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TAl LI~U THAM KHAO
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Lu~t Thuong m~i nam 2005 duqc Qu6c h9i thong qua ngay 14/6/2005.
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Thomson-South Western, Seventh edition.
Nghi djnh s6 3 5/2006/ND-CP ngay 31 thang 3 nam 2006 cua Chinh phu quy djnh chi tiSt ho~t d<)ng nhuQ'llg quy~n thuong m~i.
Nguy~n Dinh ThQ-Nguy~n Mai Trang (2007), Nghien crm khoa h9c Marketing - (/ng dl:lng mo hinh cdu true tuyin tinh SEM, nha xudt ban D~i hQc qu6c gia TP.HCM.
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Vi~n Nghien c(ru kinh t€ phat tri~n- Trubng D~i hQc Kinh t€ TP.HCM (2008)
Ky , yiu h9i thao "CEO Ddng B&ng Song Cifu Long trong h9i nhijp kinh , , te quae te ".
Cac website:
www .lantabrand.com www.vcci-hcm.org.vn www. vietfranchise.com
B(} Ghio dl}c va Dao t!_lo
Tntong f>(;li H9c Kinh Te' TP .HCM
THUYET MINH DE TAl
KHOA HOC . VA CONG NGHE . cAP BO .
1. Tend~ tai: Giai phap phat tri~n nhliQ'ng quy~n thliong m~i 2.Maso: {
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3. Linh V\J"C nghien cu·u: 4. Lol}i hinh nghien cu·u
TIJ XahQi Gi::io Ky Nang y Moi
nhien Nhiin van dye thuiit Lam-Ngu· DU'<JC truemg Caban lr ng dyng Tri~n khai
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5. ThOi gian th1}'c hi~n: ... 17 ... thang
Ttr thang 03 ... nam .07 .. d€n thang ...08 nam ... 08 6. CO' quan chu tri:
Ten co· quan: Truong D~i HQc Kinh Te' TP.HCM Dja chi: 59c Nguy~n Dlnh Chiciu, Qu~n 3 TP.HCM
Di~n tho~i: 8.295.603 Fax: 8.241.186 E-mail: 7. Chu nhi~m d~ tai:
HQ va ten: Nguy~n Bong Phong H9c vi, ch(rc danh KH: PGS-TS Ch(rc vy: Ph6 hi~u tm&ng
Dja chi CQ: 59c Nguy~n Dlnh Chiciu, Q3, TP.HCM Dja chi NR:58/26 Nguy~n Binh Khiem, QI, TP.HCM
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. 8. Nhfrng ngmri tham gia th1}'c hi~n de tai:
HQ va ten Do·n vi c6ng t;k N9i dung nghien c(ru c1,1 the ChCi' ky LJnh VI,I'C chuyen man duqc giao
PGS.TS. Nguy~n Dong Phong Thu'ong m~i-DL Chu nhi~m d€ tai ~
ThS. Bui Thanh Trang Thuong m~i-DL Di€u tra, xii" ly rut ra ke't qua
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ThS Nguy~n Le Vinh Thu'ong m~i-DL Di€u tra, xii" ly rut ra ke't qua ThS. Nguy~n HCi'u Huy Nh\l't Tai Chinh Thu' ky, t6ng h<;1p thong tin
CN Duong Van Tong Quan tri kinh doanh Di€u tra, xii" ly rut ra ke't qua tw~ll._
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