The Advertising Handbook
... advertisers in the firm devised ways of selling them to the public. With the marketing concept, the story is supposed to start with the consumer. Consumers have the power to shape their own wants without ... opinions of the respondents and the observer. The report is usually a highly selective account of the discussion, which is edited to illustrate the main thesis of the research. In the 1960s qualitative ... wants and then try to satisfy them (Dickinson et al. 1986:18). Part of the ideology of the marketing concept is to assert that, in the bad old days, producers produced the goods and then advertisers...
Ngày tải lên: 27/08/2012, 09:57
Ngày tải lên: 22/08/2013, 15:48
THE MECHATRONICS HANDBOOK P1
... of the speed of the output shaft and utilizing the motion of the flyball to control the valve, the amount of steam entering the engine is controlled. As the speed of the engine increases, the ... vehicle) by integrating the sensor with the cruise control and ABS systems. The driver is able to set the speed and the desired distance between the cars ahead of him. The ABS system and the cruise control ... mathematical theory of regulators [12]. In the 1830s, Michael Faraday described the law of induction that would form the basis of the electric motor and the electric dynamo. Subsequently, in the...
Ngày tải lên: 19/10/2013, 18:15
THE MECHATRONICS HANDBOOK P2
... account of the “feel” of the system to the user. System calibration can adjust the response to the driver while, of course, stopping the vehicle by controlling the brakes with the actuators. There ... this example. The first is that, in the end, the vehicle is being stopped because of hydraulic forces pressing the brake pad against a drum or rotor—a purely mechanical function. The other is that the ABS, ... modules hold for the qualitative knowledge (e.g., in the form of rules for fuzzy and soft computing). Further knowledge is the past history in the memory and the possibility to predict the behavior....
Ngày tải lên: 23/10/2013, 16:15
... string of successes. Then you can afford the luxury of planning. When you are failing is the worst time to plan. That’s when you can least afford it. Either way, the need for planning doesn’t disappear. 2. ... The antidote for timidity in planning is to think big and out- side of the box. Consider the following planning techniques: ■ Eliminate the use of “industry averages.” You should know what they ... establish a vision and goals, then working backward to confirm the mission. Execution is then a forward activity from the base of the mis- sion. Consider the phrase “back planning and forward execution.” ■...
Ngày tải lên: 24/10/2013, 09:20
The VLSI Handbook P1
... Chen The Communications Handbook, Second Edition, Jerry Gibson The Computer Engineering Handbook, Vojin G. Oklobdzija The Control Handbook , William S. Levine The CRC Handbook ... The Ocean Engineering Handbook , Ferial El-Hawary The RF and Microwave Handbook , Mike Golio The Technology Management Handbook , Richard C. Dorf The Transforms and Applications Handbook ... Handbook , John G. Webster The Mechanical Systems Design Handbook , Osita D.I. Nwokah and Yidirim Hurmuzlu The Mechatronics Handbook , Robert H. Bishop The Mobile Communications Handbook ...
Ngày tải lên: 27/10/2013, 22:15
The VLSI Handbook P2
... added profile control. The integral of the base doping over the base width is known as the Gummel number. The current gain of the transistor is determined by the ratio of the Gummel number in the emitter ... under the emitter diffusion, whereas the latter constitutes the base regions contacting the intrinsic base. The intrinsic part decreases with the current owing to the lateral voltage drop in the ... respect to the base. Note that the inside spacer technology implies that the actual emitter width will be significantly less than the drawn emitter width. The definition of the polyemitter in the single-...
Ngày tải lên: 06/11/2013, 08:15
Tài liệu Planning the Installation ppt
... Linux, the BIOS has to recognize the active primary partition on the hard drive. This partition should include the Linux boot files. The BIOS can then set up and initialize that hard drive, and then ... essential to the operation of a PC and just can’t be changed. These are reserved by the motherboard to control devices such as the hard disk controller and the real-time clock. Do not use these interrupts ... if you then created another primary partition from some free space, the IDE drive would renumber the partitions in your BIOS. The numbers wouldn’t match the Linux names such as hda2. The boot...
Ngày tải lên: 21/12/2013, 11:15
Tài liệu The Resource Handbook of electronics pptx
... electron. If the number of electrons with positive spins is equal to the number with negative spins, then the net field is zero and the atom exhibits no magnetic field. In the diagram, although the electrons ... strong enough to destroy the insulating proper - ties of the material. However ,the charges will realign within the structure of their atom. This condition occurs in the insulating material (dielectric) ... emphasize the minute size of the atom. 1.2 Electrical Fundamentals The nucleus and the free electrons for an iron atom are shown in the schematic dia - gram in Figure 1.1. Note that the electrons...
