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MINISTRY OF EDUCATION AND TRAINING HO CHI MINH NATIONAL ACADEMY OF POLITICS ACADEMY OF JOURNALISM AND COMMUNICATION PHAM THI VUI THE ROLE OF IDEOLOGICAL WORK IN PUBLISHING ACTIVITIES MANAGEMENT IN VIETNAM TODAY SUMMARY OF THE PHD THESIS IN POLITICS Field of study: Ideological work Code: 31 02 01 HÀ NỘI - 2020 The thesis is completed at the ACADEMY OF JOURNALISM AND COMMUNICATION Supervisors: Assoc Prof Dr Vu Trong Lam Assoc Prof Dr Hoang Quoc Bao Reviewer 1: Reviewer 2: Reviewer 3: The thesis will be defended in front of the Thesis Committee at Academy level, at the Meeting Room of the Academy of Journalism and Communication At…… hour…… date …… month …… year 2020 The thesis can be found at the National Library and the Library of Academy of Journalism and Communication INTRODUCTION The urgency of the topic In the process of leading the revolution, our Party is always aware that the publishing career is an acute inner thought of ideological activity, an important part of an advanced Vietnamese culture imbued with national identity which has the task of accumulating, storing and propagating spiritual values, contributing to raising the people's intellectual level, developing culture, protecting the Party's ideological foundation, forming a worldview and a revolutionary and scientific outlook on life; building morality, lifestyle, comprehensively developing Vietnamese personality; contributing to human resource training, fostering talents, forming a learning society Publishing activities must protect, affirm and promote the national cultural values, expand cultural exchanges, absorb the quintessence of human culture and fight uncompromisingly against wrong and backward views However, in the context of the international, regional and domestic situation with many unpredictable and complicated happenings, promoting the role of ideological work in managing publishing activities has not yet met the requirements and tasks in the new situation and still exist many inadequacies and limitations The direction, orientation and provision of information for publishing have not been proactive and timely, the effectiveness and efficiency are not high The signs of decline in political ideology, morality, lifestyle, "selfevolution" and "self-transformation" have been increased in the contingent of publishing workers The role of state management agencies and the Vietnam Publishing Association in fostering morality, professionalism and skills for its members has not been properly promoted The training and retraining of management officials and editors of publishing agencies has not yet met the requirements of the new situation; publishing and ideological staffs have not really focused on "cooperative cooperation" with each other closely and integrated in the ideological and cultural front, so on Because of the demands and requirements of the renovation, from the above theoretical and practical basis, the PhD student chose the issue: "The role of ideological work in publishing activities management in Vietnam today" as a doctoral thesis in Politics, specialized in Ideological work Research purpose On the basis of research, interpretation, clarifying a number of theoretical and practical issues on ideological work and the role of ideological work in management of publishing activities, the thesis proposes a number of views, solution to promote the ideological role in managing publishing activities in Vietnam in the new situation Research tasks - To overview of research related to the thesis, pointing out the arising issues that need further studied - The thesis clarifies some basic theoretical issues about ideological work, publishing management and the role of ideological work in managing publishing activities in Vietnam today - To survey, evaluate the current situation of management of publishing activities and situation of the role of ideological work in publishing management in Vietnam in recent years and to identify the issues that need to be addressed at the present condition - To propose a number of key views and solutions to promote the role of ideological work in publishing activities management in Vietnam in the coming time Research subject and scope 4.1 Research subjects The role of ideological work in managing publishing activities 4.2 Research scope - The thesis focuses on analyzing issues related to the role of ideological work in managing publishing activities in Vietnam today - Time: The situation is studied from 2004 to present Since the Secretariat of the Party Central Committee has issued Directive 42-CT / TW "On improving the comprehensive quality of publishing activities" (on August 25, 2004) The proposed solutions have significant application until 2025 Theoretical basis, practice and research methods 5.1 Theoretical and practical basis - The thesis is based on the theoretical basis of Marxism - Leninism, Ho Chi Minh thought; resolutions, directives of the Party, laws of the State on ideological work and management of publishing activities; to acquire, selectively inherit research results of relevant domestic and foreign scientific works - The thesis is researched on the basis of practical implementation of ideological work in management of publishing activities in our country; documents, directives, final reports, quality assessment, management effectiveness of publishing activities; actual survey results on publishing activities management and the role of ideological work in publishing activities management in Vietnam 5.2 Research methods On the basis of the scientific method