PLAFREE BUSINESS PLAN 100% Plastic Free Bubble Tea Shop Our company is a Boba tea shop dealing with all kinds of beverage,

PLAFREE BUSINESS PLAN 100% Plastic Free Bubble Tea Shop University of Technology Sydney Entrepreneurship and Commercialization Contents Foreword 1.1 Contact details Error! Bookmark not defined 1.2 Author of Plan Error! Bookmark not defined 1.3 Version Control Executive summary 2.1 Environment issues 2.2 Our company 2.3 Our mission 2.4 Our vision 2.5 Product or services 2.6 Market 2.7 Competitive Advantages 2.8 Capabilities 2.9 Objective 2.10 Strategy 2.11 Our management team Product and Services 3.1 Description 3.2 Typologies 3.3 Life cycle 3.4 Product adoption Market Analysis 4.1 Market size 4.2 Market trend 4.3 Market analysis 4.4 Distribution channel Environment Analysis – SLEPT (Need research) 5.1 Social Factor 5.2 Legal and Political Factor 10 5.3 Economic Factor 10 5.4 Technological Factor 10 Competitive Analysis 10 6.1 Competitive Advantages .10 6.2 Suppliers 10 6.3 Customer 11 6.4 Competitors (More analysis) .12 6.4.1 Overall 12 6.4.2 Comfortable atmosphere .12 6.4.3 Menus 12 6.4.4 Price 12 6.4.5 Easy to go 12 6.4.6 Drink quality and services 12 6.4.7 Available parking 13 SWOT Analysis (Explanation and research) 13 7.1 Strength 13 7.2 Weak 13 7.3 Opportunity 13 7.4 Threat 13 Risk Analysis (find risk and try to solve it) 13 Marketing plan 13 9.1 Product or services 13 9.1.1.1 Key performance Indicators (KPIs) 13 9.1.1.2 Product ranges 14 9.1.1.3 Product development stage 14 9.1.1.4 Product innovation 14 9.1.1.5 Intellectual Property 15 9.1.1.6 Standardization of product 15 9.1.1.7 Insurance 15 9.1.1.8 Packaging 15 9.1.1.9 Action plan .16 9.2 Pricing 16 9.2.1.1 Key Performance Indicators (KPIs) 16 9.2.1.2 Competitors pricing 16 9.2.1.3 Pricing control 16 9.2.1.4 Action plan .17 9.3 Distribution and Sale 17 9.3.1.1 Key Performance Indicators (KPIs) 17 9.3.1.2 Distribution channel 18 9.3.1.3 Sale pipeline 19 9.3.1.4 Purchase process 19 9.3.1.5 Sale support .19 9.3.1.6 Locations 19 9.3.1.7 System .20 9.4 Promotion 20 9.4.1.1 Key Performance Indicators (KPIs) 20 9.4.1.2 Promotion strategy 20 9.4.1.3 Telecommunication 20 9.4.1.4 Media .21 With present communication technology, PlaFree can now more easily achieve prospective clients through internet techniques such as blogs and social media where the brand awareness of our company could be raised Our business is not only preparing to achieve national clients; we are also preparing to achieve global clients in the future by closing shops in other nations rather than Australia when income has reached a stage where it yields enormous profit But for now, the main aim of Ingenious Company is to reach prospective national customers using the previous technique: 21 9.4.1.5 Action plan .21 10 Operation plan 21 11 Financial plan 21 12 Personal plan 21 Foreword 1.1 Version Control Version No Version Date Details 09/08/2019 16/08/2019 23/08/2019 30/08/2019 Pre-draft notes Cover and Executive Summary Product or Services and Market Analysis Environment, Competitive and Risk Analysis Executive summary 2.1 Environment issues 2.2 Our company PlaFree is a daily beverage shop which originally use organic material including cups, straws and especially, 100% plastic free The company was founded by Khoa Le, Duy Bui, and Phuc Nguyen, who is responsible for the day-to-day work of the company Although our background is engineering, we are all share the same passion to build our own business as well as the desiring to bring the best experiences when the customers come to visit our shop PlaFree is a 100% plastic free beverage company that has been set up to create profit as well as compete positively with its rivals; however, to accomplish this, we must guarantee that we get our business structure correct, as this will go a long way in determining whether or not we are going to accomplish our goals Our company is a Boba tea shop dealing with all kinds of beverage, from smelly cup of coffee to sweet Boba cup with delicious toppings In general, we are going to sell our bubble tea as a ready-to-drink beverage item goes with fast decomposes cup and bamboo straw Our bubble tea will be an extraordinary replacement for traditional tea and still give our different customers the best of experience 2.3 Our mission As a team, with all of our effort and dedication, we have created various amounts of good products with the desire to change the drinking habit of young people and contribute our self to the environmental protection 2.4 Our vision That starts with being transparent, beyond what you'd hope for normal companies That also means that we're dare to try new things In order to attain our goal, we will always ensure that we monitor and communicate honestly and transparently with our clients on of all products 2.5 Product or services Instead of merely providing products or providing business services, we decided to combine those two types, providing both products (beverage, coffee, souvenir cups, etc.) and services (online shipping, daily delivery,…) so we can make the most out of our store and our company 2.6 Market The 2017-23 worldwide bubble tea market was estimated to be at $1,950 million in 2016 and is expected to achieve $3,214 million by 2023, increasing at CAGR of 7.40 million from 2017 to 2023, according to a new study released by Allied Market Research, which has the