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syntactic features of advertising language

a descriptive analysis of linguistic features of advertising language used in english slogans for food and drink products = phân tích miêu tả đặc điểm ngôn ngữ khẩu hiệu quảng cáo một số sản phẩm thức ăn và đồ uống

a descriptive analysis of linguistic features of advertising language used in english slogans for food and drink products = phân tích miêu tả đặc điểm ngôn ngữ khẩu hiệu quảng cáo một số sản phẩm thức ăn và đồ uống

Khoa học xã hội

... description of the language of advertising on the syntactic, lexical, semantic and phonetic levels will be presented 1.3.1 Syntactic Features of Advertising Language In this part, the major features of ... slogans 11 1.2.4.2 Purposes of advertising slogans 11 1.3 FEATURES OF ADVERTISING LANGUAGE 12 1.3.1 Syntactic Features of Advertising Language 12 1.3.1.1 Groups ... temporal reasons Because of the special communicative purposes of advertising language and the obvious limitation of the space, the grammar of advertising language shows certain features compared to...
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A descriptive analysis of linguistic features of advertising language used in English slogans for food and drink products

A descriptive analysis of linguistic features of advertising language used in English slogans for food and drink products

Tổng hợp

... brief" (Rein, 1982: 54) FEARURES OF ADVERTISING LANGUAGE Syntactic Features of Advertising Language According to the increasing degree of complexity, the constituents of sentence are classified into ... linguistic features of slogans in particular are limited and outnumbered by investigations into other fields of advertising In fact, while there exist quite a lot of papers on advertising language, ... communicative purpose of advertising genre is persuasion ADVERTISING AND ADVERTISING SLOGANS Definitions of advertising From a linguistics perspective, Adler (1985:25) defines advertising as “a communicative...
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A study on semantic and syntactic features of words and phrases in quotation marks in english and vietnamese economic magazines

A study on semantic and syntactic features of words and phrases in quotation marks in english and vietnamese economic magazines

Khoa học xã hội

... of semantic, and syntactic features of words and - To find out the similarities and differences of semantic, and So, the language of economics consisting of business and financial syntactic features ... SIMILARITIES AND DIFFERENCES OF SYNTACTIC FEATURES OF WORDS AND PHRASES IN QUOTATION MARKS IN ENGLISH AND VIETNAMESE ECONOMIC MAGAZINES 4.1.1 Syntactic Features of Words and Phrases in Quotation ... Example of the word effects, effects can 2.2.2 Syntactic and Semantic Features of Words and Phrases be considered as formed from the lexical morpheme {Effects} + the 2.2.2.1 Syntactic Features...
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A study of semantic and syntactic features of english famous love sayings and their vietnamese translation

A study of semantic and syntactic features of english famous love sayings and their vietnamese translation

Khoa học xã hội

... University of Danang Time : 27/6/2012 Venue : University of Danang * The thesis is accessible for the purpose of reference at: - Library of the College of Foreign Languages, University of Danang ... learners of the two languages 1.3 AIMS OF THE STUDY The study is aimed at: - Finding out the semantic and syntactic features of EFLSs and their Vietnamese translation 5 - Helping users of English ... intended: - To describe the semantic and syntactic features of EFLSs and Vietnamese translation of EFLSs - Compare the semantic and syntactic features of EFLSs and their Vietnamese translation...
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A study of semantic and syntactic features of idioms relating to fruits in english and vietnamese

A study of semantic and syntactic features of idioms relating to fruits in english and vietnamese

Khoa học xã hội

... and syntactic features of English and Vietnamese IsRTFs - Compare semantic and syntactic features of these IsRTFs in English and Vietnamese - Find out the cultural features of these IsRTFs - Offer ... Ø [20] V + NP - 11 - - 12 - Table 4.6: Frequency of Semantic and Syntactic Features of Table 4.7: Frequency of Semantic and Syntactic Features of IsRTFs Expressing Behavior/ Attitude/ Activity/ ... 4.5: Frequency of Semantic and Syntactic Features of IsRTFs Expressing Success/Failure in English and Vietnamese ENGLISH amount of English idioms (N= # 3.6%) of the semantic field of VIETNAMESE...
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Báo cáo khoa học:

Báo cáo khoa học: "Discovering the Lexical Features of a Language" pot

Báo cáo khoa học

... number of times b follows a in the corpus Divide this value by the number of times a occurs in the corpus Such a model is clearly insufficient for expressing the g r a m m a r of a natural language ... the lexical features found seem to be correct, but how tually generated by the program: can we judge that the features are indeed the correct ones? How can one set of hypothesized features meaningfully ... automatically acquire the suffixes of a When the similarity requirement is relaxed, this class language, and then trying to class words based upon m a y expand into the class of all nouns Once word how...
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A study on the syntactic features of english and vietnamese lyrics adopting the functional grammar approach clause as a message

A study on the syntactic features of english and vietnamese lyrics adopting the functional grammar approach clause as a message

