... services and the quality of training as well as the college's reputation As mention above, associate with the growth of the colleges in quality and quantity, the improvement of service quality at colleges ... service quality dimensions are seen as the criteria to assess service quality (Parasuraman et al., 1985) The SERVQUAL scale is a principal instrument in service marketing literature for assessing quality ... quality Gronroos (1984) introduced the concept of perceived service quality in the development of his widely cited model of service quality Babakus and Boller (1992) have found that service quality,...