Summary
Introduction
The Eat Clean diet, which originated in developed countries like the US and Japan, has gained popularity in Vietnam due to the influence of the internet and social media, including food and fitness influencers This clean and healthy eating approach is recognized for its benefits in enhancing health, improving physique, and boosting skin quality According to Younet Media, there have been nearly 1 million discussions on healthy eating on social networks, with over 10,000 specifically about Eat Clean, and many inquiries about local food sources Additionally, Google reveals a staggering 278 million global search results for "Detox," 361 million for "Eat Clean," and 89.9 million for "Trading in nutritional food" in Vietnam, highlighting the growing interest in this dietary trend.
For optimal results, a diet is most effective when accompanied by a scientifically designed menu tailored to your specific needs and proper cooking methods As a result, many individuals are opting to order daily, weekly, or even monthly meals from Eat Clean businesses instead of preparing food at home.
With busy work, for processing and choosing the form of buying Eat Clean food through online food ordering technology applications, is a trend of many people, especially office workers.
Green Meal offers clean, weekly meal options tailored to support a healthy lifestyle and nutritional balance Whether your goal is weight loss or muscle gain, you can select the ideal meal package on the Order page Each meal is meticulously calorie-calculated and crafted with fresh, healthy ingredients, featuring a diverse menu Most lunch servings are enriched with complex carbohydrates, promoting brain function and sustaining long-term productivity.
Green Meal restaurant operates daily from 12:30 to 22:30, offering breakfast through convenient platforms like Nowfood, Beamin, Foody, Grab Food, and Gojek To ensure food safety during delivery, all meals are refrigerated.
Beside, we have a special customer care system, you can be consulted on a menu that is suitable for your needs and health to have a personalized menu
Our weekly and monthly packages come with numerous incentives designed to maximize your savings When you choose a monthly package, you'll receive a 10% discount on your first delivery, making it an excellent choice for budget-conscious customers.
They have a number of policies to help reduce the amount of waste produced by their own products:
Green Meal utilizes black plastic containers for all its meals and encourages customers to return these boxes for a refund For every ten boxes returned, customers receive an immediate refund of 10,000 VND The returned containers are then sent back to the manufacturer for recycling, promoting sustainability.
Secondly, Green Meal's policy is to only provide one set of Spoon and Fork per day.
Lastly, Plastic meal bags are environmentally friendly self-destructing bags The bag will self-destruct after 3 months in the natural environment
4.2 Food quality is always fresh and delicious:
Green Meal uses a process of quick freezing and freezing right after cooking to help limit the growth of bacteria, while ensuring the quality of food is always fresh
Green Meal is committed to never using frozen meals to deliver to customers Green Meals' meals are always freshly prepared every day and kept cool throughout the transit.
4.3 Our restaurant have a special customer care system
Green Food utilizes your Basal Metabolic Rate (BMR) to assess your body's metabolic rate and total daily calorie consumption based on your activities Simply select the relevant information on our website and choose your target; our consultation system will suggest suitable packages and combinations tailored to your needs.
Besides, we have a team of nutritionists who can answer your questions and help you design personalized meals to suit your needs and health.
Analysis Industry
The food industry in Vietnam is experiencing sustained demand as consumers increasingly prioritize quality and safety in their choices Amid concerns over poor-quality and counterfeit products, there has been a notable shift towards safe, natural, and environmentally friendly food options This trend has led to the emergence of numerous businesses and food safety chains catering to the evolving preferences of consumers, particularly in light of the recent Covid-19 outbreak.
19, people have gradually become more aware of their family food choices, clean, sourced foods sold at stores such as beef Many fruits are selected for family meals.
According to the AC Nielsen healthy food consumption trend report, 86% of Vietnamese consumers prioritize organic products in their daily meals due to their safety, nutritional richness, and delicious taste.
As incomes rise and the young population increases, a growing middle class is emerging, leading to a heightened demand for quality living This shift is driving consumers towards a mainstream preference for a green and healthy lifestyle, characterized by the use of organic foods and clean ingredients.
As the living standards of Vietnamese people rise, there is a growing demand for safe food that meets strict safety requirements for daily consumption Consequently, the clean food market in Vietnam is expanding and evolving An analysis of the current safe food market can be categorized into two key areas.
