Tài liệu Social_Media_Marketing[1] ppt

Social Media Marketing Laura Carrigan and Alanna Swarup Defined: process of promoting a product, business, or another website through social media channels in an interactive way Why?  High traffic, mass-concentrated audience  Targets the lucrative youth market  big online spenders  Build client relationships & improve customer satisfaction  Low Cost – High Return – Recession-proof Why Not?  Conservative customers and management  Controversy and privacy issues can lead to lawsuits  Viral reactions – no guaranteed results  Not suitable for all industries YouTube  Website where users can upload, view, and share video clips  Companies post television advertisements, viral feeds, video blogs  In an ABSOLUT world . – www.youtube.com/watch?v=EnmZhfZu9DM Facebook  Applications – PUMA – Chasing Bolt ● http://apps.new.facebook.com/chasing_bolt/campaign_member ships/home – Acuvue – Wink ● http://www.new.facebook.com/apps/application.php?id=43 06469171  “Become a Fan Of .” – PINK Victoria Secret ● http://www.new.facebook.com/vspink?ref=ts Twitter  Enables users to send and read other users updates  Microblogging: text based posts up to 140 characters in length – Where are you? – What are you doing today?  Oscar Mayer – Weiner Mobile – http://twitter.com/wienermobile  Jamie Oliver – http://twitter.com/jamie_oliver Blogging  Personal, online diary  Ability to leave comments makes it interactive  Companies can give themselves a “personality”  Clorox’s Dr. Laundry – http://www.drlaundryblog.com/ Second Life  A free client program enables users, called residents, to interact with each other through avatars  Use virtual currency – the Linden dollar – to buy, sell, rent or trade land and goods  Actual companies are represented in this virtual world – Coca-Cola, GM, Mattel – http://secondlife.com/ Creative Companies  Starbucks Ideas – http://mystarbucksidea.force.com/ideaHome  Nike’s Believe in the Run – http://nikeplus.nike.com/nikeplus/?locale=en_us . Social Media Marketing Laura Carrigan and Alanna Swarup Defined: process of promoting a product, business, or another website through social media