THE EFFECTS OF ORGANIZATIONAL CULTURE ON THE EMPLOYEES COMMITMENT TO NGOC TRI REAL ESTATE COMPANY LIMITED

2 MINISTRY OF EDUCATION AND TRAINING DUY TAN UNIVERSITY INTERNATIONAL SCHOOL PSU DIVISION - - UNDERGRADUATE THESIS THE EFFECTS OF ORGANIZATIONAL CULTURE ON THE EMPLOYEES COMMITMENT TO NGOC TRI REAL ESTATE COMPANY LIMITED INSTRUCTOR : MBA DOAN THI THUY HAI STUDEN : NGUYEN THI TRUNG NGUYEN CLASS : K24PSU-QTH2 CODE : 24202101136 4 ACKNOWLEDGEMENTS My graduation thesis majoring in Business Administration with the topic “The Nang, 2022 effects of organizational culture onDathe employees commitment to Ngoc Tri Real Estate Company Limited" is the result of my constant efforts and the enthusiastic support and encouragement of teachers, friends and family members Through this, I would like to express my sincere thanks to those who have recently helped me during my study- Scientific research First of all, I would like to send to the leadership, the management board and all the teachers in the Institute of International School of Duy Tan University, my sincere and deepest thanks In particular, I would like to express my deep gratitude to Ms Doan Thi Thuy Hai, Who wholeheartedly helped, guided, and oriented my way of thinking and scientific work to help me complete this graduation thesis I would like to thank the Board of Directors, departments at Ngoc Tri Company, for creating favorable conditions for me to learn about practice during my internship at the company Finally, I would like to thank the employees of the Human Resources Department Ngoc Tri Company for their help and for providing practical data for me to complete this graduation thesis Because of my limited knowledge, in the process of practicing and completing this graduation thesis, I inevitably make mistakes and I look forward to receiving suggestions from you as well as your company Thank you very much !!! 6 DISCLAIMER I certify that the attached thesis is my original work No other person's work has been used without due acknowledgment Except where I have l clearly stated that I have used some of this material, it has not been presented by me for examination in any other course or subject at this or any other institution I understand that the work submitted may be reproduced and communicated to detect plagiarism I understand that should this declaration be false, I am libel to be penalized under the Duy Tan University regulations Signature: Date: 8 ABSTRACT The research thesis "The effects of organizational culture on the employees commitment to Ngoc Tri Real Estate Company Limited " aims to measure the level of the impact of organizational culture on commitment in employees of Ngoc Tri Real Estate Company Limited The research is conducted through two phases: preliminary research and formal research A preliminary study by the qualitative method through group discussion The participants of the discussion are employees of Ngoc Tri Real Estate Co., Ltd., to adjust and develop the scale of organizational culture and employees commitment Official studies are conducted by quantitative methods The object of the study is the employees working at Ngoc Tri Real Estate Company Limited The survey results have 160 valid samples included in data entry, coding, cleaning, analysis, and data processing using SPSS 22 After assessing the reliability of the scale using Cronbach's Alpha, 26 observed variables met the requirements to be used for discovering factor analysis The results of exploratory factor analysis (EFA) confirmed that the observed variables of the scale were satisfactory and there were five factors drawn:Communications, Training and development, Reward and Recognition, Planing, Teamwork Correlation analysis and multivariate regression analysis of the model gave the following results: organizational culture affected and ranked by the level of influence from high to low by five factors that are: training and development, reward and recognition, planning, teamwork and organizational communication From the research results, the author has suggested some administrative implications to improve organizational culture improving it leading to employees commitment, thereby, 10 10 Key words: Organizational culture, Communications, Training and development, Reward and Recognition, Planing, Teamwork, Employees Commitment TABLE OF CONTENTS 12 12 LIST OF TABLES NUMBER TABLE NAME PAGE Summary of previous research 12 Compare the studies in the study review 13 Reality leave job of the company 20 Coding the scale of organizational culture factors effects 22 employees commitment The scale of Communications 26 The scale of Training and development 26 The scale of Reward and Recognition 27 The scale of Planing 28 The scale of Teamwork 29 10 The scale of the Commitment 30 11 Quantitative description analysis 35 12 Summary of Cronbach's Alpha coefficient of the scale 44 14 14 13 Kmo