... slogans 11 1.2.4.2 Purposes ofadvertising slogans 11 1.3 FEATURESOFADVERTISINGLANGUAGE 12 1.3.1 Syntactic FeaturesofAdvertisingLanguage 12 1.3.1.1 Groups ... description of the languageofadvertising on the syntactic, lexical, semantic and phonetic levels will be presented 1.3.1 Syntactic FeaturesofAdvertisingLanguage In this part, the major featuresof ... temporal reasons Because of the special communicative purposes ofadvertisinglanguage and the obvious limitation of the space, the grammar ofadvertisinglanguage shows certain features compared to...
... brief" (Rein, 1982: 54) FEARURES OFADVERTISINGLANGUAGE Syntactic FeaturesofAdvertisingLanguage According to the increasing degree of complexity, the constituents of sentence are classified into ... way PhonologicalFeaturesofAdvertisingLanguage Rhyme Rhyme is defined as “a repetition of identical or similar sounds between words or verse-lines and often used in poetry as well as advertising ” ... communicative purpose ofadvertising genre is persuasion ADVERTISING AND ADVERTISING SLOGANS Definitions ofadvertising From a linguistics perspective, Adler (1985:25) defines advertising as “a communicative...
... number of times b follows a in the corpus Divide this value by the number of times a occurs in the corpus Such a model is clearly insufficient for expressing the g r a m m a r of a natural language ... the lexical features found seem to be correct, but how tually generated by the program: can we judge that the features are indeed the correct ones? How can one set of hypothesized features meaningfully ... automatically acquire the suffixes of a When the similarity requirement is relaxed, this class language, and then trying to class words based upon m a y expand into the class of all nouns Once word how...
... ElementType> c) of class java.util.List It allows the addition of elements to a List of element type ElementType, where the elements are taken from a collection of elements that are of a subtype of ElementType ... result of translation by erasure Exploration We've provided an overview of all major languagefeatures related to parameterized types and methods Naturally, coverage of a fairly complex language ... executable code for every instantiation of a template The downside of code specialization of generic types is its potential for code bloat A list of integers and a list of strings would be represented...
... the number offeatures (e.g., 123 CD-PLFs) per speaker A linear regression model in terms of selected features, with the possible combination of some ad hoc transformation of these features, is ... binary nature of the phonological classes to identify an additional set of context-dependent speaker features that can be extracted from these alignments The extraction of speaker features is always ... Since for every of the 24 phonological feature classes there are phones with canonical values and for that class, one always obtains 48 phonologicalfeatures The 24 phonologicalfeatures PLF(i,...
... part of successful teaching that may make students enjoy Comic come in a variety of forms and clearly demonstrate that a picture is often worth a thousand words Often comic contain written language, ... the set of beliefs that the learner holds towards members of the target language group and also towards his own culture Stern (1983:376-7) distinguishes three types of attitudes in second language ... of comics-based courses Their website (www.teachingcomics.org) features the syllabi of existing courses, instructional units written by comic writers and professors, and an online community of...
... and semantic featuresof these collocations 1.7 DEFINITIONS OF TERMS 1.7.1 Syntactic Features “Syntactic features are the features involving the rules governing the structure of a language such ... meaning of a word can be seen as made up of a number of semantic features These features can be used to define the meanings of a word And the method involves the analysis of sense (meaning) of words ... of what has been found and discussed It is the summary of the syntactic and semantic featuresof collocations of “skin” and “da” in advertising in English and Vietnamese and the implication of...
... JUSTIFICATION OF THE STUDY Collocation runs through the whole of the English language No piece of natural spoken or written English is totally free of The advantage of studying language via pragmatic ... syntactic and semantic featuresof the A rewiew of literature on previous studies relating to collocations of “skin” and “da” and had some findings on the collocations and languageofadvertising is ... the features involving the rules Language Advertisements” (1993) Dinh Gia Hung and Ho Sy Thang governing the structure of a language such as the form of words, the Kiet discussed the features of...
... frequency of pragmatic features in English advertising slogans of fashion Error! Bookmark not defined Figure 1: The distribution of typical phonologicalfeaturesof English advertising slogans of ... 2: The distribution of lexical featuresof English advertising slogans of fashion 44 Figure 3: The distribution of syntactic features in English advertising slogan of fashion ... countries, advertising is a kind of industry Studies have been carried out in the aspect ofadvertising language, of which some well-known studies are “English in advertising: A linguistic study of advertising...
... communication in advertising c Public versus word -of- mouth communication ofadvertising 2.3 LINGUISTIC FEATURES IN ADVERTISING SLOGANS OF COSMETIC PRODUCTS 2.3.1 Phonologicalfeatures In order ... component of a cosmetic product The FDA specifically excludes soap from this category 2.2.2 Defining the concept ofadvertising and advertising slogan a History ofadvertising b Types ofadvertising ... advertising: A linguistic study ofadvertising in Great Britain” by Geoffrey (1996), Advertising as communication” by Gillian (1982), “English for sale: A study of the languageofadvertising by Lars...
