. CUA VIETNAM AIRLINES T~I THOI DIEM 30/06/Z
truemg qu6c t€ xuyen
1\lc dia 4. Gia nhan cong trong nu&c 4. Tinh hinh kinh tS - chinh tq tri~n nhanh 3. Gia nhien li~u bi~n d<)ng
thAp. - xa h<)i tren thS gi&i phuc t;;tp
Cac diem m~nh (S) - tru the Ket hQ'p SO Ket hQ'p ST
1. C6 m;;tng du<'mg bay trong S1, Sz, S3, S4 + OI,Oz,03 S~, Sz, S3, S4, Ss, + TI,Ts,T3,T4 nu&c va khu vvc h6 trg. Phat huy uu th~ v~ m;;tng Phat huy uu thS vS m;;tng
2. Phong each phvc V\1 c6 ban du<'mg bay, phong each rieng, du<'mg bay, phong each rieng, site rieng dich V\} h6 trg.. . va t~n dl,mg dich V\1 h6 trg. . . d~ h;;tn chS
3. C6 dich V\} d6ng b<), h6 trg cac ca h<)i v~ thi tru<'mg, h6 cac nguy ca ve qnh tranh
4. Hoc;tt d<)ng c6 hi~u qua. trg cua nha nu&c, cong tang, gia nhien li~u biSn d<)ng, ngM ... d~ tc;to sv khac bi~t vS bao h9 giam d~n ... b~ng vi~c
san phfun -+ Chiin lll'{J'C khtic thvc hi~n Chiin lll'{J'C khac
biet hoa bift hoa
Cac diem yeu (W) Ket hQll wo Ket hQll WT
1. v6n, tai san, m;;tng du<'mg OJ,Oz,03,04+W!,W2,W4,W5, WI, Wz+Tz, T3
bay, quy mo v~n chuyen w6 Xac diiili cac h;;tn chS vS quy con qua nh6 be. T~ dvng ca h<)i vS thi truemg, mo, chi phi may bay cao, nang
2. D<)i tau bay con qua nh6 vS h6 trq cua nha nu&c, cong suAt lao d<)ng, danh tiSng .... s6 luqng, tai, t~m bay; tY 1~ ngM, chi phi nhan cong ... d~ d~ ne tranh nguy ca vS c;;tnh
sa hilu thAp. khic phvc di~m ySu v€ quy tranh, bao h9 ... 4. Chi phi may bay cao, chinh mo, chi phi may bay cao,
sach gia kern linh ho;;tt nang suAt lao d<)ng thAp, danh
5. Nang suAt lao d<)ng thAp tiSng ... ck thvc hi~n chi~n
6. Danh tiSng con qua nh6 be. luge h(lp ttic quae ti, lien kit khai thtic chung illl'dng bay
T6ng hl)]J chiin luY)'c ii!Ji vm thj truirng qu!Jc ti xuyen l{lc ilja: do cl;lnh tranh gifra cac hang hang khong t11JC ti~p va d~c bi~t la cac hang hang khong khai thac gian
ti~p cao. Ph~n 16n ca.c hang hang khong nay c6 quy mo r~t 16n ca v~ v6n, tai san l~n
ml;lng du6ng bay, kh6i luQTig v~n chuy~n va d()i tau bay ( ca v~ quy mo l~n tai, t~m
bay) nen thu6ng c6 lqi th~ v~ chi phi. T6ng cong ty HKVN c~n h,ra chQn hinh thuc khai thac cac thi tru6ng nay thong qua hl)]J ttic qu!Jc ti Ia chinh, ben Cl;lnh d6 c~n
phat huy lqi th~ v~ ml;lng bay, dich V\1 va cac ca h()i v~ thi truemg, h6 trq cua Nha nu6'c va gia nhan cong d~ kit hl)]J vUi vi?c khai thtic ITlfC tiip if muc il~ hl)]J /y qua chiin lu(fc khtic bi?t hoa v~ lich bay, ml;lng duemg bay, phong each phvc V\1 van h6a Vi~t nam.