Vietnam's safe food market is primarily export-oriented, valued at over 550 million euros in 2014, while the domestic market, focusing on safe food and vegetables, generated an estimated turnover of 2 million euros The total market value for safe food in major cities like Hanoi and Ho Chi Minh City is significant, with Ho Chi Minh City alone accounting for approximately 400 billion VND annually (Thanh Giang, 2018) As Vietnamese consumers increasingly prioritize health—spending an average of over 6% of their income on health-related products—47% are showing a growing interest in fresh and homemade foods (Nielsen, 2014) This trend indicates a substantial potential for the development of safe food products in Vietnam.
Secondly, clean eating style attracts the majority of groups of people aged 25-
40 In this age group, most of them have a stable income and can pay for food, although this group of potential customers spend a lot of time working, but they still spend time for rest and relaxation Weak, always desire to maintain health and tend to live a healthy life.
To maintain stable revenue at the point of sale, it's essential to cater to a demographic that frequently utilizes food ordering services and prioritizes their health This age group is well-informed about organic diets and seeks scientifically balanced nutrition Additionally, they include fitness enthusiasts and bodybuilders focused on muscle gain and overall fitness in their target audience.
We have competitors that may have something in common with ours, such as organic restaurants or vegetarian restaurants We found some restaurants in
In Hanoi, key competitors for clients seeking healthy food options include My Healthy Corner, HealthWich, and Godiet - Healthy & Fresh Salad While each of these establishments offers unique styles and menus, they share a common focus on providing nutritious meals These competitors are significant in the market and closely align with our business vision.
My Healthy Corner operates three restaurants in Hanoi's Đống Đa, Cầu Giấy, and Hai Bà Trưng districts, all within a few kilometers of each other They are featured on popular food delivery apps like NowFood, Beamin, GrabFood, and Loship, offering competitive pricing with affordable combined menus While their main strengths lie in their lower prices and convenient delivery options, their meal offerings focus primarily on brown rice and salads Unlike our restaurant, they do not provide tailored service packages to meet specific dietary needs, such as weight gain, weight loss, or gym regimens.
HealthWich is a significant competitor that differs from our restaurant by focusing more on a bread-style dining experience They specialize in quick meals such as salads, sandwiches, soups, and healthy drinks, offering lower prices to encourage faster customer turnover Committed to delivering the freshest homemade meals, HealthWich bakes their own bread and maintains a highly hygienic food processing system in-store, primarily serving breakfasts and lunches With years of operation, HealthWich has established a strong brand presence and a loyal customer base.
Godiet - Healthy & Fresh Salad is a renowned online restaurant specializing in delicious, low-calorie meals, drinks, and snacks that promote weight management Committed to the Low GI Diet standard, Godiet ensures that its offerings are not only healthy and effective in reducing excess fat but also visually appealing and flavorful Additionally, the restaurant prioritizes sustainability by using eco-friendly packaging and is conveniently available on two popular food delivery apps.
With five years of expertise in the healthy food sector, Godiet has cultivated a loyal customer base and garnered numerous positive reviews However, the high prices of its dishes, coupled with a lack of variety and clarity in service packages, can make selection challenging for potential customers.
The growing demand for healthy products reflects consumers' desire for convenient solutions that save time Despite this trend, healthy food options remain limited, often found in small, informal stores or as handmade items As the market evolves, healthy food is poised to become a lucrative opportunity for businesses looking to capitalize on this expanding consumer interest.
However, our restaurant owns differences in policies, models including protecting enviroment, customers care system, quatity of food and always innovates These are the barriers for new entrants
The Food and Beverage Industry is characterized by numerous small establishments, leading to a wide range of substitutes for consumers Despite the diversity of meal options available, businesses face stiff competition due to their proximity to one another In this market segment, customers are typically those in inner Hanoi seeking dining options in the area, rather than individuals focused on healthy eating Popular substitutes include fast food chains like KFC, McDonald's, and Jollibee, as well as local restaurants offering traditional dishes such as phở, Cơm Thố, Bún trộn, Bún đậu mắm tôm, and Bún chả.
Therefore, it is necessary to promote marketing to strongly propagate healthy eating habits, making customers remember and choose to use them.
