PROMOTING ENIMAC AUTOMOTIVE BATTERIES EXPORT TO THE ASEAN MARKET OF VIETNAM ENI-FLORENCE COMPANY LIMITED

NATIONAL ECONOMICS UNIVERSITY EXCELLENT EDUCATIONAL PROGRAM -o0o - BACHELOR THESIS PROMOTING ENIMAC AUTOMOTIVE BATTERIES EXPORT TO THE ASEAN MARKET OF VIETNAM ENI-FLORENCE COMPANY LIMITED Student name : Phạm Phương Linh Student ID : 11182861 Class : International business administration 60A Supervisor : Dr Mai Thế Cường Hà Nội – 2022 STATUTORY DECLARATION During the last internship, I have gotten valuable experiences and practical research on the Vietnam Eni-Florence company (Enimac) automotive battery company, which provides information to complete my internship report I pledge this is my research; The Vietnam Eni-Florence company limited has accurately provided the data and collected results stated in the thesis, which correctly reflects the bank's current situation I am responsible for the data and documents that I have stated in this thesis HaNoi,… /… /20 Signature ACKNOWLEDGEMENT Since I had fewer experiences as well as professional knowledge, I still made some work mistakes However, with the enthusiastic support of Ms Oanh Purchasing executive at Enimac, I have learned numerous useful things and necessary skills to develop for my future career Through my internship and research time at Eni-Florence Co Ltd., I find that the knowledge I have learned at university is really necessary and useful, which is a milestone for me to rely on when entering the labor market Not only that, the experience I have gathered during the internship is really important, which is the basis for me to complete this graduation thesis Therefore, I would like to sincerely thank the employees at Eni-Florence Co Ltd., for their help I also appreciate Associate Professor Mai The Cuong - the supervisor who wholeheartedly supported me to complete this report Due to my limited knowledge and experience in the field of credit, my shortcomings cannot be avoided I look forward to receiving comments from teachers and the examination committee to improve my future research project HaNoi,… /… /20 Signature TABLE OF CONTENTS STATUTORY DECLARATION ACKNOWLEDGEMENT LIST OF ABBREVIATIONS LIST OF TABLE LIST OF FIGURE INTRODUCTION .1 CHAPTER 1: THEORETICAL BASICS OF THE PROMOTING EXPORT 1.1 The definition of promoting export 1.1.1 Promoting export definition 1.1.2 The role of promoting export activities 1.2 Process in export 1.2.1 Market export research 1.2.2 Export plan 1.2.3 Promoting and selling offering export products 1.2.4 Negotiation and signatures of the export contract 1.2.5 Contract implementation .11 1.3 Solutions to promoting export 14 1.4 Key indicators to evaluate the export activities 15 1.4.1 The growth rate of export turnover 15 1.4.2 The number of export contracts .15 1.4.3 The number of export partners 15 1.4.4 The indicators of export turnover in export plan/current situation 16 1.5 Factors affecting firm export 16 1.5.1 Internal factors 16 1.5.2 External factors .17 CHAPTER 2: CURRENT SITUATION OF PROMOTING BATTERIES EXPORT AT ENI-FLORENCE .23 2.1 Overview of Eni-Florence 23 2.1.1 General introduction of Eni- Florence 23 2.1.2 Organizational structure of Eni-Florence 24 2.1.3 Enimac’s brands 25 2.1.4 Value chain 27 2.2 Current situation of Enimac export activities .31 2.2.1 The Enimac business operation results 31 2.2.2 The ratio of export products 34 2.2.3 The Enimac business operation results are based on the export region 35 2.3 Enimac export processs 37 2.3.1 Market export research 37 2.3.2 Export plan 38 2.3.3 Promoting and sale offering export products 39 2.3.4 Negotiation and signatures of the export contract 39 2.3.5 Contract implementation .41 2.4 The indicators to evaluate the Enimac batteries export from 2018 to 2021 .43 2.4.1 The growth rate of export turnover 43 2.4.2 