ESSAY MARKETING PRINCIPLE ANALYZE TH TRUE MILK MARKETING STRATEGY IN VIETNAM MARKET AND PROPOSE

UNIVERSITY OF FINANCIAL – MARKETING MARKETING MAJOR - - ESSAY MARKETING PRINCIPLE ANALYZE TH TRUE MILK MARKETING STRATEGY IN VIETNAM MARKET AND PROPOSE Teacher: Diệp Long Phú Member: Nguyễn Đông Bảo Châu Trần Xuân Thống Cao Mỹ Nhi Nguyễn Văn Lắm Class: CLC_20DMA03 16 TIEU LUAN MOI download : skknchat123@gmail.com TABLE OF CONTEN PART 1: THE THEORETICAL BASIS OF “TH TRUE MILK MARKETING STRATEGY IN THE VIETNAMESE MARKET” FROM 2010 TO 2020 I The marketing environment II The STP strategy III Marketing mix (4P) Promotion: IV Recommendation PART 2: STATUS OF THE MARKETING STRATEGY OF TH TRUE MILK BRAND IN VIETNAM MARKET 2010-2020 I INTRODUCTION TH True Milk Company Mision and vision statement: Production Process: Business activities: The founder: Products: II MARKETING ENVIRORNMENT: MICRO MARKEITNG ENVIRONMENT: a) Climate: b) Customer: c) Collaborator: d) Competitor: e) Company: MARCO MARKETING ENVIRONMENT: a) Political: b) Economic: c) Sociocultural (soc d) Technological: III STP MARKETING: SEGMENTATION: Page 16 TIEU LUAN MOI download : skknchat123@gmail.com a) Demographic: 23 b) Psychographic: 23 c) Behavioral: 24 TARGETING: 24 POSITIONING: 25 IV MARKETING MIX (4P): 26 The "real" story hits the consumer's mind 26 PRODUCTS: 27 a) Core benefits: 27 b) Basic product: 27 c) Expected product: 28 d) Potential products: 29 PRICE: 29 a) Pricing: 29 b) Pricing strategy: 30 PLACE: 30 PROMOTION: 32 a) Message: 32 b) Measurement: Preemptive Claim (The Laws of Mind): 32 c) PR: 33 d) Sale promotion: 34 V RECOMMENDATION: 35 VI REFERENCE 36 VII CƠNG VIỆC VÀ ĐĨNG GĨP CỦA TỪNG THÀNH VIÊN TRONG NHÓM 38 Page 16 TIEU LUAN MOI download : skknchat123@gmail.com PART 1: THE THEORETICAL BASIS OF “TH TRUE MILK MARKETING STRATEGY IN THE VIETNAMESE MARKET” FROM 2010 TO 2020 The marketing environment I Macro Marketing Environment The macro-environment includes the broad features that affect the market and marketing activities as well as the factors of the microenvironment Affecting directly or indirectly the business operations of the enterprise as well as the customers purchasing behaviors Affecting big businesses a) Environmental: - Consist of: climate, terrain, natural resources and other factors - Natural factors affect businesses’ marketing activities - Prioritized the human habitat problems b) Sociocultural (social): - Consist of: traditions, culture, customs, practices, religion, etc These factors have big impact on the customers buying behaviours - Businesses need to find solutions in order to adapt to these national identities c) Population: - Population size, population structure (age, sex, population growth rate and population distribution, ) - These population size and structure will be used directly in the business markeitng strategy - With the development of urbanization, business should always renew their methods, technologies and marketing plans Page 16 TIEU LUAN MOI download : skknchat123@gmail.com d) Economic: - Economic growth, inflation, unenployment, interest rate, etc - Economic organizations influence on the market - Provision problems and demarketing e) Technological: - Technology science develops consistently, it affects the marketing mix (4P) - Businesses should always observe and renew technology so that efficiency and maximum quality can be achieved to compete with other businesses in the market f) Political: - Political stability, political structure, adminstration, laga; regulation Micro Marketing Environment - The micro marketing environment are the factors that affect directly the company and its ability to meet customer needs - These factors are divided into groups: external and internal a) Internal factors Normally companies are organized with a functional paradigm: - Finance – Accounting - Labour management - Production mangement - Research and development - Marketing The marketing department is responsible for drafting marketing plans and programs Page 16 TIEU LUAN MOI download : skknchat123@gmail.com Departments have different goals to pursue, that’s why each department's goal is never the same as the others In order to reach a consensus with a high rate, the marketing department needs to make marketing decisions on condition that thay are subjected to the company’s substraints such as motto, goals, strategies, etc