of dialectical and historical materialism, the thesis uses a combination of research methods: desk review; indepth interview method; the historical - logical method; sociological investigation method In addition, methods of comparison, statistics, analysis, and synthesis are also used New scientific contributions of the thesis - To analyze and clarify the approach and connotation of the concept of ideological work, especially clarifying in this concept itself the constituent parts of ideological work in Vietnam - To interpret and clarify the general role of ideological work and the role of theoretical work, the role of propaganda, the role of advocacy for the management of publishing activities At the same time, to clarify the objective and subjective factors of promoting the role of ideological work in managing publishing activities in Vietnam today - Overview of the situation of publishing activities management and the role of ideological work in publishing activities management in Vietnam since the Secretariat of the Party Central Committee has issued Directive 42-CT / TW "On improving the comprehensive quality of publishing activities" (on August 25, 2004) - Overview of the issues for promoting the role of ideological work in publishing activities management in Vietnam today To propose, analyze and interpret the scientific basis of viewpoints and major solutions to promote the role of ideological work for managing publishing activities in Vietnam in the coming time Theoretical and practical meanings of the thesis - The research results contribute to raising awareness of the role of ideological work in managing publishing activities in Vietnam today - Providing scientific arguments for management agencies and policy makers to set guidelines and measures to enhance the role of ideological work in managing publishing activities in Vietnam today - The research results of the thesis can be used as professional documents for officials working in the field of thought; make references in research, teaching, learning about the role of ideological work in general and the role of ideological work in managing publishing activities in particular Structure of the thesis In addition to the introduction, conclusion, list of references and appendices, the thesis consists of an overview and chapters, sections LITERATURE REVIEW OF THE RESEARCHES RELATED TO THE THESIS 1.1 Researches on publishing activities management 1.1.1 Domestic research works There have been a number of research works, dissertations, a number of articles published in specialized journals, referring to some issues of state management in the field of journalism and publishing in general Some of the following works can be named: - In term of books, it can be mentioned some typically works such as: Managing and developing press - publishing by Le Thanh Binh; Marx – Engels, Lenin, Ho Chi Minh discussing the press and publishing by Vu Duy Thong; Press-publishing professional documents of the Central Propaganda Department; Publishing Business Administration by Nguyen Lan Phuong, Duong Vinh Suong; Actual situation and solutions to overcome the situation of pirated books in our country by Le Van Yen; Protection of security in the publishing field in our country: the current situation and solutions in the current situation of Tran Anh Vu; Organization, management and publishing policies of some countries – Experience for Vietnam by Nguyen An Tiem These books mention issues such as position, role and function and current status of publishing activities; a number of organizational and economic publishing issues; the publication of a number of books and the book market, especially on the publication of political theory books, trends and status of e-book publishing; editorial issues and training editorial staff training - In term of the dissertations, scientific research topics, there are typical projects such as: research topic on Solutions to improve the quality and effectiveness of publishing and releasing political theory books by Nguyen Duy Hung; The topic of State management on printing and publishing of books in our country by Le Van Yen; Thesis on Researching the activities of managing textbook publishing in Vietnam from 1993 to now by Le Thi Phuong Nga; Thesis on State management for publishing activities in Vietnam by Nguyen Anh Tu Documents analyzed the current situation and proposed solutions to improve the quality and efficiency of the publication and releasing of political theory books - In term of scientific articles, there are some researches such as: Press activities, publishing and state management of journalism and current publishing by Do Quy Doan; Copyright issues in the current publishing activities by Do Thi Quyen; Infringing upon copyright in publishing activities by Tran Phuong Ngoc; State management of publishing by Nguyen Dinh Nha; Strengthening the management of publishing activities when Vietnam joins the Berne Convention by Ma Duy Quan; State management in publishing activities in our country today by Truong Thi Van; Some issues raised from the leadership, management of press activities, publishing in the current situation by Hong Vinh; State management on journalism, publishing in our country today by Tran Quang Luong The content of the articles discusses the theoretical and practical issues of publishing and publishing activities management; Party orientations, guidelines and viewpoints related to publishing activities 1.1.2 International researches Some of the following works can be mentioned: Chinese Publishing Industry Going Global: Background and