Tài liệu tham khảo |
Loại |
Chi tiết |
13. Gronroos, 1978. A Service-Orientated Approach to Marketing of Services. European Journal of Marketing |
Sách, tạp chí |
Tiêu đề: |
A Service-Orientated Approach to Marketing of Services |
|
14. Parasuraman et al, 1985. A conceptual model of service quality and its implication for future researchs. Journal of marketing |
Sách, tạp chí |
Tiêu đề: |
A conceptual model of service quality and its implication for future researchs |
|
15. Parasuraman et al, 1988. SERVQUAL: A multiple item scale for measuring customers perceptions of service quality. Journal of retailing |
Sách, tạp chí |
Tiêu đề: |
A multiple item scale for measuring customers perceptions of service quality |
|
16. Valarie A. Zeithaml, 1987. Defining and Relating Price, Perceived Quality, and Perceived Value. Marketing Science Institute |
Sách, tạp chí |
Tiêu đề: |
Defining and Relating Price, Perceived Quality, and Perceived Value |
|
17. Lewis, Robert C. and Bernard H. Booms (1983). The Marketing Aspects of Service Quality, American Marketing |
Sách, tạp chí |
Tiêu đề: |
The Marketing Aspects of Service Quality |
Tác giả: |
Lewis, Robert C. and Bernard H. Booms |
Năm: |
1983 |
|
18. Baker, J.A. and Lamb, C.W. Jr (1993), Measuring architectural design service quality. Journal of Professional Services Marketing |
Sách, tạp chí |
Tiêu đề: |
Measuring architectural design service quality |
Tác giả: |
Baker, J.A. and Lamb, C.W. Jr |
Năm: |
1993 |
|
19. Lehtinen, U. and Lehtinen, J.R. (1982) A Study of Quality Dimensions. Service Management Institute |
Sách, tạp chí |
Tiêu đề: |
A Study of Quality Dimensions |
|
20. Shi, Min & Svensson, Jakob, 2002. Conditional Political Budget Cycles. C.E.P.R. Discussion Paper |
Khác |
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