1. Executive Summary Vietnam''''s economy is growing, accompanied by the development of technology and other fields, including many private enterprises established and developed in the fields of telecommunications, technology, shopping and dining ... in which food service accounts for the highest start-up rates. Nowadays, there are quite a few cafes and dairies that are open to the needs of people who are more diversified. Moreover, to start a successful business, businesses need to make a difference and unique, with the technological and economic development, we look forward to establishing Coffee 3C.
ASSIGNMENT SUBMISSION AND ASSESSMENT BMET5103 ENTREPRENEURSHIP SEPT 2018 SEMESTER BUSINESS PLAN OF COFFEE CODER CLUB (COFFEE 3C) Teacher: DR NORISH AMINUDIN Class: OUM Name: CONTENTS Executive Summary Industry Analyst 3 Company descriptions .5 Market Analysis 5 SWOT Analysis .10 5.1 Marketing Plan 12 Sales Process 13 6.1 Sale Tactic 14 Design and Development Plan .15 7.1 Design Model .15 7.2 Development status and tasks .16 7.3 Challenges and risks 17 7.4 Feasibility of the project 17 7.5 Projected development costs .17 Operation plan 18 8.1 Business location 18 Management team & Company Structure 19 9.1 Management team .19 9.2 Company structure 21 10 Project Milestone 23 11 Financial projections 24 Recap 27 CONCLUSION 29 Executive Summary Vietnam's economy is growing, accompanied by the development of technology and other fields, including many private enterprises established and developed in the fields of telecommunications, technology, shopping and dining in which food service accounts for the highest start-up rates Nowadays, there are quite a few cafes and dairies that are open to the needs of people who are more diversified Moreover, to start a successful business, businesses need to make a difference and unique, with the technological and economic development, we look forward to establishing Coffee 3C Coffee is a popular drink in many parts of the world Information technology is an integral part of today's era, and the combination between them has made Coffee 3C, coffee and milk tea I always pay attention to the quality of the product and the health of people, not only that, Coffee 3C is the space for people to work in the IT field can communicate and exchange together or simply quiet place to Students and office staff to rest, study or work Industry Analyst Coffee is one of the main export items of Vietnam is the export agricultural products ranked second in turnover after rice Therefore, the coffee industry has played a very important role in the national economy The coffee sector contributes to the restructuring of our agricultural sector Previously, Vietnam was a country known for its rice products Today, Vietnam is also known for its coffee This not only helps diversify the crop structure in the agricultural sector but also diversifies the commodities in the export of agricultural products of Vietnam The coffee sector has contributed to the economic restructuring: the coffee sector is associated with a closed process from production to consumption This has led to a number of development industries, such as the construction of facilities for research on breeds, irrigation, transportation, machinery manufacturing, etc So, Economic structure in areas where coffee trees grow This contributes to speeding up the process of industrialization and modernization in rural agriculture The coffee sector has contributed significantly to the state budget revenues Every year the coffee industry brings to the country $ 1- 1.2 billion USD/ year, accounting for 10% of the country's Page export turnover Therefore, coffee is one of the most potential products of Vietnam, with both high domestic and export sales, indicating that the coffee business will be more productive for other products such as juice thirst, milk tea, Today, our country's economy is growing, and its per capita income is increasing, and people's demand for food and entertainment is higher After hours of study and work stress, the students, the office often go to the coffee shop to meet, chat and relax According to a number of studies conducted by IPSARD, the demand for coffee in HCMC is very high, and most of them are businessmen and students Picture Market share of famous coffee brands in Vietnam market From the table above shows that the HCMC market is very suitable for business cafe for students, students and office workers And we have a business plan for Coffee Corder Club Nowadays, there are many well-known cafes, and the opening of a coffee shop will have many competitors, so we plan to set up a different cafe as compared to conventional coffee chains, and I believe that this distinction will create the distinction that no coffee shop can have This coffee shop will be the place for the sharing and interesting with coffee and IT lover IT associate come Page and have a chance meet together and experience sharing, and