3.4 The bargaining power of buyers (customers)
Customer loyalty presents a significant opportunity for businesses, making it essential to meet customer needs effectively With numerous options available, customers frequently seek alternatives to compare prices and quality, highlighting the importance of identifying the right target customer segment.
Description of restaurant ( Brand identity)
1 Name: Green meal- Healthy Food Restaurant
Location is a really important factor, so we decided to open our restaurant on
Lang Ha Street in Dong Da District, Hanoi, is strategically chosen for its proximity to numerous offices, apartments, and gyms, making it an ideal location to cater to office workers and health-conscious individuals seeking dietary options.
Green is chosen as the main color to express the desire to bring the most natural things to customer.
“ YOU DON’T HAVE TO EAT LESS ,YOU JUST HAVE TO EAT RIGHT”
The restaurant has an area of about 100m2 And client capacity of the restaurant’s menu dining area and terrace per shift is the following:
• 15 six-people tables = 90 people sitting down.
• 4 four-people tables in the terrace = 16 people outside.
So, in every shift the total capacity is 106 people.
Strategy Business Model
Production plan
To ensure our meals are delicious, clean, and healthy, we meticulously source our ingredients from suppliers that meet our high standards for freshness and quality The selection of fresh and clean ingredients is crucial, as it directly impacts the overall quality of our dishes.
Step 1: Find a food source including quality vegetables, fish, meat and ensure the criteria the restaurant needs: delicious, clean and fresh
Step 2: Consider among suppliers to choose the best one in terms of price and quality
Step 3: Choose and sign a sales contract within 1 year
Step 4: Food will be delivered every morning and guaranteed freshness
Step 5: Store food in the refrigerator
Step 6: Preliminary processing ingredients and cook according to the menu
Step 7: After completion, brought up service for guests or packing and immediately bring to the chiller to bring down the temperature to near zero (pre-order meals) This will minimize the growth of bacteria as well as keeping the food quality high.
Kitchen, cutlery equipment would be the biggest start-up expense.
The Berjaya Electric Oven, designed for commercial use in Malaysian restaurants, is perfect for baking a variety of goods Its outer shell is crafted from high-quality stainless steel, ensuring exceptional resistance to corrosion and preventing discoloration over time This durable construction guarantees safe food preparation, as it does not leach any harmful substances, making it a reliable choice for long-term use in the kitchen.
To ensure food safety and maintain high quality, cooked foods should be promptly placed in freezers or refrigerators to rapidly lower their temperature to near zero, effectively minimizing bacterial growth.
We selected the Sunhouse SHR-F2572W2 freezer for its practical design featuring two separate compartments: a cooler with a temperature range from 0 to -10 degrees Celsius, allowing for five adjustable temperature settings, and a freezer compartment that achieves temperatures as low as -18 degrees Celsius.
- European stove with 4-burner supplied by Toan Phat is imported completely from Malaysia with high durability, modern industrial design is suitable for all luxurious European restaurant spaces.
- Cooking equipment: Pots and pans (of all sizes) with lids, Spoons for mixing and tasting, Chef’s knives, dishware, mixing bowls, Ladles,
Baking pans, Sheets and roasting pans, Towels, Rags,
- Vegetables: olives, baby corn, tomatoes, salad, Broccoli, Cauliflower,
- Brown rice, whole wheat flour, Noodles, sweet potato
- Cooking spices: sugar, salt, olive oil, pepper, chili, honey, wine…
- Fruits: apples, bananas, grapefruit, avocado,
- Supplier of all kinds of meat: Hanoi Fresh Food - Nguyen Van Tam Private
Address: Ngoc Ha Market, Doi Can Ward, Ba Dinh District, Hanoi, Vietnam
100% clear cattle and poultry origin, no disease
Have a certificate of eligibility for food safety and hygiene
Strict production process, HACC standard
Fully commit to the People's Committee in writing to comply with all food safety regulations.
Lowest pricing among businesses offering the same product quality
- Fruit and vegetable supplier: Dung Ha Agricultural Products - Dung Ha
Address: No 6, Alley 354 Truong Chinh, Khuong Thuong Ward, Dong Da District, Hanoi, Vietnam
Vegetable products meet VietGAP standards, Dalat vegetables 100%.
