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• Social media allows each person to connect with others, which means most of the messaging a person receives is from his or her network. It’s essential for companies to learn to netw[r]
(1)FACILITATOR
Prof Dr Mohammad Majid Mahmood
Art of Leadership & Motivation
(2)‘Step into Social Media’
(3)• Social Media is about building a
conversation with your clients and consumers
(4)(5)First newspaper
published Computer
1970
1752 1916 1930’s 2010
TV Radio
(6)(7)• Quick bit about you
• Your experience of social media?
(8)The old communication model
was a monologue.
(9)3000
The average person is exposed to
advertising messages/day
(10)The new communication model is a dialogue.
(11)What is Social Media? People using tools
(like blogs and video)
& sites
(like Facebook and Flickr)
to share content
and have conversations online.
(12)reasons why
1 #1 online activity surpassing email
2 Two-thirds of the global internet visit social networks Social networks is growing 3x faster than the internet
rate
4 Social media is the most influential source in consumer purchase decisions
5 Millions are creating content for the social network web The next Billion consumers will access the internet
from a Mobile device
7 Facebook has over Billion active users that spend and average of 55 day
(13)Three key areas
1 Social Media is User-Generated 2 Social Media is Highly accessible 3 Social Media is online
(14)SOCIAL MEDIA IS A DIALOGUE
At one time, companies had a monologue with it’s
customers Companies put out television commercials or print ads about its products and then waited to see whether the sales rolled in to determine success rates
Now, social media allows companies to have a dialogue with its customers and gain valuable feedback and input as it
creates the message
(15)A Way to build relationships by sharing
• Humans are interesting in a way they build relationships through sharing
• It may be sharing something that happened in their
personal lives, or it may be sharing something funny on TV
(16)Social media is people connecting
• Social media allows each person to connect with others, which means most of the messaging a person receives is from his or her network It’s essential for companies to learn to network with its customers in order to promote the company message
(17)It’s content readers become publishers
(18)Why is social media presence important
• A good reputation can be used to build
relationship with others, even from people we have never met
(19)Social Media Why
should we care
(20)BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS
Nielsen, Global Faces & Networked Places, 2009
Photo by sinulog 2006 at
Flickr