Đang tải... (xem toàn văn)
CHƯƠNG 3: KẾ HOẠCH MẶT HÀNG VÀ BÁN HÀNG TRONG BÁN LẺ ĐIỆN TỬ
!"#" $%"$%&' ( !" "#$% &'( )*+,-./ "##0*-1&' "#0*-12' "#"3456% '7' "#89 :&';'(<6' "=*'( )*+,-./ "#>?(@*?%-1)*' "A*%B@)*' ""CD(EF9)G9)*' "8$H4*IJ;'*6H4(CB "#$% &'( )*+,-./ "##0*-1&' K A%+L)*+,+456% &' MI+'N-<<O6% % +LG6% *.5P 7QR%)*G*@**ST- -UV-W-%+X?%-1)*G*@* S' UG*VUYZ)S6' [ "#$% &'( )*+, "##0*-1&' K \]^-<+45*N6EZSJU5IJ;' QGS5_/'`-16 ()*+,-&./0 !"123/4 J'RaEJ'b IJRaE5IJb "#$% &'( )*+, "##0*-1&' 5()* !"633&) J'RQ;Q-*D IJRc B !"# $%& '( ')* +,- .,- .,- - - - /+0- 1*23'456 7*'891* 7*'891* 7*'891* 84:8'"; 84:8'4* 5*84*3'46 <'='>4*; ?:@* "#$% &'( )*+, "##0*-1&' 5()(* !"73) J'Rd'& IJRe> !"#$% "& '()**+ '()**+ ',%**+ -./%01%02 3456.0789 -./%01%02 3456.0789 -./%0"! 3456.0789 ( "#$% &'( )*+, "##0*-1&' K f ( )*+,UgGS5_-L+'!$hM 6$995 hP f $h+')Z6i*V-JX?-1U;'ZSGS5_-L *W;DGB$h-LY*-1( Q&' f B;D5>+DGS5_UJ<Z-1$h( Q (EGj!f!EU%GS5_JC67kU' GlUV5SG/Q.B$hGG Jmn-B;D .5 f 7QR!6<'J<JC67kUC'Gl D'GSYZU#$h+'!6<' D')*+,oZUg'GlMC67kP+'#$h D')*+,oUg'Gl;'#67kP+'#$h ZS*-C-J5Q!;' ')*+,B9 :% -%o' "#$% &'( )*+, "##0*-1&' 3456% &'+'!?*(V+EQR f 3`5]L5;DO];Q f $pO-qUj(!;'S%GS 5_ "#$% &'( )*+, "#0*-12' K 6-W%+45QGS5_;'Y*-1* &'EU>)l-> 2GS5_(E1 (N K A>Eo6H+'N+'(GS5_;'T -)*GS5_ K AJC*-<VGS5_;'T'o GS5_CR f Eo&'@-B@( f ;' *L(`% f q?*57 f `*!L 2GS5_?r9)M-&).+'?* )*+,-./P 8 "#$% &'( )*+, "#0*-12' K $-WY*-1-L*. BUJ< )l->+E.;D*;5s-.)*'@ *'GSYZ K C.+D-WZ55t5L?C . *'GSYZ6*A%+LBZ ( (NL5'+')l->;DN@.U E>*p+E.5]L5 gGS5_ '/'?I "#$% &'( )*+, "#0*-12' K ( ?*(V(<6%54;'-'5*;D*' oU/'J<&55S!GB(jGR u !"! u#$%%$ &'() u#*+,-$. !') u/,!0*12%34 .5,67 K ( `%UZS*;Z-CE(E-CJ<Y_( \ ;4U?(+'O->'G(Cm jGS5_'B "#$% &'( )*+, "#0*-12' K ;D* .5)*+,(CB;')*' 9 + U/')*+,-./J4+LR v ` ( ;. +45;')*';D! Q&'(!;'GIUS6'J J( QM(V)'(EG9P6pJGw ( 6 v ` ( -1*' K *oR v .+456% &'(jE%U5o 5 v \(VU6<G *;'-S)S G`JGwJ@' J "#$% &'( )*+, "#0*-12' =S"8-(;7Q^;Cp26 O(EYBDGxZJ) EGS5_Gw J( 6 U) EGS5_Gl5JU) EGS 5_GxJ( NlM;7QU">+PU) E GS5_>-&;D'o "#$% &'( )*+, "#0*-12' 5()8*39:;<=>;5/? @=;5/?* AB=;5/?* 'ABC D -+E00 FGC'6 -+E+H FGC'6 5 -IE00 5C'6*J<C'# K4L+'MN O -IE+0 5C'6*J<C'# K4L+'MN P -HE00 5C'6*J<C'# K4LI'MN -QE00 5C'6*J<C'# K4LI'MN R -.E00 /CB'6S* J4**23' 5M';'K"T' *4:*23' "#$% &'( )*+, "#0*-12' K ')*+,-./B`.6% 26 (E Gj--&'>5S%+45!