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After studying this chapter you will be able to understand: Develop and apply the personal qualities of effective team leadership for traditional, virtual, and global teams; understand and handle the stages of team development, and design an effective team in terms of size, diversity, and levels of interdependence;
Art of Leadership & Motivation HRM – 760 Le c ture 31 FACILITATOR Prof Dr Mohammad Majid Mahmood ‘Step into Social Media’ • Social Media is about building a conversation with your clients and consumers 1752 First newspaper published 1916 Radio 1930’s TV 1970 Computer 2010 • Quick bit about you • Your experience of social media? The old communication model was a monologue The average person is exposed to 3000 advertising messages/day The new communication model is a dialogue 10 HOWEVER, IF YOUR CUSTOMER SERVICE IS RUBBISH, SOCIAL MEDIA CAN HELP 58 IF YOUR REPEAT BUSINESS IS RUBBISH, SOCIAL MEDIA CAN HELP 59 IF YOUR COMPANY’S WORD OF MOUTH IS RUBBISH, SOCIAL MEDIA CAN HELP 60 NEVER FORGET THE BASIC RULES 61 RULE #1: LISTEN 62 RULE #2 ENGAGE 63 RULE #3 : BE GENEROUS 64 RULE #4 : HAVE A STRATEGY 65 HOPE IS NOT A STRATEGY 66 Photo by Utne.com • Audience • Engagement • Loyalty • Influence • Action RULE #5 : MEASURE 67 “Marketing” 68 “Advertising” 69 “Public Relations” 70 “Social Media Marketing” 71 FACILITATOR Prof. Dr. Mohammad Majid Mahmood 1-72 ... tools (like blogs and video) & sites (like Facebook and Flickr) to share content and have conversations online 11 reasons why #1 online activity surpassing email Two-thirds of the global internet... ACTIVITY – AHEAD OF PERSONAL EMAIL 21 But how we get started? 22 Listen 23 24 25 26 27 Engage 28 Immerse yourself in the conversations (any or all of the above are a good place to start!) 29 Relinquish... products and then waited to see whether the sales rolled in to determine success rates Now, social media allows companies to have a dialogue with its customers and gain valuable feedback and input