Bartlett's Test 45 14 Variance Explained 46 15 Component Matrix 48 16 Correlations 52 17 Model Summaryb 53 18 Anova 54 19 Coefficientsa 54 LIST OF FIGURES NUMBER 10 11 12 13 FIGURES NAME Research of Do Thuy Lan Huong (2008) Research of Le Thuy Kieu (2012) Research of Zahariah et al (2009) Research of Aina et al (2012) Proposed research model Research process Analysis describing gender factors Analysis describing age group factors Analysis describing the group of seniority factors Analysis describes the education factor Scatterplot Regression Standardized Residual of dependent P-P Plot of Regression Standardized Residual PAGE 08 09 10 11 15 21 36 37 38 39 56 57 57 16 16 17 17 CHAPTER 1: INTRODUCTION 1.1.REASONS FOR CHOOSING A RESEARCH TOPIC The real estate industry is currently a rapidly growing industry and is characterized mainly by sales and extremely high competition, so this industry needs more and more high-quality human resources to respond in a timely manner, the needs of the company and customers in the real estate market But because the human factor is often not focused on, especially in the early stages of joining the real estate industry Companies often not pay attention to or are not effective enough about the human resource factor, which can lead to being "out of the war" when the level of competition is increasing Therefore, to improve efficiency in the business process, companies need to pay attention to the culture in the company to have the best human resources, the right quantity, the best quality, the best response and meet the requirements of the job We know that organizations are managed and created by people Hence there is no human organization nor does it exist Therefore, any organization that wants to succeed must focus on the important role of the human factor Indeed, we all know that if you want to go long distances, you should go with a companion, if you want to develop sustainably, you should have a partner by your side We will hardly succeed when we are alone in the midst of human life Therefore, the culture of the organization is also an important part of the organization between employees and employees or between employees and managers When the organizational culture becomes the norm, the organization will have employees commitment with the organization which is considered the key to the organization's sustainable development Because no organization, no matter how small or large, can be successful in the long run without employee commitment For the reasons mentioned above, I chosen the topic thesis: "The effects of organizational culture on the employees commitment to Ngoc Tri Real Estate Company limited" to conduct research 19 19 1.2 RESEARCH OBJECTIVES AND QUESTIONS 1.2.1 Research objectives First, identify cultural factors effects employees commitment to Ngoc Tri Company Second, measure the influence of organizational cultural factors on employees commitment with Ngoc Tri Company Third, propose some governance implications to help leaders, and managers of Ngoc Tri Company and have appropriate policies to improve employees commitment through cultural development organization 1.2.2 Research questions 1) 2) 3) 4) What is organizational culture? What organizational cultural factors influence employees commitment? How does organizational culture effects employees commitment? What solutions can be used to overcome employees commitment to the company? 1.3 OBJECT AND SCOPE OF THE RESEARCH 1.3.1 Research Object Employees at Ngoc Tri Real Estate Company Limited 1.3.2 Scope of the research The scope of the study includes three elements: - About the research content: The effects of organizational culture on the - employees commitment to Ngoc Tri Real Estate Company Limited About space: The study is conducted in the context of businesses in Vietnam Quantitative research was carried out by a case study at the Ngoc Tri Real - Estate Company Limited About time: Secondary data was collected from 2019 to 2021 Primary data were collected during the dissertation period (from February to April 2022) 1.4 RESEARCH METHODS 149 149 The knowledge and psychology of the surveyed people are not uniform, so the conclusions cannot be accurately covered The study only looked at five organizational culture factors that effect employees commitment In addition to these factors, there are other potential factors effects employees commitment to the organization that the author has not mentioned 151 151 APPENDICES APPENDICE DISCUSSION GROUP Part I: INTRODUCTION Firstly, I would like to send my respectful greetings and thanks to you for giving me the opportunity to meet you today I would like to introduce myself, my name is Nguyen Thi Trung Nguyen and I am a student of Duy Tan University Employees work at Ngoc Tri Real Estate Company Limited Before starting the discussion, please rest assured and please frankly raise