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Thffc te'cho tha'y, each mang edng nghidp 4.0 ed tam anh hffdng dang ke de'n nganh Du iich tinh Thai Nguyen, eung nhff hanh vi ciia khaeh du lieh de'n tinh. Khaeh du lieh, dac biet la[r]
(1)THU HUT KHACH DU LICH
DEN TINH THAI NGUYEN TRONG THCfl DAI CACH MANG CONG NGHIEP 4.0
• NONG THj DUNG
TOM TAT:
Bai bao tap trung nghidn cffu anh hffdng cua each mang cong nghiep 4.0 tdi sff thay ddi hanh vi tidu dung cua khach du lich ddi vdi cac dich vu du Iich tren dia ban tinh Thai Nguyen, tff de xua't mot so' giai phap nham tang cffdng thu hut khdch du hch tdi tinh Thai Nguyen giai doan 2020-2025
Tuf khoa: Cach mang edng nghidp 4.0, khach du lieh, dich vu du lich, tinh Thai Nguyen
1 Dat van dd
Thai Nguydn la tinh cd nhieu Ihuan ldi cho phat trien du Ijch noi chung va dich vu Iff hanh ndi rieng Cae tiem nang de phat tridn du hch d linh Thai Nguyen bao gdm du iich van hda va du lieh sinh thai vdi eae khu du Hch iff nhidn Nha nffdc quan ly hay cae khu du lich mdi dffdc doanh nghiep Iff nhan phat trien, ed the ke de'n nhff: Khu du lieh Nui Cde, khu du lieh Dung Tan Ve du lich van hda cd Bao tang Van hda cae dan toe Viet Nam Theo so' lieu tho'ng ke nam 2017 - 2018, du lieh Thai Nguyen da dat ke't qua tang irffdng kha eao vdi long du khaeh dd'n tham quan du lich dat 2,5 tridu Iffdt, lang gan 10% so vdi nam 2016; dd, khach quo'c te dat 66.000 Iffdt, tang 3,5% so vdi nam 2017 Doanh thu iff du lich dat 405 ty ddng
Tuy vay, so vdi liem nang phat trien du lieh ciia linh, so' ehffa thffc sff thuyd't phue hidn toan linh ehi ed 435 ed sd Iffu tru du lieh vdi 49 khaeh san dat chuan tff I - sao, 386 ed sd dat tieu chuan kinh doanh nha nghi, nha d ed phong eho khaeh du Iich thud Hau he't cac ed sd Iffu tru deu thffc hien niem yd't edng khai ve gia, eac dich vu dam bao cha't Iffdng, dap ffng dffdc nhu cau cua du khach Dac biet, bo'i canh each
mang cdng nghidp 4.0 phat trien manh me, nhffng ffu viel ciia nd da anh hffdng dang ke ldi hanh vi lieu dung eua khaeh du lieh each book tour, dat phong Trffdc thffe le' tren, bai vid't tap trung nghien cffu hanh vi tidu diing ciia khach du lich lai tinh Thai Nguydn, tim hieu dac diem cua khach du lieh thay ddi dffdi tac dong cua each mang edng nghidp 4.0, tff de xua't nhffng giai phap cd ban, thid't thffc nham tang trffdng Iffdt khach du lieh dd'n linh Thai Nguyen giai doan 2020 - 2025, gdp phIn ihiel thffc vao tang trffdng doanh thu nganh Du lich eua tinh
2 Anh hifoTng cua each mang cdng nghidp 4.0 tdi thay doi hanh vi tidu dung cua khach du lich dd'n Thai Nguydn
2.1 ThUc trgng khdch du lich den ThdiNguytn giai dogn 2016 - 2018
Theo sd hdu ciia Cue Thdng ke tinh Thai Nguydn, long Iffdt khach va doanh thu du lich eua tinh giai doan 2016 - 2018 dat mffc lang trffdng dang ke vdi mffc tang trffdng binh quan mdi nam ldn Iffdt la 12% va 10%