headline "The Basic Ingredients, Flavors and Component: Global Opportunity Analysis and Industry Forecast." More than 42 per cent of the worldwide bubble tea industry was represented in 2016 by the black bubble tea segment In addition, the bubble tea industry will grow enormously and by the end of 2025 will reach some USD 10976 million, with a CAGR of some 9,3% in the forecast era 2.7 Competitive Advantages In Sydney, we can see that there are a lot of places which sale Asia’s most favorite drink, boba tea, but there haven’t any competitor use zero-waste boba shop model like us We use that market gap as our advantage and become the first one to fill that missing piece We also putting our best effort in our product in order to bring the unique product experience like no others 2.8 Capabilities Chart Title Finance Personel Operation Marketing -3 -2 -1 Weak 2.9 Moderate Strong Objective Marketing Increase the market share Create website Operations Focus on marketing Personnel Plan marketing idea Financial Using website editor at the beginning Manufacture cups and straws Offer money from investor Learn programming or hire website developer Plan to build a factory Using year free domain of website editor Check sale budget annually to start this idea in 2-3 business year Personnel Donation for protect – environment organization Sell aluminum cups and straws Financial 2.10 Strategy Marketing Create ecoenvironment campaign Reuse cups and straws Available Seating Operations Promote on website Discount for customer using their cups and straws Build a large store which has many Analysis the customer needs to Buy aluminum cups places for seating, reading books Decorate shop and open music have most popular books and songs 2.11 Our management team In order to achieve all of the requirement above, we therefore aim to get skilled and experienced employees to know our company carefully and to have the experience to assist us attain our goals and aims Our employees are also responsible for understanding and efficiently communicating our key values and values to others and reduced management fee Below is the business structure that we intend to build at our company • • • • • • • • • Chief Executive Officer Quality Assurance manager Human Resources and Admin Manager Purchasing Manager Accountant/Cashier Inventory Manager Store Manager Marketing and Sales Team Customer Service Executives Product and Services 3.1 Description What is Bubble Tea? What is Bubble Tea? It usually consists of a mixture of tea, milk, sugar and giant black tapioca This "bubble" refers to the foam that shakes the newly brushed icecooked tea There's a drink that's fun to eat, finally! Take advantage of the fashionable coffee drinks and give way to the new drinks that happen now, especially in populations in Asia In the past years or so, Bubble Tea has gained popularity across the globe beyond its roots in the mostly Asian suburbs Especially popular among young adults, other people accept this drink craze in larger cities now The tapioca pearl is the only ingredient in Bubble Tea They have a consistency like rubber sweet (soft and chewy) about the size of pearls or small marbles They tend to remain near the glass bottom being heavier than the drink Due to the fact that we are a plastic free beverage company, we have to remain our business without using any non-re-useable items All of the materials inside the shop must be environment friendly and reusable Besides, customers can also bring their own cups to store their own drinks and get some discount The purpose of our shop is not only to create income but to ensure that we always have a good edge We also not plan to sell bubble tea alone because we plan to supply bubble Tea products as well as services in compliance with bubble tea and any other company in connection with bubble tea, which is permitted in compliance with the law of Australia Therefore, some of the products and services are: • • • • • • • • • • Different flavors (fruit tea, milk tea) and types (blended, shaken, tea based, smoothie, slush, milk tea or juiced) Tapioca pearls Powder Syrups Jellies and juice balls Bubble tea equipment and machinery Bubble tea recipes Consultancy services Trainings Franchise 3.2 Typologies PlaFree project is a new innovative creation within the market expansion of beverage businesses Instead of using straw and cup which was make by plastic, we are looking forward to using easy to dispose cups and organic store which made from grass or bamboo As more people are getting increasingly aware of what they take in and are conscious about their health and the environment around them, more and more people are shifting towards healthy drinks and bubble tea and reusable cups and straws This means that there is a huge target market waiting to be grabbed This is not a drink that can be limited to just a certain age range, as it can be taken by almost everyone 3.3 Life cycle Let us begin by examining the average cup and straw of single-use The average single-use cup is made of several materials, e.g it has a cardboard plastic lining This makes recycling very difficult, which means that most single-use coffee cups end up in the slurry The average cup of coffee most likely has been produced by supervisors and has come to your coffee shop in Sydney for a long time After all, the average coffee drinker will use this cup once, and then send it