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moi de dga nghiem ttpng din uy tin cua DN hoac niem rin cua cae ben hen quan. Su Hen CO ttll la mot hanh dgng vi pham Iftng tin, mpt su tiiay doi ttong mdi ttuong canh ttanh, eio bupc[r]
(1)NGHIEN ciru-TRAO D O I
V Ve moi quan he
Bao chi - Doanh nghiep - Chinh quyen trong phat frien Icinhte
• TS TRAN BAO KHANI Truirng Cao tjing Truyin hli^j
Ttong tfioi dai bung nd tiidng tin, bao chi li luc lugng rit quan ttpng gop phin nang cao hipu qui: cua phan bien xa hot ttgng tien ttinh xay dung mgt xi hoi fliuc su dan chii Vai tto tich euc ciia e t e doiig bao chi lam hoan fliien hon nhimg nhin td tieh cue vi nhtmg diin hmh tien tiin ttong sin xuit vi ; kmh doanh, gop phan dira kmh te dit nudc phit ttiin eung vdi su phit ttiin chung eua ttii gitji B
canh do, bao chi la cau n6i quan ttong giua doanh nghiep va nhi quan ly, hoach dmh chlnh giup Nha nuoc dieu chinh nhung chu tiuong, duong lii cho phii hap vai ttiuc tiin Ngoai su dinh nhung anh hudng tich cue, duoi eai nhta ciia mgt ngufti trgng nghi vi la nguai ttuc tiip giingor nganh bag chi, tiic gii bai viet da ly luan vc nhftng han ehi nhit djnh ttong mi, quan hg giua bio cU I doanh nghiep-chmh quyen nhi nuoc i
vs-ngay cang tang va chit lugng ngiy cang tit, bag eS cdn ttiam gia mpt caeh manh me tten mat tiin ching ttiam nhimg, tiiu cue va te nan xa hgi da t?o nijtn tm vi tro fliinh mpt nhu ciu cin ttuit cho nhan din
Trong bit ky ttioi dai nio ciia xa hgi, cic mi quan he, nhit la quan he gifta ci nhan, ti chtic xa hgi cung dugc dat ta vdi nhung quy tic, ch mirc nhat dinh Mdi quan he giua bio ehi - dot nghigp - chinh quyin nhi nuoc ttiuge vi quan, euamgtnghicdquanhe rgng raivieosiretac d$3 het site manh me voi loan flii cgng ding, gop phM quan ttgng ttong djnh huong du luan, giao due fllilj: my va htah fliinh lii sing ctia mpt xa hgi Thitc tiS cugc song eho ttily DN vi bao ehi eg mii quan J hai chieu, gin bd vi hd no Iln DN cin b ehi de cd fliong tin phue vg san xuit - kinh doanS quang ba ttiuong higu, sin phim, djch vu ciia rninll^ khichletiiinhqualao dpng sing t?o Ngugc Iji, bU chi eoi DN, doanh nhan la nguon di tai phong p l Bio ehi ddi mang su mang tiuoc hit la
de ttida nhu ciu flidng rin ciia xa hgi Xa hgi cang hien dai, vice phi biin flidng rin tien quy m6 dai chung cing tio nen quan ttpng va vi vay, su phu fliugc, inh hudng Ian giua bio chi vi xa hpi eing ttti nen chat che Tiong tildi dai tiling ni tiiong tin ngiy nay, bao ehi la lire lugng rit quan ttgng gop phin nang eao hiiu qua cua phin bien xa hgi ttong tiin ninh xay dung mgt xa hgi fliuc su din ehu Vai ttd tich cue ciia cgng ddng bao chi da fliue diy qua ttinh phit ttiin cua xa hgi vi lam hoin fluen hon nhftng nhin ti ttch cue vi nhung dien htah tien tiin nong sin xuit vi kmh doanh, gdp phin dua kinh ti dit nudc phit ttiin cung vdi su phit tiiin chung cua flti gidi Bao ehi la can ndi quan ttgng giua dganh nghiep (DN) vi nha quan ly, hgach djnh chtah sach giup Nha nuae dieu chinh nhung chu ttuong, dudng lii eho phil hgp vdi thuc tien Vai si lugng loai hinh bio chi
(2)NGHIEN CLTU - TRAO SOl