Tổng hợp

... grammar of a language than to the making use of grammatical knowledge in order to have effective communication A typical example of this is the teaching and learning of English as a foreign language ... Systemic Functional Linguistics (SFL) is a theory of language It focuses on language function SFL grew out of the work of JR Firth, a British linguist of the thirties, forties and fifties, after which ... different mode of meaning of clauses The say what follows The role of the Theme is to restrict the limits of ideational metafunction is about the natural world in the broadest relevancy of the statement...
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A study on lexical and syntactic features of cosmetic product advertisements in english and their vietnamese equivalents

A study on lexical and syntactic features of cosmetic product advertisements in english and their vietnamese equivalents

Kinh tế - Quản lý

... LIST OF FIGURES Figure 1: The distribution of lexical features in CpAE and CpAV 57 Figure 2: The distribution of syntactic features in CpAE and CpAV 73 vi TABLE OF CONTENTS Certificate of originality ... structures of sentences in advertising In “An Introduction to Stylistics” (3), Clark looks into the aspects of vocabulary in advertising and points out the semantic features of advertising language ... relationships of place (at, on, by, opposite), of direction (towards, past, out, of, to, through), of time (at, before, in, on), of comparison (as, like), of source (from, out of) , and of purpose...
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LV (Syntactic and semantic features of collocations in advertising)

LV (Syntactic and semantic features of collocations in advertising)

Tư liệu khác

... syntactic and semantic features of these collocations 1.7 DEFINITIONS OF TERMS 1.7.1 Syntactic Features Syntactic features are the features involving the rules governing the structure of a language ... the syntactic and semantic features of collocations in advertising in English and Vietnamese 1.2 JUSTIFICATION OF THE STUDY Collocation runs through the whole of the English language No piece of ... of what has been found and discussed It is the summary of the syntactic and semantic features of collocations of “skin” and “da” in advertising in English and Vietnamese and the implication of...
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A study on syntactic and pragmatic features of insertion sequence in english and vietnamese

A study on syntactic and pragmatic features of insertion sequence in english and vietnamese

Khoa học xã hội

... University of Danang The thesis is accessible for the purpose of reference at: - The Library of College of Foreign Languages, University of Danang - Information Resource Center, University of Danang ... completed at the College of Foreign Languages, University of Danang Supervisor: Assoc Prof Dr Trương Viên Examiner 1: Assoc Prof Dr Ngô Đình Phương Examiner 2: Assoc Prof Dr Nguy n Th Quỳnh Hoa ... differences and similarities of insertion sequence in terms of syntax and pragmatics in English and Vietnamese 1.2.2 Objectives of the Study - To describe the syntactic features of insertion sequence...
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An investigation into syntactic and semantic features of idioms denoting work in english and vietnamese

An investigation into syntactic and semantic features of idioms denoting work in english and vietnamese

Khoa học xã hội

... some syntactic features of English and Vietnamese work idioms - Describe and compare some semantic features of English and Vietnamese work idioms 2.1 LITERATURE REVIEW The prosperity of language ... làng.(Huỳnh Văn Úc,2009) Therefore, to learn a language, a person needs to learn the Being aware of the importance of idioms in learning language words in that language, and how and when to use them ... brings the beauty of language but also deeply contributes to successful daily communications Every language in the world has large numbers of idioms Idioms make colour for language Idioms carry...
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A study on syntactic and pragmatic features of thank givings in english and vietnamese

A study on syntactic and pragmatic features of thank givings in english and vietnamese

Khoa học xã hội

... the syntactic features in each language Thirdly, we families etc analysed the syntactic and pragmatic features of thank-givings in both languages Fourthly, the similarities and differences of ... the syntactic and pragmatic features of thankgivings in English and Vietnamese The quantitative approach is also of syntactic and pragmatic features according to modern linguistic points of view ... Differences in Syntactic Features of Thank-givings in English and Vietnamese 4.1.2.1 The Similarities in Syntactic Features of Thankgivings in English and Vietnamese Firstly,both languages English...
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A study on syntactic, semantic and pragmatic features of exaggeration in english and vietnamese

A study on syntactic, semantic and pragmatic features of exaggeration in english and vietnamese

Khoa học xã hội

... The Syntactic Features of Exaggeration in English and patterns Vietnamese Compound N 4.1.1 Syntactic features of Exaggeration in English Noun Phrase Pre-modifier + H Noun Table 4.1 A summary of ... 4.2.1 Exaggeration of Sadness 4.2.2 Exaggeration of Happiness 4.2.3 Exaggeration of Anger 4.2.4 Exaggeration of Suffering 4.2.5 Exaggeration of Wish 4.2.6 Exaggeration of Quality of People/ Things ... SCOPE OF THE PRESENT STUDY I will concentrate on the analysis of the syntactic, semantic and pragmatic features of exaggeration in daily conversations, short stories and novels in the hope of finding...
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A study on syntactic and pragmatic features of asking and answering in english and vietnamese job interviews

A study on syntactic and pragmatic features of asking and answering in english and vietnamese job interviews