to landfill after all, the different materials and energy for making and transportation your cup Once it reaches the sites with all the other coffee cups manufactured that day, it contributes to all the problems associated with the sites Noxious greenhouse gasses are issued, land is destroyed and the taxpayer ends up paying the bill to maintain the system Now let's focus on biologically degradable cups and bamboo straws Many organic cups are labeled' environmentally friendly.' The average bio-degradable vessel follows the same route as the average one-use cup, but bio-degradable cups are made of durable crops, in which the planting is planted at the same speed as removal and the carbon footprint is diminished so that it lasts longer if it is kept in an optimal state While bamboo straw is a single straw of bamboo, you use it, it will decompose automatically in 10 hours 3.4 Product adoption Market Analysis 4.1 Market size 4.2 Market trend 4.3 Market analysis 4.4 Distribution channel The global value of bubble tea market is around 1945.6 Million USD in 2017 and tends to keep growing from 2018-2025 with a value greater than 8.5% The main market of milk tea is concentrated in some Asian countries and the Asia Pacific region Besides, other major regions such as North Australia, North Australia, Europe shows a healthy growing in market value Sydney in particular and Australia in general is a potential market for the development of milk tea business Because the reputation of milk tea is becoming more and more popular and the trend of major milk tea companies in Asia is seeking to expand the market with increasingly diverse products and processing methods Moreover, the Asian ratio in Sydney is rising fast which makes investing in milk tea more promising thanks to potential customers Therefore, High competition from franchises and established Boba shops will require that a new business entering the industry must aim to differentiate itself and meet the needs of its target market The highlights of the global bubble tea market for the forecast of year 2019-2023 according to a research “Global Bubble Tea Market 2019-2023”: • • • • • • Detailed information on factors that will accelerate the growth of the bubble tea market during the next five years Precise estimation of the global bubble tea market size and its contribution to the parent market Accurate predictions on upcoming trends and changes in consumer behavior Growth of the bubble tea industry across the Australias, APAC, and EMEA A thorough analysis of the market’s competitive landscape and detailed information on several vendors Comprehensive details on the factors that will challenge the growth of bubble tea companies Environment Analysis – SLEPT (Need research) 5.1 Social Factor Asian cultures control the different facets of the industry in Australia For example, there are an Asian food sections in catalogue of Woolworth and Coles Boba shops can be a symbol of Asian cultural so the significance of Boba stores is greater than just being a place to get drinks However, western cultural make Boba difficult to grow in the industry because people outside of the culture are generally wary to go to one, unless they are accompanied by someone who is familiar with Boba Therefore, Boba shops need to locate in the crowed or urban areas 5.2 Legal and Political Factor The legal issues involved with Boba industry are insurance, liabilities and paying tax Various factors must be considered by the owner, such as but not limited to: zoning laws, food preparation safety, and health permits One of the most issue is the healthy requirement They want to reduce the materials costs so they bought plastic Boba pearls and unhealthy ingredients Having the correct insurance to cover liabilities will be expensive but absolutely necessary for a new business 5.3 Economic Factor Most of our raw materials come from China, Taiwan and technology come from Western countries Therefore, the economic war between United States and China will increase the trade between Australia and China/US We have a positive effect of this war because Australia can get a materials and technologies with cheaper prices 5.4 Technological Factor Technology is developing extremely fast, nowadays so it has a positive effect on the Boba industry One of the most common and cheap machines is the heat-sealed lids on cups The technology will help us to manufacture the decompose and recycle cups and straws to archive or goals Furthermore, thanks to the development of information technology, Boba business can promote their products and receive feedback, complications easier Competitive Analysis 6.1 Competitive Advantages 6.2 Suppliers The suppliers are not involved in our businesses, however, they have a huge effect on supplying raw materials We have connected with strong and long history suppliers in Australia and overseas However, we want to make our eco-friendly straws and cups after 1-2 business year in order to price down every drink and promote our products Therefore, the suppliers contributed in our business by selling their products with the good price in the beginning of our business The essential suppliers and materials for our company listed below: Materials Natural straws Paper cups Ingredients Company Jungle Straws Paper Cup World Sun Wide Location United Kingdom Australia Australia This is not a final list for the suppliers