Chuong Irinh dii Ihogi giira cac nhd bdo vd doanh f nhdn Phdng Thuang In mat va cdng nghiep Viel 'II Nam (VCCI) ti chirc ngdy
I0.6.20I6 Phd Chti dch Qudc hdi Phiing Qudc Hiin Chu tick VCCi VH iien Lgc vti Chij Itch Hot nhd hdo Viet Nam Thudn Hiru chti tri dien ddn Kjjj (Anh Tir Ilea)
)4:
I": da itang ttong hoat dgng nghiep VU, phuc VU nhu ciu °* thong tm eiia xa hgi DN cdn li nguin ho tto tii " d'tahquanttgng,kh6ngttiittiiiudiivdihoatti6ng l«: xi hpi Clia eac co quan bao chi Khi ndi vi quan he * bao chi - doanh nghiep, nhiiu nhi bao, doanh nhan »« ciiy kien, nhin dmh eho ring diy la "mii quan he n gan bo, hgp tac vi ehia se", "mii luong duyen •' khong flie chia tach", rdi "bao ehi la tai mil, nhung
eung li ngudi ban tti ky cua DN Bag chl cung li nguoi "tiip Ilia" chg DN, dganh nhan di cung hgp ' tie di den ttiing Igi" Nhung hiiu mgt each ttiiu
dio di mii quan he cd tie dgng ttch cue ttgng su phit niin chung ttii khdng dl Vdi bio chi, niu chi coi DN, doanh nhan don giin li khich flii bio chi, la ncri di khai ttiac fliong rin vi cung cap hpp dong quing cao flii ed flii la dung, nhung ehua du vl vdi chile nang ciia mtah, bio chi cdn fliam gia hoach djnh chtah saeh, li noi tic dgng manh me di ed ttii ttiay dii cac ehu ttuong ldn eiia qua tiinh quan ly xa hgi Bio chi edng la nai t?o khung hcang tiuyin ttidng va quin ly qui tiinh niy Co tfii hieu dugc mgt ttiue tiang eac dja phuang la, DN tim den hao chi it vi ttnic diy phit ttiin, fliuc diy fliue tiii chmh saeh ma chi don giin li dua rin vi hgi nghi, hgi ttiio, ddn nhan phin fliudng , cdn da si cic ttuong hgp khie, DN ngai, hoae ne ttanh tiip xiie vdi bao chi Dieu ding noi hon la DN ngai tiip xuc vdi bio ehi ttong nhung tinh huing ein bio chi nhit, dd la gap tinh huing khung hoing
tmyen tttong Do chua quen, chua chuin bj tot vi chua cd kjch ban xir ly khung hoing, gap su ei ttong ttuyin tfi6ng (tir chuyen mon ggi Ii khung hoing), eac DN dja phuang ttiudng tianh mat nha bao, khong tti loi, khdng cung cip ttidng tin; dim day tiich nhiem ti-i ldi bao ehi hay tiiam chi tim each tieu cue "bjt" tiiong rin xiu ro ri tten mjt bio ttong nhung tiuong hpp Ding buin, day khdng phai la si it, niu khdng ndi Ii kha phi biin
Tu phia cae nha bio, cung phai tfiing fliin nhta nhin, mgtsonhabio eon nhiiuhanchivikiin fliuc kinh te, kinh doanh, chua nim virng va cdn chtra hieu biet phap luat cho nen da Iam cho tfidng tin tien mat bio tiiiiu khach quan, anh hudng din boat dgng eua DN Mgt sg ttudng hgp cdn cd nhttng dinh kiin xau ve DN, doanh nhin, mang dinh kiin iy vao ttong cic bai viit voi tim tfii soi mdi, bai mde, quy chup Iam ton hai din DN, doanh nhan, khiin hg e ng?i, khong man ma vdi bao chi Hon ntta, cic bii viet mang tmh xiy dung, diiu tta, phan rich flioi cugc, mdi mrong kinh doanh, danh gii ehiiu hudng tfij ttudng de giilp DN phat ttiin, hoac nhftng bit phin bicn, phin tich chmh sich hen quan din hoat dgng DN it hon nhftng bai mang tinh co vu, toyen ttuyen Mgt si bai viil vi ktah ti tten bag tiiat chi viit to gdc ktah ti - xa hgi ehung Chung mi chua sau, nen hieu qui fliong tta va tic dgng xi hgi edn han chi, khdng ndi "ttiing", not "dung" nhung diiu ma DN dang quan tam ttan frd; Sd Ihdng 8-2016