Ph11 l1,1c 8: Phiin tich kit qua ili~u tray kiin chuyen gia
PHULUC 8
" , ' .c ? :::. • ' , .( "
PHAN TICH KET QUA DIEU TRAY KIEN CHUYEN GIA
1. Mvc dich
- Ki€m nghi~m muc d9 quan tn;mg cua m(>t s6 y~u t6 ca b~m quy~t dinh S\f thimh cua m9t hang himg kh6ng.
- Ki€m nghi~m cac giai phap nh~m nfmg cao nang h,rc c~nh tranh v~n tai hfmg kh6ng cho T6ng cong ty HKVN trong giai do~n tir nay d~n nam 2010 rna d€ tai da dua ra.
2. SO' bQ v~ mftu di~u tra
Mfru di€u tra la cac chuyen gia c6 nhi€u kinh nghi~m cua nganh v~n tai hang kh6ng cua Vi~t nam trong cac linh V\fC quan ly doanh nghi~p, thuang m~i, khai thac, ky thu~t va quan ly nha nu&c. Kich ca mfru di€u tra n = 40 nguai, theo phuang phap ch<;>n mfru ngfru nhien. Ca c~u mfru nhu sau:
Bang 8.1: CO' cftu mftu
Phfm lo~i s6luQ11g Tyl~%
Theo gi&i Nam 29 72,5% ·-··-
tinh Nfr 11 27,5%
Theo d9 -Du&i 30 ---~---···-·---- ---- ---··- - - - · - - - -4 10,0% ··-
, Tu 31-45 22 55,0%
tuoi ---~---
Tren 46 14 35,0%
Theo ca Vietnam Airlines 20 50,0%
quan lam VASCO 9 22,5%
vi~c Pacific Airlines 5 12,5%
Cvc hang khong 6 15,0%
3. K~t qua di~u tra
3.1. v~ cac yiu t6 quyit llinh Slf thimh cl)ng ciia Hiing himg khong
C6 8/40 nguai (20%) duqc hoi y kien b6 sung them yeu t6 quyet dinh S\f thanh cong cua hang hang khong. Cac yeu t6 duqc d€ c~p la chien luqc kinh doanh, thuang hi~u, quan tri, C(J sa h~ d.ng, moi truang vi mo, quang cao, tiep thi. Trang cac yeu t6 d€ c~p, m(>t s6 yeu t6 la b9 ph~n ho~c k~t qua cua cac yeu t6 rna d€ tai dua ra. Cac yeu t6 con l~i s6 ngum dbng tinh khong cao. Vi v~y vi~c chi ch<;>n trong cac yeu t6 rna d€ tai dua ra la c6 th€ chAp nh~n duqc. Muc d9 quan tr<;>ng cua cac yeu t6 theo y kien cua cac chuyen gia xep th(r t\1' nhu sau ( di€m trong ngo~c dan th€
hi~n muc d9 quan tr<;>ng vm rAt quan tr<;>ng Ia 1 va khong quan tr<;>ng a 5): 1) Thi truang va cftu true m~ng duang bay ( di€m 1, 1)
Ph~:~l~:~c 8: Phfm tich kit qua ili~u tray kiin chuyen gia
3) Ch~t luqng lao d9ng, cong Ute t6 chirc va qufm ly (diem 1,5) 4) Ca c~u, c~u true d9i tau bay (diem 1,525)
5) M~ng lucri pharr ph6i va chinh sach gia (diem 1 ,85) 6) Chinh sach cua Nha nucrc (diem 1 ,95)
7) Ti~m h,rc tai chinh (diem 2,075) 8) Hgp tac qu6c t~ (diem 2,475)
Tren ca sa y ki~n chuyen gia, d~ tai ch9n cac y~u t6 sau quy~t dinh sv thanh cong cua hang hang khong
1) Thi truang va c~u true m~ng duang bay
2) An toan, an ninh va ch~t luQTig san phfrm/dich Vl,l 3) Ch~t luqng lao d9ng, cong tac t6 chirc va quan ly 4) Ca c~u, c~u true d9i tau bay
5) M~ng lucri phan ph6i va chinh sach gia 6) Chinh sach cua Nha nucrc
3.2. V~ ctic bi?n phtip nang cao niing l'!c Cl}nh tranh v{in tiii himg khong cho