learning, training, contract, and team work to build all project of programming like as Android, IOS, Java, Web, Company descriptions The café is called Coffee Coder Club, which is a cafe for almost all students, offices and especially for those who work and study in the IT field, the tagline is Coffee and Code, the highest number of guests is 100 guests Coffee shop located near the center of the city, at 100/12 Vo Van Tan, Ward 5, District 3, Ho Chi Minh City near the University of Natural Sciences The duration of the restaurant is from 8:00 am to 10:00 pm Especially in the 3C cafe that is located in a very quiet alley, quite private space, can be convenient for study or meeting on the work, and network facilities are installation at high speed Vision of the 3C coffee shop: The café was created with the desire to create an open space for IT, not only that, but we also want to connect IT people together to have Together, we also want to be able to help companies solve problems related to code or to solve problems related IT Mission: Our desire is that cafes are not only a place to share, connect and develop the IT experience but also a place where you can come and enjoy the attractive drinks as well as with you Friends and relatives share and talk about themselves more after days of study and work stress Slogan: Together, we are stronger! Market Analysis Based on the business model of Coffee 3C has been presented relatively successful, now 3C Coffee shop is looking forward to improving our products and services, not only the coffee business that we would like to bring more choices for everyone We have planned to enhance our business as a milk tea drink According to current information on the market, milk tea fever is on the rise, the brand as Gong Cha or Share Tea - the brand has been very successful in the fastidious markets such as Europe and the opening of milk tea First in Vietnam, hundreds of people are willing to queue long waits and even, they limit the number of cups a person is buying Thus, the consumption of this beverage is very large In fact, the cost of a glass of milk Page tea today is about 30,000-60,000 VND, 2-3 times more than before, while the cost of raw materials for a glass of milk tea is not too high The cost is low in profit, so this may be the reason why "homeowners" choose to trade milk tea to start a business According to a report by Euromonitor, Vietnam's milk tea market is worth $ 282 million USD by 2016, an annual growth rate of 20% High growth has attracted many investors to jump into the market According to Lozi, a company that provides app sharing for dining experiences, more than 53% of respondents regularly drink milk tea once a week From the beginning of 2017 to the end of June, on average, every month in Hanoi, there are milk tea shops of the brand opened Although many brands of milk tea use imported materials, but the source of the topping has not been verified, many small shops in the roadside use poor quality raw materials affect the health of consumers should ensure Consumer health is very important We plan to launch pearl Homemade milk tea, with topping material made by our own hand, and the process will also be hygienic to ensure the health of consumers Market segmentation and target market: Currently, most of the catering services are segmented by school age students, students and office workers, and based on the market segment, Coffee 3C also identifies target markets as students and office workers, in addition to those active in the IT field Page Competitor Analysis: Picture The chart shows the popularity of milk tea brands in Hanoi From the above chart, we find customers now prefer branded teahouses because they think that using branded products with high price will guarantee quality However, this claim is still not fully rational because most of these types of tea milk composition is mainly imported from abroad and the origin is not clearly defined For example, Toco Toco milk tea has been tested by many Vietnamese authorities and found that many non-originating products are sold for sale, which is confusing for many consumers Moreover, the average price of cup of milk tea brands such as Gongcha, TocoToco, Hot & Cold from 40,000 VND or more This price compared to office workers is quite preferential, but for the age of students this is a relatively high price, so that you will choose milk tea of the lower price, the product will not guarantee the health of you So, we decided to launch Home Made Milk Tea for the purpose of providing quality products at competitive prices, so that all ages can use and ensure the health of our customers And to achieve that, Coffee 3C has established Business Canvas as follows: Page Key Partners: Based on regular customers, Coffee 3C will introduce new products when customers order coffee, in addition to the shop located near the University of Science and Technology The whole office should be easy to attract students