Performance by Xu and Fang; Survey of Book Publishing in Russia by Grigoriev and Adjoubei; Digital Publishing in Developing Countries: The Emergence of New Models? by Kulesz; Publication: Management and marketing by NDEriasvili; Digital media and transformation by Chau Uy Hoa, The research works are mainly focused on publishing activities but due to the different economic, political and social characteristics of each country, there are also many different views on this field For countries with similar political institutions like Vietnam, ideological work is also an issue that is focused on improving the effectiveness of publishing 1.2 Research works on the role of ideological work and the role of ideological work in managing publishing activities in Vietnam 1.2.1 The research works on the role of ideological work There are typical works such as: The principle of ideological work, volume 1, volume of the author Luong Khac Hieu; Theoretical basis for ideological work of the Communist Party of Vietnam by Luong Khac Hieu; The work of ideology in the present conditions - Current situation, issues and solutions of the Central Theoretical Council; The ideological work in the cause of industrialization and modernization of the country by Tran Thi Anh Dao; The work of thought and the problem of training cadres in the work of ideology by Tran Thi Anh Dao; Renewing the ideological and theoretical work in service of the cause of national construction and defense by Pham Tat Thang; The history of ideological work of the Communist Party of Vietnam by Pham Huy Ky; Some issues about the Party's theory, ideology and organization in the new era by To Huy Rua, so on These books have analyzed the theoretical basis of ideological and scientific work too The process of implementing this project plays an important role and function in practice The authors presented systematically and in depth about the important theoretical issues of ideological work, clarifying concepts and categories of elements and constituent parts of ideological work; studying theoretical of the forms, parts of ideological work and their organic attachment to major ideological processes 1.2.2 Researches on the role of ideological work in managing publishing activities in Vietnam There are typical works such as: Seventy years of ideological - cultural work of the Party - Glorious tradition, great responsibility by Huu Tho; The work of cultural ideology, sciences and enhancing the leading role of the Party by Le Xuan Tung; Improving the quality and effectiveness of the Party's leadership in publishing activities in the new period by Pham Viet Thuc; Publication of political theory books effectively serving the struggle to protect Marxism - Leninism, Ho Chi Minh thought in the current period by Le Minh Nghia; Publishing political and legal theory books contributing to maintaining political stability, socio-economic development in the Northern mountainous provinces by Hoang Phong Ha; Publishing books of political theory, law, Ho Chi Minh ideology serving the political system of communes, wards and towns by Khuat Duy Kim Hai These works study ideological work or publication with some mentions about the role of ideology work in publishing activities management Thus, it can be seen that the relevant researches on the work of ideological impact on publishing activities are very few and there are no in-depth studies on this field At the same time, in most published works and accessible resources, the researcher have found that the issue "The role of ideological work in publishing activities management in Vietnam today" is a new and challenging topic The thesis has identified a separate direction, which does not overlap with any previous studies 1.3 Overview of researched results and arising issues that need to be addressed 1.3.1 The content has been researched and clarified Firstly, the above-mentioned studies mainly presented the theoretical and practical issues of publishing activities, as a specific scientific field In particular, the listed works have given the system the problems of publishing activities from theory to practice: The system of concepts, standards, characteristics, content and requirements of publishing; organizational models and mechanisms in publishing activities; key directions and solutions to improve the quality of publishing activities, from topic building, collaborating with collaborators, editing, , designing, printing and pricing for to the release, so on Secondly, there have been many works mentioning the issue of building law based state, implementing social management by law, and state management for publishing in recent years, namely: general issues related to the management of the field of press, publishing, systematizing the documents of the Party and the State related to this field; analyzing the current situation of management and development of publishing in the current period and proposing solutions to improve the efficiency of publishing activities Thirdly, in terms of concept and approach method to ideological work, there are also many different conceptions of scientists These approaches have inspired the author of research orientations for this thesis which has the most scientific approach to the concept of ideological work Fourthly, on the role of ideological work in general, the research works have provided the most basic and basic knowledge about ideological work, criteria for evaluating the effectiveness of ideological work and solutions to improve the effectiveness of ideological work These are valuable documents, which are the theoretical basis