because we will need other components such as: - Machines for mixing and processing Containers of ingredients Storages maintenance Stuffs for decorating our stores These components can be bought easily in local distributors so they are not in the important list 6.3 Customer The list below demonstrates for customer behaviors: - Convivence of ability to order and get drinks The atmosphere and decoration of the store Quality of the drinks and Boba pearls The diverse menu The price Customer services Available seating Locations relative to where customers live Easy to go and parking Prepare time of drinks Hours open Discount/ Promotions The table below illustrates the customer needs: Segments Value propostion Students A relaxed place to chat with friends or take away drinks Office Workers A place to have a discussion with colleagues Children Strange and Colorful drinks Shoppers A comfortable place to relax Service Price Fast Value for money Friendly Competitive Friendly Happy hours Location Success factor High Low price, relaxed, decorations High Services, safe, clean, quiet Fast Depend on their parents Low Diverse and colorful menu Shopping Center Comfortable environment and low price 6.4 Competitors (More analysis) 6.4.1 Overall Competitor analysis 1: Least satisfied 5: Most Satisfied Available parking Menu Services Quality drinks Price Easy to go Comfortable asmostphere Coco 0.5 Chatime ShareTea 1.5 GongCha 2.5 3.5 4.5 6.4.2 Comfortable atmosphere The noise of the blenders and others instruments are very loud although most of people ignore that noise There are no music played to get the warm atmosphere so you will hear only the machine and speakers sound 6.4.3 Menus They always definitely emphasizes quality of their drinks which are shown on the menus They not only have the large of a selection of drinks but also different aspects of the drinks such as sweetness, amount of ice, the way of mixing and toppings 6.4.4 Price Most of Boba tea shops charge at least $4 a cup including tax although the cost of making a drink is really cheap ($1-$1.5) However, the long-history and trademark business will charge up to $7 6.4.5 Easy to go Their shops are located in crowned place such as Central or Shopping Center 6.4.6 Drink quality and services These factors are effected on the manager of each shop For the quality of drinks, the main raw materials are the same of every shops However, depends on customer needs and feedback, they will change a little in their recipe to fit with customers The services of Boba tea shop are quiet similar because customers only take away the drinks 6.4.7 Available parking Most of Boba stores not have seating and parking places because they focus on take away strategy That is why they can reduce the fix cost by renting or buying small stores SWOT Analysis (Explanation and research) 7.1 Strength • • The market is not only grow in Asian but also in US and Europe countries Consumption of Boba drinks have risen since couple years ago 7.2 Weak • • • This is a new brand that no one knows about yet Other competitors already have loyal customers Crowned locations are bought by strong competitors 7.3 Opportunity • • • Find a location that suits the atmosphere of the shop I want to create Eco-friendly is one of the hottest issue nowadays Extend market by promoting and create environmental campaigns 7.4 Threat • • • • The price is higher than other competitors Customers have no awareness about environment issues Strong competition Health issue Risk Analysis (find risk and try to solve it) Marketing plan 9.1 Product or services 9.1.1.1 Key performance Indicators (KPIs) FlaFree will guarantee that its primary company production stays at the core, so the marketing and distribution policies we plan to implement for PlaFree are: • • • • • • Ensure that we roll out massive advertisements in local newspapers, magazines as well as on radio and television – that will allow us to become noticed Throw a grand launching party for PlaFree that will get us noticed Ensure that our business is listed in offline and online directories Engage in direct marketing and sales Leverage on our social media platform – Facebook, Twitter, Instagram – to ensure that we thoroughly advertise our products and services Encourage our customers through discounts and incentives to refer us to others 9.1.1.2 Product ranges PlaFree is a bubble tea shop that was set up to create distinct bubble tea varieties for our multiple clients and also to guarantee that income is generated and maximized profit from the distinct products that we plan to create for our clients Therefore, PlaFree intends to create revenue by supplying to its clients the previous goods: • • • • • • • • • Different flavors (fruit tea, milk tea) and types (blended, shaken, tea based, smoothie, slush, milk tea or juiced) Tapioca pearls Powder Syrups Jellies and juice balls Bubble tea equipment and machinery Bubble tea recipes Consultancy services Trainings 9.1.1.3 Product development stage PlaFree is currently on the developing stage which we are testing and developing our business model in order to suit the environment friendly beverage market 9.1.1.4 Product innovation We have several possibilities and they abound in the reality that we plan to implement fresh products and technologies on an ongoing basis We are also constructing a brand that is appealing to worldwide shareholders and