Food certified to ensure food hygiene and safety issued by a competent health agency.
Fully commit to the People's Committee in writing to comply with all food safety regulations.
Marketing Plan
The project targets a significant demographic of potential customers aged 25-40, who typically possess a stable income that allows them to spend on food and beverages Many in this age group are aware of dieting methods but struggle to find the time to prepare healthy meals, making it challenging to adhere to proper diets Additionally, some individuals wish to lose weight or adopt a healthier lifestyle but lack the knowledge or skills to cook nutritious meals effectively.
Our restaurant prioritizes delivering delicious, healthy meals that provide peace of mind to our customers We ensure that our clean food sources are cultivated using strict techniques that maintain freshness and natural flavor We recognize that good health is the foundation for fulfilling all other desires Customers can select the appropriate product package to meet their weight loss or muscle gain goals directly from our Order page Additionally, our website and fan page offer valuable resources on healthy living and tips for preparing nutritious meals.
At Green Meal Restaurant, we prioritize environmental protection, recognizing its direct impact on human health We utilize biodegradable packaging and implement customer support policies aimed at reducing plastic waste, demonstrating our commitment to sustainability.
In addition to the initial values, the restaurant's products will be improved and developed in the future with a specific plan
- Menu changes weekly to create excitement for customers A nutritionally complete menu suitable for the number of calories each person needs in a day.
- After 6 months, we will develop a menu specifically for vegetarians.
Our pricing strategy is centered around competitor analysis, allowing us to set our product prices equal to or up to 10% higher than those of our competitors, depending on the item's competitiveness This straightforward approach involves examining the average market prices for similar services, enabling us to make informed decisions on whether to adjust our prices higher, lower, or in alignment with customer expectations.
Competitive pricing analysis allows the restaurant to regulate the competition by preventing the loss of customers and market share to the competitors.
In addition, the pricing is also based on production costs to ensure the quality of the food, which is the mission of our restaurant.
Restaurant location: Nguyen Hong, Lang Ha street, Dong Da district, Hanoi
We strategically selected a location in the city center, specifically in an alley, to align with the restaurant's budget while maximizing visibility Surrounded by prominent office buildings such as Vinaconex, Petrowaco, Maison Office, and VP Bank, this choice significantly enhances the potential for attracting a steady stream of customers.
Furthermores, Green meal can be ordered online from its website and delivering food including Nowfood, Beamin, Foody, Grab Food, and Gojek
Brand awareness Attracting target customers, building brand awareness
-Running ads on instagram, facebook, google ( 10,000,000 VND/month )
Increase followers Encourage web usage, increase the number of trials and sales
-Receive a 10% discount voucher when you first order online.
- Facebook ads to use the web (10,000,000)
Specific days Increasing revenue - Change restaurant decor and music according to the holidays During the restaurant's
-Accept to organize parties at the request of customers
-10% discount on total bill on specific days operation
Environmentally friendly -Encourage customers to protect the environment -Build a green restaurant brand -Attract customers who love the environment
- For every 10 boxes returned to the shipper, you will receive 10,000 VND back immediately
Organization Plan
The CEO oversees and directs all restaurant operations, ensuring the highest standards of food quality, service, health, and safety They focus on achieving efficient and profitable business performance while optimizing the utilization of staff and resources.
● Work with the executive board to determine values and mission, and plan for short and long-term goals.
Create an environment that promotes great performance and positive morale
Identify and address problems and opportunities for the restaurant.
Develop the restaurant’s culture and overall restaurant vision.
Develop and implement operational policies and a strategic plan
Act as the primary spokesperson for the restaurant.
Provide inspired leadership restaurant-wide.
Make high-level decisions about policy and strategy.
Bachelor’s degree or master's degree in a relevant discipline or MBA.
Experience in a senior management position.
Knowledge of profit and loss, balance sheet and cash flow management, and general finance and budgeting.
Ability to build consensus and relationships among executives, partners, and the workforce.
Understanding of human resources and personnel management.
Ability to understand new issues quickly and make wise decisions.
