Nghiên cứu đặc tính truyền miệng của người tiêu dùng tphcm

52 PHULUC2 • • Bang Coefficientsa Unstandardized Coefficients !l (Constant) Nguontiepnhanvamucdotintuong (Constant) Nguontiepnhanvamucdotintuong Tinhcachvamoiquanhe :pendent Variable: BienY Bang l B Std Error 1.838 266 417 098 383 102 115 1.078 321 309 Standardized Coefficients Beta 394 303 258 t Sig 6.922 000 4.242 2.813 3.152 2.681 000 006 002 009 Statistics la nguoi co thich chia se de bi tac de dang bat sue anh la nguoi la nguoi nhung trai nguoi to dong boi y chuyen vs huong lon co nhieu thichket mo nghiem ve kien nguoi nguoiko nhom m01 quan ban san pham khac quen biet he or cong dong Valid 100 100 100 100 100 100 Missing 3.73 3.00 2.65 3.21 3.82 2.97 Nghien cuu khoa hoc 2012 100 ·- 3.53 54 Bang $lydotintuongl Frequencies Responses N Percent Percent of Cases 70 46.4o/o 70.7% ly tin tuong - da nghe ng khac de cap 54 35.8% 54.5% ly tin tuong - cam tinh ca nhan 23 15.2°/c, 23.2% 2.6°/c, 100.0% 4.0% 152.5% zzzzzz ly tin tuong - spdv a thuong hieu noi tieng ly tin tuong khac Total 151 a Dichotomy group tabulated at value Bang $lydokhongtintuongg Frequencies Responses N Percent Percent of Cases qqqqqqq ly khong tin tuong - chua kiem chung 54 35.3% 56.2% ly khong tin tuong - muc tin tuong chua du 53 34.6% 55.2% ly khong tin tuong -phong dai qua muc 24 15.7% 25.0% ly khong tin tuong -cam tinh ca nhan 21 13.7% 21.9% •7°/c, 1.0% 100.0% 159.4% a ly khong tin tuong -khac - Total 153 a Dichotomy group tabulated at value Nghien cuu khoa hoc 2012 55 Bang Coefficients3 Unstandardized Coefficients Model Standardized Coefficients B Std Error 1.986 192 Nganh tieuchi 476 (Constant) 1.610 Nganh_tieuchi 399 sosanhsanpham 194 a Dependent Variable: BienY 098 243 101 080 (Constant) t Sig 10.341 000 4.852 6.626 3.965 2.437 000 000 000 017 Beta 440 369 227 Bang Statistics N Valid May_mac_l, Hang_tieu_dung_l My_pham_l Dien_gia_dung_ Dien-