Trong long so' Iffpi khach dd'n du lich tai tinh Thai Nguydn, khaeh du lieh npi dia chie'm 70% long Iffdt khach de'n Thai Nguydn du lich, khaeh du
(2)KINH DOANH
Bang Sd lieu thong ke luot khach du Ijch den tinh Thai Nguyen Chl tieu
iSng ludf khach Doanh thu du hch
BVT
Nghin \Mi khach TyVND
Nim 2016 1.9 255
Nam 2017 2,2 310
N i m 2018 2.6 405
Ngudn: Cue Thdng ke Tinh Thdi Nguyen
Bang Cd cau khdch du Ijch den tinh Thdi Nguyen DVT: Ngtiin luaf khach Chl tieu
Khach du hch noi dja Khach du lich quoc te
long luat khach
Nam 2016
1,33 0,57
1.9
Nim2017 1,54 0,66
2,2
Nam 2018
1,75 0,75 2.5
Ngudn: Cue Thdng ke Tinh Thdi Nguyen
lieh qud'c td' chie'm 30% thi phan Dieu chffng td, nhffng chid'n Iffdc quang ba du lich cua tinh mdi chi hffdng dd'n khaeh du Iich npi dia ma chffa cd nhii'ng chid'n Iffdc qudng ba hinh anh cua tinh de thu hut Iffdng khach du Iich qud'c le'
2.2 ThUc trgng du lich Thdi Nguyen Nhffng nam vffa qua, nganh Du Iich Thai Nguyen dat lo'c tang trffdng binh quan 9,7%, chie'm 11,3% ly trpng doanh Ihu nganh Thffdng mai - Dich vu eiia tinh Trong do, ty trpng doanh thu theo tffng dieh vu nhff sau:
trong dd cd 365 nha nghi, 47 khach san ed kha nang dap ffng 4.935 phong cho khach du lich
Nhffng nam qua, so' Iffdt khaeh du lieh de'n vdi Thai Nguydn gia tang dang ke, the hien d td'c dp tang trffdng doanh thu, Iffdt khach Du lieh Thai Nguydn mdt so' nhifng ffff diem dang ke phai ke de'n, la:
(1) Chat Iffdng, ihai dp phuc vu khach du lich cua dpi ngu lao dpng nganh Du lich ed tham nien nhieu nam nganh, kd't hdp vdi dpi ngii lao dpng tre cd kha nang ve ngoai ngff
(2) Cae khach san lai Thai Nguydn cd chat Iffdng budng phong to't, da phan cac khach san ddu dat mffc tidu ehuan trd Idn
Ben canh cac ffu didm kd trdn, Du lieh Thai Nguyen van mot so'han chd':
(1) Sd'lffdng c^c khu du lich vui chdi giai tri cdn it, kha nang Iffu giff khach nhieu tha'p Da phan khaeh du lieh thuan Iffu lai hai ngay, chi nhffng khaeh du lich edng vu mdi Iffu lai nhieu
(2) Ve dpi ngu Iao ddng nganh: ngoai ngff sff dung chii yd'u la tid'ng Anh, sd'lffdng cac hffdng dan vien thdng thao cae ngoai ngff khac ehffa nhieu Bang Doanh thu du Ijch theo gid hien hanh, phan theo ngdnh kinh doanh
Dvt: Ty ddng
Nganh Dich vu luu tm Djch vu IQ hanh
Tottgc^g
Nam 2016 Doanh thu
261.3 48.3
309,6
Tyti<?ng(%) 84 16
100
Nam 2017 Doanh thu
291
•Iytn?ng(%) 84 53.3 16 344,8 100
Nam 2018 Doanh thu | t y (%)
313 57
370
85 15
100
NguSn: Cue Thd'ng ke Tinh Thdi Nguyin
Doanh thu tff dieh vu Iffu trii chie'm ty ldn (84%) tdng doanh thu du lich ciia Thai Nguydn, dich vu Iff hanh chid'm ly trpng nhd 16% Tdng doanh thu tff du lich dat mffc 370 ty ddng nam 2018
Cung theo so' lieu cua Cue Tho'ng kd Thai Nguydn, sd'cdsd Iffu irii hidn eiia tinh la 412,
2.3 Anh hudng ciia cdch mgng cong nghiep 4.0 tdi thay doi hdnh vi tieu diing cua khdch du lich den Thai Nguyen