(3)NGHIEN ciru - TRAO D6I
chua tiiih mpt sd it mang ning tinh tjuy chi^j, dinh dong DN Iam an chin chmh vdi nhtrng DN lim an chop giat, an xoi, lim an phi phap din tdi viec DN chua xem bao ehi li ban ddng hinh, tiiam ehi nghi ngd, de phdng, khdng cung cip tiidng tin chinh xac cho bio chi
Bio chi li vu tinh tiiln cda mgt chi dp, xa hpi, mpt giai cip, day la diiu dugc khing djnh khong chi vai bao chi vd sin Tiong diiu kien Viet Nam, bao chi la tiing noi ctia E)ang, Nha nudc, aia to chuc chmh tri xa hgi nhuog dong tfifti bio chi cung li diln dan Clia quin chiing nhan dan, dupc dat duoi sir lanh dao ctia Ding, sir quan Iy cua Nha nudc Thtte te, bao ehi vua la eong cu cua Ding va chinh quyen, nhung cung li noi phin anh biic ttanh xi hgi mgt each sinh dgng vi chan fliuc nhit, Vi vay, viee lanh d?o va quan ly bao chi d bit kl dja phuong nao cilng can tdn tiong hoat dgng nghiep vu ciia co quan bao chi, t?o diiu kien di bao ehi cd diiu kien phit ttien vi tfii hign ttung ttiuc cai nhm khach quan voi hien tfiuc xa hgi Mii quan he giua bio chi -DN vi chmh quyen phii dupe dam bao ttong mgt mdi ttudng mi eac chu tfti ttong dd phit huy dupc ttach nhigm cila mmh Mgt mgi ttuong ma bao chi CO ning phin inh ttung tttue cac sv kien, cae vin de niy smh, tien lieu dupe su phat hiin, dinh gii dugc tic dgng ciia ng tdi xa hgi Bii hgc vi quan
Cafe.xin chda vi chdi nuoi vjt tpi Tp HCM vua qua
la mgt bii hgc Cic cip chmh quyln chi cd flii dua dupc nhftng quyet djnh quan ly chfah xic tten co so cua nhung flidng rin ttung ttiue, niu ttidng tin sai lech se gay nhftng hau qua khd luftng Trong cic truang hgp khac (mi phin Ion bao chi dia phuong g?p nhmig tinh hudng nay) li, chfah quyin can flnep sau vao cdng viec eua bao chi, mgt sd chi dao mang tinh dinh huong cao de bao chl ttiuc hien, mgt si Ii ehi dao ttuc tilp dua hay khong dua ttiong on Dieu inh huftng nhiiu din qui ttinh ae nghiep, ttiim ehi lim sai lech ttiong tin, inh huong toi du luin; nhftng eai ggi li "cu phdn" hay •tin nhan' khdng phai it ttong cic ttuftng hop niy Nhieu nguoi cho tang, su dung cim, din ttii, cik nha bao la dieu kien tten quyit dl lim nghi, riimig
dieu can ttuoc hit la moi ttuong lim hao lanh dugc t ^ bfti chinh quyin se lam cho ttidi ttung tfiiic vi nhanh nhay Vi du, vu nong d&i J Btah phin ting lai chinh quyin hdi nam 1997,: lau gifti lim bio vln ttiuang nhic hji nhu li dan ehiing ve viec co qua nhilu ttiong tin mieng, ittiung co qua it cac bai bao ttiong tin i ttiong, din din v i ^ su kien bj hiiu sai vl bin c
Cin phii nhin nhin ring, chmh quyln, nhi vi DN diu cin din nhau, day la mii quan hf Uiiit vi lit quan ttong bai ehiic nang ctia cac • ttie ttong do, niu giii quylt tit eac mii quan h | tfiuc diy dupe sir phat ttiln cua xa hpi, eon nj ¥ , sir Hm ham li tit yiu Quan ttijng la moi deu Iam tit ehiic nang, nhiem vu eua mmh gdp p , tao mii quan he sang, mmh b^ch, khdngj lgi Trong dd, muin ttiiie diy quan h? linh n giua bao chi va DN, cin cd sir phdi hgp gifta ba bio chi - DN - chinh quyln