% 5t5 ljU)* (D;CV(26 GS5_U 6 SNJ<45GS5_;CU;'-!4 @2o C "#$% &'( )*+, "#0*-12' K $GS5_;C-<)*U>9 :U-B% Q*GS5_-W-L;'*GS5_ >5S =S"y ;7Q;C;.5S9 :Q& '%' 6 2GS5_ "#$% &'( )*+, "#0*-12' 5()*39!" @=;5/?*D-E%' AB=;5/?*D-E 1G 1*( 7' ? "T'* U"M < - U< V 5 W <V X4' YZ ZMU['\+]^'! HI0 _EH `IE,, H0E0 X4' YZ ZMW'6 '\+]^ `+0 , `IE,, I0E0 X4' YZ a4L'\+]_'! Q0 `HEH +QE,, I+EQ X4' YZ aL M'\Q 'b +'! +00 `^E^ +,E,, ._E. 7' 5='8 ZMU['\Q]`+'! ,0 `^EI .+E,, IIE+ 7' 5='8 aL M'\+]`+ '! `I^ +`E. .IE,, .,E` "#$% &'( )*+, "#"3456% '7' K $% '7<.*Q-7;'E>;C K 3456% '7G/Q6%L5*%54OD+E M) f5P;'O(EYBM 5f FP K 0/+m;DS6% -%66%L5-LSR u\`)* 6% `(E`)* GB u\`)* 6% `(EE>;C45;'+L 4M>5S)*-L) E-<-S)S .5 J+WP K 3mRS66p+456% `(E26 @ (EVU'`(Ez4;D*'o9 --&'U;^>`- * U*>;CGS 5_U45U*57+E?(`%5-%)*GS 5_$p<)z?!)!54' ( ?*(V' F "#$% &'( )*+, "#"3456% '7' K f %J*T+.+1G/UJ<EoU5I 7;'Y*-1 .5-(NU-q -1 &--YBj-I( Z )* ' f $%*T+.+1G/U(D%5S`;' *Eo1(N u0*-1(:5;1(NQE@/' uA*-B@( u( U1(NQEJ<(Z+D 6pJ*D;C6p( (CBU15>C@/'( 1(N-JJ<Gx(Zz "#$% &'( )*+, "#"3456% '7' K A*D+L>5S`.R f $7k1(N f 15> f B+L!;%'*M &( ! N6iZ-1P f {+.6*;%`G`' K $p<-(! GB7Y*UBl 5*!)o(.`U-(!S61)S OBZ-%YZZ "#$% &'( )*+, "#"3456% '7' K 0*-1*GS5_Q<( Q&'R f WJGS5_SZ(|Gx)*BZM)9GG9++9(P } f AJ) EN;%Gx)%'N GS5_'} f 3.-WJ!GS5_6*M&]6tZ5^PU >%-B;D;. +45!5>z@1(NQE }S5_'>-) E5>(1(N QE} K $p<(S+N7Y**Iz(EU5Q;Q `- *U+'GjYI`*6% ' K .`)* -L%''*MD+LGB+L ;%;'GB''*P -%6%] ;QU &%'9 ];QUG-J-L(* *( ] =S"~R$% '7&' JGS5_Re>* (,9 IJGS5_Re> 1G 1* ( 7' ? "T'* U"M< = < - U< - 5 W <V O)" ? U< = O)" ' c1*-d X4 ' Y Z ZMU['\+]^'! HI0 _EH `I<,, H0<0 .H0 HE+I_ X4 ' Y Z ZMW'6 '\+]^ `+0 , `I<,, I0<0 `H0 IEI,, X4 ' Y Z a4L'\+]_ '! Q0 `HEH +Q<,, I+<Q `0H .EQ_I X4 ' Y Z aL M'\Q 'b +'! +00 `^E^ +,<,, ._<. QH +E`II 7 ' 5= '8 ZMU['\Q]`+'! ,0 `^EI .+<,, II<+ H0 `E.H0 7 ' 5= '8 aL M'\+]`+ '! `I^ +`E. .I<,, .,<` ^H `E+_I "#$% &'( )*+, "#"3456% '7' K A>5SY*-1- +'6% UBZ+'N6i "* &~* K %];Q6 )4(!;' *;'* UVO*•E -%**Gx+'- +'6% 5]L5ZU;VJ) 'SN6i6 4;'6 )4(! K A>`- *+L)*U5I9 >+ &* /Q*poj)S"~ 5t5`-!J ;.7 GB`(E*GB+.;C+L)*AJ <7q 9 O5IJGS5_;' JGS5_ "#$% &'( )*+, ())8)GBH3IJ-"#"K0-" ! " # "$%&'() K $% '|g(L*6% )* K <+456% U>-**++L)*L5+m` 6% OE'Q<( Q&' -J5I+L)*9 O*UJ7D* -!L5+mU*-C6.1(N;'*6% YX% K A*6% 'J<`.l;D*E 76*RJ'U5IJ' &*o Z5U9 '5I5B[Uo9 G`>% K 7QU%*&'( Q-LO 'o6*UEYI`6% ' 9 'oUB+'9 &'E7' Y*-1qo' +'qoJmn?