(3)quo'c te'thay vi thdng qua cae edng ty Iff hanh dat tour thi hien nay, du khaeh cd the' iff tim dia ehi, tim kie'm tren mang eac thdng tin du lich nhff: Khaeh san, phffdng thffc di lai va gia ca hdp ly nha't cho chuye'n du lich ciia minh Bdi vay, nganh Du lieh Thai Nguyen mud'n thu hiit khaeh, nha't dinh phai dam bao uy lin kinh doanh, ed vi thd' long khach du lieh, dffdc khach du lich yeu men va lin dung san pham du lich tai dia phffdng
Ben eanh dd, each mang edng nghiep 4.0 phii sdng toan cau vdi cac dieh vu ve internet vdi eac ffng dung mang xa hpi nhff: Email, zalo, viber, facebook, messenger cho phep iffdng tae nhanh bat ke khoang each dia ly, Du khach hoan loan cd the' tie'n hanh giao dich, dat lour d khoang each xa
Do sff phat irien ciia cac website quang ba ve du Ijch vdi sff hd trd ciia cdng nghe so', khach cd the cd nhieu sff Iffa chpn thdng minh lffa chon san pham du Iich eiia minh Khaeh du iich ludn mong mud'n ed dffde sff ho ird cung ca'p thdng tin to't nha't tff phia eac nha kinh doanh du lich, didu lao sff hai Idng khach du lich vd san pham du Hch minh lffa chpn tidu dung
2.4 Nhffng thay ddi hdnh vi tieu diing cda khdch du lich den Thdi Nguyen
Theo ke'l qua dieu ira nhdm nghien effu lien hanh theo phffdng phap chpn mau ngau nhien {mdi nam 200 khach du hch de'n Thai Nguyen) Thdng lin ve ke't qua dieu tra cho tha'y mffc dp hai long ciia khaeh du lieh den Thai Nguyen:
Tff kd'l qua khao sal tai Bang 4, ed the' tha'y ly irpng khach du lieh hai Idng vdi san pha'm du lieh tang trffdng dang kd giai doan 2016 - 2018, nhidn mffc lang trffdng ehffa dffdc eao, dat mffc 2% Ty khach hai
long chie'm ty trpng 85% (nam 2016), nam 2018, ty dat: 94% Con so' cho thay sff nd Iffc dang kd cua nganh Du lieh Thai Nguyen cdgang hoan thien san phS'm du lieh va lam hai long khaeh du lich
Do anh hffdng ciia each mang edng nghiep 4.0, each thffc dai san pham du lich ciia khach cung thay ddi dang ke Trong dd, nam 2016, so' khach dat dich vu du Ijch qua cdng ty Iff hanh la: 55%, thi nam 2018, so' giam xud'ng chi eon 42% Cach mang 4.0 da anh hffdng dang ke tdi khaeh du lieh qua dat san pham cung nhff each tim kie'm thdng lin di du lich
Khach du lich cd the d lai nha, va lim kie'm thdng tin trdn mang internet ve: san pham du lich tai ndi dinh de'n du lieh, khach san, nha hang, va eae dieh vu van chuyd'n Didu giai thich ly Bang Ket qua dieu tra mCfc dp tidi long cua khdch du Ijch
den Thdi Nguyen giai doan 2016 - 2018 DVT:% Tieu cht danh gia
Rat hai long (5) Hai long (4) Khong y kien {3) Khong hai long (2) R§'t khong hai long (1)
Tong c^rtg
Nam 2016 40 45 10 5 0 100
Nam 2017 42 47 11 4 0 100
Nim2016 44 50 6 0 0 100
Nguon: Ke'l qua dieu tra Ichdch du licli
Bang Ket qua dieu tra plii/ang thCfc tim kiem ttiong tin l<hi den du iictt tqi Ttidi Nguyen giai doqn 2016 - 2018
BVT:% Kenh thong tin l<hach SLI dung
Tim kiem, dat dich vu qua mang internet Dat qua cong ty 10 hanh
Khac
Tong c^ng
2016 40 55 5 100
2017 50 47 3 100
2018 66 42 2 100
Ngudn: Kei qua dieu tra khdch du lich
