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how to measure and optimize your marketing investment

The new rules of marketing and PR 2nd edition

The new rules of marketing and PR 2nd edition

Công nghệ

... magazine ad to win an award for your agency? Do you hope to create a book of press clips from mainstream media outlets to show to your bosses? Does your CEO want to be on TV? Are you doing PR to meet ... Outside of Your Organization How Much Money Does Your Buyer Make? 12 How to Write for Your Buyers An Analysis of Gobbledygook Poor Writing: How Did We Get Here? Effective Writing for Marketing and PR ... or CNN now), and if you understand how to use it you can drive buzz, new product feedback, sales, and more But first you’ll have to learn to break the rules xviii Foreword Is your marketing department...
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Báo cáo y học:

Báo cáo y học: "Post-injury multiple organ failure and late outcome. Is it just an association" docx

Báo cáo khoa học

... Critical Care Vol 11 No Antonelli and Caricato to late MOF only if further inflammatory stimuli precipitated the uncontrolled inflammatory response [6] Is late or early MOF associated ... patients, but has been validated also in trauma and in general ICU patients [7,8] Recently it has been shown that the admission SOFA score, SOFA Max, and the changes in SOFA over the first 48 hours ... risk of poor longterm survival and impaired functional status Is this a suggestion for a standardisation of scoring MOF in trauma? This question remains unanswered and needs further investigation...
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Service-Oriented Architecture: What Is It and How Can It Help Your Business?

Service-Oriented Architecture: What Is It and How Can It Help Your Business?

Kỹ thuật lập trình

... Architecture:What Is It and How Can It Help Your Business? Charlie Fink, VP of Product Development and Delivery, Westlake Introduction Service-oriented architecture, or SOA, is a hot topic in business today You ... You may have read about service-oriented architectures and are wondering how they can affect your business as well as how they can be of use to you By looking at it from both a real-world perspective ... to send the registrant an email with specific directions to the facility without requiring the person to go to a third-party website for that information Instead, a program could be written to...
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Tài liệu Service-Oriented Architecture: What Is It and How Can It Help Your Business? pdf

Tài liệu Service-Oriented Architecture: What Is It and How Can It Help Your Business? pdf

Quản trị mạng

... Architecture:What Is It and How Can It Help Your Business? Charlie Fink, VP of Product Development and Delivery, Westlake Introduction Service-oriented architecture, or SOA, is a hot topic in business today You ... You may have read about service-oriented architectures and are wondering how they can affect your business as well as how they can be of use to you By looking at it from both a real-world perspective ... to send the registrant an email with specific directions to the facility without requiring the person to go to a third-party website for that information Instead, a program could be written to...
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Some people think that children’s spending time on TV, video and PC games is good, while others think it is bad. Discuss both view and give your own opinion.

Some people think that children’s spending time on TV, video and PC games is good, while others think it is bad. Discuss both view and give your own opinion.

TOEFL - IELTS - TOEIC

... aspects To sum up, video games have both good and bad impacts Choosing the right game is the first step to use them rightly How to play and how much to play are latter steps It depends to player how ... children to spend majority time in entertainment is not a wise idea Firstly, TV set sometimes shows violence and pornographic films and these may be lead children to learn and imitate and finally ... home to homework or other things that are useful to them.If they cannot stop to watch tv and they not want to interact with their friends,they would antisocial in their future Furthermore,due to...
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Lord, is it - Christic saints and apostolic mourners

Lord, is it - Christic saints and apostolic mourners

TOEFL - IELTS - TOEIC

... peacemaker:  The American Puritan elegy How Frugal, yet how Generous! How Modest, yet how Courteous! How Silent, yet how Affable! How Wise, how Pure, how Peacable (Meserole ) Commemorating ... over inadequate words and vehement grief, however standardized, enacted Christ’s command to “weep not for me, but weep for yourselves” (Luke :), and thus provided a foil to the presumed tranquility ... hyperbole altogether.4 Ultimately, the key to a proper commemoration was not to look into one’s heart and write except to assume one’s culpability in the loss Rather, the poet tried to see into the...
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Tài liệu The Decline in the U.S. Personal Saving Rate: Is It Real and Is It a Puzzle? pptx

Tài liệu The Decline in the U.S. Personal Saving Rate: Is It Real and Is It a Puzzle? pptx