TJng cong ty HKVN din niim 2010
C6 6/40 nguai (15%) duqc hoi y ki~n b6 sung them giai phap nang cao nang lvc c~nh tranh v~n tai hang khong cho T6ng cong ty HKVN d~n nam 2010. Cac giai phap duqc d~ c~p la Iva chQn thi truang thich hqp, c6 hang bay low cost, tang nang lvc dich vv d6ng b9, quan tri kinh doanh, quan tam d~n an toan .... Cac giai phap nay d~u la b9 ph~n cua cac giai phap rna d~ tai dua ra. Vi v~y cac giai phap rna d~
tai dua ra la c6 the ch~p nh~n duqc. Mire d9 d6ng y theo y ki~n chuyen gia d6i vcri
timg giai phap x~p thir t\f nhu sau (diem trong ngo~c dan the hi~n mire d9 d6ng y vcri dt d6ng y la 1 va dt khong d6ng y la 5):
1) Phat trien m~ng duang bay, g~n k~t m~ng duang bay qu6c t~ va n9i dia thanh m~ng duang bay t6i uu (diem 1 ,25)
2) Nang cao ch~t luQTig san phfrrnldich vv, tang sv khac bi~t hoa (1,3 diem) 3) Chu trQng d~u tu phat trien ngu6n nhan lvc, phat huy lqi th~ v~ gia nhan cong trong nucrc (diem 1,475)
4) Tang nang lvc h~ th6ng ban, hoan thi~n chinh sach gia va nang cao hinh anh vcri khach hang (diem 1 ,525)
5) D~u tu phat trien d9i tau bay, tang cy 1~ may bay sa hfru, nang cao nang lvc dich vv d6ng b9 (diem 1,775)
6) Dfry m~nh chinh sach tai chinh va nang cao hi~u qua cua ca ch€ tai chinh (diem 1,875)
7) H9i nh~p va hgp tac qu6c t~ de tranh thu ngu6n v6n, chuyen giao cong
Ph(ll(lc 8: Phan tich kit qua ai~u tray kidn chuyen gia
8) DAy nhanh ti~n trinh t6 chuc theo m6 hinh Cong ty my -Cong ty con, nang cao hi~u qua quan· ly ( di€m 2,425) ·
Bang 8.2: K~t qua phan tich mrrc d() dBng y cua cac
chuyen gia V~ cac y~u t6 quy~t djnh Sl}' thimh cong CUa hang hang khong
YSu t6 Thap Cao Tr/binh :89 l~ch
nh<it nh<it c()ng tieu chuftn Thi tru<'mg va cau true m:;mg du<'mg bay 1,00 3,00 1,100 -~--_2~~2_ 'G{Y~c~, du true d()i tau bay 1,00 ~&Q r--~~~- --~~~-~ 1,525 ~-_,5_2§_<?_
Ant9Jm, an ninh va chat lm;mg san pharnldich V\1 1,00 2,00 ~--J,2QQ_ _____ _,_<!9?_1
M;;tng lu6i pharr phoi va chinh sach gia 1,00 3,QQ - _ _l_J_~Q_ -~- _,_§22~ Ch~t luqng lao-d~ng, cong tcic to chile va quan ly 1,00 3,00 1,500 ----~'-?5~47
ri~rn-h,rc t:h chinh ~~-~---~ 1,00 3,00 }_,Q7_5_ - - _,§.558_ ---·--·--·- H_<;rp_t~c __ g_t!o~_!~----~~ 1,00 4,00 -···- ~- ~,47__5~ - ,J§LJ-1 _ _ _ _ _ --'---:c-:- r---~
Chinh sach cua Nha nu&c 1,00 3,00 1,950 ,5524
Y nghia ciia tliim sa: 1- Rclt quan trQng; 2 - Quan trQng; 3 - Kha quan twng; 4 - Tuang d6i quan trQng; 5 -Khong quan trQng
Bang 8.3: K~t qua phan tich mrrc d() dBng y cua cac chuyen gia v~ giai phap nang cao nang ll}'c qmh tranh
v~n tai hang khong cho TAng cong ty HKVN
