data mining techniques arun k pujari university press

CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES

... Akeel Al-Attar, 1998, Data Mining – Beyond Algorithms’, http://www.attar.com/tutor /mining. htm.[2] Berry, J. A. Michael; Linoff, Gordon, 1997, Data Mining Techniques: For Marketing, Sales, andCustomer ... the Greek shippingsector. The main data set consists of 523 customers (test set: 100, training set: 423) and 5 criteria.Prediction level is quite satisfactory resulting that data mining techniques ... of Data Set(training and test set)Filling theempty cellsMUSAFinal AnalysisIs the Data SetComplete?YesNoSelection of completequestionnaires CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES Nikolaos...

Tài liệu CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES ppt

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... Akeel Al-Attar, 1998, Data Mining – Beyond Algorithms’, http://www.attar.com/tutor /mining. htm.[2] Berry, J. A. Michael; Linoff, Gordon, 1997, Data Mining Techniques: For Marketing, Sales, andCustomer ... SATISFACTION USING DATA MINING TECHNIQUES Nikolaos F. Matsatsinis, E. Ioannidou, E. GrigoroudisTechnical University of CreteDecision Support Systems Laboratory University Campus, Kounoupidiana, ... DATA MINING TECHNIQUES The objective of data mining is to extract valuable information from one’s data, to discover the ‘hiddengold’. In Decision Support Management terminology, data mining can...

Tài liệu CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES pdf

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... Marketing at the University of Glasgow, Glasgow, UK. Mark M.H. GoodeLecturer in Marketing and MarketResearch, at Cardiff University, Cardiff, UK. Luiz MoutinhoFoundation Chair of Marketing ... were originally derived Restaurants: Burger King, Checkers, Kentucky Fried Chicken, McDonald’s Taco Bell and Wendy’s (cross national) Questions asked by student teams to customers immediately ... markets (ECSI, ACSI) but: they do not provide information on a timely useful basis as needed by managers of business enterprises in highly charged, rapidly changing niche markets like the...

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition

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... of techniques to apply in a particular situation depends on the nature of the data mining task, the nature of the available data, and the skills and preferences of the data miner. Data mining ... loan. The data mining process is sometimes referred to as knowledge discovery or KDD (knowledge discovery in databases). We prefer to think of it as knowledge creation. What Tasks Can Be Performed ... The Role of Data Warehousing 4 The Role of Data Mining 5 The Role of the Customer Relationship Management Strategy 6 What Is Data Mining? 7 What Tasks Can Be Performed with Data Mining? 8 Classification...

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data mining techniques

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... Applications and Trends in Data Mining 64911.1 Data Mining Applications 64911.1.1 Data Mining for Financial Data Analysis 64911.1.2 Data Mining for the Retail Industry 65111.1.3 Data Mining for the Telecommunication ... Motivated Data Mining? Why Is It Important? 11.2 So, What Is Data Mining? 51.3 Data Mining On What Kind of Data? 91.3.1 Relational Databases 101.3.2 Data Warehouses 121.3.3 Transactional Databases ... Classiﬁcation of Data Mining Systems 291.7 Data Mining Task Primitives 311.8 Integration of a Data Mining System witha Database or Data Warehouse System 341.9 Major Issues in Data Mining 36vii...

John wiley sons data mining techniques for marketing sales_20 pptx

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... variables, 554 KDD (knowledge discovery in databases), 8 Kimball, Ralph (The Data Warehouse Toolkit), 474 Kleinberg algorithm, link analysis, 332–333 K- means clustering, 354–358 knowledge discovery ... discussed, 7 Data Preparation for Data Mining (Dorian Pyle), 75 The Data Warehouse Toolkit (Ralph Kimball), 474 data warehousing customer patterns, 5 for decision support, 13 discussed, 4 database ... level data, 96 publications Building the Data Warehouse (Bill Inmon), 474 Business Modeling and Data Mining (Dorian Pyle), 60 Data Preparation for Data Mining (Dorian Pyle), 75 The Data...