Vol cac ca quan bao chi, dl ttiirc hien tit cL, nang eua mtah cin nang cao nang luc vilt Hnh; vi tinu doi dao due nghi nghiep eho ngudi lim ren luyen due rinh ttung tturc, phan ro phii ttii, „™ li phai rin vao nhftng gi minh vilt ra, ndi B ? biet, ttong thfti ky san xuit, ktah doanh gip nhiS khd khan nhu giai doan hidn nay, bao chl ein canh cung DN, giiip DN vupt kho mgt each cii ttiiet fliu-c; cung cip chg hg tfiong rin chlnh j ttidng rin cin ro rang, khach quan, da chilu, map mo, gay hoang mang, Ben canh Quy dit*
dao dtic nghi nghiep ciia ngufti lam bao Vigt Ni
do Hpi Nhi bao Viet Nam ban hanh, cic ca i bao ehl dja phugng cungelnxaydungeacquy, dao dlic nghi nghiep ttong quan hi vfti DN „ chfah CO quan minh lim elm nang clio phong vii ttong xay dtmg quan he vfti DN iLanh dao ca bao chj can xay dung muc tieu liu dai eho n0i uui«| kinh te ndi chung vi nhftng vln de cip bichnfi neng Thuc tl eho tiily, muc tieu npi dung cila i quan bao chl tit quan ttong, ttong qui ttinh tir d i k chinh hoat dgng eua cic CO quan bio chi CO flii ifc IO ring, nhung vice xay dung fliinh chfah sich m ttieehomuctieuhienonhiiucaquanbaoehl chrf
(4)NGHISN ciru-TRAO sOi tliH'*f^''™° " ^ *™8 mue Co flii liy mgt vi du cu
jujjflie ttong nhftng vln dl ndi com hien la Khtii iii,l,"«*'S' van di Khfti nghiep da va dang la clu «*: ^ " ^ ^ thoi su - kfah ti cua dit nude Ci Viet Nam, «!li!™' ° * ^ "8fl doanh nhan va DN ngiy cing duoc iji^^'Dang vi Nha nuftc dl cao ttong sir nghiep cong j , : mgWjP hda, hien dai hoa dit nuftc Nhung chua
; nhiiu to bio coi day la vin di ein quan tam, chua •cd dmh huong cu ttti Mgt vln dl ntta Ii phii lim l l * ° "" ""^ " ™ nhto fliien eim voi doanh nhan L ' ° ^ ' " ' ' ^ "* 'V^ ' " ' " ^ * " ' t " ' " " S ^ * tmng su
I« nghigp phit ttien kinh tl nhu nghi quyit cua Quic '•l hgi De Iim dugc tlilu nay, mrdc hit cac nhi bao » Viet ve Hnh te phii li nhung ngufti khai sing, phii % hieu het nhttng khd khan, gian Hid mi DN, doanh lis nhan phit ti^i qua ttuftc fliinh cong Tranh cich « hicu sai rang, cft DN la budn gian, ban lau, ttdn Bi ttiue ; sam soi rim Him nhttng sai sdt, nguy hilm
nhat li quy chup nang ni khiin DN Iao dao, roi vio « Ve phia cac DN ft dja phuong, cin nhm nhin ii- quan h? vdi bio chi nhu cdng viee hing ngiy, li mdt ,t phin tat yeu ttong sin xult, kfali doanh Khdng nen ij coi bio chi li doi togng ling ttanh, cin dii phd ttong J chien luge ttuyen flidng Bit cu mpt DN nio cung jj can cd ttidng rin chlnh xie vi diy du dl hoach djnh ,, ehiin luge, chfah sach kfah doanh dung Nhiiu tft J bio, nha bao luon sat cinh cung cae chuyen gia kinh J te flieo ddi, phan tich tinh htah kfah ti dl Hp flifti dua nhftng du bao, giiip cac DN lua chon duac , dudng hudng kfah doanh dung din, fluch hop Di ; 14m dupc nhu vay, tit ein mpt mii quan he cfti mft,
rin cay vi ton ttong lln gifta bao chi va DN vi su phit nien chung cua cgng ding Ngay vfti cic DN ehua cft nhu clu quing ba tiiuong hieu, cung cinxem bio chinhumgtkenhflidngttaquan frong dc tiep can ehinh sach, phan bien chinh sich, cung nhu de hoin fliien phuong huftng sin xult Hnh doanh Trong qui ttinh boat dpng, nhftng bicn dgng Clia flij ttuftng, su tfiay dii chinh sach cd till din dc nhftng su co khdng mong muin, quen goi li khung hoang ttuyen ttidng Theo khii niem fliang fliudng, day "li bat ky mpt su kien ngoii y muin tiao mang