for the deployment of research contents related to the field of ideological work, including the role of ideological work in managing publishing activities Fifthly, in term of the role of ideological work in managing publishing activities, there have been a number of studies on certain aspects: the theoretical and practical basis of the requirements to improve public quality and efficiency of the Party's directing and publishing activities; fighting against wrong or hostile views; a number of limitations in the press - publishing work; methods of improving the effectiveness of ideological work, overcoming the limitations of the trend of mass media popularization; solutions to improve the quality of press and publishing staff training; quality and competency requirements of thought workers However, these are separate studies on specific issues of ideological and press-publishing work, ideological and press-publishing officials, who have not yet released specific studies on the role of thought work in the field of press - publishing 1.3.2 Issues that need further research Given the requirements and important tasks of the management of publishing activities in the current situation, many issues are posed for ideological work both theoretical and practical aspects that can be generalized in the following topic: - Theoretical research on the role of ideological work in publishing activities, the role of each form of ideological work, such as theoretical work, propaganda and advocacy for activities publishing - Researching on objective and subjective basis regulating the role of ideological work in publishing activities - Studying the impact of socio-economic, political-social, cultural-social and ideological factors on promoting the role of ideological work in publishing activities - The impact of market economy and international integration on the management of publishing activities and on promoting the role of ideological work in the management of publishing activities - Forecasting the situation, identifying views, directions, tasks and solutions to promote the role of ideological work in managing publishing activities in Vietnam today These are urgent issues both in theory and practice of ideological work in managing publishing activities in Vietnam today, which need to be studied thoroughly, comprehensively and deeply Therefore, it is very important and necessary to research the theoretical and practical basis, propose perspectives and solutions to enhance the role of ideological work in publishing management in Vietnam today 1.3.3 The research issues of the thesis Within the scope of the doctoral thesis, the topic focuses on researching and solving the following issues: Firstly, to research and systematize the theoretical issues on publishing activities management and the role of ideological work in managing publishing activities in Vietnam today Secondly, to assess the current situation of management of publishing activities and the role of ideological work in publishing activities management in Vietnam in recent years Thirdly, to propose a number of views and solutions to promote the role of ideological work for publishing activities management in Vietnam in the coming time Chapter THEORETICAL ISSUES OF THE ROLE OF IDEOLOGICAL WORK IN PUBLISHING ACTIVITIES MANAGEMENT 1.1 Ideological work and the role of ideological work in social life 1.1.1 Approach method and concept of ideological work The conceptual approach to ideological work has many different opinions, points of view and concepts There are dozens of definitions and concepts of ideological work in scientific documents There are many approaches to the concept of ideological work However, the most current scientific approach is the ideological approach from the need to produce and reproduce or spread the ideology of the dominant social class With this approach, the concept of ideological work can be stated as follows: The ideological work is the purposeful activity of the ruling class or the political party to build, develop and spread the ideology, making the ideology of the ruling social class into dominate ideology system in the social spiritual life, encourage and support people to participate in building and protecting the regime In socialism, ideological work is the activity of the Communist Party, the State and socio-political organizations in order to develop and spread socialist ideology, making socialist ideology a dominant factor in the spiritual life of society, encourage and support the people's activeness, self-awareness and creativity in building and protecting the socialist regime The ideological work in Viet Nam is a purposeful activity of the Communist Party of Vietnam, the State of the Socialist Republic of Vietnam and socio-political organizations in order to build, develop and propagate Marxism Leninism, Ho Chi Minh's thought, guidelines, policies and laws which become the dominant factor in the social and spiritual life, encouraging and promoting the positive, self-conscious and creative nature of cadres, party members and people in the cause of national construction and defense 1.1.2 The role of ideological work in social life - The ideological work motivates and organizes the implementation of revolutionary tasks of the nation in each period - The ideological work contributes to build a strong political, ideological and moral Party, maintaining political and social stability and consensus in the society - The ideological work contributes to the propagation, dissemination and realization of the Party's lines and undertakings, policies and laws