Ngân hàng - Tín dụng

... are using more and more share repurchases (and not cash dividends) to distribute profits to the shareholders Share repurchases tend to increase stock prices, yielding capital gains to shareholders ... related to both institutions (corporate governance mechanisms) and taxes—U.S corporations have become less and less inclined to pay cash flows to stockholders in the form of dividends The standard ... Repetto, Andrea and Tobacman, Jeremy “Self-Control and Saving for Retirement.” Brooking Papers on Economic Activity, 1998, No 1, pp 91-172 Lettau, Martin and Ludvigson, Sydney C “Understanding...
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Tài liệu NATURAL ENDOWMENTS, PRODUCTION TECHNOLOGIES AND THE QUALITY OF WINES IN BORDEAUX. IS IT POSSIBLE TO PRODUCE WINE ON PAVED ROADS? pot

Tài liệu NATURAL ENDOWMENTS, PRODUCTION TECHNOLOGIES AND THE QUALITY OF WINES IN BORDEAUX. IS IT POSSIBLE TO PRODUCE WINE ON PAVED ROADS? pot

Tự động hóa

... quality, E is a vector of endowments, T a vector of technological variables, and W a vector of instruments; α, β, γ and δ are vectors of parameters, and 12 Note that some châteaux start to filter in ... (40 to 85%), Merlot (5 to 45%), Cabernet Franc (0 to 30%), Petit Verdot (3 to 8%) and Malbec, in small proportions (less than 2%) These varieties ripen and are harvested at different times and ... temperature is too low, while acetic bacteria may grow and natural yeasts will be destroyed (and stop fermentation) if temperature increases too much This severe monitoring is easier to achieve in...
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bankruptcy, is it the right solution to your debt problems 2nd (2004)

bankruptcy, is it the right solution to your debt problems 2nd (2004)

Quản lý nhà nước

... easily, and legally It teaches you how to read and understand your credit report, fix mistakes and get positive information added to your credit report, avoid credit discrimination, and defend your ... meeting to all your creditors You (and your spouse if you have filed jointly) are required to attend You’ll need to bring two forms of ID—a picture ID and proof of your Social Security number Your ... sample letters to creditors as well as worksheets and charts to calculate a budget and create a payment plan Credit Repair, by Robin Leonard and Deanne Loonin This book shows how to fix your credit...
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báo cáo khoa học:

báo cáo khoa học: "Why don’t hospital staff activate the rapid response system (RRS)? How frequently is it needed and can the process be improved?" potx

Báo cáo khoa học

... Clayton Road, Clayton, Melbourne, Australia 4University of Toronto, Department of Surgery, College Street, Toronto, Canada 5Southern Health Quality Unit, Monash Medical Centre Clayton Clayton ... included to ensure that the knowledge and its subsequent implementation are relevant to their needs [25] Once the scope and barriers to the RRS are understood, we will pilot a redesign of the RRS to ... how often and what ways the MET call ‘safety net’ is used by the junior and senior nursing and medical staff members In addition, the study will give an insight into why clinical staff fail to...
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báo cáo khoa học:

báo cáo khoa học: "Treatment of stage I seminoma: is it time to change your practice? " pdf

Báo cáo khoa học

... factors for relapse in stage I seminoma have been difficult to identify and validate Combining surveillance series, Warde and colleagues found tumor size > cm and rete testis involvement to predict ... Sylvester RJ, Stenning SP: Randomized trial of bleomycin, etoposide, and cisplatin compared with bleomycin, etoposide, and carboplatin in good-prognosis metastatic nonseminomatous germ cell cancer: ... with 1, and 32% with both features)[13] but these factors have not been independently validated Valdevenito reported that size > cm and rete testis invasion were significant risk factors.[14]...
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Báo cáo y học:

Báo cáo y học: " Young adult obese subjects with and without insulin resistance: what is the role of chronic inflammation and how to weigh it non-invasively" docx

Báo cáo khoa học

... hepatitis B and C, neoplastic and/ or haematological diseases, autoimmune and storage diseases, unstable medical conditions, drugs inducing hepatic steatosis and prior use of medications known to affect ... independent variables CRP, ALT, SAAT, VAT, SLD and HS at US, was evaluated to predict IR Results In order to allow readers to gauge how well the study findings apply to their patients (external validity) ... skin-fat interface and the linea alba, and the VAT was defined as the distance between the anterior wall of the aorta and the internal face of the recto-abdominal muscle perpendicular to the aorta...
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Báo cáo khoa học:

Báo cáo khoa học: " Phylogenetic analysis of three genes of Penguinpox virus corresponding to Vaccinia virus G8R (VLTF-1), A3L (P4b) and H3L reveals that it is most closely related to Turkeypox virus, Ostrichpox virus and Pigeonpox virus" ppt