(Z -B;D .5 =S"€R$% -B;D#J'( N~* ` + . I H Q e6"M 'cE-d H0 QH _0 __ __ ^0 ] e6' UfQ,<, E- ] !'f_0E- ] Y[ f` ] !f,E- ] gM'hf`+<,V ] !''f,, O cE-d H H `0 `H `H +0 cE-d 0 0 0 + + H 7' 'cE-d +0 `0 `_ `_ +0 `H e6 'cE-d QH _0 __ __ ^0 _0 "#$% &'( )*+, ())8)GBH3IJ-"#"K0-" ! " # "$%&'() K A*'5>)S( )S6< GR f 89+*:;<=>;8?@?>)pN;' -> 6i( 6 J!+L*(1'JZ-1U-L7 )|*(1)*+, A B+;B8>) \ M9 *(1)*+,P-LD +L g*A>+!GB*( J8> +;'!GB*Jy>+M*=U**U*A7 ;'*#P\ ;4U>+456% GB **y >+5S IB];QM]•U]-pPU*'‚;'* G`6.9 ];QM;7Q'`(N@GPJ< *-!-%6 U;'>7-%( *6% * "#$% &'( )*+, ())8)GBH3IJ-"#"K0-" ! " # "$%&'() K A*'5>)S( )S6< R A C,;CC>26 -L7)|*)*+, EU76ZS'J-L)*;D*)*+,->-@ M$%WUS*';EUS*NYE |S26 P f D.+:;D8?>)3'*(1'26 D-L` 7( g*VU-B;D*+ GS 5_)SUg*>5S!+LZ-1 ]!;' GB)*';'S*( 6i |)qG'J-<(V* -!)*' ;'*6% YX% "#$% &'( )*+, ())8)GBH3IJ-"#"K0-" ! " # "$%&'() K A*'5>)S( )S6< R f 89+:;8?#?>26 B6i-L7GR $A$ƒ$$„ \„ u$ 26 B6i(D+'26 ->6i@]G26 B6i 6p?*+D;'…6p%QMC' (Z?(-B;D *'JJ7NQ PA>6% (D-<B<J 26 66%XN;Q f EFGH s?-LY*-1)|\ †26 ( )Vs? )%26 <-!%' ( B?.;D'D456 (1GB@;s?5Q !;' U26 ->6iU26 B6i;'( 6i K 3mR( 6% '7G/Q*(1)*+,-<<. ZS*'5>)SUOIG* -%+L 4*(1)*+,-L7(EGj*)*+,I;DGB +L-;1'J-L-(( 6% "#$% &'( )*+, ())8)GBH3IJ-"#"K0-" ! " # "'() K I+'- (<66% K 3mR f \ .56 *;D'o)|* U69 : GB+G/Q*)*+,;DQ -75Q;Q*6% '7 f *(1->-@@26 x-L(VGBNU)l-> O6 .54'U 456 U-%6)*+,;DE * &S*. *G/Q!-;1- -ZM- *)*+,P 5t5 .59 :S?*(V6 K $ .5)l->)*'U>G/Q6% U)q GEs*GB+.`%DgQ6% =S"‡ <.6% S];Q-W '' A*GB+.`%=S"‡‚((| )*U GB ;'S*-C `6%6% =S"‡R( 6if $% ;'`. ` + . I H Q e6"M' cE-d</R IH HH Q0 QH Q. QQ ]e6'U</RfH^<Q e6'U<RfH0<0 ] Y[ </Rf`<+0 Y[ <Rf`<Q0 ] !'</Rf_0 !'<Rf^0 ] !</Rf, !<Rf`. ] gM'h</Rf`+<, gM'h<Rf`Q<. ] !'6i</Rf,0 !'6i<Rf`0H e6"M' cE-d<R I0 HQ Q+ QI Q. QH OcE-d</R H H `0 `H `H +0 OcE-d<R I I `+ `^ +0 ++ cE-d</R 0 0 0 + + H cE-d<R 0 0 ` . . Q 7'' cE-d</R `H `0 `H `H +0 `H 7'' cE-d<R +0 `0 `H +0 +H `H e6' cE-d</R H0 Q0 QH Q. QQ HQ e6' cE-d<R HQ Q+ QI Q. QH H+