and office staff to use Key Activities: The main activity of Coffee 3C is coffee business, space is shared for all of you in the IT field and we are now looking forward to adding more milk tea products to help create more variety Customers, milk tea is a drink for all ages and is a trend that many young people love to use, creating a new feeling, not boring Key Resources: It is the intellectual and material resources, including physical assets such as equipment for business Our intellectual resources are CEOs who are active in the field of IT and CFOs operating for many years in the financial sector as well as Marketing and Operation departments so we always believe that new products will be more customer choice We want to bring the experience and ethics in business to bring the best products to customers Value Proposition: The core value of a coffee shop is to give customers a space to share their experiences, develop more in the IT field, and want to bring their drinks to the right price, manage and guarantee product quality Customer Relationship: The majority of customers are students and office staff, because coffee is a popular drink, so most customers come to the shop mainly because the space is suitable for work, study rehearsal and relaxation, the number of customers of the shop mainly students of the University of Natural Sciences and the nearby office buildings Channels: The new product will be advertised on facebook, shop and Standee at the shop, in addition when the customer to the staff will also actively introduce to customers to know and use By identifying target customers and using distribution channels for the product, we see the importance of platform products, only when the first product is truly stable, then the next product can come out eyes and is believed by everyone Customer Segments: The segment of customers that Coffee 3C is particularly interested in is students and office workers and customers working in the field of IT, milk tea products are coming out with a goal for young people, and This product is also relatively easy to drink We Page look forward to expanding our products as well as being trusted by more young people, to ensure the health of our customers Cost Structure: Fixed cost of Renting cost & Depreciation of 40%, Coffee & Milk Tea 20% and Variable cost from selling coffee and milk tea (40%) In particular, we have the following table: Catalog Item Cost (VND) Build up and decorate coffee shop Build coffee shop 20,000,000 decorate 30,000,000 Table/ chair 40,000,000 refrigerator 10,000,000 Frozen fridge 3,000,000 Computer/ system 8,000,000 Television 6,000,000 Print 3,000,000 Scan 3,000,000 Internet service 3,000,000 Screen 41’ inch 17,000,000 Air-conditioner 22,000,000 Projector (Sony) 18,000,000 Other 4,000,000 Fan 3,000,000 Gas 2,000,000 Cup, 3,000,000 Uniform, banner, leaflet Uniform, banner, leaflet 25,000,000 Fire safety 160 m2 20,000,000 Facility Tool to make coffee, milktea Page Other cost (Hire employee distribute leaflet…) 10,000,000 Total 250,000,000 Table Total cost of materials and equipment Note: The cost does not include: rent space (stakes), other costs (about 10 million) and costs of materials investment time before operating Management Accountning: a Fix Cost: Costs are almost fixed or less likely to vary with output - Rental space: 20 million VND / month (Due to the large space, quiet, no need of frontage so the ground may be in the alley) - Depreciation of fixed assets: VND 250 million / 25 months = VND 10 million / month - Interest rate = VND - Human resources: including people doing rush hour and people working in low hour, the salary per person is million VND / month, total: 36 million VND / month - Electricity, water, internet, loss: million VND - Coffee, milk, tea, topping: 12 million VND / month - Cost of relationships: million VND The total fee for one month is VND 82 million b Variable Cost: As costs change as sales vary, assuming variable costs in this case is 40% From the above we can infer: - Turnover for one month: 82,000,000*100/60 = 137 million VND / month - Turnover per day: 137,000,000/ 30 = 4,560,000 VND / day - With the average selling price of 35,000 VND / cup of coffee and 30,000 VND / cup of milk tea, the amount of milk tea and coffee to sell in the day to breakeven is: • Number of cups of coffee: 4,560,000/ 35,000*50% = 65 cups / day • Number of cups of milk tea: 4,560,000/ 30,000% 50% = 76 cups / day Revenue Streams: The revenue required to reach the break-even level of one month is 137,000,000 VND, the turnover needed to reach the breakeven level per day is 4,560,000 VND On average, the total number of cups sold for breakeven is 65 cups and the cup of milk tea sold Page Design and Development Plan 7.1 Design Model Pic Exterior design of Coffee 3C The design of the restaurant consists of two floors, the first floor is the area for customers to enjoy drinks such as coffee and milk tea with an area of 