of the State in life - The ideological work contributes to build and promote the human factor 1.2 Managing publishing activities and the role of ideological work in publishing activities management 1.2.1 Publishing activities and management of publishing activities 1.2.1.1 Publishing activities Publishing is an essential part of cultural life Publishing was the achievement of human civilization It is both an achievement and an important tool to promote human culture development Along with other cultural activities, publishing towards the noble goal of perfecting people with the Truth - Kindness - Beauty values system, creating a driving force for social development The Publishing Law (2012) states: "Publishing activities cover the fields of publishing, printing and distribution of publications" Thus, we can understand that publishing are activities of exploiting, preserving, disseminating spiritual cultural values, contributing to popularizing and improving people's intellectual standards, cultural and educational development, building up the ideological foundation, worldview, human viewpoint, building morality, lifestyle, personality of the people and contributing 11 Thirdly, the capacity of publishing units Chapter SITUATION OF THE ROLE OF IDEOLOGICAL WORK IN PUBLISHING ACTIVITIES MANAGEMENT 2.1 The system of ideological work and the management system of publishing activities in Vietnam today 2.1.1 Organization and operation of the ideological work system in Vietnam Ideological work is the task of the entire Party, the entire political system and the people under the leadership of the Party Therefore, where the Party's organizational system and the political system exist, the ideological work there Theoretically, the system of ideological work in Vietnam includes: 2.1.1.1 The ideological work of party organizations and party committees - The Communist Party of Vietnam is the nucleus leading the political system at all levels and being the ruling party, therefore, it should mention to the ideological work of the groups party organizations and party committees firstly when talking about the ideological work in society The committee of propaganda at all levels has the task of advising the party committees and party organizations on ideological work - Regarding the mechanism of operation: The Propaganda and Education Committee at all levels is the advisory board of the Party Committee for the work of ideology, culture, arts, sciences and the study of the Party's history The Board helps the Party Committee to monitor, summarize, propose the implementation, guide and inspect the implementation of the Party's guidelines, directives and resolutions in the above fields Therefore, the party committee directed the operations, organizational management and officials of the propaganda committee The higher propaganda committee helps the lower ones (the Central Propaganda Department for the provincial propaganda committee, the provincial propaganda committee for district propaganda boards, district propaganda boards for commune propaganda boards) on internal orientation content and content inspection activities, providing information, fostering staff, professional guidance 2.1.1.2 State ideological work - System of information and communication; culture, sports and tourism; Agencies and units conducting advisory work on information, propagation and education of ministries and branches in the state apparatus, including the National Assembly, the Government, People's Councils and People's Committees at all levels However, from the perspective of state administration, it is a direct task of the Government and People's Committees at all levels - Regarding the mechanism of operation: The system of cultural, 12 information and communication agencies of all levels as mentioned above is a specialized agency of the Government and People's Committees at all levels, with the function of advising, assisting the Government and People's Committees at all levels in state management of culture, information and communication and performing a number of tasks and powers as assigned or authorized by the Government and People's Committees at all levels ; to be under the direction and management of the organization, personnel and activities of the Government, the People's Committees at all levels At the same time, under the direction, guidance, examination and inspection of the professional competence of superior agencies (Ministry of Information and Communications, Ministry of Culture, Sports and Tourism, Department of Information and Communications, Department of Culture, Sports and Tourism) 2.1.1.3 The ideological work of socio-political organizations - The ideological work of socio-political organizations, such as: Vietnam Fatherland Front, Vietnam Labor Confederation, Vietnam Farmers Union, Ho Chi Minh Communist Youth Union, and the Vietnam Union Vietnamese women, Vietnam Veterans Association All of these socio-political organizations have specialized institutions and sections to carry out their ideological work, with the functions and tasks of advising to assist the Communist Party, the leadership of the Vietnam Fatherland Front and socio-political organizations at all levels on political education, ideology, encouragement and promotion of social activeness of people of all strata and of their members - Regarding the mechanism of operation: The system of ideological agencies under the Fatherland Front and socio-political organizations at all levels in Vietnam is organized according to the system from central to grassroots levels in order to assist the