... situation of learning EEE of d06, k52 students in FOFL, HUT is investigated through questionnaire survey Questionnaire was designed in form of respondentcompleted one, and consists of questions: ... studied on the students in D06, K52, in FOFL, HUT Therefore, the result of this report cannot illustrate the situation of learning EEE of all students in FOFL exactly • Secondly, the researcher ... discusses the situation of learning EEE of d06, k52 students in FOFL, HUT Before studying this topic, a small survey was carried out to investigate the attitude and score for EEE of d06, k52 students...
... 3.3.2.2 Remarks 14 a, Use of Grammar 14 a1 Modality 14 a2 Use of Active / Passive voices 14 a3 Sentence order 15 a4 Length of sentences 15 a5 Kinds of sentences 16 b Use of vocabulary 17 b1 Archaic ... Body of the Convention and its realization 23 4.3.2.2 Remarks 26 a, Use of Grammar 26 a1 Modality 26 a2 Use of Active/ Passive voices 27 a3 Sentence order 27 a4 Length of sentences 27 a5 Kinds of ... 3.3 A study of the discourse structure and some major linguistic featuresof the International Declaration on Human Rights 3.3.1 11 11 3.3.1.2 Remarks 12 The Body 13 3.3.2.1 The Body of the Declaration...
... scope of the Convention, which is often seen through the Title of the Convention and repeated in a small phrase of one of the subordinate clauses The year of adoption, not always, but often occurs ... of (Article of Declaration on the Elimination of Violence against Women) 3.3.3 The Ending 3.3.3.1 The Ending of the Declaration and its realization The Ending of a Declaration, like ending of ... insights into the problems and processes oflanguage use and language learning, and is therefore of great importance to language teachers Traditionally, language teaching has concentrated on pronunciation,...
... proclaimed in the Charter of the United Nations, recognition of the inherent dignity and of the equal and inalienable rights of all members of the human family is the foundation of freedom, justice ... Declaration of the Rights of the Child of 1924 and in the Declaration of the Rights of the Child adopted by the General Assembly on 20 November 1959 and recognized in the VIII Universal Declaration of ... largest number of votes and an absolute majority of the votes of the representatives of States Parties present and voting The members of the Committee shall be elected for a term of four years...
... improving listening skills of gifted students of Foreign Language Specializing School, College of Foreign Languages, Hanoi National University.” AIMS OF THE STUDY The purpose of this study is to investigate ... lot of experiences of listening to a wide variety of samples of spoken English It also helps the students know different varieties oflanguage such as standard or regional, formal or informal language, ... students of foreign languages Among these languages are English, French, Chinese, Russian, Japanese and German, the majority are students of English This school is one of the members of College of...
... being aware of the importance of critical reading Number of students being aware of the importance of critical thinking Number of students being aware of critical reading Figure – Number of teachers’ ... relationships including: content (contents of the topics and sub-topics – who and what), language (types oflanguage used in each part of the text, purposes of the use), structure (overall structures, ... Awareness of teachers and students of critical thinking and critical reading 100 10000 Number of teachers being aware of the importance of critical thinking 80 60 40 20 50 40 Number of teachers...
... almost seventy-eight million hectares of forests, grasslands, rivers and lakes It is an agency of the Department of Agriculture The first is the threat of fire and fuel This year, forest fires ... places of interest? Shopping is a waste of time and money To what extend you agree with this statement? V Appendix 3: READING PASSAGES PASSAGE 1: JOB SATISFACTION Over the years, the development of ... furniture superstore If you ever decide to visit Britain, you will need to know some of the basic rules of the sport First of all, remember that you only need one person to make a queue If you are alone...
... classified in terms of: (1) The height of the bulk of the tongue in the mouth (2) The front/back position of the tongue in the mouth (3) The degree of lip-rounding (4) The length of vowels (Roach, ... poses lots of problems relating to pronunciation teaching Firstly, the class size is often too big for the teaching of pronunciation Even in universities of foreign languages, the number of students ... College of Foreign Languages, Hanoi National University, the aim of English pronunciation cannot be limited to that point It is obvious that most of these students are becoming teachers of English...
... I : General knowledge ofadvertising Some typical concepts ofadvertising Classifications ofadvertising Part II : The role ofadvertising in society Economic effects ofadvertising a On governments ... finishing this thesis Part I : General knowledge ofadvertising Some typical concepts ofadvertisingAdvertising is any of indirect appearance of goods, services or ideas which we have to pay ... need not be the result ofadvertising Proponents ofadvertising offer several other counterarguments to the claim that advertising increases prices They acknowledge that advertising costs are...