100m2, second floor is space for the hall, area for the weekend everybody can work in the IT field together to exchange and work with an area of 150m2 7.2 Development status and tasks Coffee 3C is still in the process of finalizing its products and services, the cost of capital and raw materials and facilities are relatively adequate, but maintaining the restaurant will be difficult more if not guaranteed revenue from 3-4 months Coffee products have been put into business, but with new products, milk tea is not known to many customers, with this product we also want to locate their products are clean products, not harm consumer health As the market gradually accustomed to Homemade Milk tea, we plan to launch the Homemade Milk Tea chain, Page 14 with the desire to bring quality products and competitive prices to consumers So we believe this will be a potential product About tasks, we have specific plans as follows: Tasks Intend time Design area of operation of floors weeks Prepare business equipment week Set up the power system and the Internet days Recruiting and training staff week Promotional promotions on opening day weeks Summarize sales and prepare for launching new products weeks Advertising and promotion programs for new products weeks Table The table describes the expected time to prepare and start the Coffee business From the table, the expected time of preparing and starting Coffee business is months and the time of summarizing turnover and launching the new product is months, with the amount of time can guarantee the number of customers As for profit and loss, if the first two months of business situation is not stable, then it is necessary to flexible time to drink milk tea, until the number of visitors to the restaurant more than the next product 7.3 Challenges and risks - The lease is at risk of being leased to the landlord when someone wants to rent at a higher price - Coffee and milk tea appear more and more in the market leading to higher competitiveness, the market share for a startup shop is not easy - The monthly fee is 82 million VND, if not meet the expected number of customers, we can suffer a loss of 82 million per month Therefore to maintain at least months we need reserve capital for 3-4 months: 82,000,000 * = 328 million VND - If after 3-4 months turnover is not enough breakeven: the best solution is to sell assets liquidation and transfer Assuming that the liquidation is equal to 50% of the initial asset value, the recoverable amount is 125 million VND and the accumulated loss remaining after months is VND 328 million -125 million = 203 million VND Page 15 7.4 Feasibility of the project - This is a relatively new cafeteria, with a mix of new drinks, Home Made milk tea and IT seminars at the weekend, so it is likely to attract high customer inquiries - Premises need no front or back location so they can reduce the cost of space, and not subject to interest rate pressures due to 100% cash - The price of drinks is lower than the coffee chains, branded milk tea, so the need to sell More than 100 cups a day is possible 7.5 Projected development costs As mentioned in the Business Canvas section, we will have estimated development costs including fees and variable costs The cost is calculated as follows: the total cost spent in the first month for designing and purchasing raw materials is VND 322 million with the depreciation expected to be recovered within 25 months is 82 million VND / month, variable fee is expected 40% The revenue break-up in month is 137 million VND, the cost for months if the loss is 328 million VND, however we still hope that the product will be accepted And if sales exceed break even in months to year, we will try to provide more products to serve customers better Operation plan Activities Prepare to roast & grind coffee and make tea Clean and set the room, furniture and restrooms Run the water and electricity Outputs Ingredients Coffee shop become cleaner Ensure the operations run normally Coffee shop become cleaner Arrange seating for the conference area Maintain the cleanliness and the tidiness of the Coffee 3C Check the amount of coffee, milk and tea in every shift Count revenue of every shift Coffee shop become cleaner No shortage of raw materials Daily turnover statistics Page 16 Timeline 7:30 am – 8:00 am 7:30 am – 8:00 am 7:30 am – 8:00 am 7:30 am – 8:00 am on every Saturday & Sunday Through the work process At the end of each shift 14:00 everyday 22:00 everyday Table Describe Operation Plan The employee’s duty: Employee should be one hour coming earlier to prepare themselves and have daily briefing Employees should leave the coffee one hour later to make final checking and brief the next shift 8.1 Business location Coffee 3C is located near the center of the city, at 100/12 Vo Van Tan, Ward 5, District 3, Ho Chi Minh City, near the University of Natural Sciences, location near the University and buildings The office also creates