associates that we want to guarantee Our goal to start a PlaFree beverage store is to make sure we're Sydney's favorite better bubble tea company We have our fixed policies to guarantee that we are not only able to create our expected profit, we are also able to contend positively with our rivals For these factors, we have drawn several commercial benefits that will allow us to stay distinctive and separate us from other rivals in bubble tea Our first competitive advantage is to make sure our bubble tea car is equipped with a vending machine as this will allow us to set up facilities and service our clients in government locations without losing their moment Our vehicle will also be well fitted with POS machines for those without money on side Another competitive advantage we have is that we are constantly pumping out fresh ingredients that will produce distinct types of bubble tea and tastes We want to keep our clients fascinated by the various tastes we have to give We also plan to guarantee that the components used in the production of our bubble tea are of the highest standard Our outstanding customer service, which we deliver to all our clients, is another competitive advantage we have We understand how essential it is for a company to have faithful clients and so through our approach we plan to maintain more than 80% of our clients while at the same time aiming to capture fresh people through our marketing and marketing policies Lastly, we have the finest staff who are not only qualified, but also skilled We plan to guarantee that our staff are not only properly compensated, but also continuously trained to improve their abilities 9.1.1.5 Intellectual Property 9.1.1.6 Standardization of product Our products have to be fresh and safe All ingredients must be stored in standard conditions to protect them from outside diseases and termites All products will be made in front of the customers and packed afterward to protect the aroma and the freshness of our product Because we are a zero-waste company so all of our products must be recyclable and environment-friendly so it does not produce any toxicity to the environment around us 9.1.1.7 Insurance PlaFree will have the following insurances to protect its business which are required by the Australian law: - Product and Public Liability Insurance for $10 Million Workers Insurance Heal insurance Customers Insurance 9.1.1.8 Packaging Because we are running a plastic-free beverage shop, there are two types of cup which can be choose by the customer: Recycle cups which can be wash and reuse after drinking and fast decomposes single use cup Two of these cups has to meet the heath standard of Australia, has long durability and resists heat up to 248°F (120°C) so the cup can be use in various of reason and suitable for all drinking option provided For the straw, we use bamboo straw with two different size: big and medium This is a single use straw made from bamboo so it will decompose very quickly after the customer throw it away The medium size straw is use for coffee or teach which does not contain any toppings or small seed The other size of straw is used when the customer order bigger toppings like pearls or pudding 9.1.1.9 Action plan 9.2 Pricing 9.2.1.1 Key Performance Indicators (KPIs) Our company's pricing KPIs will comply with the criteria below: Pricing: Our company’s aim is to get in the beverage market as soon as we started the business so we set our pricing bar at the lower segment in order to gain our access to the market Volume: The sales volume is one of the most important indicators which will affect our profit and asserted a foothold in the beverage market Cost The price given must be competitive and reasonable for all customers and our customers have to feel satisfied with the product at the price they pay 9.2.1.2 Competitors pricing Compared to other drinks, the previous graphs demonstrate the beverage industry The demand for non-alcoholic beverages is projected to achieve USD 1252.54 billion by 2024, recording a CAGR of 4.7 ##fold over the prediction era (2019-2024) As we can see on the graph, on the alcohol sector, the fruit and functional beverage industry ranks 2nd, and it is forecast to develop gradually until 2025, which implies we have plenty of opportunity and room to contend with other rivals 9.2.1.3 Pricing control The goal of advertising or advertising for PlaFree is to generate client consciousness for our bubble tea and its associated products, while also maintaining that we are setting up a brand that will become a major business player in this sector section Therefore, we plan to investigate every option available to our clients to promote PlaFree–current and possibilities Because we want very powerful advertising and advertising policies for our brand, we plan to participate a leading advisor here in Sydney who has the credibility and expertise needed for PlaFree development After considering the market demands, we have priced all our products in similar ranges as of our competitors Our product pricing is as follows: • Small Serving: $5/serve • Regular Serving: $6.5/serve • Large Serving: $7/serve 9.2.1.4 Action plan Because we know that when they buy from us at PlaFree, our clients will want access to distinct transaction choices, we have developed separate transaction systems to satisfy all our distinct clients Therefore, the payment options