Y~u t6 Thap
nh<it
Cao Tr/binh D() l~ch
nh<it c()ng tieu chuftn Phat trien m:;mg du<'mg bay, gan ket m:;mg du<'mg
p~ay qu6c t~ va n()i dia thanh m:;mg du<'mg bay t6i uu Nang cao chat lm;mg san pham!dich V\1, tang sv
1,00 2,00
1,00 3,00
khac bi~t hoa _ ---~~----~-~-~--~-_________ -~--- ~--__ Tang nang lvc h.~ th.6ng ban, hoan thi~n chinh sach
gia va nang cao hinh anh v&i khach hang
b~u tu ph~i trisil-ct<?i tau bay, tang tY 1~ may bay sa ~
hfru, nang cao nang lvc dich V\1 d6ng b9
Chu trQng dau tu phat trien nguon nhan lvc, phat huy lqi th~ v@ gia nhan cong trong nu&c
Dfty m;;tllh-chinh~sach tai chinh va nang cao hi~u ~a cua ca chS tai chinh
H()i nh~p va hqp tac quoc te de tranh thu nguon v6n, chuysn giao cong ngM, rna r()ng thi tru<'mg B1y nhanh tien trinh to chile theo mo hinh Cong ty
my -Cong ty con, nang cao hi~u qua quan ly
1,00 3,00 1,00 3,00 1,00 3,00 1,00 3,00 1,00 3,00 1,00 4,00 1,250 ,4385 1,300 ,5164 1,525 ,5541 1,775 ,5305 1,475 ,5541 1,875 ,4634 2,000 ,6794 2,425 ,6360
Y nghia cua tliim sa: 1- Rclt d6ng y; 2- Dbng y; 3- Khong y ki~n; 4- Khong d6ng y;
Bang y kdn chuyen gia
BANG Y KIEN CHUYEN GIA s6 : ... ... .
Nghien cfru nang h,rc c~nh tranh cho TAng cong ty
Himg khong Vi~t N am
Ten nguai tra lai : ... (0 1) Gi6i tinh: Nam ... 0 ... Nfr ... 0 ... (02) Tu6i: Du6i 30 .... 0 ... 31-45 ... 0 ... 46-60 ... 0 .... (03)
Ca quan lam vi~c : ... (04)
Ngh~ nghi~p: ... (05) Qu6c tich: ... (06) Xin y kiSn ngay : ... , thang ... , nam 2004 Xin chao anh (chi)!
Hi~n nay t6i dang tiSn hanh thl)'c hi~n d~ tai "M(>t s6 giai phap nh~m nang cao nang h,rc qmh tqmh v~n tai hang khong cho T6ng c6ng ty hang khong Vi~t Nam giai do;;tn tu nay dSn nam 20 1 0". Kinh mong quy anh (chi) danh chut thai gian cho y kiSn cua minh v~ nhung cay hoi du6i day. Y kiSn cua anh (chi) dt c6 y nghia d6i v6i d~ tai nghien ctru cua t6i. T6i xin dam bao nhfrng thong tin nh~n duqc tu anh (chi) chi duqc dung cho mvc dich nghien ctru d~ tai nay va se duqc gifr bi m~t.
1) Xin anh (chi) vui long cho biSt muc d(> quan tn;mg cua cac ySu t6 sau day trong
vi~c quySt dinh sv thanh c6ng cua m(>t hang Hang kh6ng:
(Xin vui long danh d~u "x" vao s6 thich hqp v6i quy u6c: 1- R~t quan trQng; 2 -
Quan trQng; 3 - Kha quan trQng; 4 -Tuang d6i quan tr9ng; 5 - Kh6ng quan trQng)
1 2 3 4 5
.. !:. IhL.!;_~!_~.9.Y.~ ... 5~h.~~ .. ~-~~~hat tri~n-~.~~_g __ c!l!.~!?:K.!?.~:L ... -. --···-··· ·---····-··-·· 2. Ca cau, cau true d(>i tau bay 2. Ca cau, cau true d(>i tau bay
3·:-··A."n.-·to·~n.:··-an:-·n.i~v·A-chat luqng san-phdmiCiTCil_V\1 _____ ··----·----··-·--·-- ·-···---·- ---· ··- --- ---····-·· ···--··· ..