favorable conditions for Coffee 3C to attract customers Due to its space is mainly for students and office staff, so it does not have to be located on the frontispiece, which saves space The running time of the coffee shop is from 8:00 am to 10:00 pm, divided into Shift, Shift 1: 8:00 to 14:00, Shift 2: 14: 00-22: 00, each shift equivalent to employees Business location facilities and equipment Facilities and Equipment Amount (Item) FACILITIES Table and chair Table( 20), Chair(40) Refrigerator Frozen fridge Computer/ payment system Television Print Scan Internet & Wifi service Screen 41’ inch Air-conditioner Projector (Sony) Fire Safety Banner, uniform Banner (2), Uniform (12) EQUIPMENTS Kettle Cup, spoon 150 Straws, trays, plastic bags Straws (250),Trays(6), Plastic bags(150) Fin for coffee Others(waste basket, bags….) n Table Facilities and Equiments of Coffee 3C Page 17 Management team & Company Structure 9.1 Management team Coffee 3C is organized and managed by the following members: - Mr.Thao-CEO: With experience in business management and IT for 20 years, Mr Thao is the CEO of Coffee 3C Mr.Thao graduated from IT and worked for well-known IT companies but still had a passion for business He worked in 2-3 coffee shops before setting up Coffee 3C He is a person who is eager to find the difference in the market, always want to lead the trend, try to achieve his own plans With Coffee 3C, he is looking forward to more development of the field of activity IT, looking for talent and expanding its business strategy As a CEO, he is the one who directly brings out the plan to realize the vision and mission of the company, responsible for the planning and direction of the company He is the person who directs the design and approval of development issues, financial policies and co-operation - Ms.Tram-BOC: With 15 years experience in consulting, Ms.Tram is an executive consultant for many F & B projects such as Domino Pizza, Pizza Hut, Coffee House, Urban Station As a BOC, she hopes to develop Coffee 3C as a model for combining refreshments and knowledge support for IT, a really useful model for young people, alongside executive advice For the CEO, Ms.Tram will be the CEO's representative and have the right to directly approve the co-operation contracts when the CEO goes to work, and Ms.Tram is also the one who can contribute to the operation and monitoring Every activity on behalf of the CEO and all financial decisions of the BOC must be approved by the CEO - Mr.Duy-CFO: In the field of corporate finance, Mr.Duy has over 15 years of experience in financial analysis, cash flow management and financial planning for a project In addition, he is an expert in the use of financial instruments to help maximize the efficiency of capital use in companies and businesses, thereby saving money on business operations Businesses are evaluated ineffective through analytical and computational tools - Ms.Phuong-CMO: Although she has been active in Marketing for over years, she has extensive experience in product development, marketing communications, market research, customer care and distribution Distribution channels as well as sales management Although she Page 18 is quite young, she is constantly exploring and learning the skills of managing marketing strategies She directly plans to promote her company's products as well as monitor and develop many strategies attract customers of the company - Mr.Tinh-COO: More than 20 years of operation in the field of management, Mr.Tinh has a lot of experience, professional style in the implementation of management and management of daily affairs of enterprises based on Director's direction, vision and mission as well as core values of the business Responsible for promoting business growth, sales, profitability, cash flow and other business goals, on behalf of the company to work with investor clients and large partners when necessary 9.2 Company structure CEO Mr.Thao BOC Ms.Tram CFO CMO COO Mr.Duy Ms.Phuong Mr.Tinh Employees Structure diagram of the management of Coffee 3C Cafeteria service staff, divided by service area Each zone has flexible employees to observe customers and to divide the service It is expected that the light and dark in each shift is employees, to save labor costs, we will directly summarize and calculate the cost as well as Page 19 turnover, salary of the shop To facilitate our students, we recruit mainly students with the following recruitment requirements: Milk tea service staff, divided by service area Each zone has flexible employees to observe customers and to divide the service It is expected that the light and dark in each shift is employees, to save labor costs, we will directly summarize and calculate the cost as well as turnover, salary of the shop To facilitate our students, we recruit mainly students with the following recruitment requirements: Personnel Requirements: Common labor, students work more agile, know how to observe