b) External factors - Company, organization - Business environment - Competitor - Collaborator - Customer II The STP strategy S: Segmentation - Divide larger market into groups of people with similar demands and respond similarly to marketing stimuli - Seek within-group sameness (homogeneity) and between-group difference heterogeneity) - Following categories: Gepgraphic Demographic Psychographic Behavioral Page 16 TIEU LUAN MOI download : skknchat123@gmail.com T: Targeting - The process of selecting the segment to serve - The firm’s goals and strengths must fit with the needs of the segment P: Positioning Create clear, distinctive, and desirable place relative to competing products in mind of target customer III Marketing mix (4P) Product: - Core benefits: The fundamental need or want that consumers satisfy by consuming the product or service - Basic product: A version of the product containing only those attributes or characteristics absolutely necessary for it to function - Expected product: The set of attributes or characteristics that buyers normally expect and agree to when they purchase a product - Augmented product: The inclusion of additional features, benefits, attributes or related services that serve to differentiate the product from its competitors - Potential product: This includes all the augmentations and transformations a product might undergo in the future To ensure future customer loyalty, a business must aim to surprise and delight customers in the future by continuing to augment products Price: - Pricing: As the term is used in economics and finance, this is the act of establishing a value for a product or service In other words, pricing occurs when a business decides how much a customer must pay for a product or service Page 16 TIEU LUAN MOI download : skknchat123@gmail.com - Pricing strategy: A pricing strategy takes into account segments, ability to pay, market conditions, competitor actions, trade margins and input costs, amongst others It is targeted at the defined customers and against competitors Place: The process of moving products from the producer to the intended user is called place In other words, it is how your product is bought and where it is bought This movement could be through a combination of intermediaries such as distributors, wholesalers and retailers Promotion: Includes all activities that involve communicating with the customer about the product and its benefits and features This includes raising awareness through different mediums to increase sales, as well as to create and foster brand loyalty - Message - Measurement - PR - Sale promotion IV Recommendation Page 16 TIEU LUAN MOI download : skknchat123@gmail.com PART 2: STATUS OF THE MARKETING STRATEGY OF TH TRUE MILK BRAND IN VIETNAM MARKET 2010- 2020 INTRODUCTION I TH True Milk Company - Although TH True Milk’s dairy products have just been lauched on December 26, 2012, so far they have gained many admirable achievements, received lots of high praises for their milk quality by using foreign technological technique and becoming a worthy competitor against other long-standing dairy brand What helps this dairy company achieve so many rapid successes in the Vietnamese dairy market? - TH True Milk Company, all so known as TH Milk Food Joint Stock Company, belongs to TH Group The enterprise was established under the financial advice of Bac A Commercial Joint Stock Bank Entering the Vietnamese market since 2010, the company always aims to produce the most authentic "fresh milk" products - For only 12 years, TH True Milk has achieved many proud achievements In 2013, the company inaugurated a clean fresh milk factory with a capacity of 500,000 tons/year Dairy cows are raised according to high technology standards, with more than 45,000 cows carefully selected from New Zealand, Australia, Canada, etc - During following years, TH won the love and trust from consumers and local governments at different levels TH Group was rewarded with many prizes: Page 16 TIEU LUAN MOI download : skknchat123@gmail.com “Viet Nam’s High-Quality Product” prize for three consecutive years of 2012, 2013 and 2014 “Reliable Supplier in Viet Nam 2011” “Prestige Brand” “Agriculture Enterprise applying High-tech” “National Golden Quality Prize 2013” “Trusted Brand” by National Quality Assurance Agency Mision and vision statement: