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phonological features of advertising language

a descriptive analysis of linguistic features of advertising language used in english slogans for food and drink products = phân tích miêu tả đặc điểm ngôn ngữ khẩu hiệu quảng cáo một số sản phẩm thức ăn và đồ uống

a descriptive analysis of linguistic features of advertising language used in english slogans for food and drink products = phân tích miêu tả đặc điểm ngôn ngữ khẩu hiệu quảng cáo một số sản phẩm thức ăn và đồ uống

Khoa học xã hội

... slogans 11 1.2.4.2 Purposes of advertising slogans 11 1.3 FEATURES OF ADVERTISING LANGUAGE 12 1.3.1 Syntactic Features of Advertising Language 12 1.3.1.1 Groups ... description of the language of advertising on the syntactic, lexical, semantic and phonetic levels will be presented 1.3.1 Syntactic Features of Advertising Language In this part, the major features of ... temporal reasons Because of the special communicative purposes of advertising language and the obvious limitation of the space, the grammar of advertising language shows certain features compared to...
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A descriptive analysis of linguistic features of advertising language used in English slogans for food and drink products

A descriptive analysis of linguistic features of advertising language used in English slogans for food and drink products

Tổng hợp

... brief" (Rein, 1982: 54) FEARURES OF ADVERTISING LANGUAGE Syntactic Features of Advertising Language According to the increasing degree of complexity, the constituents of sentence are classified into ... way Phonological Features of Advertising Language Rhyme Rhyme is defined as “a repetition of identical or similar sounds between words or verse-lines and often used in poetry as well as advertising ” ... communicative purpose of advertising genre is persuasion ADVERTISING AND ADVERTISING SLOGANS Definitions of advertising From a linguistics perspective, Adler (1985:25) defines advertising as “a communicative...
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Báo cáo khoa học:

Báo cáo khoa học: "Discovering the Lexical Features of a Language" pot

Báo cáo khoa học

... number of times b follows a in the corpus Divide this value by the number of times a occurs in the corpus Such a model is clearly insufficient for expressing the g r a m m a r of a natural language ... the lexical features found seem to be correct, but how tually generated by the program: can we judge that the features are indeed the correct ones? How can one set of hypothesized features meaningfully ... automatically acquire the suffixes of a When the similarity requirement is relaxed, this class language, and then trying to class words based upon m a y expand into the class of all nouns Once word how...
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Tài liệu Language Features of Java Generics pptx

Tài liệu Language Features of Java Generics pptx

Kỹ thuật lập trình

... ElementType> c) of class java.util.List It allows the addition of elements to a List of element type ElementType, where the elements are taken from a collection of elements that are of a subtype of ElementType ... result of translation by erasure Exploration We've provided an overview of all major language features related to parameterized types and methods Naturally, coverage of a fairly complex language ... executable code for every instantiation of a template The downside of code specialization of generic types is its potential for code bloat A list of integers and a list of strings would be represented...
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Báo cáo hóa học:

Báo cáo hóa học: " Research Article Automated Intelligibility Assessment of Pathological Speech Using Phonological Features" potx

Hóa học - Dầu khí

... the number of features (e.g., 123 CD-PLFs) per speaker A linear regression model in terms of selected features, with the possible combination of some ad hoc transformation of these features, is ... binary nature of the phonological classes to identify an additional set of context-dependent speaker features that can be extracted from these alignments The extraction of speaker features is always ... Since for every of the 24 phonological feature classes there are phones with canonical values and for that class, one always obtains 48 phonological features The 24 phonological features PLF(i,...
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figures of substitution used in the language of advertising in some vietnamese and english advertisements = các phép tu từ thay thế được dùng trong ngôn ngữ quảng cáo qua một số quảng cáo bằng tiếng việt và tiếng anh

figures of substitution used in the language of advertising in some vietnamese and english advertisements = các phép tu từ thay thế được dùng trong ngôn ngữ quảng cáo qua một số quảng cáo bằng tiếng việt và tiếng anh

Khoa học xã hội

... part of successful teaching that may make students enjoy Comic come in a variety of forms and clearly demonstrate that a picture is often worth a thousand words Often comic contain written language, ... the set of beliefs that the learner holds towards members of the target language group and also towards his own culture Stern (1983:376-7) distinguishes three types of attitudes in second language ... of comics-based courses Their website (www.teachingcomics.org) features the syllabi of existing courses, instructional units written by comic writers and professors, and an online community of...
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LV (Syntactic and semantic features of collocations in advertising)