Ngày tải lên: 16/01/2014, 16:33
Tài liệu The AMA Handbook of Business Letters docx
... margin. The last figure of the year should never overrun the right margin. However, in these formats the date can also be either centered under the letterhead, if this adds to the balanced look of the ... any letter. It consists of the initials of either the typist or the writer and the typist, and is typed flush with the left margin two lines below the signature block. The identification line can ... should there be such notations). The placement of the inside address is flexible, depend- ing upon the length of the letter, but four lines is the most common. In the simplified-letter format, the...
Ngày tải lên: 24/01/2014, 00:20
Tài liệu MEMS The MEMS Handbook Second Edition pdf
... edge of the table. In each case, the substance is the same, water, and the table is the same, but changing the water’s scale size makes it behavevery differently. Decreasing the size of the glass ... magnitude. The horizontal axis in Figure 2.1 represents the size of the system. The short vertical lines in the cen- ter of the plot represent a factor-of-10 change in the system size. The long ... rows of LIGA nickel beams sticking up from the substrate and then measured the force applied near the upper tip of the beam while displacing the substrate. The resulting force-displacement curve...
Ngày tải lên: 13/02/2014, 08:20
Tài liệu MICHAEL JNEALE 1 SECOND EDITION THE TRIBOLOGY HANDBOOK pdf
... close to the optimum. In a sense the objective of this handbook is to make sure that they do not get it wrong. The format of the book is original and has possibly set an example on the presentation ... and of all the people who have helped him in the preparation of the book. The editor, who has spent over forty years solving problems with machinery around the world, has found the information ... film. They there- fore operate with a starved film as shown in the diagram: As a result of this film starvation, these bearings operate at low film thicknesses. To make an estimate of their...
Ngày tải lên: 13/02/2014, 23:20
Tài liệu Independent Contractors the essential handbook ppt
... contracting out their services. This plain-English handbook goes a long way towards giving businesses and the independent contractors they engage a simple guide to the rules and regulations and the rights ... alternative dispute resolution, either party can decide to take the case to court. The nature of the dispute will determine which court the complaint must be taken to. If the dispute involves an ‘unfair’ ... purposes if: ã the contract asks for amounts to be withheld, ã they provide their work or services for a client of yours under a labour hire arrangement, or ã they have not quoted their ABN to...
Ngày tải lên: 18/02/2014, 00:20
Tài liệu Some Observations On Viet Cong Operations In The Villages docx
Ngày tải lên: 19/02/2014, 13:20
the weakness of factors affecting sales activities at the website
... acquainted with the job. Moreover, they are quite passive when they perform and put the sales plans into execution. They are not aware of the importance of the sales to the website and the company; ... of the website www.khoadaotao.vn,; therefore, the salespeople should be define the customers by seeking the information related to the them to have the understanding about the customer they ... balance the expectation of the customer and the right of the website. However, the customers often use the services of the website one time and do not keep their use in the second time. The sales...
Ngày tải lên: 19/02/2014, 14:53
101 b2b marketing and sales tips from the b2b lead - 101 lời khuyên marketing online và bán hàng online cho doanh nghiệp B2B
... Justlikemulti-browsertesting,monitorsizeiscritical.Itisvitalthatyoulookat the siteondifferentmonitorstoensurevisitorscangetto the contenttheyneed. 7. Once the home page is designed no further design goes into the layout and graphics elements of the subpages. ... guesses. KeywordresearchtoolslikeWordtracker,GoogleTrends,and the GoogleKeywordToolprovideawealthofinsightinto the voiceofouraudience.Usingsearchdataandtrendscan giveexcellentcluesto the wordspeopleusetodescribethings.Talkingtoyouraudience,using the samewordstheysearchforthemselves,putsyouatamajoradvantage.For example, the otherdayIwascraftinganemailtopromoteanewwebcast.Problemwas,somepeoplewerecallingitawebcastandotherswerecallingitawebinar–whichwas it?Whatwouldmorepeoplerespondto;awebcastofferorawebinaroffer?IdecidedtouseGoogleTrendstocompare the searchvolumeofbothwords.Igured the termthatis searchedmoreoftenwillalsobe the termusedmorecommonlyinconversation.Thistermshouldalsosparkahigherinterestifusedinmyemail.SoIquicklypulledupGoogle Trends ... Agency I’vejustemergedfromaverydifcultwebsiteredesignprojectwithalocalagencythathasn’tyetmovedinto the Web2.0world.Afterlivingthrough the ordeal,IthoughtIwould share some of the lessons I learned during the process to help others avoid the same nightmare. (I’m also hoping the process is somewhat cathartic for me too.) Fortunately, most of these signs...
Ngày tải lên: 23/02/2014, 08:54
Tài liệu THE ESSENTIAL HANDBOOK OF INTERNAL AUDITING pptx
Ngày tải lên: 26/02/2014, 04:20
Process Planning:The design/manufacture interfaceby Peter Scallan potx
Ngày tải lên: 05/03/2014, 19:20
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