customers, fun Priority for women ages 18-25 + Service staff follow the shift and are classified by area, flexible view and customer division of work + Drink the drink to the customer + Cleaning when shift and shift shift + Resolve all requests of guests + Follow the assignment of management + Need to create a good impression with customers and work under pressure + Have the spirit of progress and constantly learn Neat, clean + The expected salary for each employee is 3,000,000 VND / month Training and coaching staff: The café environment is always busy, so the employee training program is held on the first two days before the opening of the restaurant and the first day when the employee enters, in which Page 20 the previous manager is given away Study a short course of few days about referring back to your staff During the work the staff are trained on-site, the manager will remind, instruct and discipline after the working time of the day It can be said that the training and development of personnel in the coffee business is difficult to focus on professional training because the personnel in the coffee field is very changing many people choose the serving coffee is a temporary job Therefore, if we focus on professional training too, the cost problem is very high, very costly but effective is not high because they can ask for leave of absence at any time Therefore, the training will be conducted as follows: As for servicemen, the training will take place 1-2 days before the job, the requirements in the job process mainly focus on issues such as: + Always welcome customers with a smile, giving customers the first impression of friendly open Always calm and use polite language when communicating with customers, avoid saying difficult words to hear impolite gestures with guests When assigned to the service area, always focus on the customer that you serve and always say the word when the customer is not happy about something, find another way to fix the problem + Be neat, clean uniform, learn from the previous experience and share with anyone who wants to learn from you + Friendly and help each other in the work 10 Project Milestone Project Increasing variety of coffee and milk tea of the shop but still ensure the quality criteria Expanding the network for IT through job placement services (incorporating recruiting sites) Amount of capital needed 2019 - Drinks increased (10 million VND / month, inferring increasing 120 million VND / year) - Job placement services are not for profit and not cost Page 21 Revenue - Pre-tax revenue achieved in 2019 from drinking water and land rental of 1,896,000,000 VND (of which the revenue of drinking water is only VND Rent nd floor every evening for 2,4,6 to teach English communication investment - Facilities such as tables, chairs and projectors are available so there is no investment cost (the rent is 60,000,000 per year) 2020 - Format the brand by opening -The cost of opening coffee more cafes with the same model shops is estimated at 332 million - Enhanced online and offline VND / tael, totaling 664 million marketing to increase the number VND of customers - Online and offline marketing costs are estimated at 40 million / quarter => The total cost is 704 million VND 2021 - Set up an IT Solution Company - The cost of establishing the (specializing in proposing solutions company is estimated at 20 for software companies, anti-virus, million VND, because of the automated systems, financial availability of cafe space so it has payment systems ) saved quite a lot of costs for - Operation and maintenance of IT establishing the company Solution Company - Cost of running and maintaining the company is estimated at 120 million VND / year => The total cost is 140 million VND 2022 -Open cafes with IT model - The cost of opening more - The surface is closer to the center cafes is estimated at 996,000,000 to compete with the opponent VND - Enhanced Co-Working Space - Strengthening facilities to open Co-Working Space is estimated at VND 100 million => The total cost is 1,096,000,000 VND 1,336 million / year, the turnover is calculated upon the launch of new products , profit gained mainly from English language teaching space rental) Make a profit of 60 million VND in 2019 - The pre-tax revenue achieved in 2020 (assuming 20% profit for the first coffee shop and 10% for the next two coffee shops) is 6,302,400,000 VND The profit in 2020 is 90,400,000 VND - The profit before tax achieved in 2021 (assuming the profit level of each shop is 30%) is 7,220,400,000 VND - Profit in 2021 reached 1,572,400,000 VND - The pre-tax revenue achieved in 2022 (assuming 30% for each of the previous stores and the remaining for only 20%) is 14,218,000,000 VND - Profit before tax is estimated at VND 2,106,000,000 Table Project Milestone From the table above, we expect investors to support the capital of VND 3,000,000,000 and intend to increase profitability and return on capital within four