Báo cáo khoa học

... UPGMA and N-J trees (N-J tree shown below in Figure 1) PEPV showed 96% amino acid identity to FWPV and 92% identity to CNPV The nucleotide identity was lower with 92% identity to FWPV and 84% ... samplings are shown) an average of 90% nucleotide identity to the various FWPV isolates and 74% identity to the various CNPV isolates PEPV was found to belong to subclade A2 with 98% similarity to Falconpox ... Avipoxvirus genus and shows PEPV to belong to the FWPV-like group of viruses (clade A) as opposed to the CNPV-like group of viruses (clade B) or the Psittacine viruses (clade C) in both N-J and UPGMA...
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Báo cáo y học:

Báo cáo y học: "Remission in psoriatic arthritis: is it possible and how can it be predicted" pdf

Báo cáo khoa học

... bottom left graph shows CRP mg/L decline with biologic therapy The bottom right graph shows HAQ and its dramatic improvement Time is shown as O for baseline and then 3, and 12 months line to ... specifically examine clinical and laboratory measures of disease activity to estimate remission rates in PsA patients and examine associated predictive factors Materials and methods We established ... 70.9% Disease Duration 8(0.1 to 45) 10(0.1 to 42) Previous MTX Use 94.6% 92.6% Rheumatoid Factor Positive 0.0% 77.6% Anti CCP Positive 0% 72% VAS (mm) 60(10 to 100) 60(10 to 100) Concomitant DMARD...
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Báo cáo y học:

Báo cáo y học: " Impact factor, H index, peer comparisons, and Retrovirology: is it time to individualize citation metrics?" ppsx

Báo cáo khoa học

... important However, time has changed, and today James Watson (and you too) can have an individual genome sequenced rapidly and inexpensively Is now not also the time that scientists should move to personalized ... shortcomings to this index have been noted First, an inherent quirk to IF definition allows the numerator to contain citations to "noncitable" items that are not counted in the denominator [3] In ... index Total times cited since 1995 Dr Dr Dr Dr Dr Dr Dr Kuan-Teh Jeang Monsef Benkirane Ben Berkhout Andrew Lever Mark Wainberg Masahiro Fujii Michael Lairmore Editor-in-Chief Editor Editor Editor...
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Báo cáo y học:

Báo cáo y học: "Sedation practice: is it time to wake up and embrace change" docx

Báo cáo khoa học

... multi-disciplinary task force to develop and implement change in the area of weaning protocols [9] The shared ownership of the protocols may have provided motivational support and improved compliance ... compliance Surveys are a common tool used to investigate practice in many areas of clinical work However they rely on retrospective data collection and it is frequently unclear how the data quality is ... Regan and Boyd care, and review practice [8] Managing change within the ICU is not an area that most physicians have formal training in, and it is often a difficult managerial task Chan and coworkers...
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Báo cáo y học:

Báo cáo y học: " Non-operative management of blunt abdominal trauma. Is it safe and feasible in a district general hospital?" doc

Báo cáo khoa học

... not a cut-off hematocrit value and therefore transfusion was rather empirical However, older patients (>70 years old) and patients with coronary disease were transfused when hematocrit was lower ... SBP, systolic blood pressure; PR, pulse rate *Mann Whitney U test and 2, †Median and range, ††Comparison between NOM-S and OP group Page of (page number not for citation purposes) Scandinavian ... patients were transferred postoperatively to the ICU, one of whom developed Adult Respiratory Distress Syndrome (ARDS) and two were successfully re-operated in order to drain abdominal collections...
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sloan - don't blame the shorts; why short sellers are always blamed for market crashes and how history is repeating itself (2010)

sloan - don't blame the shorts; why short sellers are always blamed for market crashes and how history is repeating itself (2010)

Tài chính doanh nghiệp

... Chris and Sandra John, John and Kim Church, Eldon and Alex Scott, Ramesh and Farida Singh, Gordon and Serena Ogden, Liz’s parents, Bob and Nicki Errico, and Ken and Suzanne Bakst I gave an early and ... without your support I relied on your endless technical expertise to understand how market structure has evolved over time A R Caputo, Ihor Dusaniwsky, Steve Green, Alan Howard, Mike Katz, Tony ... see, America’s aversion to shorts is rooted in the country’s very nature as a home to Main Street and Wall Street, workmen and industrialists, and yeomen and speculators And each time that the...
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