The number of export contracts .45 2.4.3 The number of partners 46 2.4.4 The indicators of export turnover in export plan/current situation 47 2.5 The previous solutions of promoting Enimac’sautomotive batteries in the period 2018-2021 .47 2.6 The factors affecting the Enimac batteries export activities to the ASEAN market from 2018 to 2021 49 2.6.1 The internal factors 49 2.6.2 2.7 The external factors .54 Evaluation of Enimac batteries export to the ASEAN market from 2018 to 2021 59 2.7.1 The achievements 59 2.7.2 Limitations 60 2.7.3 Reasons 61 CHAPTER SOLUTIONS TO PROMOTING ENIMAC AUTOMOTIVE BATTERIES EXPORT TO THE ASEAN MARKET FROM 2022 TO 2025 65 3.1 The opportunities and challenges for promoting Enimac automotive batteries export to the ASEAN market from 2022 to 2025 65 3.1.1 The opportunities 65 3.2.1 The challenge 66 3.2 The orientation and target of promoting Enimac’s automotive batteries export from 2022 to 2025 67 3.3 Solutions to promoting Enimac automotive batteries export to the ASEAN market from 2022 to 2025 68 3.2.1 Promoting the Enimac battery brand 68 3.2.2 Improving the new customer search channels and focusing on customer services 69 3.2.3 Strengthening and improving the quality of human resources 70 3.3 Suggestions for Government 74 CONCLUSION 77 REFERENCE 78 APPENDIXES 79 LIST OF ABBREVIATIONS WTO World Trade Organization ASEAN Association of South East Asian Nations FOB Free on board CIF Cost, Insurance, Freight UAE United Arab Emirates R&D Research and Development CAGR Compounded Annual Growth rate QC Quality Control FTA Free trade agreement ACFTA ASEAN–China Free Trade Area ATIGA ASEAN Trade in Goods Agreement AJCEP ASEAN-Japan Comprehensive Economic Partnership AKFTA ASEAN-Korea Free Trade Area AIFTA ASEAN–India Free Trade Area CPTPP Comprehensive and Progressive Agreement for Trans-Pacific Partnership LIST OF TABLE Table 2.1: Income statement 31 Table 2.2: The Current annual growth rate 32 Table 2.3: Export turnover .33 Table 2.4 : Ratio of export products 34 Table 2.5: Export turnover based on Region from 2018 to 2021 36 Table 2.6: Export plan to the ASEAN market of Enimac in the period 2022 – 2025 39 Table 2.7 : The number of export contracts in the period 2018 – 2021 45 Table 2.8: The number of export partners in the period 2018 – 2021 46 Table 2.9: The indicators of export turnover in export plan/current situation in the period 2018 - 2021 47 Table 2.10: Enimac human resources report 49 Table 3.1 The export plan of exporting Enimac’s automotive battery to the ASEAN market from 2022 to 2025 .68 LIST OF FIGURE Figure 1.1: The Negotiation process in international export activities 10 Figure 2.1: The significant event and development of Eni-Florence 24 Figure 2.2: The organization chart of Eni-Florence 25 Figure 2.3: The Enimac battery 25 Figure 2.4 : The Troy Battery 26 Figure 2.5 : The HB Battery .27 Figure 2.6: Operation management process .28 Figure 2.7 : Market size of the automotive battery in the ASEAN market from 2019 to 2027 37 Figure 2.8: Enimac battery export turnover to the ASEAN market from 2019 to 2021 44 Figure 2.9 : Enimac Current ratio 51 Figure 2.10 : Enimac total debt ratio 52 Figure 2.11: Rating of Automotive battery brand 53 ... SOLUTIONS TO PROMOTING ENIMAC AUTOMOTIVE BATTERIES EXPORT TO THE ASEAN MARKET FROM 2022 TO 2025 65 3.1 The opportunities and challenges for promoting Enimac automotive batteries export to the. .. battery export to the ASEAN market from 2022 to 2025 CHAPTER 1: THEORETICAL BASICS OF THE PROMOTING EXPORT 1.1 1.1.1 The definition of promoting export Promoting export definition Promoting export. .. objective  Analyzing Theoretical basics of export promotion of enterprises  Analyzing the current situation of promoting the export of Enimac'' s automotive battery products to the ASEAN market Assessing