years These are important Page 22 milestones for us With the ideal coffee model as well as quality products, we believe that we will be able to develop and recover the initial capital as well Make a lot of money for investors This is a potential model that not all cafes can do, with our management team and professional staff, we guarantee to perform as well as closely monitor each route, specific It is about financial planning, marketing and human resources to ensure that capital is used properly The amount of money we would like to receive from the investors for our project will amount to 2,724,00,000 for the above-mentioned yearly plan and the rest is for the first three months of the reserve There are a lot of customers, and I think spending on those goals is justified Every financial report in each year, we will be public on the net community to express financial transparency 11 Financial projections Uses of Funds Build up and decorate coffee shop Facility Tool to make coffee and milk tea Fire safety Uniform, banner, leaflet Total Depreciation/ Month Renting cost Interest Salary Electricity, water, Internet… Ingrdient: Coffee, tea, milk, topping Cost for relationships Total uses of funds Sources of Funds Home Equity Total Sources of Cash Table Uses and Sources of Funds Capital (VND) 50,000,000 143,000,000 12,000,000 20,000,000 25,000,000 10,000,000 20,000,000 36,000,000 3,000,000 12,000,000 1,000,000 332,000,000 332,000,000 332,000,000 In the table above, we find that the cost of designing and setting up a shop is mostly 100% cash, which limits the risk of paying off short or long term loans And the investment cost to make a coffee shop is also relatively appropriate Pro Forma income Statements REVENUE Selling 2019(VND) 2020(VND) 2021(VND) 2022(VND) 1,836,000,000 6,242,400,000 7,160,400,000 13,770,000,000 Page 23 Rent for lease Establish Company IT Solution Co-Working Space Net sale COST OF SALE Ingrdient: Coffee, tea, milk,topping Electricity, water, Internet… Total cost of sale OPERATING EXPENSES Salary 60,000,000 - 60,000,000 - 60,000,000 - 60,000,000 100,000,000 1,896,000,000 6,302,400,000 7,220,400,000 288,000,000 14,218,000,000 264,000,000 792,000,000 792,000,000 1,584,000,000 36,000,000 300,000,000 108,000,000 900,000,000 108,000,000 900,000,000 216,000,000 1,800,000,000 432,000,000 1,296,000,000 1,296,000,000 720,000,000 36,000,000 360,000,000 140,000,000 2,196,000,000 4,748,000,000 1,572,400,000 1,179,300,000 2,592,000,000 Renting cost 240,000,000 Interest Cost for relationships 12,000,000 Depreciation of fixed assets 120,000,000 Others Variables cost(40%) 732,000,000 Total operating expenses 1,536,000,000 Net income Before Taxes 60,000,000 Net income After Taxes (25%) 45,000,000 Table Pro Forma income Statements 720,000,000 36,000,000 360,000,000 704,000,000 2,196,000,000 5,312,000,000 90,400,000 67,800,000 1,440,000,000 72,000,000 720,000,000 1,096,000,000 4,392,000,000 10,312,000,000 2,106,000,000 1,579,500,000 From the table of income of Coffee 3C in the next years, in the column of net sales, we see that sales in 2019 mainly come from the rental of English teaching space, this is also reasonably reasonable because any Coffee shops that start business also suffer losses within months to year after that breakeven sales And this is just assumed income, in fact we still expect the revenue of the restaurant exceeded the plan set out By 2020, we have to invest in two more coffee shops, so we need a lot of support from investors, we can say that this is a risky step when the annual revenue 2019 is only breakeven and if the source of revenue is not rising, it forced us to sell fixed assets to offset losses In the year 2021, Coffee 3C focuses on consolidating and sustainably developing the service as well as three open coffee shops, and we not stop there, we also want to set up an IT solution company to develop the model and its products, within three to five years, the technology will grow and IT will be one of the highest earning industries The profit for 2021 reached 1,179,300,000VND with the assumption that profits rose 30% for each coffee shops, nearly 10 times more than the revenue in 2020 and this The long-term success of 3C Coffee is very high Turnover in 2022 reached 14,218 million, doubling that of 2021, assuming 30% profit margin for the three restaurants and 20% for the other restaurants Page 24 It is one of the fastest ways to get a return on investment, although the cost of investing in a facility is high, but if it calculates depreciation on a monthly basis, it is still acceptable Pro Forma Balance Sheet 2019(VND) ASSETS Current Assets Cash 300,000,000 Temporary Investment Total current assets 300,000,000 FIXED ASSETS Build up and decorate coffee shop Facility Tool to make coffee and milk tea Fire safety Uniform, banner, leaflet Depreciation fixed assets 120,000,000 Long-term investments Total Fixed Assets 120,000,000 Total Assets 150,000,000 LIABILITIES