(4)KINH DOANH
do tai sao, ke't qua dieu tra khach du lich tai Thai Nguyen cd sff thay ddi rd ret ve khuynh hffdng dat san pham du lieh So' Iffdng khaeh du lich de'n Thai Nguyen thdng qua cong ty Iff hanh cd khuynh hffdng giam xud'ng Khach cd xu hffdng sii dung lien ich eiia cdng nghd 4.0 lieu diing san pham du Hch
Bang Li/dt khach truy cdp trang website Du Ijch Thdi Nguyen
Dvt: Nghin lUdt
Chi tieu LUOt truy cap
Nam 2016 1.500
Nam 2017 000
Nam 2018 2713
Theo so'lieu thd'ng ke ciia Cue Thd'ng kd, Iffdt truy cap vao trang web du lieh giai tang trffdng dangkd, sd Iffdt truy cSp nam 2018 tang 35%, so vdi nam 2017 Co the Ihi'y mdt so' thay ddi cd ban hanh vi lieu dung ciia khach du hch lim kid'm thdng tin vd diem de'n du lieh
Do sff phat trien ciia each mang cdng nghe 4.0, khach ed nhieu thdng tm hdn ve cac didm de'n, do sff lffa chpn san pham du lich ciia khach ciing da dang hdn
So' Iffdt khaeh du lieh ed xu hffdng truy eSp vao website chinh thffc eiia Du Iich Thai nguyen de lim kie'm cac thdng tin ve dich vu Iffu tru, an udng, vui ehdi giai tri Mdt so'khaeh trffc tie'p dat cac dich vu, khdng qua cdng ly Iff hanh
Khach sff dung nhieu phffdng tidn cdng nghd thdng tin dat va loan eae dich vu du lich
3 Mdt so' de sua't nham tang cffofng khach du lich dd'n Thai Nguydn giai do^n 2015 - 2020
Nganh Du lich la mdt nhffng nganh kinh te mjai nhpn, dffde ehinh quyen dia phffdng ffu tidn phat trien lai Thai Nguydn De tSn dung v^ phat huy td'i da eae tiem nang/thd' manh, tinh Thai Nguydn da dd muc tidu eho nganh Du lich cua tinh pha'n da'u dat so' 3,6 tridu Iffdt khach nam 2020, cd dd cd 150.000 Iffdt khaeh qudc Id Tong doanh ihu iff du hch pha'n da'u dat 460 ty ddng
Be dat dffdc muc tidu trdn, linh Thai Nguyen da de mot so' giai phap hd trp nganh Du lich phat trien, nhff: Xay dffng ed sd tang giao
thdng; Nang eao ch§'l Iffdng nguon nhan Iffe ve du hch; Ddn gian hda thii tuc hanh chinh, tao dieu kien thuan ldi eho eac doanh nghiep, nha dau tff de'n khao sal, lip dff an phat tridn trien du Iich; Day manh quang ba xuc tie'n du lieh va c^n phat trien cac san pham du lich dpc dao, mdi la, ha'p dSn mang dac trffng dat va ngffdi Thdi Nguyen
Xua't phat iff kd'l qua dieu tra, nhdm nghien effu de xua't mdt sd' giai phap trpng diem de thu hiil khach de'n vdi Thai Nguyen giai doan 2020 - 2025 nhff sau:
Thd nhd't, xac dinh rd khach hang muc lieu kinh doanh du lieh: Khach ndi dia la khaeh hang trpng didm Tuy nhien, xu the' phat trien eiia eude each mang 0, ng^nh Du lich Tmh cd thd tSn thu tff khai thae, thu hut thdm khach du lieh qud'c id'thdng qua dau tff hoan thien, nang cao tinh nang sff dung ve quang ba du lich nffdc ngoai thdng qua website du lieh ciia Tinh
Thd hai, hoan thidn hdn nifa cae dich vu du lich de dap ffng td't hdn nhu eau ciia khach du lieh de'n dia phffdng: Trong do, tang cffdng dau tff ed sd tang du lieh va dich vu, iSp trung dau tff mdt so' khaeh san de cai thien mdi trffdng dau tff, Ndn thffc hidn lidn kd't cac didm du lieh vdi eac tinh lan can, de ed san pham du lich ha'p dan hdn do'i vdi khach