The kitchen department is a crucial part of any restaurant, responsible for preparing meals for both dine-in guests and takeaway orders Led by the Chef, this department oversees food production and manages various sub-departments to ensure high-quality culinary experiences for patrons.
We are seeking a skilled and experienced Chef to oversee kitchen operations As the primary leader, you will be responsible for creating and inspecting dishes prior to serving, ensuring the highest quality and customer satisfaction.
Ensuring promptness, freshness, and quality of dishes.
Implementing hygiene policies and examining equipment for cleanliness.
Designing new recipes, planning menus, and selecting plate presentations.
Reviewing staffing levels to meet service, operational, and financial objectives.
Hiring and training kitchen staff
Performing administrative tasks, taking stock of food and equipment supplies, and doing purchase orders.
Setting and monitoring performance standards for staff.
Obtaining feedback on food and service quality, and handling customer problems and complaints.
5+ years of experience in a similar position.
Advanced knowledge of food professional principles and practices.
Proficient knowledge of human resources management.
Excellent knowledge of BOH systems, ordering and inventory.
Available to work on-call, shifts, after hours, over weekends, and on public holidays.
We are seeking a skilled cook to join our restaurant team, responsible for creating exceptional dishes for our guests Key responsibilities include meal preparation through precise weighing, measuring, and mixing of ingredients, cooking, and ensuring the freshness of all ingredients Additionally, you will arrange and garnish dishes while maintaining cleanliness and proper upkeep of the kitchen and equipment.
Prepare awesome meals for our customers.
Weigh, measure, mix and prep ingredients according to recipes.
Steam, grill, boil, bake or fry meats, fish, vegetables, and other ingredients.
Check food and ingredients for freshness.
Work well under pressure and within the time limit.
Ensure that the kitchen area, equipment and utensils are cleaned.
High school diploma or equivalent preferred.
Culinary school 2-4 year degree or foreign equivalency preferred.
Prior experience in related food and beverage service and food preparation positions.
Thorough experience with hot and cold food preparation.
Good working knowledge of accepted sanitation standards and health codes.
Ability to use slicers, mixers, grinders, food processors, etc.
Able to handle work in a fast-paced environment.
We are seeking a dedicated and efficient commis chef to assist the chef de partie by preparing meal ingredients and supporting various kitchen tasks Key responsibilities include reporting any malfunctioning kitchen equipment to the supervisor, unpacking and organizing deliveries, and maintaining a clean workspace by mopping up spills to ensure safety Additionally, the commis chef must ensure proper storage of all food items to prevent spoilage.
Accurately measuring meal ingredients for the Chef
Preparing meal ingredients, which includes seasoning of different meats as well as washing, peeling, and chopping vegetables and fruits.
Preparing basic salads and sauces as directed by the Chef de Partie.
Receiving deliveries and verifying that all ordered items have been delivered and are of good quality.
Taking inventory of restaurant supplies and notifying the supervisor of low or depleted supplies.
Discarding all expired and spoiled food items stored in the stock rooms, refrigerators, and freezers.
Performing basic cleaning duties and ensuring that workstations are properly sanitized.
Plating and presenting meal items as per the Chef’s instructions.
● High school diploma or GED.
● Associate’s degree, diploma, or certification in culinary arts is advantageous.
● Sound knowledge of food health and safety regulations.
● The ability to stand for extended periods.
● The ability to work under pressure.
We are seeking a reliable and organized dishwasher to join our team in a dynamic culinary setting Key responsibilities include efficiently removing soiled dishes and flatware, thoroughly washing them, and resetting tables for incoming guests Additional tasks may involve restocking supplies, unloading deliveries, assisting in food preparation, cleaning kitchen appliances, and managing waste disposal, among other duties as required.
Ensuring the availability of clean dishes by bussing tables, washing dishes, pots, pans, and flatware, and resetting dining areas.
Preparing dining areas and kitchen for the next shift by cleaning and restocking dining areas and cook stations.
Cleaning machines and appliances used in the kitchen
Sweeping and mopping floors, especially in the event that items are broken or spilled.
Supporting other restaurant staff members by assisting with other tasks, as needed.
High school diploma or equivalent.
Strong problem-solving and communication skills.
Ability to stand or walk for 8-hour shifts and lift at least 10kg
Willingness to comply with all food safety procedures.
