... the client machine or the network: a 10 -second response time to a query could be caused by a 1 -second response from the server and a 9 -second wait for the information to be processed in the GUI ... device dynamic performance tables Tables created at instance startup and used to store information about the performance of the instance This information includes connection information, I/Os, ... group, he is responsible for Oracle performance engineering and benchmarking In this role, he has had much experience in database system design and tuning for optimal performance During the time...
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... Business with Google For Dummies didn’t think twice before responding to my call for help The same is doubly true for Jim Schell, author of Small Business For Dummies, with whom I’m fortunate to work ... bringing them back for more.” — George Engebretson, President, Watermark Publishing Small Business Marketing FOR DUMmIES ‰ 2ND EDITION Small Business Marketing FOR DUMmIES ‰ 2ND EDITION by Barbara ... step in to help you out? Small Business Marketing For Dummies, 2nd Edition Small Business Marketing For Dummies, 2nd Edition, is especially for businesses like yours that operate without the...
... there to conduct formal or informal research — depending on your business environment Whether you survey all customers or limit your effort to every nth customer (every tenth one, for example), ... pause ߜ Use contests to collect information Create a postcard-sized survey and use it as a contest entry form For the cost of a nice prize, you’ll collect information that will help you develop ... (see Chapter 17 for inquiry-to-customer conversion information) At the very least, your inquiry follow-up efforts will help you find out why prospects didn’t buy, and that information may help...
... feasible for success? ߜ Can you find a unique niche in the marketplace for it? The topic of positioning and branding products is a chapter unto itself, so turn to Chapter for more information ... can put this information to work as you prioritize and manage your product line ߜ Sell what people want to buy: Study your list for surprises You may find products that are performing better ... sense of worldliness and self-indulgence They opt for the high-end sedan for the feeling of prestige and luxury it delivers They pay top price for legal, advertising, or accounting services because...
... communication projects For example, if you’re asking for speechwriting assistance, know the length of time allocated for your presentation If you’re requesting materials for a sales presentation, ... look for your company ߜ When the budget for a single marketing effort exceeds $10,000 If you’re putting significant dollars behind a direct-mail program, brochure, ad campaign, or marketing effort, ... ߜ Penalties for nonperformance: State that you will pay less if the firm doesn’t meet the deadlines or the expectations ߜ Performance milestones: Include a timeline that sets dates for major steps...
... a tag team effort: You use mass media advertising to build awareness, desire, and perceived value for your products and then use one-to-one marketing to call for the order and to form the basis ... you can air for months or even a year, updated with inexpensive tag lines Don’t go for quantity over quality, creating a lineup of inexpensive ads that fail to create a positive image for your business ... the primary vehicles for direct sales (See Chapter 16 for information on e-commerce.) ߜ Database marketing entails compiling detailed information about customers and prospects and then using...