Thd ba, du lich Thai Nguydn ndn chu trpng vd xay dffng y thffe ve kinh doanh du lieh cpng ddng Nang eao y thffc eiia cff dan tai eae diem du lich, tuydn truydn dd mdi ngffdi dan ddng gdp thie'l thffe vao sff hai Idng dd'i vdi khaeh du lieh, la mdt mat xieb quang ba du lieh eho Tinh Thii tu, phat trien thdm cac dich vu du lieh vui ehdi, giai tri, nham khdng nhffng thu hut khaeh du lich dd'n vdi Thai Nguyen nhieu hdn, ma Iffu giff khach dai hdn Thai Nguyen nen khai Ihae eae Ioai hinh du lich Van hda - Ld hpi, lam linh, tham quan, kham pha, homeslay, chffa benh, nghi dffdng va to chffc cho du khach tham gia eae lour du Iich trai nghidm d eae vung ehe dae san
(5)qud'c td'thay vi thdng qua cae edng ly lif hanh dat lour thi hidn nay, du khach ed thd tff tim dia ehi, lim kie'm tren mang cac thdng tin du lich nhff: Khach san, phffdng thffc di lai va gia ca hdp ly nha't cho chuye'n du lieh eiia minh Bdi vay, nganh Du lieh Thai Nguyen mud'n thu hut khaeh, nhal dinh phai dam bao uy lin kinh doanh, ed vi the' long khach du lich, dffpc khach du lieh yeu men va tin ddng san pham du Hch tai dia phifdng
Bdn canh dd, each mang cdng nghidp 4.0 phii sdng toan eau vdi cac dich vu ve internet vdi eae ffng dung mang xa hpi nhff: Email, zalo, viber, facebook, messenger cho phep tffdng tac nhanh ba't ke khoang each dia ly Du khach hoan toan cd thd lie'n hanh giao dich, dat tour d khoang each xa
Do sff phai trien eiia eac website quang ba ve du Hch vdi sff hd ird ciia cdng nghd sd', khaeh cd thd ed nhieu sff lffa chpn thdng minh lffa chon san pham du lieh cua minh Khach du lich ludn mong mud'n CO dffdc sff hd trd eung ca'p thdng tin td't nha't iff phia cac nha kinh doanh du lieh, didu tao sff hai long khaeh du lich ve san pha'm du lich minh Iffa ebon lieu diing
2.4 Nhdng thay doi hdnh vi tieu dung cua khdch du lich de'n Thdi Nguyen
Theo ke't qua dieu ira nhdm nghien effu tie'n hanh theo phffdng phap chpn mau ngau nhien (moi nam 200 khach du Iich de'n Thai Nguyen) Thdng tin ve ke't qua dieu tra eho tha'y mffc dp hai long eiia khaeh du lich dd'n Thai Nguydn:
Tff kd'l qua khao sat tai Bang 4, cd the tha'y ty trpng khach du lich hai long vdi san pham du lich tang Irffdng dang kd giai doan 2016-2018, nhien mffc tang irffdng chffa dffdc cao, dat mffc 2% Ty trpng khach hai
Idng chid'm ty trpng 85% (nam 2016), nam 2018, ly trpng dat: 94% Con so' cho thS'y stf nd Iffc dang ke ciia nganh Du lich Thai Nguyen irong co' gang hoan thien san phS'm du lich va lam hai long khaeh du lieh
Do anh hffdng ciia each mang cdng nghiep 4.0, each thffe dat san pham du lich eiia khach ciang thay ddi dang ke Trong dd, nam 2016, sd khaeh dat dieh vu du Hch qua cdng ty Iff hanh la: 55%, thi nam 2018, sd' giam xud'ng chi 42% Cach mang 4.0 da anh hffdng dang ke tdi khach du lieh qua dat san pham ciing nhff each lim kie'm thong tin di du lich