Khoa học xã hội

... of adjectives formed from the derivation of “heart” are 4.3.1.2 Syntactic Features of EWGH in Prepositional Phrases 4.3.1.3 Syntactic Features of EWGH in Adjective Phrases 4.3.1.4 Syntactic Features ... 4.3.2.2 Syntactic Features of VWGT in Verbal Phrases d EWGH Denoting Sadness 4.3.2.3 Syntactic Features of VWGT in Adverbial Phrases 4.4 SEMANTIC FEATURES OF EWGH AND VWGT Semantic features of EWGH ... syntactic features of EWGH and VWGT? b What are semantic features of EWGH and VWGT? c What are the main similarities and differences between EWGH and VWGT in terms of syntactic and semantic features? ...
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A study on syntactic, lexical semantic and rhetorical features of word groups containing words denoting seasons in vietnamese and english

A study on syntactic, lexical semantic and rhetorical features of word groups containing words denoting seasons in vietnamese and english

Khoa học xã hội

... the of WGCWSs similarities and differences in both languages - Examining the differences and similarities of WGCWSs in syntactic, semantic and rhetorical features 13 4.2 SYNTACTIC FEATURES 14 OF ... rhetorical features of WGCWSs in English? What are the differences and similarities of WGCWSs in Vietnamese and English in terms of syntactic, lexicalsemantic and rhetorical features? 1.4 SCOPE OF THE ... further studies: -A study of syntactic, semantic and pragmatic features of the word “mùa” in Vietnamese and “season” in English -A study of semantic and stylistic features of WGCWSs (spring, summer,...
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A study of syntactic and pragmatic features of indirect interrogative directives in english and in vietnamese

A study of syntactic and pragmatic features of indirect interrogative directives in english and in vietnamese

Khoa học xã hội

... (27) Ai cho phép mày khóc? [13, p 674] language (28) Get out of here, Dillon? [60, p.134] - Drawing out on the basic of the syntactic and pragmatic features of indirect interrogative directives ... Thong th ñã, ñi ñâu mà v i ? [4, p.257] The mood of the sentence of the utterance, the formality of the language use, the level of politeness of the act that is encoded either In Vietnamese, ... Similarities and differences in the syntactic features of indirect interrogative directives in English and Vietnamese 4.4.1.1 Similarities in the syntactic features of indirect interrogative directives...
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A study of syntactic and semantic features of sport headings in english and vietnamese

A study of syntactic and semantic features of sport headings in english and vietnamese

Khoa học xã hội

... units as a gauge of complexity readers and viewers Mårdh (1980) [12] offers an exhaustive study of the 1.6 ORGANISATION OF THE STUDY characteristic features of the headings of a range of English The ... 1.2.2 Objectives - To examine the syntactic structures and semantic features of SCOPE OF THE STUDY This study is confined to the syntactic and semantic features of sports headings in English and ... The writes as well as the readers find their own way of answering it Table 4.3 Percentage of semantic features of ESHs Semantic features Times of appearance According to the result shown in Table...
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A study of the english translational versions of tring cong son's songs in terms of semantic and syntactic features

A study of the english translational versions of tring cong son's songs in terms of semantic and syntactic features

Khoa học xã hội

... focus on the semantic features of lexicon and syntactic features of phrases and sentences - To identify the similarities and differences in terms of semantic and syntactic features between English ... features of lexicon and syntactic features of phrases and sentences on the basis of translation theory 3.3 METHOD OF RESEARCH This research paper is carried out with the combination of both descriptive ... specific objectives: - To examine the semantic features of lexicon - To examine the syntactic features of phrases and sentences - To examine a number of Trinh Cong Son’s songs and their English...
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A study of lexical, syntactic and pragmatic features of company slogans in english and vietnamese

A study of lexical, syntactic and pragmatic features of company slogans in english and vietnamese

Khoa học xã hội

... lately? (Slogan of Ford) [75] Wh- questions (4.128) How Big Can You Dream? (Slogan of Cadence) [66] 4.3.2.6 The Frequency of Syntactic Features in ECSs Table 4.3 The Frequency of Syntactic Features ... understanding of on some lexical, syntactic and pragmatic features of slogans of production and service companies in English and Vietnamese Sound, Cook [11] wrote about the discourse of advertising ... and differences between two languages in terms of the ways to exhibit their products or services One of the effective ways lexical, syntactic and pragmatic features of ESCs and VSCs to introduce...
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Tài liệu Language Features of Java Generics pptx

Tài liệu Language Features of Java Generics pptx

Kỹ thuật lập trình

... ElementType> c) of class java.util.List It allows the addition of elements to a List of element type ElementType, where the elements are taken from a collection of elements that are of a subtype of ElementType ... result of translation by erasure Exploration We've provided an overview of all major language features related to parameterized types and methods Naturally, coverage of a fairly complex language ... executable code for every instantiation of a template The downside of code specialization of generic types is its potential for code bloat A list of integers and a list of strings would be represented...
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