a) Mission: - With the spirit of being close to nature, TH Group has put all its effort to nutrify Vietnamese people body and soul by providing food products derived from nature which are clean, safe, fresh, delicious and nutritious b) Vision: - The TH Group aims to become Vietnam’s leading manufacturer of farm product Nowadays TH cluster is that the second-ranked farm manufacturer, behind Vinamilk JSC, in Vietnam The core of the strategy of the cluster is anchored within the conception of “True Milk” or “True natural Milk” (thật Page 16 TIEU LUAN MOI download : skknchat123@gmail.com - Besides, TH's matcha green tea yogurt also continues to emphasize the element of "Clean fresh milk" derived from TH's dairy farm, not made from powdered milk like other competitors in the market and in the market The green tea yogurt has the anti-aging compound EGCG to beautify the skin from natural Japanese green tea TH true milk has maintained its position of NATURAL, CLEAN - Looking at the diagram, we can clearly see that TH TRUE milk is priced higher than VINAMILK (The pricing for the product has been placed on a par with the leader) along with that, the quality of TH milk is also higher than Vinamilk TH TRUE Milk is a high-quality product that is not inferior to other competitors Conclusion: TH True Milk has successfully positioned its brand in the market IV MARKETING MIX (4P): The "real" story hits the consumer's mind - Health has become the number one concern of Vietnamese consumers (according to Nielsen 2015 data), products that emphasize natural factors are Page 26 16 TIEU LUAN MOI download : skknchat123@gmail.com increasingly favored by consumers Therefore, TH's "true" story has become a solid springboard to help the product stand firm in the market Right from the very first days of its launch, TH has always demonstrated transparency in the production process, raw materials, technological development, etc., in order to convey the "clean" message to consumers in the clearest way Articles and videos about the production process, especially the image of cows being cared for, often appear on the mass media PRODUCTS: a) - Core benefits: TH True Milk fresh milk product developed in the context of industrial society, increased income along with better understanding of the benefits of milk makes the demand for milk consumption increasing, while the environment is becoming more and more complicated, polluted, the need for a clean milk is even more essential, so TH True Milk meets that The product is very convenient, can be enjoyed immediately, is a good refreshment, is a nutritious drink that provides vitamins A and D along with core values: For public health Completely from nature Fresh - Delicious - Nutritious Environmentally friendly, out-of-the-box thinking Harmony of interests b) Basic product: - The product to be marketed is pasteurized fresh milk mixed with no more than 1% Dairy products include TH true Page 27 16 TIEU LUAN MOI download : skknchat123@gmail.com MILK pasteurized fresh milk products with typical flavors: fresh milk with sugar, low sugar, pure, strawberry and chocolate c) - Expected product: On the first day of launch, TH's main focus product was fresh milk, but TH quickly expanded its product portfolio to meet the needs of customers - TH's product lines have increased to 9: purified water (TH True water), nut milk (TH True Nut), healthy drinks (TH True malt and TH True herbal), ice cream (TH True) ice-cream), butter (TH True butter), pasteurized fresh milk, pasteurized fresh milk (TH True milk and TH True milk Organic), fresh baby formula (TOPKID), natural yogurt (TH True yogurt) - It can be seen that TH's target customers are always housewives, its products therefore also focus on addressing the needs of this audience with products for children, kitchens as well as household uses, beauty care Quality: - Dairy products are produced with the most modern and hygienic production technology - TH true Milk's products are completely natural, giving users a really fresh and pure milk Ensure factors such as taste, sweetness and purity a) Augmented products: Packaging: - The current consumer trend is focused on product design and packaging Understanding that trend, many companies have not hesitated to pour investment costs into packaging Tetra Pak packaging technology from Sweden with modern technology, suitable