuat phdng van trtfc tie''p thdng qua bang cau hdi chi tie''t nham