Marketing involves engaging potential customers with a company's products or services through thorough market research and analysis of their interests The marketing department plays a crucial role in various business aspects, including product development, distribution strategies, sales, and advertising efforts.
Conducting in-depth research on healthy food in order to develop original content
Developing content for blogs, articles, product descriptions, social media, and the company website
Assisting the marketing team in developing content for advertising campaigns.
Editing and polishing existing content to improve readability.
Conducting keyword research and using SEO best practices to increase traffic to the company website.
Creating compelling headlines and body copy that will capture the attention of the target audience.
Identifying customers’ needs and recommending new content to address gaps in the company's current content.
Bachelor's degree in communications, marketing, journalism, or related field.
Proven content writing or copywriting experience.
Proficient in all Microsoft Office applications.
Excellent writing and editing skills.
Answer customer inquiries via phone, email and social media
Direct customers to online resources
Update customer records in the system, including notes about interactions
Pitch ideas for improving customer care
Suggest solutions when a product malfunctions
Close out or open call records
Strong phone contact handling skills and active listening
Customer orientation and ability to adapt/respond to different types of characters
Excellent communication and presentation skills
Ability to multitask, prioritize and manage time effectively
High school diploma or equivalent; college degree preferred
In this role, you will execute professional financial and accounting duties aligned with state regulations and accounting standards Your responsibilities include monitoring the company's capital mobilization in various forms and providing strategic advice to the Board of Directors on related financial matters.
Advise the CEO on the evolving accounting regime and its impact on business operations Collaborate with various departments to establish a dynamic and effective management information network Contribute to the development of Quality Management Systems, Environmental Management Systems, and Social Responsibility Management Systems.
In this role, you will be responsible for developing ingredient formats for various dishes and services, as well as determining pricing for each offering You will analyze the revenue and expenditures associated with catering services for guests, ensuring accurate financial tracking Additionally, you will manage the purchasing of food and beverages while effectively accounting for expenses and revenues related to specific commodity groups.
Controlling types of invoices, receiving and checking accounting vouchers:
Build salary scale for employees
Prepare relevant reports as required
Qualification: College graduate or higher in accounting, auditing, finance.
Having accounting professional capacity, ability to synthesize and master the accounting regime.
Self-organizing, arranging and planning to perform assigned tasks.
Know how to synthesize and analyze reports Perform duties accurately and in accordance with regulations.
Have basic knowledge of production process technology in the company
Proficient in using computers (excel software, accounting software).
Job brief :Responsible for collecting money, printing invoices, checking change, preparing daily spending in the restaurant, and reporting sales to the Manager. Responsibilities
Take customer orders at the counter
Receive payments and present change to customers
Pack food items, make coffee, and fill beverage cups
Function as the host/hostess of the restaurant
Receive food checks from waiters or customers
Appeal to impatient or irritated customers, especially during rush hours
Manage the register, including all credit card and cash operations
Ensure a balance of the register at the end of the shift or working period Requirements
● High school diploma coupled with experience in related positions, as well as working knowledge in a similar role
● Excellent mathematical, multitasking, and computer skills
● Proficiency in using computers, calculator, and other machines required for transactions
● Outstanding customer relation skills and ability to ensure a customer priority culture
● Ability to work with flexibility in a continuous schedule of day, nights, holidays, and weekends
The department is essential for providing excellent dining experiences at the restaurant, as it involves welcoming guests, setting up tables, taking and serving orders, and addressing any inquiries related to restaurant service.
Job brief: Implement the process of serving guests, maintain restaurant equipment during work, coordinate with other departments such as cashier, manager and chef
Change uniforms, ensure standards of personal hygiene and behavior as prescribed before working.
Welcoming guests, guiding guests to their seats
Providing menus, consulting dishes, taking orders, bringing items to customers, paying, seeing off guests, clearing tables
Observing to capture and promptly respond to customer requirements
Ready to answer and answer all customer questions
Job brief: Receiving and keeping cars and property for guests, handling arising situations related to security issues in the restaurant.
Reception, parking, property for diners and restaurant staff Driving and stacking motorbikes, guiding customers to park cars in the right places Pick up cars for customers when leaving.