Khaeh du lich ed the d lai nha, va tim kie'm thdng tin tren mang internet ve: san pham du lich lai ndi dinh de'n du hch, khach san, nha hang, va cac dieh vu van chuyen Dieu giai thich ly Bong Ket qua dieu tra mCfc dp hdi long cua khdch du Ijch
den Thdi Nguyen giai doan 2016 - 2018 DVT:% Tieu chi danh gia
Rat hai long (5) Hai long (4) Khong y kien (3) Khong hai long (2) Rat khong hai long (1)
Tong cdttg
Nim 2016 40 45 10 5 0 100
Nam 2017 42 47 11 4 0 100
Nam 2016 44 50 6 0 0 100
Nf^uon: Ket qud dieu tra khdcli du Hch
Bang Ket qua dieu tra pliuong thiJc tim l<iem tliong tin \M de'n du ijcti tqi Thdi Nguyen giai doqn 2016 - 2016
BVT:% Kenh tiidng tin Ithach sul dung
Tim kiem, dgt dich vu qua mang internet Dat qua cong ty 10 hanh
Khac
long c0ng
2016 40 55 5 100
2017 50 47 3 100
2018 66 42 2 100
Ngudn: Ket qua dieu tra khdch du lich
(6)KINH OOANH
do tai sao, ket qua didu tra khach du Iieh tai Thai Nguyen cd sff thay doi ro ret vd khuynh hffdng dat san phamdu lich Sd'lffdng khach du lieh dd'n Thai Nguyen thdng qua cdng ty Iff hanh cd khuynh hffdng giam xud'ng Khach ed xu hffdng Sli dung tien ich eiia edng nghd 4.0 tieu diing san pham du lieh
Bang LiTdt khdch truy c q p trang v/ebsite Du Ijch Thdi Nguyen
Dvt: Nghin IU0
Chl tieu LUOt truy cap
Nam 2016 1.500
Nam 2017 2.000
Nam 2018 2.713
Theo sd'lieu thd'ng ke eiia Cue Thd'ng ke, Iffdt truy cap vao trang web du lich giai tang irffdng dangkd, sd'iffdt truy cap nam 2018 tang 35%, so vdi nam 2017 Cd the thay mot sd' thay ddi ed ban hanh vi tidu dung cua khach du lich lim kie'm thdng tin ve diem dd'n du Hch
Do sff phat trien eiia each mang edng nghe 4.0, khach cd nhidu thdng tin hdn vd eac didm den, dd sff lffa chpn san ph^m du lieh eiia khach eung da dang hdn
Sd' Iffdt khaeh du lieh ed xu hffdng truy cap vao website chinh thffc eua Du Ijch Thai nguyen de lim kie'm eae thdng tin ve djch vu Iffu trii, an udng, vui chdi giai tri Mdt so'khach trffc lid'p dat cac dich vu, khdng qua cdng ly Iff hanh
Khach su" dung nhidu phffdng lien cdng nghd thong tin dat va toan eae dieh vu du hch
3 MOt sd' dl sua't nh^m tang cffofng khach du lich de'n Thai Nguyen giai doan 2015 - 2020
Nganh Du lieh la mot nhffng nganh kinh te mui nhon, dffdc ehinh quydn dia phffdng ffu tidn phat trien tai Thai Nguyen De lan dung va phat huy td'i da eac tiem nang/lhe' manh, tinh Thai Nguyen da de muc tieu eho nganh Du lich cua tinh pha'n da'u dat sd'3,6 trieu Iffdt khach nam 2020, dd cd dd cd 150.000 Iffdt khach quo'c [e Tdng doanh thu tff du lieh phan dau dat 460 ty ddng
De dai dffdc muc tieu iren, dnh Thai Nguyen da de mot sd'giai phap hd trd nganh Du lich phat tridn, nhff: Xay dffng cd sd tang giao