Accounts payable Total liabilities SHAREHOLDERS' EQUITY Capital stock 50,000,000 Retained earnings 100,000,000 Total shareholders’ equity 150,000,000 Total Liabilities and 150,000,000 shareholders’ equity Table Pro Forma Balance Sheet 2020(VND) 2021(VND) 2022(VND) 400,000,000 40,000,000 440,000,000 500,000,000 20,000,000 520,000,000 550,000,000 100,000,000 - 150,000,000 286,000,000 24,000,000 - 429,000,000 36,000,000 40,000,000 50,000,000 60,000,000 75,000,000 500,000,000 940,000,000 120,000,000 120,000,000 240,000,000 760,000,000 0 0 0 50,000,000 840,000,000 940,000,000 940,000,000 50,000,000 710,000,000 760,000,000 760,000,000 50,000,000 2,346,000,000 2,396,000,000 2,396,000,000 550,000,000 1,096,000,000 1,846,000,000 2,396,000,000 From table Pro Forma Balance Sheet we can see the investment cost for the facilities is relatively appropriate Pro Forma Cash Flow Cash Recept Cash sales Cash Payment Purchase End Balance End year 2019 End year 2020 End year 2021 1,896,000,000 6,302,400,000 7,220,400,000 14,218,000,000 1,836,000,000 60,000,000 5,312,000,000 90,400,000 4,748,000,000 1,572,400,000 10,312,000,000 2,106,000,000 Page 25 End year 2022 Table Table of Pro Forma Cash Flow From Table of Pro Forma Cash Flow we see that It’s estimated that the estimated profit of each restaurant is increasing every year It shows that if investors invest capital, the time for capital recovery will be 3-4 years, and the time for capital recovery is relatively appropriate Recap About people, management units are experienced in economic fields such as finance, marketing, human resources, management we can confidently manage and recover capital for investors , as well as increased profits for 3C Coffee Professional management team, human resources will also be professional, we will train staff become professional in behavior as well as the ability to deal with situations while serving customers With the slogan: "Together, we are stronger," Coffee 3C will share with you the IT field to learn together more experience and enjoy healthy drinks About the opportunity, IT community is growing so the opening ceremony in this moment is an advantage as a meeting place / playground for IT people No need for prime location, cheap rental rates is a good point to reduce the cost pressure Compared with Coffee House, Highland, Trung Nguyen, the sale of more 100 cups per day to break even capital is possible About the competition, this is a new project that no coffee shop has ever done, because of this difference, we believe that the success of the coffee and tea is very high Milk is a popular drink in the Vietnamese market The competition in these two types of drinks, the famous coffee shops and milk tea will have advantages in terms of space and product diversity, as the price of the product will also be higher Coffee 3C products focus on quality, raw materials not use toxic chemicals and the price of the product better than the competition About Risk and Reward, almost any business plan will have risk of inventory, financial as well as competitive products as well as the risk of business premises being recovered So, to limit the risks, we will set out an overview backup plan, during the implementation of the business plan, we will also try to monitor, regularly check the situation so that The risk may also be reduced Page 26 CONCLUSION A good business plan is not just about looking at the analysis but also evaluating its current state and future prospects in the most objective way For the purpose, better understand your business processes and help make the right decisions And this business plan will help us to analyze the strengths and weaknesses of the restaurant, set specific goals and develop a plan of action to achieve the goals set out Go to the final goal, bring business plan Coffee 3C into operation as soon as possible In the process of setting up a business plan, there are certain mistakes, but I still hope to draw up a plan that will guide our product and customer service Coffee 3C is a hybrid of technology and services, and I hope to be able to create many similar business models that will help develop the Vietnamese economy Sincerely thank Dr Norish Aminudin for teaching and helping me understand and complete this business plan essay Page 27 REFERENCE Marketing Management, Philip Kotler, Statistics Publishing House, 2007 Market research on customer demand, Business Edge, Youth Publishing House, 2006 Marketing Management Curriculum, Elearning Training Program (Topica) https://doanhnhansaigon.vn/chuyen-lam-an/tang-truong-nong-thi-truong-tra-sua-van-connhieu-du-dia-1083346.html http://ipos.vn/thi-truong-tra-sua-2017-su-tro-lai-day-thuyet-phuc/ http://voer.edu.vn/m/vi-tri-cua-nganh-ca-phe-va-vai-tro-cua-xuat-khau-ca-phe/8fcdbfa9 http://www.brandsvietnam.com/1853-Tong-quan-thi-truong-ca-phe-Viet-Nam https://doanhnhansaigon.vn/chuyen-lam-an/tang-truong-nong-thi-truong-tra-sua-van-connhieu-du-dia-1083346.html Page 28