Handle security issues that arise in the restaurant Preventing disruptive behavior in restaurants Coordinate with management to handle incidents, make reports.
Patrol and monitor the restaurant area to avoid theft, loss or damage to property, especially in the evening, night shift or when the restaurant is crowded.
Ensure the fire protection system works well, rehearse for the restaurant if required by the manager.
You need a high school diploma, preferably with a security certificate or experience as a security guard
Good health, honest, brave, friendly with customers and colleagues
Financial Plan
Department Position Employees Salary (VND)
4,000,000x2 service 1 Waiter/ Waitress (part time)
Cost Years Each year cost Each month cost Material
The expectations of customers coming to the restaurant are the following.
Total amount of expected customers during weekdays are 142 people/day.
Total amount of expected customers during weekends are 191 people/day.
The expectations of customers order in website:
Week package: 10 people/ month and increase 3 orders month by month
Month package : 5 people/ month and increase 2 orders month by month Food application: we expected 50 ordered/ days and increase 3 orders everyday
So monthly we expect 4564 people to visit our restaurant and 2160 orders in website and food application
1.1 Fixed cost ( 1 month to product 6724 product )
Payroll taxes: According to state regulations, employers are responsible for paying health insurance premiums for employees at 3% of their monthly salary So, each month, restaurant must pay 2,070,000 VND.
Interest expense: 2,450,000 VND Bank business loan 300 million VND with interest rate of 9,6%/year ( Vietinbank)
Property taxes: 1,000,000 VND According to Circular 65/2020/TT-BTC stipulating, the license tax rate for individuals and households doing food service business with a turnover of over 500 million VND is 0.02%
Utilities including electricity, phone, internet, ( 30,000,000 VND/month
Advertising : 23,000,000 VND/ months for running ads on social media, 3% revenue for sales promotion.
The Chef is responsible for overseeing food purchasing and ensuring the quality of products from suppliers, negotiating terms and ultimately deciding on supplier approval based on cost and quality Initially, the restaurant will need to pay suppliers upfront due to the lack of a credit line, which will be factored into cash flow projections Given the limited historical data on food prices in Hanoi, food cost estimations will be based on a percentage of sales, as recommended by author J Walker, who notes that food costs typically represent about 30% of the sales price.
So, every month, our restaurant spend about 161,376,000 VND for food purchasing
● Production supplies: packaging (7,000,000 VND/ month) gas and water ( 5,000,000 )
Price per unit – Variable cost/unit
Fixed asset would be the biggest start-up expense We will spend around
138,740,000 VND to buy those This amount includes everything we need to equip kitchen and partly dining room.
Another major expense is rent of first three months in Lang Ha streets start from 40,000,000VND per month (120,000,000 VND/3 months)
Fixed cost is 111,658,000 VND per months
To running our restaurant, we need prepaid direct material expenses about 161, 376,000 VND for the first month
To ensure the restaurant's successful market entry and eventual profitability, it is essential to establish a financial buffer that will support the business during its initial settling period This cushion will provide the necessary funds to sustain operations until we begin to see returns on our investment.
138,740,000+120,000,000+111,657,600+161,376,000 = 531,774,000 VND , we will round them till 550,000,000 VND
The startup investment will be sourced from two key areas: the owner's personal investment and a bank loan The owner will contribute 250,000,000 VND, accounting for 45.5% of the total funds required, while a bank loan of 300,000,000 VND will be secured This loan is set to be repaid over three years at an interest rate of 9.5% per annum.
Research conducted for this Business Plan indicates a strong demand for establishments that provide healthy and convenient meals in a pleasant environment, particularly in the business sector where time is money The launch of Green Meal Restaurant aims to fulfill this need by offering nutritious dining options that cater to busy professionals.
During the preparation of our business plan, we learned that obtaining reliable and accurate information can be challenging, often leading to inaccessible data Despite these difficulties, we successfully achieved all our business plan objectives While some of our estimates were based on theoretical averages and logic, we acknowledge the risk of potential bias in our forecasts However, we made every effort to ensure our estimations remained as realistic as possible.
My business plan is a ready well-planed project that could be actually implemented I’m satisfied with the result and realize that I learned a lot during the process.