thdng; Nang eao cha't Iffdng ngudn nhan Iffc vd du lieh; Ddn gian hda thii tue hanh ehinh, tao dieu kien thuan ldi cho cac doanh nghiep, nha dau tff de'n khao sat, lap dff an phat trien tridn du lich; Day manh quang ba xuc tie'n du lich va can phat trien cae san pham du lich dpc dao, mdi la, ha'p dSn mang dae trffng da't va ngffdi Thai Nguyen
Xua't phat tff ke't qua dieu tra, nhdm nghien effu de xua't mdt so' giai phap trpng diem dd thu hut khaeh de'n vdi Thai Nguyen giai doan 2020-2025 nhff sau:
Thd nhdt, xac dinh rd khaeh hang muc tieu kinh doanh du Iich: Khaeh npi dia la khach hang didm Tuy nhien, xu the' phat trien cua eude each mang 4.0, nganh Du lich Tinh cd thd tan thu tff khai thac, thu hut them khach du Iich qud'c td'thdng qua dau tff hoan thien, nang cao tfnh nang sff dung ve quang ba du lieh nffdc ngoai thdng qua website du lich ciia Tinh
Thd hai, hoan thien hdn nffa eae dieh vu du lieh dd dap ffng tot hOn nhu eau cua khach du Iieh dd'n dia phffdng: Trong dd, tang cffdng d^u iff cd sd tang du lich va dich vu, tap trung dau Iff mdt so khach san dd cai thien mdi Irffdng dau tff; Nen thffe hien lien ke't c£c diem du lich vdi eac tinh lan can, de ed san pham du lieh ha'p dan hdn dd'i vdi khaeh
Thdba, du Iieh Thai Nguyen nen chu trpng vd xay dffng y thffe ve kinh doanh du lieh edng ddng Nang eao y thffe eiia cff dan tai eae diem du lich, tuydn truydn de mdi ngffdi dan ddng gdp thiet thffc vao sff hai Idng dd'i vdi khach du lich, la mdt mat xich quang ba du lich cho Tinh Thdtu, phat trien them eac dieh vu du lich vui chdi, giai tri, nham khdng nhffng thu hiit khach du Hch de'n vdi Thai Nguyen nhieu hdn, ma edn Iffu giff khach dai hdn Thai Nguyen nen khai thac eac Ioai hinh du Iieh Van hda - Le hdi, tam linh, tham quan, kham pha, homeslay, ehffa bdnh, nghi dffdng va td ehffc cho du khach tham gia eae tour du lieh trai nghidm d cac vung che dac san
(7)TAI LIEU THAM KHAO:
1 Niin gidm Thd'ng ke tinh Thdi Nguyen ndm 2016 - 2018
2 TS Nguyin Vdn Mgnh vd TS Phgm Hong Chuang (2006) Gido trinh Qudn tri Id hdnh Nhd xudt bdn Dgi hoc Kinh li'Qudc ddn, thdng 5/2006
3 GS TS Nguyin Thdnh Do vd PGS TS Nguyin Nggc Huyin (2011) Gido trinh Qudn Iri kinh doanh, Nhd xud'l bdn Dai hoc Kinh te qudc ddn, 2011
Ngay nh$n bai: 2/4/2019
Ngay phan bidn danh gia va si^a chffa: 12/4/2019 Ngay chap nhan dang bai: 22/4/2019 Thong tin tdc gid:
ThS NONG THI DUNG
Khoa Quan tri kinh doanh, Trtfc^ng Dai hpc Kinh td'va Quan tri kinh doanh, Dai hpc Thai Nguyen
ATTRACTING TOURISTS TO THAI NGUYEN PROVINCE IN THE CONTEXT OF THE INDUSTRY 4.0
• MA NONG THI DUNG Faculty of Business Administration, Universit/ of Economics a n d Business Administration,
Thai Nguyen University
ABSTRACT:
The article focuses on analyzing the impact of Industry 4.0 on the change in consuming behavior of toursits when using tourism services in Thai Nguyen province, thereby proposing solutions to help Thai Nguyen province attract more tourists in the period of 2020 - 2025
Keywords: Industry 4.0, tourist, tourism service Thai Nguyen province