for the habit of using milk cartons of Vietnamese people The packaging of this brand is much more elegant and streamlined than other brands with the dominant blue sky background, and the image icons are also kept simple and clear The image of the packaging is Page 28 16 TIEU LUAN MOI download : skknchat123@gmail.com therefore both luxurious, slightly imported, and shows a full Vietnamese imprint Sizes: 180 ml,110 ml, etc Appearance: On the package, all information is shown Icons and images are presented simply, clearly and prominently - On the milk box clearly shows the name TH true Milk with blue font on a white background, above the milk box is the blue sky - TH's symbol is a golden star known with the friendly name "star of mother earth", associated with what is "truly natural" in its communication activities Name: - TH stands for two words "True Happiness", which means "Hạnh phúc đích thực" The company always wants to bring to consumers fresh and natural products TH true Milk – the name associated with the product characteristics, the name is easy to remember, making a deep impression on customers d) - Potential products: Because this is a product with the main ingredient being milk and no other source of ingredients can replace it Therefore, there will be no potential future benefits for these products, but can only continuing to sell them in the Vietnamese market PRICE: a) - Pricing: The price of TH true MILK milk at the TH true mart chain of stores is a consumer-oriented price and a fixed selling price from the company The selling price at supermarkets or stores is not the same as the price at TH true mart chain stores, specifically the price of TH true Milk sold at True Mart for 22,850 VND/lot (4 boxes of 180 ml), at the supermarket is 23,585 VND / Page 29 16 TIEU LUAN MOI download : skknchat123@gmail.com batch (4 boxes of 180 ml), consumer stores 26,500 VND / batch (4 boxes of 180 ml) Due to the characteristics of each sales channel, and at supermarkets, there will be programs to apply preferential prices according to short-term promotions b) Pricing strategy: - In the Vietnamese dairy market, being a latecomer, TH needs a different pricing strategy to penetrate deeply and widely Clearly defining the "clean" and "real" characteristics when building a brand, TH chooses the premium price as a guaranteed ticket to the consumer's trust of "whatever you pay for" At different distribution channels, the price of TH has a difference but is still clearly higher than that of other brands - Specifically, when compared to Vinamilk: on average, batch of TH True milk boxes of 180ml costs 31,000 VND while the competitor's price is 28,000 VND / lot of similar 180ml boxes - The clear difference in price helps TH build its trust with its target customers - urban women with active, modern lifestyles and health concerns Specifically, TH true Milk focuses on female customers, aged 15 to 35, or those in urban areas, focuses on big cities with active, modern lifestyles that care about their own health and well-being, family TH has partly changed the way consumers think: drinking milk is not a luxury, it's a way to protect their own health and happiness - With the advantage of self-control of natural raw materials from TH farm, not much affected by the price of raw materials in the market, the product price is adjusted in the direction of the increase of the general market PLACE: - Milk is a popular beverage, so the distribution of milk must also ensure that when customers need to buy it, they will be able to find TH True Milk Because this is an FMCG product, TH's motto is "first distance, second Page 30 16 TIEU LUAN MOI download : skknchat123@gmail.com speed", appearing in every corner of the market, reaching all different customer segments - TH True Milk has used a number of distribution strategies that are conspicuous in FMCG products, using both traditional and modern distribution channels with main forms: Supermarket - modern channel: - TH is now present at all major supermarkets and retail systems such as BigC, T-mart, Vinmart, CoopMart, Traditional channel: - Wholesale and retail agents across the country are also the place where TH sets foot, targeting customers in rural areas TH True Milk's products follow this channel, available in convenience stores, traditional retail stores, markets Key account: - TH