... National Dissemination (Spread) Plan that establishes goals in four areas: 1) Guidelines and Quality Indicators, 2) Training in Clinical Processes and Evidence- Based Quality Improvement, 3) Marketing, ... overeating) Andreasen suggests several benchmarks against which to assess a social marketing approach [24] As described in detail in Table 2, they include: a central emphasis on behavior change as ... of patients, clinicians, managers, and VA leaders The team also used evaluation findings to produce empirically -based recommendations for marketing messages targeting the manager and clinician...