Communist Party, leaders of the Fatherland Front and sociopolitical organizations at all levels to operate in accordance with its Statute, relevant Party and State regulations 2.1.2 The system of direction and management of publishing activities in Vietnam today 2.1.2.1 Agency directing publishing activities According to the functions and assigned tasks, the central steering agency is the Central Propaganda and Education Department; The agency directing the publishing activities in the locality is the propaganda committee of the provincial and city Party Committees 2.1.2.2 State management authority on publishing activities The central agency in charge of publishing is the Ministry of Information and Communications; the ministries and ministerial-level agencies shall coordinate with the Ministry of Information and Communications in performing the state management of publishing activities according to their competence People's committees of provinces and cities under central authority shall perform the state management of publishing activities in their localities (authorized Departments of 13 Information and Communications of provinces, cities under the centre) Ministries and ministerial-level agencies shall, within the scope of their tasks and powers, coordinate with the Ministry of Information and Communications in performing the state management of publishing activities 2.2 Current situation of publishing activities management and the role of ideological work in publishing activities management in Vietnam from 2004 to the present 2.2.1 Assess the situation of publishing management in Vietnam from 2004 to the present 2.2.1.1 Result Firstly, a series of documents with direct and specific directions have been issued Secondly, there was a timely mechanism to allocate 30% of business capital, create business premises in order to solve financial difficulties, overcome the shortage of capital and inadequacies of the management mechanism Thirdly, investing in training and improving professional qualifications for staff of publishing activities has been paid more and more attention Fourthly, the preferential tax policy for forces engaged in publishing activities is also paid attention Fifthly, propaganda and education in publishing activities management in order to improve the self-awareness, positive and enthusiastic attitude of officials and employees who well perform their assigned tasks and achieve positive results; conducted with various forms and methods 2.2.1.2 Limitations Firstly, the system of legal documents is not synchronized and timely Secondly, there is no clear division between publications for political missions and publications for business Thirdly, the publishing policies are incomplete and reasonable Fourthly, the inspection and examination has not been thoroughly handled Fifthly, the contingent of leaders and managers is still lacking and weak Sixthly, technical facilities and management technology have not been properly invested 2.2.2 Situation of the role of ideological work in publishing activities management in Vietnam from 2004 to the present Firstly, theoretical research and practical review on publishing activities management; contribute to build a scientific basis for proposing views, guidelines and policies on publishing and managing publishing activities - Advantages: Firstly, theoretical research and practical summarizing publishing activities management, contributing to build a scientific basis for the drafting of the National Party Congress representative documents for all Congress Secondly, on the basis of the Party's congress documents, in recent years, as an advisory body for the Party Central Committee to lead the cultural- 14 ideological front, the Central Propaganda and Education Department studied practical review, formulated projects to submit to the Secretariat for promulgation a number of important documents related to the direction, management of publishing activities and publishing career development strategy In addition, based on their assigned functions and tasks, relevant agencies organize expert seminars on the role of ideological work in managing publishing activities; to manage publishing activities in the context of the fourth industrial revolution; reforming administrative procedures in the field of publishing and releasing in order to meet the requirements of the fourth industrial revolution Thus, the conduct of theoretical research and practical summation of publishing management has contributed significantly to build a scientific basis for proposing publishing views and policies and managing publishing activities - Limitations: The system of state management documents on publishing and implementation of Party’s policies on publishing has been delayed and inconsistent, so it has not been timely solved difficulties in publishing activities The process of developing and improving the operation regulations between the governing body and the publishing house is slow, the work of building and strengthening the party organization, the inspection and examination work, the organization of officials and examinations emulation and commendation have not been conducted regularly and effectively In the publication of theoretical research books, summarizing practical results, there are few works with high theoretical, political and practical reviews Secondly, the political and ideological orientation to fight negative phenomena, with "self-evolution", "self-transformation" and with the "peaceful evolution" plot of hostile forces in publishing activities - Advantages: Ideology work always affirms its