_-I::::·:gi.~g:j~~[P.!i.~~~.P.E§IY.ichiQll sa~~g!~:.~~:::~:~~-=:.-~~-:::~~::··-~~:::::::::::~.:~:::: -~-.:~·:::·: .. ::::::::::·_ ::~: :.-~:~~.--~::::::: -
.?.~ g~~!.1l!.~g .. 1.~9. ~.2P.:g< -~-~!?:g_!_~_!~-~h_*-.~ .. Y..~.9-~-~!?:JY... ... .
6. Tiem luc tai chinh
i E91?. !~~::9~:9~::!~ .. : ... ::: .. :::::=~:::~=::::~-.-~:~:.:_=~:::·:::::::·::::::.:::·:=~=:::::.:.~:.::::.:::.:.::: .. :.:::.::~~:: : ::: ::
8. Chinh sach cua Nha nu6c ( v~n tai hang khong, tai chinh ... )
·-~····-····--···-····-····-·-···-7----··-~-···---··-···-···-·-···-... _ .. ________ ---,·---···-·--.. -···-- -·-·-··- ... -··-·-··-··-··-- ·---··-··- ·---····-·· ···-···"····
9. Cac yeu to khac (xin ghi Cl,l the va danh dau "x" vao muc
Bang y kiin chuyen gia
2) Xin anh (chi) vui long cho bi€t muc d9 dbng y cua minh v€ cac giai phap nh~m
nang cao nang h,rc qmh tranh v~n tai hang khong cua T6ng cong ty HKVN du&i day:
(Xin vui long danh d~u "x" vao s6 thich hqp v&i qui u&c: 1- R~t dbng y; 2- Dbng y;
3- Khong y ki€n; 4- Khong dbng y; 5- R~t khong dbng y)
1. Phat trien m~ng ducmg bay, gan ket m~ng duemg bay quoc
t~ v&i m~ng duemg bay n9i dia thanh m9t m~ng duemg bay toi uu
1 2
2. Nfmg ~~~-~il~iiuq~gs~il-iJiii~ci{ch vl)~···i~~g-··s\I·kil~~bi~i··· ·
hoa
3
3. Tang nang lvc h~·th6ng b~n, kh6~g ngiffig·h~~nth·i~n -~hf~h··· ... ··· . sach gia va nang cao hinh anh v&i khach hang
4
···-···~····--· ... -··-···-···-··r·--···-···-····-···· .. ·--·-··---?··-·---·-·----·-····--··---· ... --... -... ··· ···-···-··· ·-···--··· ·--···-
4. T~p trung dau tu phat trien d9i tau bay theo huang tang
gh~/tai cung ung, t~m bay' ty 1~ may bay sa hiiu, nang cao nang lvc dich V\1 dbng b9
s·:···cii~itr9ng···;:ui~···ili···iJii~1-iri€11·~-g~6~--~~n:··i~c-··~-~lli··ct~J)····{rng ··· ··· ··· --···· ·· ·· yeu c~u phat tri~n va phat huy lqi th€ v€ gia nhan cong
trong nu&c
... ~·-·-... -... _ ... -... ·-·--·-... -... -... _ ... ., ... , ________ , ... ~... ... . .
6. Day m~nh chinh sach tai chinh dam bao von cho dau tu
... P.h~!~~~-.Y.~~~~g-~~-~-P.:!.~~--q~~-~~~,~.9.:-~h~.!~i. ... ~hi~.h .... ···-···-·-··-··
7. Chu d9ng h9i nh~p va hqp tac quoc te de tranh thu duqc
cac ngubn v6n d~u tu, chuy~n giao cong ngh~, rna r9ng thi ·- ... !~~-~g··-···r···--···---,--·---·--·-····-·-···---·---··--·-·---·-··--·---···-···-···--
8. Day nhanh tien trinh to chuc theo mo hinh Cong ty my - Cong ty con, nang cao hi~u qua quan ly, phat huy vai tro
~~~-g<?~.S.!Y. ~X. ·- . ·-·- --·---···---···- ···--···- ... ··r···---- ....
9. Cac giai phap khac (xin ghi Cl) the va danh dau "x" vao
··-···- ~f!~ .. -~2 q~~~ ... !~.2!?:g2 _________________________ ... ·---·--····-··---·-·-···- -···----·- ···-·--·· .. ----··· """""""""""" ----·-