7. Nakitech_Mobile Marketing
Mobile Marketing Presenter: Nguyen Anh Duc – CEO Nakitech Corp Cell Phone: 0935982718 Email: duc.nguyenanh@nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Mobile Marketing • Mobile Marketing is the future of digital marketing Mobile is growing and people are spending more and more time on their mobile phones. As per Google survey, the mobile website traffic will surpass Desktop and laptop usage by the end of 2015 • Are you ready to take on Mobile Advertising? Get Started Today! • This Module will teach you how website and emails are designed for Mobile users, setting up a mobile display Ad Campaign and launch SMS campaign Mobile Marketing is not just SMS or cold calling It has reached to new level of advertisement like Mobile Web, Mobile Search Marketing, Mobile Apps, Proximity Marketing and Quick-Response (QR) Codes nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Mobile Marketing Course Modules • Introduction To Mobile Marketing • Mobile Advertising Ecosystem • Mobile Campaigns • SMS And MMS Marketing • Mobile Web • Mobile Search Marketing • Mobile Apps • Proximity Marketing • Quick-Response(QR) Codes • Mobile Marketing Trends & Code of Conduct nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Introduction to Mobile Marketing • Terminology • Mobile Marketing • Introduction to mobile advertising • Technologies facilitating mobile advertising • Short message service (SMS) • Multimedia messaging service (MMS) • General packet radio services (GPRS) • Enhanced data GSM environment (EDGE) • 3G • WAP • I-Mode nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Mobile Advertising Ecosystem • Advertiser • Ad Agencies • Ad Network • Ad Server • Content Publisher • Content Enabler • Carrier(Portal) • Carrier(Network) • Handset • Consumer nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Mobile Campaigns • Plan your Campaign • Identify your Target Audience • Build your Campaign Infrastructure • Select your Mobile Advertising Channel • Initiate your campaign • Track your campaign with Mobile Analytics nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net SMS and MMS Marketing • Build database of potential customers • Perform due diligence • Start SMS and MMS campaign • Types of Mobile messaging ads • How SMS messaging works • Creating SMS marketing campaign SMS and MMS nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Mobile Web • Mobile web advertising • Google mobile advertising • Mobile website • Responsive web design • Dedicated mobile site • Difference between mobile web page and regular web page • Mobile website builders nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Mobile Search Marketing • Factors determining successful mobile search marketing • Mobile Email • Mobile Social Networking • Engaging mobile user • Mobile conversion best practices nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Mobile Apps • Why Mobile Application • Types of Mobile Apps(environment) • Types of Mobile Apps(application category) • Key Players in mobile apps advertising • Advertising opportunities • Ad consideration • Mobile application connectivity • Ad serving and ad connectivity • Target and rendering • Mobile App Creation Tools • Mobile App Analytics Services nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Proximity Marketing • Bluetooth Marketing • Wi-Fi Marketing • Near Field Communication(NFC) nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Quick-Response (QR) Codes • What is QR codes • Types • Working • Creating nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Mobile Marketing Trends & Code of Conduct • Near field communication • Mobile visual search • Mobile ticketing • Mobile future • Code of conduct • Choice and consent • Security • Enforcement and accountability • Customization and constraint • Notice nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net • Mobile Marketing Association(MMA) • Interactive Advertising Bureau(IAB) nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net THANK YOU ! Nam Kinh Technology Corporation (Nakitech Corp) • • • Address: Floor – PaxSky Tower, 123 Nguyen Dinh Chieu Street, Ward, District, Ho Chi Minh City Hotline: 0935 982 718 – 0907 053 773 Email: info@nakitech.net Website: http://www.nakitech.net nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net ... nakitech.net Mobile Marketing Course Modules • Introduction To Mobile Marketing • Mobile Advertising Ecosystem • Mobile Campaigns • SMS And MMS Marketing • Mobile Web • Mobile Search Marketing • Mobile... SMS campaign Mobile Marketing is not just SMS or cold calling It has reached to new level of advertisement like Mobile Web, Mobile Search Marketing, Mobile Apps, Proximity Marketing and Quick-Response...Mobile Marketing • Mobile Marketing? ?is the future of digital marketing Mobile is growing and people are spending more and more time