is also competing fiercely with Vinamilk when distributing to restaurants, hotels, trade unions, hotels especially the "Sữa học đường" program - Up to now, the TH True mart network has spread to 51 provinces and cities with more than 200 stores nationwide Instead of wondering with many options, many brands when standing in front of a stall or wondering about the quality and origin of the product; TH's supermarket chain gives consumers a feeling of trust and prestige At the present time, the TH True mart supermarket chain is the most successful exclusive store in the FMCG industry - TH also does not hesitate to welcome the new breeze of Ecommerce, TH's products are available on Lazada, Adayroi, Shopee, etc with attractive promotions At the same time, the Page 31 16 TIEU LUAN MOI download : skknchat123@gmail.com host's website also offers door-to-door delivery with the message "Bringing the essence of nature to your home" - Dairy brands in May 2021 had outstanding activities such as deploying interactive posts on fanpage, becoming partners with e-commerce platforms like Lazada to organize sale festivals or appear in news ie in the industry - Racing in the midst of an era of constant change and development, TH's strides show a flexible "improvisation" to surpass the competition PROMOTION: a) Message: The main message "the essence of nature is kept intact in every drop of fresh milk" - While many milk companies have to reprint the packaging, have to return the real name for milk (clearly distinguishing concepts: fresh milk, pasteurized milk - remixed powdered milk, pure fresh milk), forced to change the way of communication, TH True milk still retains its brand of clean and natural fresh milk Thai Huong's 7-year journey to find the name for milk has become a story that conveys the message and builds trust of the TH brand - Since its launch, TH has always followed the principle: "Treasure Mother Nature, who gave us everything" (Mrs Thai Huong - founder and creator of TH clean milk brand) This principle has been closely followed and expressed by TH during its development with the message "TH True Milk - Truly Nature" In order to quickly leave a beautiful and unforgettable impression in the minds of Vietnamese customers, TH true Milk has constantly made efforts in promoting and building images from the feat of designing logos, designing concise slogans which implies, making unique advertisements, building brands through practical and meaningful activities to paying attention, implementing environmental management and saving Page 32 16 TIEU LUAN MOI download : skknchat123@gmail.com energy These campaigns are always referred to by other big brands as a "guideline" of marketing art b) - Measurement: Preemptive Claim (The Laws of Mind): TH claims a common characteristic of dairy products – “clean” Inherently "clean" is considered a natural characteristic of milk, consumers always assume it is associated with milk until it is emphasized by TH Not too surprising, but a pioneer – TH is one step ahead of its competitors in the dairy market with its generic communication style This move was enough for TH to resonate and create a "communication storm", successfully applying the "perceived quality" strategy in the minds of customers - Advertising channel: TH's main communication activities include: TVC appearing regularly on channels VTV3, VTV1, VTV6, HTV7, SCTV2, etc with a transparent message about the essence of nature, clean production process, modern If the national television channel VTV is associated with the life of the people in the North, the name that contributes to patronizing the brand's name, then HTV7 is a familiar TV channel to the people of the South With HTV7, TH has not only stopped at customers with relative income but also expanded to middle-income customer segments, opening the way for TH in the market share problem in the face of market share problems with the big players in the market - Magazines, newspapaers: Targeting women who are entrepreneurs such as Phụ nữ, Tuổi trẻ, Hà Nội mới, Doanh nhân Sài Gòn, etc - Outdoor advertising: Banners, outdoor signs, outdoor advertising light box billboard at bus shelters, inner city areas, near schools, etc are also utilized - Communication at the point of sale: At the retail systems of TH TrueMart, they are decorated with two main colors, blue and white, LCDs