that will be made available to all our customers for any of our products and in any of our outlets are; • • • • • Payment via cash Payment via check Payment via credit card Payment via Point of Sale (POS) Machine Payment via PayPal After thorough account of our type of company, our bank has thoroughly selected the above deposit alternatives for us and will operate without hitches for any of our clients 9.3 Distribution and Sale 9.3.1.1 Key Performance Indicators (KPIs) Because PlaFree is a fresh organization, we know that to gain their recognition and company, we will have to demonstrate the value of our company to upscale boba tea Our sales forecast is based on a faithful client foundation that attends our tea house at least once a month; We're expecting a few engaged "regular" coffee drinks that will arrive more than once a week To achieve this kind of repeat business, each customer will be treated graciously and respectfully, whether on the first visit or their hundredth Part of our task is to inform our clients about coffee and protect the atmosphere, but only in a friendly manner Our expertise is a tool and must never be used to create an unpleasant or stupid client felt 9.3.1.2 Distribution channel The first classification involves staff and workers working in the companies or departments near our tea shop This team lives an exhausting existence, burdened with a lot of job and thousands of things to believe about It has been noted that this team often uses soft drinks to bring a break from their hectic lifestyle, particularly coffee and bubble tea Our tea shop is the ideal location to relax while on the manner back The second set of our aim clients will be the community that resides in our restaurant's area Bubble coffee is one of Sydney teens ' favourite beverages so we expect they will sell a ton Not only adolescents, seniors and middle-aged people enjoy smoothies, slushes and new tea because of wellness advantages, but we also identify this band as our second target group The final group involves those individuals who not reside or operate close to our tea shop but who have moved to the region for any company or company intent We also aim to lure these people with our cost-effective and exquisite smoothies, milkshakes and coffee 9.3.1.3 Sale pipeline 9.3.1.4 Purchase process There are two methods that customers can pay for their own beverage: offline in-store and through online order like Uber Eats and Menulog Offline: Customers can go to the offline store, choose their own drinks, choose topping, size and payment method After the customers have successfully pay for their own drinks, an invoice will be sent through email and the system will notify our store that a new customer has purchased our product Finally, after to minutes, the drinks will be carefully made and deliver to the customers Online: Instead of going to the offline store, customers can order from an application as Uber eats We have options: deliver or pick up Customers need to choose their own drinks, choose topping, size then pay for it If they choose delivering option, they will have to pay minimum 5$ for their drinks to be delivered Moreover, the “self-pick-up” option is free of charge, they just need to go to the shop, skip the line and pick up their own drinks 9.3.1.5 Sale support We will create a scheme that holds all the data about the beverage they purchase from the customer and the database This data could be used to verify our product's assured lifespan and to help the marketing strategy by giving clients an email if a fresh item is released In addition, the information system can be used as a filtering instrument through comments to provide immediate feedback and quick delivery that could contribute to customer satisfaction 9.3.1.6 Locations PlaFree store is situated on Sydney's main highway, Gorge Street Sydney is by far one of Australia's financial centres and speaks for a big share of Australia's economy The town accounts for just 0.6 percent of the ground region of the country It includes 8.34 percent of Australia's population Sydney's input to the national budget's annual earnings risen by 30 percent in 2007, representing about 20.5 percent of complete earnings Sydney's consumption supply is greater than other provinces in Australia There are many individuals, colleges, large national university, leisure places and clinics in the vicinity 9.3.1.7 System PlaFree will set up an information system capable of maintaining a customer database that bought our item This data could be used to verify our product's assured lifespan and to help the marketing strategy by giving clients an email if a fresh item is released In addition, the information system can be used as a filtering instrument through comments to provide immediate feedback and quick delivery that could contribute to customer satisfaction 9.4 Promotion 9.4.1.1 Key Performance Indicators (KPIs) Promotion is one of the key factors leading to our achievement Through the publicity program, we can attract people's eyes and distribute more products, a successful promotional method must be used to get all prospective customers Due to the key aspect of this marketing strategy, PlaFree will waste around A$ 1000 each month on the marketing segment to succeed our brand Marketing will be performed on the road in numerous popular apps like Facebook, YouTube and flag to attract the