John wiley sons data mining techniques for marketing sales_2 pptx

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... look at each factor in turn. Data Is Being Produced Data mining makes the most sense when there are large volumes of data. In fact, most data mining algorithms require large amounts of data ... of techniques to apply in a particular situation depends on the nature of the data mining task, the nature of the available data, and the skills and preferences of the data miner. Data mining ... loan. The data mining process is sometimes referred to as knowledge discovery or KDD (knowledge discovery in databases). We prefer to think of it as knowledge creation. What Tasks Can Be Performed...

John wiley sons data mining techniques for marketing sales_4 pdf

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... 11:10 AM Page 97 Data Mining Applications 97 mining techniques used to generate the scores. It is worth noting, however, that many of the data mining techniques in this book can and have been ... Dorian Pyle has written a book about it, Data Preparation for Data Mining (Morgan Kaufmann 1999), which should be on the bookshelf of every data miner. In this book, these issues are addressed ... of personal data. Before planning to use houshold data for marketing, look into its availability in your market and the legal restrictions on making use of it. Household-level data can be used...

John wiley sons data mining techniques for marketing sales_5 pdf

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... of Statistics: Data Mining Using Familiar Tools 127 Looking at Discrete Values Much of the data used in data mining is discrete by nature, rather than contin-uous. Discrete data shows up in ... to be identified so the behavior of the market research participants is known. Most of the directed data mining techniques discussed in this book can be used to build a classification model ... is one way of taking several variables and converting them to similar ranges. This can be useful for several data mining techniques, such as clustering and neural net-works. Other uses of...

John wiley sons data mining techniques for marketing sales_6 ppt

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... in several areas: ■■ Data miners tend to ignore measurement error in raw data. ■■ Data miners assume that there is more than enough data and process-ing power. ■■ Data mining assumes dependency ... 11:11 AM Page 159The Lure of Statistics: Data Mining Using Familiar Tools 159 statisticians use similar techniques to solve similar problems, the data mining approach differs from the standard ... potentially represent spurious patterns that might be picked up by data mining algorithms. One major difference between business data and scientific data is that the latter has many continuous values...

John wiley sons data mining techniques for marketing sales_8 ppt

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... error is fed back through the network and the weights are adjusted to minimize the error—hence the name back propagation because the errors are sent back through the network. The back propagation ... networks are best approached as black boxes with internal work-ings as mysterious as the workings of our brains. Like the responses of the Oracle at Delphi worshipped by the ancient Greeks, the ... Heuristics for Using Feed-Forward, Back Propagation Networks Even with sophisticated neural network packages, getting the best results from a neural network takes some effort. This section covers...

John wiley sons data mining techniques for marketing sales_12 doc

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... 379 Population Cluster 1 13 7K Subs 31 3K HH 44% Pen 20 3K Subs 102MM HH 17% Pen Cluster 1A Cluster 1AA 1 1K Subs 27 7K HH 4% Pen 8 2K Subs 37 5K HH 22% Pen Cluster 2 Cluster 1B Cluster ... introduces the K- Means clustering algorithm which, like the nearest neighbor techniques dis-cussed in Chapter 8, depends on a geometric interpretation of data. The geo-metric ideas used in K- Means ... tool or classification tool like a neural network that takes data in and produces an answer. Many types of data are simply not appropriate for link analysis. Its strongest use is probably in...

John wiley sons data mining techniques for marketing sales_13 docx

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... the data speak instead of finding a special function to speak for it. Empirical hazard probabilities simply let the historical data determine what is likely to happen, without trying to fit data ... partial likelihoods is an expression that gives the likelihood of see-ing exactly the particular set of stopped customers stopping when they did. Conveniently, this likelihood is also expressed ... statistical background of survival analysis is focused on extracting every last bit of information out of a few hundred data points. In data mining applications, the volumes of data are so large...

John wiley sons data mining techniques for marketing sales_19 potx

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... redundant. Choosing a Data Mining Technique The choice of which data mining technique or techniques to apply depends on the particular data mining task to be accomplished and on the data available ... the data fields. Formulate the Business Goal as a Data Mining Task The first step is to take a business goal such as “improve retention” and turn it into one or more of the data mining tasks ... The Dark Side of Data Working with data is a critical part of the data mining process. What does the data mean? There are many ways to answer this question—through written documents, in database...