continuously display TVCs advertising products The sales staff wears costumes like milking staff on the farm In supermarkets, right next to Vinamilk's stall, Page 33 16 TIEU LUAN MOI download : skknchat123@gmail.com Dutch lady is always TH True Milk's stall with outstanding shelf decoration and eye-catching At the small stores, TH’s grocery provides them with advertising banners, assisting them in displaying their products c) - PR: With the characteristic that the product is practically attached to the health and life of consumers, TH's PR activities are always associated with social benefits, community development, encouraging the development of children to build a brand that engages with the public - TH is the pioneer of the "Sữa học đường" program in schools across the country; organize the program " Chung tay tầm vóc Việt"; they are also a sponsor of the programs " Con lớn khôn", " Lục lạc vàng", etc - TH's activities make consumers feel the brand's interest in consumers' lives, dispelling the boundaries of "luxury" in consumer psychology High-end does not mean leaving, separating from the community - that affirmation has helped TH get closer to the lives of consumers d) Sale promotion: - Although sales promotion leaves many negative sides, causing waste to the budgets of firms, the fierce competition causes brands to get caught up in the vortex of stimulating demand for customers Engaged in this race, TH also constantly creates activities such as trial, price promotions, combos, gifts, etc - The promotion of buy get free has been maintained by TH and strongly communicated on TVCs recently: “From now until the end of December 31, 2019, when you buy 08 boxes of 100g Yogurt (or TOPKID 60g Yogurt) or TH true YOGURT 100ml Yogurt Drink, customers will receive 01 bottle of Milk right away Yogurt Drinking Living 100 ml Please come to TH true mart store or the nearest dealer for discount” When launching a new product of TOPKID formula milk exclusively for children, TH also implemented a Page 34 16 TIEU LUAN MOI download : skknchat123@gmail.com free trial program for customers in big cities: Hanoi, Da Nang, Ho Chi Minh and Can Tho - Associated with the "clean" positioning of its Marketing mix model, TH also does not forget to bring the program of collecting boxes to exchange for ecofriendly canvas bags when buying TH True milk Organic products to encourage customers " live green", "live clean" V RECOMMENDATION: The spectacular birth and development of TH during the past 10 years is a clear demonstration of the effectiveness of the unity and harmony from the production process to pricing, distribution and trade promotion Starting with the status of a short and light-weight latecomer, TH is now firmly established in the market, causing Vinamilk or Frieslandcampina to both have to struggle constantly to maintain their position But asides from these achievements, TH is still facing many pronlems: The details surrounding TH's Marketing mix model cannot be clearly understood It is suggested for TH True Milk to contemplate certain economicschanges and conditions to determine on appropriate promoting technique for the new products Researchand rational actions are particularly required once the corporate desires to draw in a lot of customersand, gain a lot of market share in current dairy business of Vietnam Page 35 16 TIEU LUAN MOI download : skknchat123@gmail.com Moreover, as Vietnam’s dairy market is obtaining more and more competitive, particularly with the future entrance of foreign brands, TH True Milk are going to be subjected to even more severe competition within the close to future TH true milk should set out a long-term price strategy, planning a longterm price strategy on price will help TH position its products in the market and have an appropriate marketing strategy Pricing decisions must be coordinated with product design, distribution, and shareholder decisions to form a consistent and effective marketing plan TH True Milk should accelerate its coverage with the True Mart chain of stores while continuing to push products to large retail chains such as Co.opmart, BigC, Maximart Place and promotion: In terms of distribution, it is necessary to actively establish distribution channels and promote the development of provincial markets Because TH True Milk is a premium milk, TH True Milk is quite popular