imagination of people 9.4.1.2 Promotion strategy The goal of advertising or advertising for FlaFree is to generate client consciousness for our bubble tea and its associated products, while also maintaining that we are setting up a brand that will become a major business player in this sector section Therefore, we plan to investigate every option available to our clients to promote PlaFree–current and possibilities Because we want very powerful advertising and advertising policies for our brand, we plan to utilize the facilities of a leading advisor here in Sydney with the credibility and expertise needed for PlaFree's development 9.4.1.3 Telecommunication The marketing consultant will operate with our marketing and sales group to guarantee that all policies drawn up are applied efficiently and in line with our key principles as a business We will also not overlook the internet as a way of marketing our products and facilities at PlaFree as we are conscious of the wide-ranging impact of the internet Our goal is to guarantee that we are recognized not only in Australia, but also in the neighboring countries and ultimately throughout Australia's United States Some of the systems that we plan to use to promote PlaFree, therefore, are: • • • • • Sponsor relevant health-related programs in the community Ensure that we place adverts in local newspapers and magazines as well as on radio and television stations Create a unique logo and place them on all our bottles, trucks, tee shirts and official vehicles Visit other blogs and forums to ensure that we engage in discussions about bubble tea thereby educating more people and increasing awareness Make use of our social media platforms like Facebook, Instagram and Twitter to reach out and engage our audience • • • Distribute our fliers in target locations Attend fairs and carnivals in order to sell and promote our products Install billboards in strategic locations around and outside Sydney 9.4.1.4 Media With present communication technology, PlaFree can now more easily achieve prospective clients through internet techniques such as blogs and social media where the brand awareness of our company could be raised Our business is not only preparing to achieve national clients; we are also preparing to achieve global clients in the future by closing shops in other nations rather than Australia when income has reached a stage where it yields enormous profit But for now, the main aim of Ingenious Company is to reach prospective national customers using the previous technique: - Through only advertisement such as Facebook, YouTube - Through online promotion on food delivering apps like Uber Eats - Offline retail shop promotions 9.4.1.5 Action plan 10 Operation plan 11 Financial plan 12 Personal plan PlaFree is a company run by three friends, Khoa and Duy and Phuc We want the company to expand and that's why we chose not to go to outside shareholders who may like to become partners with us in the process of capital generation Therefore, we have decided to limit our capital sources to only these four outlets Below are the outlets from which we plan to raise capital; Small Business Administration (SBA) Agency Loan from banks We have been able to generate the sum of $20,000 from our personal savings We received the $20,000 sum from friends as soft loans We asked the SBA for a little to the tune of $60,000 funded for us We have approached our bank for a $150,000 loan and sent the necessary documentation and were told that our request will be accepted soon; after reviewing all the necessary documents The aim of each company is to generate sufficient sales and eventually benefit to support the business throughout its life cycle To that, it is very necessary to have certain considerations such as getting competent employees, reducing expenses and reinvesting income as well as maintaining loyal customers Not hiring the correct workers can be counterproductive to one's enterprise, because not only will the employees not know what the client wants to achieve, but they will also not be able to meet the efficiency target expected by the company While we continue to produce premium bubble tea for our clients, we realize that our running costs will be slightly reduced overnight, helping us to minimize costs and increase our income, which we plan to reinvest back into the company in order to boost its profitability, meaning that we stay in business for a long time to come Furthermore, our consumers are very valuable to us because without them, they wouldn't work, so we're ready to listen to reviews or suggestions from our customers and make sure they're addressed promptly We plan to insure that promotions and other rewards are adequately awarded for our loyal customers, particularly if they refer us to other customers  ... get our business structure correct, as this will go a long way in determining whether or not we are going to accomplish our goals Our company is a Boba tea shop dealing with all kinds of beverage,. .. to gain their recognition and company, we will have to demonstrate the value of our company to upscale boba tea Our sales forecast is based on a faithful client foundation that attends our tea. .. drinks and bubble tea and reusable cups and straws This means that there is a huge target market waiting to be grabbed This is not a drink that can be limited to just a certain age range, as it can