important role, proactively directs political orientation, ideology for publishing activities and management of publishing activities, ensures publishing activities and management activities always ensure the undertakings and guidelines of the Party, policies and laws of the State Periodically organize the assignment of the governing body of the publishing house, in order to remove and solve difficulties and problems in the management of publishing activities; promptly solve new complex issues that are negatively affecting publishing activities to restore discipline and order in the publishing industry, creating necessary conditions for new development steps of the industry in the coming years The role of ideological work in managing publishing activities in Vietnam is also clearly shown through the direction and orientation of negative phenomena, with "self-evolution" and "selftransformation" in publishing activities At the same time, an important contribution to the struggle against the "peaceful evolution" plot of hostile forces in the publishing field Directed resolutely, even criminally dealing with publications with content contrary to the basic views confirmed by the Party, not suitable to the country's development reality and international situation Besides, 15 the role of ideological work also contributes to the direction and orientation of publishing books in organizing community cultural life - Limitations: The role of political and ideology orientation of party organizations in managing agencies, in publishing houses, and especially in equitized book publishing and printing companies has not been clarify, effective promotion is limited On the other hand, in coordinating the handling of political violations, the ideology is still embarrassing, passive in monitoring and resolving, delay in handling coordination between the advisory body for the Party Committee and the state management agencies in publishing activities In addition, the phenomenon of piracy of some organizations and individuals has earned huge illicit profits from illegal acts by printing large numbers of books without paying royalties, no publishing license, no editorial fees On the other hand, at present, the role of ideological work has not been effective in fighting against the "peaceful evolution" plot of hostile forces in the field of publishing and publishing management Therefore, there are also books interwoven with the true content and the wrong assessments, lack of specific historical views that make readers vague, confused, not conducive to the perception of readers, especially for the younger generation Thirdly, contribute to the formulation of State policies and laws on publishing activities and publishing activities management - Advantages: In each specific period, practical conditions, the context of the situation in the country and the world, the ideological work has promoted its role in the orientation, direction, construction and improvement, issuing many documents related to publishing activities in order to create the best conditions for publishing activities in our country, and at the same time, the above documents have created the legal corridor for better promotion the role of ideological work in managing publishing activities in Vietnam today - Limitations: So far, the laws on publishing have not been strictly implemented, some are still unclear, leading to different interpretations The development of mechanisms and policies for publishing activities is also inadequate The promulgation of laws on publishing is still inadequate Fourthly, propaganda and dissemination of guidelines, guidelines, policies and laws on publishing and management of publishing activities - Advantages: The Party's line is expressed in documents, resolutions of the Congress and Central Conferences, which have been systematically and published, transmitted promptly and directly to all classes of people in the country In addition to the Party's resolution documents, the publishing houses and issuing facilities over the past years have published and popularized among the people legal documents and policies of the State The work of propagating and distributing documents of the Party and the State made much progress The work of providing information, publishing books for overseas Vietnamese and international friends has been increasingly focused Methods and forms of propagation, 16 introduction and marketing of books are increasingly various and diverse - Limitations: The publication of books is still very difficult, especially books on political theory, propaganda of the Party and State's policies and guidelines In addition, the cost of books on politics and ideology are needed for reference in teaching and learning Information work, book publishing for the overseas Vietnamese community and international markets are still limited Promoting the role of ideological work in publishing activities of propaganda committees at all levels for managing publishing activities has not been highly appreciated Fifthly, to discover, promote and replicate the cutting-edge example in publishing activities management - Advantages: The propaganda and replication of typical examples in publishing activities management are always focused Encouraging the patriotic emulation movement of individuals and collectives in managing publishing activities to well fulfill the political tasks set by the Party In fact, in recent years, many agencies and units in publishing activities and management of publishing activities have many good and effective ways: Ho Chi Minh City Book Distribution