... It has a focal point, harmonious colors, consistent use of type, and things are neatly aligned But the result is lifeless That s because it doesn’t express the subject Smooth surfaces and straight ... its position (the eye moves towards it), but it s a passive image that conveys neither forest nor music nor party The result is a disconnect between image and message Dips SUMMER Half serifs Cupped ... something surprising—less space Before After Space, texture, object • A small room jammed with people makes a party; a big, empty room does not So the first step is to get rid of the excess space...
... designer for pennies per article To learn more, go to http://www.bamagazine.com/Subscribe E-mail this article To pass along a free copy of this article to others, click here Join our e-list To ... between your toes! It s about texture For this job, nothing clean will With its cracks, bumps, splatters and irregularities, display type Sabotage (top) has mud written all over it Its condensed form ... as big as possible without straining credibility or readability (Left, top) Set small, type seems separate from the image and distant Huge type (left, middle) has lots of depth but sacrifices...
... strategies Partnerships/Alliances/Distributors Recent news SWOT Analysis - Strengths, Weaknesses, Opportunities & Threats It is extremely important to focus attention on the SWOT section of this ... Other Issues – includes sections on technology capability, partnership arrangements, intangible issues Competitors – list key competitors facing this company SWOT – strengths, weaknesses, opportunities ... • • • • • • -4Business Overview – includes sections on history, ownership structure, types of businesses, mission, strategy/objectives, key executives Recent News/Developments – important company...
... strategies Partnerships/Alliances/Distributors Recent news SWOT Analysis - Strengths, Weaknesses, Opportunities & Threats It is extremely important to focus attention on the SWOT section of this ... Other Issues – includes sections on technology capability, partnership arrangements, intangible issues Competitors – list key competitors facing this company SWOT – strengths, weaknesses, opportunities ... • • • • • • -4Business Overview – includes sections on history, ownership structure, types of businesses, mission, strategy/objectives, key executives Recent News/Developments – important company...
... is not a strategy Who will be your first customers? How you reach them? What does it require to close the deal? How many sales people you need to this? What will the sales number look like based ... based on all of this? Brush past these questions and you will have drastically overestimated your revenue #5 The market is too small It s easy to pick a niche that doesn’t seem too challenging ... of the same reasons so many other startups fail There will always be special individuals who find exceptional ways to kill their business majority of startups fail in far more mundane ways #1...
... $theKeywords is used—just as it was used in the previous chapters to pick up data stored in the form s request This is passed into this function s call Also, the final link specifies the number of photos ... using One of the reasons for using a specific REST token is this: the request you send is visible at various points, so the more secure set of three keys should not appear in it As is the case ... on Your Mashup s Objective This mashup uses keywords to search the tags of Flickr photos, as well as a Google search You can add your own graphics to the mashups page or use it as a starting point...
... organisations • Trade magazines and books • Fairs and events • Experts • Documents published by companies • Databases Step 3: SWOT analysis, segmentation of the market and definition of objectives ... analysis structure is: Strengths Weaknesses What are the strengths of your product? What makes it What are the weaknesses of your product? What makes it better than other products? Are these strengths ... just happen! Even if you decide not to charge for a service (a loss leader), you must realise that this is a conscious decision and forms part of the pricing strategy Promotion This includes...
... Malays consider dogs unclean Do not give toy dogs or gifts with pictures of dogs Remember that personal gifts from a man to a woman can be misinterpreted as romantic offerings Don’t wrap gifts to ... is considered obscene The head is considered the seat of the soul by many Indians and Malays Never touch someone s head, not even to pat the hair of a child Among Indians, a side -to- side toss ... blouses and skirts, or business suits Many Malaysian men wear an open-necked batik shirt to work This is also popular for casual wear Jeans are acceptable for casual wear, but shorts should be...
... status conscious This sometimes extends to issues of race—for example, the lighter the skin, the higher the status There is a preoccupation with chastity and safety ● Business Practices ● ● ● ● ... their surname Wives of persons with important titles are sometimes addressed as “Mrs.” plus the husband s title (e.g., Mrs Senator or Mrs Mayor) Upper-class Filipinos may follow the Hispanic ... companies may reward employees with titles instead of additional pay or responsibilities Persons who not have professional titles should be addressed, in English, as “Mr.,” “Mrs.,” or “Miss,” plus...
... Filipinos is often casual: dark trousers and white, short-sleeved shirts for men, without a tie; white long-sleeved blouses and skirts or pantsuits for women Despite this simplicity, these clothes ... native tongue There is even a term for this SingaporeEnglish: Singlish 114 Kiss, Bow, or Shake Hands: Asia Language Singapore has four official languages: Malay, Tamil, Chinese, and English To unify ... Cognitive Styles: How Singaporeans Organize and Process Information Singapore s culture is closed to all but select information Singaporeans’ basic education teaches them to think associatively,...