moi de dga nghiem ttpng din uy tin cua DN hoac niem rin cua cae ben hen quan Su Hen CO ttll la mot hanh dgng vi pham Iftng tin, mpt su tiiay doi ttong mdi ttuong canh ttanh, eio bupc bfti cic nhan vien ho5c nhftng ngufti khic, mgt nghj djnh dgt ngpt eua chfah phu, lo hdng ttong sin phim, hoic bit ky tic dpng tieu cue nao khic"; hay ndi mpt each don giin, "khung hoang li bit ky mgt su Hen nao CO kha nang inh huftng rieu cue din hfah anh cua cong ty doi vdi cong chiing cua no" Khiing hoang fruyin ttiang niu gap phai li anh huftng tit nghiem frgng din DN vi doanh nhan, vi vay can chti y xay dtmg kich bin xu ly khung hoing hi diu, khftng dgi "nuftc din chanmdinhay"Thoigianqua,maiquanheDNvi bio eW eung hoc Id mgt si bit cap, tti jm chi hue xiie, din den viec flidng tinchuachulnxicttenbao ehi gay anh hudng din Igi ich cua DN Nguyen nhin chinh Clia rinh ttang linhiiuDNchua chu dgng cung cap fliang tin cho bao chi, co chl phat ngan ehua dinh htah, chua tfiing nhit, nhit la DN gap khd khan, va vap; mgt vii nhi bio loi dung vai ttd giim sit, phin bicn xa hgi eiia mtah di piie btah vo can cu, tfldi phang qua muc su viee di de doa, ting rien, xfa quang cio DN
Tang euftng quan ly nhi nuftc bing viee hoin fliign cae quy djnh, ehi tai eung Ii yeu ciu cip fliilt nham lim ttong sang mii quan he bio ehi - DN Ben eanh vice fliuc hien tit Luat bag chi flii cung ein co nhftng bien phip nhim khuyin khich dong vien eic nha bio Hien dang cd mgt rinh ttang coi co quan bio ehi hoae nhu ke an ngufti ft frong nhi; hoac ngufti khftng du rin ciy, chi ehu y tfti ngiy ii tet, ngiy ttuyln fliing mi chua ehu frong viec cung cap fliong tin, chua eft nhftng dinh huong cu flie ttong cang tiic toyen ttuyin vi hoat dang cua dia phuong Chtah quyen, vl khia canh xa hdi cung cin chu dgng ttong vice dftng vai ttd Ii ciu nil cho mil "Iuong duyen" DN vi bio chi Thue tl eho ttiiy, dja phuong quan tam linh dao bio ehi bing ttiang tin hudng din, gap go, tao dilu Hen eho bao chi rilp can DN, khdng de cd "viing cim" fruyin thong ttii se it xay eac su ed, cic cuac khimg hoang ttuyen ttiong Theo ehung tai, cimg vfti cac
(5)NGHIEN CCrU - TRAO Ddi
lop tap huan, boi dirang cho phong \'ien, bien tap vien cac co quan bao chj, ve nghiep vu viet tin, bai kinh te, chlnh quyen nen cung cac ca quan bao chi can to chuc nhieu hoat dpng hd trg DN nhu td chirc hpi thao, ma cac lop ky nang giao tiep voi bao chi danh cho lanh dao DN, ky nang xay dung va quang ba thuong hieu; ky nang ngucri phat n ^ n va xii ly khiing hoang Tir do, giup DN xay dung cac kg hoach, chien luac ve quan he cong chiing, giai thieu san pham, dich vu; each tra loi phong v§n bao chi, xit ly khiing hoang Nhiing hoat dgng la hiiu ich, h6 trgr DN rdt nhieu Irong quan he vai bao chi va can tiep tuc dupc trien khai nhi&i hem, chuyen sau hon