your thoughts and opinions because in this discussion, there is no right or wrong view All of your outspoken comments on issues related to organizational culture and commitment are extremely valuable to my research At this point, if you are ready, I would like to start this discussion Part II: CONTENT INTERVIEW Use the following statements to find out if the interviewee's opinion understands the content of each statement, which statements are difficult to understand, whether they need to be supplemented or removed is not? Symbol COMMU_1 Observed variables Policies related to personnel in the organization are fully and COMMU_2 COMMU_3 clearly communicated The company provides enough information for you to the job You receive guidance from your superiors when you have COMMU_4 difficulty in solving work Communication between departments is always encouraged in COMMU_5 TRAIN_1 the organization Functions and tasks not overlap between departments You can participate in training programs according to the job TRAIN_2 TRAIN_3 requirements You are trained in the necessary skills to the job well You know the necessary conditions to be promoted in the TRAIN_4 organization You have many opportunities for career development in the 153 153 TRAIN_5 organization The organization always encourages the application of new TRAIN_6 REWARD_1 skills at work Training in the organization is effective You receive feedback on your work performance from your REWARD_2 superiors When you a good job, you receive praise and recognition REWARD_3 from your superiors The salary and bonus you receive are commensurate with the REWARD_4 results of your contribution to the organization You have a good understanding of salaries, bonuses and benefits REWARD_5 in the organization The organization often rewards you when you come up with REWARD_6 new initiatives that bring good results to the organization The organization always sets standards for considering promotions PLAN_1 PLAN_2 PLAN_3 for employees Your organization have a clear future growth strategy Can you share information about the organization's goals You can see the connection between your work and the overall PLAN_4 goals of the organization Managers in the organization always plan ahead for changes TEAM_1 TEAM_2 that can affect business results You enjoy working with people in your department Employees in your department are willing to cooperate with each TEAM_3 other and work as a team When you need support, you always receive the cooperation of TEAM_4 TEAM_5 departments in the organization Teamwork is encouraged and implemented in your organization You receive the enthusiastic cooperation of other departments in COMMITV_1 COMMITV_2 the company You want to stay and work with the organization for a long time You voluntarily anything assigned by the organization to COMMITV_3 stay and work with the organization You will stay with the organization for a long time even though COMMITV_4 there are other places offering more attractive salary You are willing to sacrifice personal interests when necessary to 155 155 COMMITV_5 help the organization work successfully In many ways, you consider the organization as your second COMMITV_6 home You feel loyal to the organization - Do you understand the content of each statement? What makes you confuse when reading the statements above? - In your opinion, how should the above statements be changed so that readers can easily understand and understand the content of the statement? - In your opinion, are there any additional statements or types of statements? Thank you for participating in the group discussion Wishing you a happy and successful working day!!! APPENDICE Questionnaire Part I: Introduction Hello everyone, I'm a student at Duy Tan University Currently, I am an internship at Ngoc Tri Real Estate and I am doing my graduation thesis, to serve the research paper: " The effects of organization culture on the employees commitment in Ngoc Tri Real Estate Company Limited " so I conduct this survey We hope that you will take a moment to help me complete the survey form The survey results are for educational purposes only and not serve any other purpose Thank you!!! Part II Well-being and Turnover intention 157 157 The survey has rating levels: 1=Totaly disagree, 2=Disagree, 3=Neutral, 4=Agree, 5=Totaly agree Communications in the organiazation COMMU1 Policies related to personnel in 5 5 5 You know the necessary conditions 5 the organization are fully and clearly communicated COMMU2 The company provides enough information for you to the job COMMU3 You receive guidance from your superiors when you have difficulty in solving work COMMU4 Communication departments between is always encouraged in the organization COMMU5 Functions, tasks not overlap between departments Training and development TRAIN1 You can participate in training programs according to the requirements