LV (Syntactic and semantic features of collocations in advertising)

Tư liệu khác

... and semantic features of these collocations 1.7 DEFINITIONS OF TERMS 1.7.1 Syntactic Features “Syntactic features are the features involving the rules governing the structure of a language such ... meaning of a word can be seen as made up of a number of semantic features These features can be used to define the meanings of a word And the method involves the analysis of sense (meaning) of words ... of what has been found and discussed It is the summary of the syntactic and semantic features of collocations of “skin” and “da” in advertising in English and Vietnamese and the implication of...
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A study on the pragmatic features of collocation used in advertising hair care products in english and vietnamese

A study on the pragmatic features of collocation used in advertising hair care products in english and vietnamese

Tổng hợp

... JUSTIFICATION OF THE STUDY Collocation runs through the whole of the English language No piece of natural spoken or written English is totally free of The advantage of studying language via pragmatic ... syntactic and semantic features of the A rewiew of literature on previous studies relating to collocations of “skin” and “da” and had some findings on the collocations and language of advertising is ... the features involving the rules Language Advertisements” (1993) Dinh Gia Hung and Ho Sy Thang governing the structure of a language such as the form of words, the Kiet discussed the features of...
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A study on linguistic features of english advertising slogans of fashion

A study on linguistic features of english advertising slogans of fashion

Kinh tế - Quản lý

... frequency of pragmatic features in English advertising slogans of fashion Error! Bookmark not defined Figure 1: The distribution of typical phonological features of English advertising slogans of ... 2: The distribution of lexical features of English advertising slogans of fashion 44 Figure 3: The distribution of syntactic features in English advertising slogan of fashion ... countries, advertising is a kind of industry Studies have been carried out in the aspect of advertising language, of which some well-known studies are “English in advertising: A linguistic study of advertising...
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An investigation into linguistic features in advertising slogans of cosmetic products in english and vietnamese

An investigation into linguistic features in advertising slogans of cosmetic products in english and vietnamese

Tổng hợp

... communication in advertising c Public versus word -of- mouth communication of advertising 2.3 LINGUISTIC FEATURES IN ADVERTISING SLOGANS OF COSMETIC PRODUCTS 2.3.1 Phonological features In order ... component of a cosmetic product The FDA specifically excludes soap from this category 2.2.2 Defining the concept of advertising and advertising slogan a History of advertising b Types of advertising ... advertising: A linguistic study of advertising in Great Britain” by Geoffrey (1996), Advertising as communication” by Gillian (1982), “English for sale: A study of the language of advertising by Lars...
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Faculty of Foreign Language

Faculty of Foreign Language

Tiến sĩ

... situation of learning EEE of d06, k52 students in FOFL, HUT is investigated through questionnaire survey Questionnaire was designed in form of respondentcompleted one, and consists of questions: ... studied on the students in D06, K52, in FOFL, HUT Therefore, the result of this report cannot illustrate the situation of learning EEE of all students in FOFL exactly • Secondly, the researcher ... discusses the situation of learning EEE of d06, k52 students in FOFL, HUT Before studying this topic, a small survey was carried out to investigate the attitude and score for EEE of d06, k52 students...
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A comparative study of discourse structures and some major linguistic features of international declarations and international conventions on human rights part 2

A comparative study of discourse structures and some major linguistic features of international declarations and international conventions on human rights part 2

Thạc sĩ - Cao học

... 3.3.2.2 Remarks 14 a, Use of Grammar 14 a1 Modality 14 a2 Use of Active / Passive voices 14 a3 Sentence order 15 a4 Length of sentences 15 a5 Kinds of sentences 16 b Use of vocabulary 17 b1 Archaic ... Body of the Convention and its realization 23 4.3.2.2 Remarks 26 a, Use of Grammar 26 a1 Modality 26 a2 Use of Active/ Passive voices 27 a3 Sentence order 27 a4 Length of sentences 27 a5 Kinds of ... 3.3 A study of the discourse structure and some major linguistic features of the International Declaration on Human Rights 3.3.1 11 11 3.3.1.2 Remarks 12 The Body 13 3.3.2.1 The Body of the Declaration...
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A comparative study of discourse structures and some major linguistic features of international declarations and international conventions on human rights part  3

A comparative study of discourse structures and some major linguistic features of international declarations and international conventions on human rights part 3

