| Tài liệu tham khảo |
Loại |
Chi tiết |
| [1] Nicholas Grigorios et al. (2018), Drivers of Brand Swiching Behavior in Mobile Telecommunications, Athens Journal of Mass Media and Communications |
Sách, tạp chí |
| Tiêu đề: |
Drivers of Brand Swiching Behavior in Mobile Telecommunications |
| Tác giả: |
Nicholas Grigorios et al |
| Năm: |
2018 |
|
| [2] Mahafuz Mannan et al. (2017), Customer satisfaction, swiching intentions, perceived swiching costs, and perceived alternative attractiveness in Bangladesh mobile telecommunications market, South Asian Jounal of Business Studies, Vol.6 Issue: 2, doi: 10.1108/SAJBS-06-2016- 0049 |
Sách, tạp chí |
| Tiêu đề: |
Customer satisfaction, swiching intentions, perceived swiching costs, and perceived alternative attractiveness in Bangladesh mobile telecommunications market |
| Tác giả: |
Mahafuz Mannan et al |
| Năm: |
2017 |
|
| [3] Aaker (1996), Measuring Brand Equity Across Products and Markets, California Management Review 38, (Spring): 102 – 120 |
Sách, tạp chí |
| Tiêu đề: |
Measuring Brand Equity Across Products and Markets |
| Tác giả: |
Aaker |
| Năm: |
1996 |
|
| [4] Aaker, D. A. (1996), Building Strong Brands, New York: Free Press [5] Aaker, D.A. (1991), Managing Brand Equity, Free Press, New York |
Sách, tạp chí |
| Tiêu đề: |
Building Strong Brands," New York: Free Press [5] Aaker, D.A. (1991), "Managing Brand Equity |
| Tác giả: |
Aaker, D. A. (1996), Building Strong Brands, New York: Free Press [5] Aaker, D.A |
| Năm: |
1991 |
|
| [6] Keller, K. L. (2013), Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th ed. Boston: Pearson |
Sách, tạp chí |
| Tiêu đề: |
Strategic Brand Management: Building, Measuring, and Managing Brand Equity |
| Tác giả: |
Keller, K. L |
| Năm: |
2013 |
|
| [7] Keller, K.L. (1993), Conceptualizing, Measuring, and Managing Customer-Based Brand Equity, Journal of Marketing, 57, 1-22 |
Sách, tạp chí |
| Tiêu đề: |
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity |
| Tác giả: |
Keller, K.L |
| Năm: |
1993 |
|
| [8] Liao, N. N. H. & Wu, T. C. (2009), The pivotal role of trust in customer loyalty: Empirical research on the system integration market in Taiwan, The Business Review, 12 (2), 277- 282 |
Sách, tạp chí |
| Tiêu đề: |
The pivotal role of trust in customer loyalty: Empirical research on the system integration market in Taiwan |
| Tác giả: |
Liao, N. N. H. & Wu, T. C |
| Năm: |
2009 |
|
| [9] Yoo, B. and Donthu, N. (2001), Developing and validating a multidimensional consumer-based brand equity scale, Journal of Business Research, Vol. 52, pp. 1-14 |
Sách, tạp chí |
| Tiêu đề: |
Developing and validating a multidimensional consumer-based brand equity scale |
| Tác giả: |
Yoo, B. and Donthu, N |
| Năm: |
2001 |
|
| [10] Yoo, B., Donthu, N., & Lee, S. (2000), An examination of selected marketing mix elements and brand equity, Journal of the Academy of Marketing Science, 28 (2), 195-211 |
Sách, tạp chí |
| Tiêu đề: |
An examination of selected marketing mix elements and brand equity |
| Tác giả: |
Yoo, B., Donthu, N., & Lee, S |
| Năm: |
2000 |
|
| [11] Kim, S.H., Han, H.S., Holland, S. & Byon, K.K. (2009), Structural relationships among involvement, destination brand equity, satisfaction and destination visit intentions: The case of Japanese outbound travellers, Journal of Vacation Marketing, 15, 349-365 |
Sách, tạp chí |
| Tiêu đề: |
Structural relationships among involvement, destination brand equity, satisfaction and destination visit intentions: The case of Japanese outbound travellers |
| Tác giả: |