of the job TRAIN2 You are trained in the necessary skills to the job well TRAIN3 to be promoted in the organization TRAIN4 You have many opportunities for career development organization in the 159 159 TRAIN5 The organization always 5 5 REWARD4 You have a good understanding of 5 Your organization have a clear encourages the application of new skills at work TRAIN6 Training in the organization is effective Rewards REWARD1 You receive feedback on your work performance from your superiors REWARD2 When you a good job, you receive praise and recognition from your superiors REWARD3 The bonus you receive is commensurate with the results of your contribution to the organization bonuses and benefits in the organization REWARD5 The organization often rewards you when you come up with new initiatives that bring good results to the organization REWARD6 The organization always sets standards to consider promotion for employees Planing PLAN1 161 161 future growth strategy PLAN2 You can share information about 5 5 Employees in your department are 5 5 the organization's goals PLAN3 Can you see the connection between the work I'm doing and the item overall goals of the organization PLAN4 Managers in the organization always plan possible predetermine changes impact on business results TeamWork TEAM1 You enjoy working with people in your department TEAM2 available willing to cooperate with each other and work as a team TEAM3 When you need support, you always receive the cooperation of departments in the organization TEAM4 Teamwork is encouraged and implemented in your organization TEAM5 You receive enthusiastic cooperation of other departments in the company Commitment 163 163 COMMITV1 You want to stay and work with 5 5 5 the organization for a long time COMMITV2 You voluntarily anything assigned by the organization to stay and work with the stay with the organization COMMITV3 You will organization for a long time even though there are other places offering more attractive salary COMMITV4 You are willing to sacrifice personal interests necessary to when help the organization work successfully COMMITV5 In many ways, you consider the organization as your second home COMMITV6 You feel organization Part III General information Gender ⚪ Male loyal to the 165 165 ⚪ Female Age ⚪ < 25 years old ⚪ From 25 to 34 years old ⚪ From 35 to 44 years old ⚪ Over 44 years old Education level ⚪ Intermediate ⚪ College ⚪ University ⚪ After University How long have you been working at Ngoc Tri Company? ⚪ From to month ⚪ Under year ⚪ From to years ⚪ From to years ⚪ Over years Thank you for taking the time to care and answer our survey !!! REFERENCES Le Thuy Kieu (2009), Ảnh hưởng Văn hóa tổ chức đến gắn kết nhân viên tổ chức, Master thesis, University of Economics Ho Chi Minh City Do Thi Lan Huong, 2008 Ảnh hưởng văn hóa cơng ty đến cam kết gắn bó với tổ chức nhân viên doanh nghiệp quốc doanh.Master thesis, University of Economics Ho Chi Minh City Do Thi Thu Hoai, 2009 Văn hóa doanh nghiệp, NXB Tài Hà Nội Allen, N.J and Meyer, J.P (1991) A Three-Component Conceptualization of Organizational Commitment Human Resource Management Review Recardo, R & Jolly J, (1997), Organizational Culture and Teams S.A.M, Advanced Management Journal Mackinnon, et al, 2003 Organizational culture: Association with commitment, job satisfaction, propensity to remain, and infomation sharing in Taiwan Academic journal article Mowday, R T, et al, (1979) The measures of organisational commitment Journal of Vocational Behaviour Aina et al, 2012 Iorganisational culture and employees commitment in public tertiary institutions in lagos state, Nigria European journal of globalization and development research http://eprints.covenantuniversity.edu.ng/4843/1/Adeyeye%202.pdf Lau, H.C & Idris, M.A (2001) Research and concepts: The soft foundation of the critical success factors on TQM implementation in Malaysia hub.se/https://www.emerald.com/insight/content/doi/10.1108/095447801103 79480/full/html 10 Zahariah Mohd Zain et al, 2009 The influence of corporate culture on organisational commitment: Astudy on a Malaysian listed company Eurojournals, Inc 11 Documents on the internet 12 Documents of sales department of Ngoc Tri Real Estate Co., Ltd COMMENT OF INSTRUCTOR Da Nang, May 2022 INSTRUCTOR ... commitment to Ngoc Tri Real Estate Company Limited " aims to measure the level of the impact of organizational culture on commitment in employees of Ngoc Tri Real Estate Company Limited The research... About the research content: The effects of organizational culture on the - employees commitment to Ngoc Tri Real Estate Company Limited About space: The study is conducted in the context of businesses... graduation thesis majoring in Business Administration with the topic ? ?The Nang, 2022 effects of organizational culture onDathe employees commitment to Ngoc Tri Real Estate Company Limited" is the