... in the US However, following the international trend, the advertising industry of Vietnam has strongly developed with the profit of more than 20,000 billion VNĐ in 2012 in which print advertising ... defined as the repeating of word in a sentence with no particular placement of the words so as to strongly impress on readers or listeners (Le et al., 1997) According to Edward and David (1996), ... Anaphora is defined as repetition of words at the beginning of the successive phrases It can create strong emotional effects along with great impression which can helps to enhance the rhythm and memorability...