By Thao Phuong Tran SERIES 990 JUNE 2020 | VOL BÀI BÁO SONG NGỮ TỪ TUYỂN TẬP HARVARD BUSINESS REVIEW SERIES 990 NHỮNG BÀI BÁO SONG NGỮ CỰC CHẤT TỪ BÀI BÁO SONG NGỮ TỪ HARVARD BUSINESS REVIEW HARVARD BUSINESS REVIEW WEEKLY REAL ESTATE NEWS, LISTINGS AND DEVELOPMENTS FB GROUP TỰ HỌC TOEIC 990 FB Group: Tự học TOEIC 990 & FB Hashtash: #tuhoctoeic990 #thaophuongtran SERIES990 990 SERIES JUNE 2020 | VOL BÀIBÁO BÁOSONG SONGNGỮ NGỮTỪ TỪ BÀI HARVARD HARVARDBUSINESS BUSINESSREVIEW REVIEW SERIES 990 BÀI BÁO SONG NGỮ TỪ HARVARD BUSINESS REVIEW WEEKLY REAL ESTATE NEWS, LISTINGS AND DEVELOPMENTS Creature of Habits The conventional wisdom about competitive advantage (lợi cạnh tranh) is that successful companies pick a position, target a set of consumers (nhắm tới nhóm khách hàng), and configure activities to FB GROUP serve them better The goal is to make customers repeat their purchases TỰ HỌC TOEIC 990 by matching the value proposition (đề xuất giá trị) to their needs By fending off (đẩy lùi, chống lại) competitors through ever- evolving uniqueness (sự độc đáo) and personalization (sự cá nhân hóa), the company can achieve sustainable (bền vững) competitive advantage An assumption implicit (hàm ẩn) in that definition is that consumers are making deliberate, perhaps even rational decisions (những định có lý) Their reasons for buying products and services may be emotional, but they always result from somewhat conscious (ý thức) logic Therefore a good strategy figures out (tìm ra) and responds to that logic FB Group: Tự học TOEIC 990 & FB Hashtash: #tuhoctoeic990 #thaophuongtran SERIES 990 BÀI HỌC JUNE 2020 | VOL PHÁT ÂM CHUẨN QUA BÁO SONG NGỮ SERIES 990 BÀI BÁO SONG NGỮ TỪ HARVARD BUSINESS REVIEW WEEKLY REAL ESTATE NEWS, LISTINGS AND DEVELOPMENTS Evaluating Candidates Evaluating (đánh giá) a candidate (ứng viên) for a seniorlevel position (vị trí cao cấp) is a daunting task (nhiệm vụ chán nản) Indeed, judging (đánh giá) different individuals on such a multifaceted (nhiều khía cạnh) and nuanced (sắc ɪˈ ɪ Evaluate / væl.ju.e t/ ˈ ˈ ː FB GROUP ˈ ɪʃ.ən/ TỰ HỌC TOEIC 990 Position /pə z (q trình khơng hoàn hảo) That said, we have found that Dauting / d group evaluation that includes the individual’s manager, his manager’s manager, and several people senior to him who have worked with him directly The leader of the discussion probes (thăm dò, kiểm tra) the candidate’s characteristics (đặc điểm) and behavior by asking the group a set of questions covering a wide range of criteria (một tiêu chí đa dạng) The following represents just a small sampling of questions (mẫu câu hỏi) one might ask of a particular ɚ/ Senior / si nj thái) capability as leadership is, at best, an imperfect process the best way to assess a person’s capacity to lead is through a ɪ Candidate / kæn.d dət/ ˈ ɔːn.tɪŋ/ ʒʌdʒ/ Judge /d ˌ ʌl.tiˈfæs.ɪ.tɪd/ Multiface / m ʊb/ Probe /prə ˌ ˈ ɪ ɪ Characteristic / kær.ək.tə r s.t k/ ɪ ʒ/ Range /re nd ˈɪ Particular /pə t k.jə.lər/ Criteria /krai'tiəriən/ candidate (một ứng viên cụ thể) FB Group: Tự học TOEIC 990 & FB Hashtag: #tuhoctoeic990 #thaophuongtran SERIES 990 CẤU TRÚC JUNE 2020 | VOL TIẾNG ANH HAY QUA BÁO SONG NGỮ SERIES 990 BÀI BÁO SONG NGỮ TỪ HARVARD BUSINESS REVIEW WEEKLY REAL ESTATE NEWS, LISTINGS AND DEVELOPMENTS Aligning individual and company goals Aligning (đồng bộ) individual and company goals In the traditional model, business objectives and strategies cascaded down (phân tầng xuống) All the employees, units, were and then supposed (thiết lập mục tiêu) to all the the to establish reflect and organization individual their goals reinforce (củng cố) the direction set at the top But this approach works only when business goals are easy to articulate (giải thích) and held constant over the course of a year As we’ve discussed, that’s often not the case these days, and employee goals may be pegged to specific projects So as projects unfold (mở ra, triển khai ra) and tasks change, how you coordinate (kết hợp) individual priorities (các ưu tiên) with the goals for the whole enterprise, especially when the business objectives are short- term and must rapidly adapt to market shifts (thích ứng với chuyển dịch thị trường)? It’s a new kind of problem to solve FB Hashtag: #tuhoctoeic990 #tuvungkieuchen #thaophuongtran Align something: Đồng với gì, chỉnh, cho thẳng hàng với Reinforce something: Củng cố, nhấn mạnh Articulate something: Giải thích Establish something: Thiết lập Coordinate with somebody: Phối hợp với làm Adapt to something: Thích ứng với SERIES 990 JUNE 2020 | VOL BÀI BÁO SONG NGỮ TỪ HARVARD BUSINESS REVIEW SERIES 990 BÀI BÁO SONG NGỮ TỪ HARVARD BUSINESS REVIEW WEEKLY REAL ESTATE NEWS, LISTINGS AND DEVELOPMENTS Aligning individual and company goals Aligning traditional (đồng model, bộ) individual business down (phân tầng xuống) and objectives the company and organization goals strategies All the In the cascaded units, and then all the individual employees, were supposed to establish their goals (thiết lập mục tiêu) to reflect and reinforce (củng FB GROUP TỰ HỌC TOEIC 990 cố) the direction set at the top But this approach works only when business goals are easy to articulate (giải thích) and held constant over the course of a year As we’ve discussed, that’s often not the case these days, and employee goals may be pegged to specific projects So as projects unfold (mở ra, triển khai ra) and tasks change, how you coordinate (kết hợp) individual priorities (các ưu tiên) with the goals for the whole enterprise, especially when the business objectives are short- term and must rapidly adapt to market shifts (thích ứng với chuyển dịch thị trường)? It’s a new kind of problem to solve FB HASHTAG: #tuhoctoeic990 #tuvungkieuchen #thaophuongtran SERIES 990 JUNE 2020 | VOL BÀI BÁO SONG NGỮ TỪ HARVARD BUSINESS REVIEW SERIES 990 BÀI BÁO SONG NGỮ TỪ HARVARD BUSINESS REVIEW WEEKLY REAL ESTATE NEWS, LISTINGS AND DEVELOPMENTS Let Your Workers Rebel Throughout our careers, we are taught to conform (được dạy phải làm theo, tuân theo) - to the status quo (hiện trạng), to the opinions and behaviors of others, and to information that supports our views The pressure only grows as we climb the organizational ladder By time we reach the high-level positions (đạt đến vị trí cấp cao), conformity has been so hammered into (bị ngấm sâu vào, lặp lặp lại) us that we perpetuate (cứ tiếp tục làm mãi) it in our enterprises FB GROUP TỰ HỌC TOEIC 990 In a recent survey I conducted of more than 2,000 employees across a wide range of industries (trên khắp ngành nghề), nearly half the respondents reported working in organizations where they regularly feel the need to conform, and more than half said that people in their organizations not question the status quo (chất vấn trạng) The results were similar when I surveyed high-level executives (lãnh đạo cấp cao) and mid-level managers (quản lý cấp trung) As this data suggests, organizations consciously or unconsciously urge (khuyến khích) employees to check a good chunk of their real selves (tự kiểm tra, nhắc nhở thân mình) at the door Workers and their organizations both pay a price: decreased engagement, productivity, and innovation (see the exhibit “The perils of conformity”) FB HASHTAG: #tuhoctoeic990 #tuvungkieuchen #thaophuongtran SERIES 990 JUNE 2020 | VOL BÀI BÁO SONG NGỮ TỪ HARVARD BUSINESS REVIEW SERIES 990 BÀI BÁO SONG NGỮ TỪ HARVARD BUSINESS REVIEW WEEKLY REAL ESTATE NEWS, LISTINGS AND DEVELOPMENTS A Survival Guide for Leaders The stereotypical (rập khuôn) leader is a solitary(cô độc) tough guy,never in doubt and immune to criticism.Real leaders break that mold (phá vỡ khuôn mẫu) They invite candid (thẳng thắn) feedback and even admit they don’t have all the answers I am a soft manager Unlike the classic leaders of business legend (huyền thoại) with their towering (cao) self-confidence (tự cao),their unflinching tenacity (sự bền bỉ vững vàng) , their hard, lonely lives at the top, FB GROUP: TỰ HỌC TOEIC 990 FB HASHTAG: #TUHOCTOEIC990 #THAOPHUONGTRAN #TUVNGKIEUCHEN I try to be vulnerable to criticism (sự trích), I my best to be tentative(thăm dị, ngập ngừng) , and I cherish my own fair share of human frailty (nhược điểm).But like them,I too have worked hard to master my management style, and on the whole I think it compares favorably with theirs In my vocabulary, soft management does not mean weak management A tentative approach to a critical decision in an unfamiliar environment is not a sign of indecision(sự dự) but of common sense Criticism from your subordinates (Cấp dưới) is not necessarily a sign of disrespect; they maybe offering the wisdom and experience of a different perspective ...SERIES990 990 SERIES JUNE 2020 | VOL BÀIBÁO BÁOSONG SONGNGỮ NGỮTỪ TỪ BÀI HARVARD HARVARDBUSINESS BUSINESSREVIEW REVIEW SERIES 990 BÀI BÁO SONG NGỮ TỪ HARVARD BUSINESS REVIEW WEEKLY REAL... Group: Tự học TOEIC 990 & FB Hashtash: #tuhoctoeic990 #thaophuongtran SERIES 990 BÀI HỌC JUNE 2020 | VOL PHÁT ÂM CHUẨN QUA BÁO SONG NGỮ SERIES 990 BÀI BÁO SONG NGỮ TỪ HARVARD BUSINESS REVIEW. .. HASHTAG: #tuhoctoeic990 #tuvungkieuchen #thaophuongtran SERIES 990 JUNE 2020 | VOL BÀI BÁO SONG NGỮ TỪ HARVARD BUSINESS REVIEW SERIES 990 BÀI BÁO SONG NGỮ TỪ HARVARD BUSINESS REVIEW WEEKLY REAL