Thạc sĩ - Cao học

... scope of the Convention, which is often seen through the Title of the Convention and repeated in a small phrase of one of the subordinate clauses The year of adoption, not always, but often occurs ... of (Article of Declaration on the Elimination of Violence against Women) 3.3.3 The Ending 3.3.3.1 The Ending of the Declaration and its realization The Ending of a Declaration, like ending of ... insights into the problems and processes of language use and language learning, and is therefore of great importance to language teachers Traditionally, language teaching has concentrated on pronunciation,...
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A comparative study of discourse structures and some major linguistic features of international declarations and international conventions on human rights part  4

A comparative study of discourse structures and some major linguistic features of international declarations and international conventions on human rights part 4

Thạc sĩ - Cao học

... proclaimed in the Charter of the United Nations, recognition of the inherent dignity and of the equal and inalienable rights of all members of the human family is the foundation of freedom, justice ... Declaration of the Rights of the Child of 1924 and in the Declaration of the Rights of the Child adopted by the General Assembly on 20 November 1959 and recognized in the VIII Universal Declaration of ... largest number of votes and an absolute majority of the votes of the representatives of States Parties present and voting The members of the Committee shall be elected for a term of four years...
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Techniques for improving listening skills FOR gifted students at Foreign Language Specializing School - College of Foreign Languages - VIETNAM National University, HANOI

Techniques for improving listening skills FOR gifted students at Foreign Language Specializing School - College of Foreign Languages - VIETNAM National University, HANOI

Thạc sĩ - Cao học

... improving listening skills of gifted students of Foreign Language Specializing School, College of Foreign Languages, Hanoi National University.” AIMS OF THE STUDY The purpose of this study is to investigate ... lot of experiences of listening to a wide variety of samples of spoken English It also helps the students know different varieties of language such as standard or regional, formal or informal language, ... students of foreign languages Among these languages are English, French, Chinese, Russian, Japanese and German, the majority are students of English This school is one of the members of College of...
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Developing critical reading skills for first year students in English department, college of foreign languages, Vietnam national university, Hanoi

Developing critical reading skills for first year students in English department, college of foreign languages, Vietnam national university, Hanoi

Thạc sĩ - Cao học

... being aware of the importance of critical reading Number of students being aware of the importance of critical thinking Number of students being aware of critical reading Figure – Number of teachers’ ... relationships including: content (contents of the topics and sub-topics – who and what), language (types of language used in each part of the text, purposes of the use), structure (overall structures, ... Awareness of teachers and students of critical thinking and critical reading 100 10000 Number of teachers being aware of the importance of critical thinking 80 60 40 20 50 40 Number of teachers...
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An action research on the use of continuous feedback to improve the first year students' pronunciation at the english department, college of foreign languages, vietnam national university, hanoi part 1

An action research on the use of continuous feedback to improve the first year students' pronunciation at the english department, college of foreign languages, vietnam national university, hanoi part 1

Thạc sĩ - Cao học

... almost seventy-eight million hectares of forests, grasslands, rivers and lakes It is an agency of the Department of Agriculture The first is the threat of fire and fuel This year, forest fires ... places of interest? Shopping is a waste of time and money To what extend you agree with this statement? V Appendix 3: READING PASSAGES PASSAGE 1: JOB SATISFACTION Over the years, the development of ... furniture superstore If you ever decide to visit Britain, you will need to know some of the basic rules of the sport First of all, remember that you only need one person to make a queue If you are alone...
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An action research on the use of continuous feedback to improve the first year students' pronunciation at the english department, college of foreign languages, vietnam national university, hanoi part 2

An action research on the use of continuous feedback to improve the first year students' pronunciation at the english department, college of foreign languages, vietnam national university, hanoi part 2

Thạc sĩ - Cao học

... classified in terms of: (1) The height of the bulk of the tongue in the mouth (2) The front/back position of the tongue in the mouth (3) The degree of lip-rounding (4) The length of vowels (Roach, ... poses lots of problems relating to pronunciation teaching Firstly, the class size is often too big for the teaching of pronunciation Even in universities of foreign languages, the number of students ... College of Foreign Languages, Hanoi National University, the aim of English pronunciation cannot be limited to that point It is obvious that most of these students are becoming teachers of English...
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The role of advertising in society

The role of advertising in society

Kinh tế - Thương mại

... I : General knowledge of advertising Some typical concepts of advertising Classifications of advertising Part II : The role of advertising in society Economic effects of advertising a On governments ... finishing this thesis Part I : General knowledge of advertising Some typical concepts of advertising Advertising is any of indirect appearance of goods, services or ideas which we have to pay ... need not be the result of advertising Proponents of advertising offer several other counterarguments to the claim that advertising increases prices They acknowledge that advertising costs are...
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