Kim, S.H., Han, H.S., Holland, S. & Byon, K.K |
| Năm: |
2009 |
|
| [13] Tong, X., & Hawley, J. M. (2009), Measuring customer-based brand equity: Empirical evidence from the sportswear market in China.Journal of Product & Brand Management, 18 (4), 262-271 |
Sách, tạp chí |
| Tiêu đề: |
Measuring customer-based brand equity: Empirical evidence from the sportswear market in China. "Journal of Product & Brand Management |
| Tác giả: |
Tong, X., & Hawley, J. M |
| Năm: |
2009 |
|
| [14] Aperia, T., and Back, R. (2004), Brand Relations Management, Ola Hakansson, Malmo |
Sách, tạp chí |
| Tiêu đề: |
Brand Relations Management |
| Tác giả: |
Aperia, T., and Back, R |
| Năm: |
2004 |
|
| [15] Anton, C., Camarero, C. and Carrero, M. (2007), The mediating effect of satisfaction on consumers’ switching intention, Psychology &Marketing, Vol. 26 No. 6, 511-538 |
Sách, tạp chí |
| Tiêu đề: |
The mediating effect of satisfaction on consumers’ switching intention |
| Tác giả: |
Anton, C., Camarero, C. and Carrero, M |
| Năm: |
2007 |
|
| [16] Bansal, H.S. and Taylor, S.F. (1999), The service provider switching model: A model of consumer switching behavior in the service industry, Journal of Service Research, Vol. 2 No. 2, 200-218 |
Sách, tạp chí |
| Tiêu đề: |
The service provider switching model: A model of consumer switching behavior in the service industry |
| Tác giả: |
Bansal, H.S. and Taylor, S.F |
| Năm: |
1999 |
|
| [17] Chuang, Y-F (2011), Pull – and – suck effects in Taiwwan mobile phone subscribers switching intentions, Telecommunications Policy, Vol.35 No. 2, 128-140 |
Sách, tạp chí |
| Tiêu đề: |
Pull – and – suck effects in Taiwwan mobile phone subscribers switching intentions |
| Tác giả: |
Chuang, Y-F |
| Năm: |
2011 |
|
| [18] Hennig-Thurau, T., Gwinner, K.P. and Gremler. D.D. (2002), Understanding relationship marketing outcomes: An Integration of relational benefilts and relationship quality, Journal of Service Research, Vol. 4 No. 3, 230-247 |
Sách, tạp chí |
| Tiêu đề: |
Understanding relationship marketing outcomes: An Integration of relational benefilts and relationship quality |
| Tác giả: |
Hennig-Thurau, T., Gwinner, K.P. and Gremler. D.D |
| Năm: |
2002 |
|
| [19] Hsu, J.S-C. (2014), Understanding the role of satisfaction in the formation of perceived switching value, Decision Support Systems, Vol. 59 (March 2014), 152-162 |
Sách, tạp chí |
| Tiêu đề: |
Understanding the role of satisfaction in the formation of perceived switching value |
| Tác giả: |
Hsu, J.S-C |
| Năm: |
2014 |
|
| [20] Kim, M-K., Park, M-C. and Jeong, D-H. (2004), The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services, Telecommunications Policy, Vol. 28 No. 2, 145-159 |
Sách, tạp chí |
| Tiêu đề: |
The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services |
| Tác giả: |
Kim, M-K., Park, M-C. and Jeong, D-H |
| Năm: |
2004 |
|
| [21] McDougall, G.H.G. and Levesque, T. (2000), Customer satisfaction with services: Putting perceived value into the equation, Journal of Services Marketing, Vol. 14 No. 5, 392-410 |
Sách, tạp chí |
| Tiêu đề: |
Customer satisfaction with services: Putting perceived value into the equation |
| Tác giả: |
McDougall, G.H.G. and Levesque, T |
| Năm: |
2000 |
|
| [22] Mittal, B. and Lassar, W.M. (1998), Why do customers switch? The dynamics of satisfaction versus loyalty, Journal of Services Marketing, Vol. 12 No. 3, 177-194 |
Sách, tạp chí |
| Tiêu đề: |
Why do customers switch? The dynamics of satisfaction versus loyalty |
| Tác giả: |
Mittal, B. and Lassar, W.M |
| Năm: |
1998 |
|