... inappropriate Smiles may hide embarrassment, 118 ● ● ● ● ● ● Kiss, Bow, or Shake Hands: Asia shyness, bitterness, and/or discord Singaporean businessmen may laugh at the most serious part of a business meeting; ... men is dark trousers, light-colored long-sleeved shirts, and ties, without jackets Some businessmen wear a short-sleeved shirt with no tie Businesswomen may wear business suits and/or pantsuits ... complimentary to the local cuisine) Business Entertaining Take advantage of any invitations to social events; successful business relationships hinge on strong social relationships Food is vitally...
... basis for a successful business relationship in South Korea is a respectful rapport between individuals Personal relationships take precedence over business Businesses are basically conservative ... who has the highest ethos—usually the oldest member Loyalty to kin always supersedes loyalty to friends, neighbors, or the state The self is downplayed, but Western-style individualism is felt ... Japanese, who prefer group meetings) Nevertheless, this one Korean businessperson will have to sell your proposal to his or her entire company It is important that you establish a strong relationship...
... Do not sign a contract or write a person s name in red ink To many Buddhists, this indicates that the person is deceased Do not be surprised if you are asked personal questions, such as how much ... rarely is it done at home If you are invited to a home, consider this an honor Do not discuss business during a meal unless your 138 ● ● ● ● ● ● ● Kiss, Bow, or Shake Hands: Asia host brings it ... in bad taste, because this is how offerings are made to ancestors Pass food with your right hand, supported by your left Do not be shocked to see unusual foods (There are many delicacies in Korea...
... Although its influence is declining, a caste system (called jati, or “birth,” in Asia) still exists in Sri Lanka This system dictates a person s social standing, occupation, and even marriage possibilities ... belong to the sangha (the community) Buddhism has many precepts that are explained beautifully in hundreds of books, and dozens of Web sites 148 Kiss, Bow, or Shake Hands: Asia If visitors to Sri ... possibilities While there are only four traditional castes, these are broken down into thousands of subcastes The concept of purity is integral to the caste system Not just physical purity, but spiritual—which...
... your test stress Keep your general stress levels low Take note of the factors in your life that cause you stress, such as family, work, or school problems Try to deal with those stresses that ... mouse, howto scroll, and howto use testing tools Each test section also begins with a tutorial that TOEFL EXAM ESSENTIALS Computer-Based TOEFL Exam Section Number of Questions Time Limit Computer ... question If you not know the answer, eliminate as many answer choices as possible and then choose your best answer Do not make a random guess unless absolutely necessary for you to move on to...
... father s comes first, then the child s Many people (both Tamils and Sinhalese) use an initial for their first names It is best to ask someone how he or she prefers to be addressed Gestures The left ... hand is taboo for most purposes, because it was historically used for hygienic purposes Therefore, not use this hand when eating, passing food or objects, or touching another person Nonverbal signals ... drinks alcohol; if so, then a bottle of imported whiskey would be a good choice 154 ● ● Kiss, Bow, or Shake Hands: Asia Dress Business dress is usually conservative, but lightweight, in consideration...
... English speakers These English names (Sue, Tony, etc.) are often selected or assigned in school—and many Taiwanese just keep them for work purposes If you require a Taiwanese businessperson to sign ... a speaker who does Business is competitive in Taiwan Be prepared to discuss all parts of your proposal in detail Bargaining is also a way of life, so be prepared to make concessions Be sure to ... executive shows that a company is serious about starting a business relationship Brute honesty is not appreciated in Taiwan A direct “no” is considered rude Learn to speak in and listen to subtleties...
... real class-conscious segment, although a classconscious society is emerging Regional and ethnic differences are socially and politically significant This is a male-dominated society ● Business Practices ... Muslims in the southern provinces His viewpoint on resolving the conflict was to reduce government funds and increase military force in the separatists’ villages Dissatisfaction with Thaksin s ... different tones While this makes it difficult for Westerners to speak, Thais will appreciate a foreigner who takes the time to learn even a few phrases in Thai There are only eight possible consonants...
... Dave s photographs: pictures of colorful electrical storms illuminating brochures on energy; close-ups of the prismatic tones of oil, used as backgrounds for music websites Like dominoes, the inspiration ... serving as the book 's technical editor There are several others whose contributions have made this book possible First is Steve Heiner of Nikon who loves digital photography almost as much as ... learn howto print photos or send them to friends, using popular and inexpensive photo editing software All of the hints, suggestions, and rules in this book are the results of over 30 years of...
... discussions on topics of their choice These discussions are typically organized into threads (sequences of messages, responses to those messages, and so on) based on their content This allows users to ... those who have a little too much time on their hands Discuss Your Interests on Newsgroups and Mailing Lists Internet newsgroups are discussion forums that allow users to maintain public discussions ... writes and edits numerous feature articles, news stories, and product reviews His work has earned him awards from the American Society of Business Press Editors, the Western Publication s Association,...