in big cities like Hanoi, Ho Chi Minh City, Nghe An, etc., but has not really created a foothold in other provinces’ markets The main reason is that the average income of people in these areas is still not high and they are familiar with Vinamilk or Dutch Lady milk, etc But with the increasing economic indicators, income increases and the number of civil servants and entrepreneurs in the provinces also increased significantly, this is a potential market The effective use of existing distribution channels and the expansion of distribution agents will help TH True Milk increase its market share, as well as create a foundation in the trend when more milk brands will enter the Vietnamese market Accessing local distribution channels and changing people’s milk-drinking habits is not easy at all For agents, they can initially offer attractive commissions, discounts or bonus policies Besides, it must be combined with a promotion strategy to stimulate the market’s demand for TH True Milk Page 36 16 TIEU LUAN MOI download : skknchat123@gmail.com Page 37 16 TIEU LUAN MOI download : skknchat123@gmail.com VI REFERENCE Marketing Plan TH True Milk: https://www.studymode.com/essays/Marketing-Plan-Th-True-Milk76683526.html Milking Israeli hi-tech dairy farming techniques: https://vir.com.vn/milking- israeli-hi-tech-dairy-farming-techniques-23832.html TH True Milk launched the second project of dairy processing in Russia: https://www.thmilk.vn/en/th-true-milk-launched-the-second-project-of-dairyprocessing-in-russia/ The TH milk company (Vietnam) Is such a large-scale investment sustainable?: https://agritrop.cirad.fr/579403/1/Report%20visit%20to%20TH %20mega-farm%20VF2.pdf Tập đoàn TH True Milk: Hành trình 10 năm vẽ lại đồ sữa Việt Nam: Giới thiệu tập đoàn TH True Milk (doanhnhanvn.vn) TH True Milk website: http://www.thmilk.vn/ Lãi ròng TH true MILK tăng 15 lần năm: Lãi ròng TH true MILK tăng 15 lần năm | Thời Báo Tài Chính (thoibaotaichinhvietnam.vn) https://thtruemilk.weebly.com/the-analysis.html Marketing Plan TH True Milk essay: https://gerardcambon.net/marketing- plan-th-true-milk-essay/ 10 Du an TH True milk: https://www.academia.edu/9281365/Du_an_TH_True_milk 11 Tài liệu marketing: https://docs.google.com/document/preview? hgd=1&id=1F9CBopmLYwU4AAzobp3t-n0X2sGbQ5VnbR686bpqmVM# 12 Hiểu 12 nghiệp vụ phải biết Marketing thông qua Case Study: Sữa chua trà xanh TH True Milk: Page 38 16 TIEU LUAN MOI download : skknchat123@gmail.com https://www.slideshare.net/KhitNguyn2/hiu-v-12-nghip-v-c-bn-phi-bit-trongmarketing-thng-qua-case-study-sa-chua-tr-xanh-th-true-milk 13 Chiến lược marketing th true milk https://www.academia.edu/24018641/Chi%E1%BA%BFn_l%C6%B0%E1%BB %A3c_marketing_c%E1%BB%A7a_th_true_milk? fbclid=IwAR00CD3vgAfktPiF6WCEQm1SUup4OdK5v_KsC8-K9SCiP-FnmZK_CFxAvsE Page 39 16 TIEU LUAN MOI download : skknchat123@gmail.com VII CƠNG VIỆC VÀ ĐĨNG GĨP CỦA TỪNG THÀNH VIÊN TRONG NHĨM - Nguyễn Văn Lắm: tìm thơng tin mơi trương marketing doanh nghiệp, tìm mẫu bìa tiểu luận Đánh giá: Thơng tin dồi dào, đầy đủ, xác, thường xun đóng góp ý kiến, hồn thành tốt nhiệm vụ giao - Trần Xuân Thống: tìm thơng tin tổng quan doanh nghiệp, tìm hình ảnh, chỉnh sửa word Đánh giá: Hình ảnh phong phú, thơng tin đẩy đủ, thường xun đóng góp thơng tin, ý kiến, hoàn thành tốt nhiệm vụ giao - Cao Mỹ Nhi: tìm thơng tin chiến lược STP, tìm hình ảnh, chỉnh sửa word Đánh giá: thơng tin đầ đủ, xác, thường xun đóng góp ý kiến bài, hoàn thành tốt nhiệm vụ giao - Nguyễn Đơng Bảo Châu: tìm thơng tin chiến lược marketing mix, dịch bài, chỉnh sửa word Đánh giá: Thông tin đầy đủ, dịch cẩn thận, xác, thường xun đóng góp ý kiến, thơng tin, hồn thành tốt nhiệm vụ giao Page 40 TIEU LUAN MOI download 16 : skknchat123@gmail com ... 1: THE THEORETICAL BASIS OF ? ?TH TRUE MILK MARKETING STRATEGY IN THE VIETNAMESE MARKET? ?? FROM 2010 TO 2020 The marketing environment I Macro Marketing Environment The macro-environment includes the... (thoibaotaichinhvietnam.vn) https://thtruemilk.weebly.com/the-analysis.html Marketing Plan TH True Milk essay: https://gerardcambon.net /marketing- plan -th- true- milk -essay/ 10 Du an TH True milk: https://www.academia.edu/9281365/Du_an _TH_ True_ milk. .. PART 1: THE THEORETICAL BASIS OF ? ?TH TRUE MILK MARKETING STRATEGY IN THE VIETNAMESE MARKET? ?? FROM 2010 TO 2020 I The marketing environment II The STP strategy III Marketing mix