cin thay r&ig, cong nghe truyen thong dang phat trien het sue manh me nha su phat trign ciia kJ thuat so O nhttng miic dp khac nhau, cupc each mang da lan rpng den moi ngoc ngach tren toan ciu O dau chiing la cung d6u thiy nhiing vi du mdi ve each thiic ma cong nghe thong tin GT) va viln thong (ICT) tac dpng iam thay d6i cupc s6ng ctia nguoi Tmyfin diong noi chung khong tach roi khoi xu the Nhung tien bp nhanh chong ciia cong n ^ e (fi lam cho nganh cong nghiep h5u nhu da biSn dai tat ca nhimg kWa canh hoat dong cua minh, mpt s6 to bao giiy da fflnh cac san phim in an, cac dai PTTH phai thay d6i tfr viec san xuat npi dung, sap xep chuong trinh va each thiic dua chuong trinh dgn vai cong chiing He qua lan nhit Clia su phat trign vg kT thuat s6 khong dirng lai a nhimg digu da kg trgn, ma no tao nhimg phuang thiic thong tin mai phi tiuyln thdng Do la moi quan he giiia gidi truygn thong tmyen thdng va cdng chung dang thay ddi, cho phep mang ludi xa hpi tren cac trang web san xuit, phan tich va tmygn ba nhung tin tiic va thong tin tdi cdng chung, duoc lien kgt vdi bing cdng nghe, ma khong bi han che bdi khoang each dia ly Nhiing ddi mdi cong nghe thong tin da cho phep hiu nhu tit ca mpi ngudi dgu duac tigp can thdng tin, tid nhimg nguai sang tao vaddnggdp cho nganh cdng nghiep bao cW Nhd dd, tin tiic dupc truydn di theo nhimg each thuc phi tmyen thdng vdi nhung he qua khong
the doan tmdc dupc Su xuat hien k h ^ noi phirong tien tmyen thong da kich thich sy k( thong tin rat hieu qua E)gn nay, udc tinh co ngudi cd thg n ^ y \§p tac cd duoc thdng tin cfla^ sir kien nhd cd cac camera ky thu|t sd, tro; phan nhieu la nhd tinh nang cua nhCrng chile thoai di dong ciia hp Nhiing cdng cu tao ra; "the he thdng tin toan cau" cd kha nang tao I|p, xuat, chia se va tham gia \^o nhiing gi dang dii Clia cupc sdng Mang ludi toan ciu cho p h ^ ngudi dua tin tiic, suy n ^ , y tudng va hinh anh mpi noi, mpi luc CQng nhd nhung tien bp n^, DN hoan toan cd thg iao cho nunh m^ing tmygn thdng cua rigng minh, mang ludi cho DN truygn thdng, quang ba hinh anh, san pl Clia mmh Nhung cho du msing ludi cua hoat dpng hieu qua dgn dau thi cting khdng th^ duprc sir phdi hop ciia cac co quan bao chi nhign, ban than cac ca quan bao chi ciing ^_ dau viec nim bit cac phuong tien cdng^ tmygn thdng mdi dg tigp can cdng chiing hi^i han, nhanh hon; qua dd, khang d^nh tinh thdi thdi va nhat la tinh chan xac ve thdng tin chiing Hien cac ca quan bao chi dia phuong nhu chira chii tSm dgn viec tan dyng uu the mang truyen thdng xa hOi ngn dang td 1^ hga; xu hudng vdn dang cd budc chuydn dich manh Digu cang khign bao chi bit Iai hon cupc chign thdng tin hien cung nhu nlu mi khang dinh vai trd chii dao dinh hudng tin Clia cac CO quan tmy&i thong chinh thdng
Luc sinh thdi, Tdng bi thu Nguygn Van Linh' cho rang: Bao chi khdng chi la diln dan cua nha nudc va mpt sd can bp vigt bao ma cdn la dan cua quin chiing nhan dan Day la quan dii nhung cung la tinh thin cin quan tri?t quan h? giua bao chi, DN va chinh quyln hi?ni^ Mdi quan he tuong hd dugc thvrc hi?n se bao cho lpi ich ciia mdi bgn, tiio dpng l^rc triln cho xa hpiO