Joint Stock Company; Kim Dong Publishing House; National Political Publishing House - Truth; Hanoi National University Publishing House; Young publishing House New factors, the above advanced examples of publishing industry appear, grow, be revered, spread, and replicate due to the involvement of ideological work Firstly, it is due to the policy of the Party Committees at all levels, the agencies and units that the publishing work, the consultation, direction, coordination and inspection of the Party Committees at all levels is the drastic advising and directing work of information and communication industry - Limitations: Many new factors, advanced examples have not been widely and regularly propagated on the mass media; a number of printed newspapers and websites have a section on emulation and commendation, but the number of news and articles on new factors, good people and good deeds is small, the quality is not high, the amount of propaganda is not large enough, the frequency of posts is sparse; books about good people and good deeds have not been published widely; contents, forms and methods of propaganda about advanced examples are not lively, not yet convincing, not yet encouraging and spreading Many initiatives and innovations have been recorded and applied internally but have not been propagated and replicated for wide application The discovery and building of new factors were not timely, the construction method was still awkward; the extensive replication of typical examples is not methodical, so it has not brought into full play the internal strength, potential and creativity of the typical collectives and individuals; the struggle to protect new factors has not been proactive and timely Chapter 17 ARISING ISSUES AND VIEWPOINTS, SOLLUTION TO PROMOTE THE ROLE OF IDEOLOGICAL WORK IN PUBLISHING ACTIVITIES MANAGEMENT IN VIETNAM IN THE COMING TIME 3.1 Issues raised for promoting the role of ideological work in managing publishing activities in Vietnam today 3.1.1 Awareness of the Party Committee, officials and party members about the role of ideological work in publishing activities management is limited In practice, there are still a number of party organizations, party committees, governing bodies, officials and publishing units that are not fully aware of the requirements and the importance of promoting the role of ideological work in publishing activities and managing publishing activities Party organizations and committees in the governing bodies of the publishing house, the publishers have not been drastic in the direction, for the sake of profit, regardless of political and ideological duties Many party committees, authorities and governing bodies have not regularly discussed the orientation and created conditions for publishers to operate in the right direction and with high efficiency, often outsourcing directors and chief executive officers Therefore, raising the awareness of the committee and officials and party members about the ideological and political orientation of ideological work in publishing activities is an urgent requirement 3.1.2 The passive and inadequate timeliness of the ideological work in the process of participating in solving problems of publishing activities management Active, positive and timely is a mandatory requirement in current publishing management This not only creates the initiative and agility in publishing activities but also helps the publishing activities enhance innovation and creativity so that the publishing activities are compatible and meet the demands of the publishing house Increasing demand of the readers in the enjoyment of published products However, the lack of management sanctions, as well as the timeliness of ideological work in the process of participating in solving issues related to publishing activities, are creating a number of major obstacles Moreover, the participation in solving the problem of ideological work in connecting and sharing among manufacturers, providing goods and services with the consumer consumer in society is still weak Thus, it is clear in the management of publishing activities, the passivity and lack of timeliness of ideological work in the process of participating in solving issues that have greatly affected related parties Therefore, the propaganda needs to be strengthened so that a large number of readers can see the role and requirements of managing publishing activities in the new situation 18 3.1.3 Ideological work has been slow to innovate in the process of carrying out its role in managing publishing activities; It has not combined well the ideological education method with administrative method and economic method in managing publishing activities Reforming the publishing management method is a requirement nowadays In fact, the management method of publishing activities is backward and slow to innovate, so it needs to renovate the management method and modernize the management mechanism of publishing activities One of the orientations for renovating the management method to promote the role of ideological work in publishing activities management is to implement a close combination of management methods, attaching importance to the ideological educational method A number of issues have not been clarified, such as the relationship between the implementation of ideological and business function; the peculiarity of publishing activities; publishing operation management mechanism; the process of professionalizing publishing activities has brought the publishing up to the modernity; book promotion and development of reading culture in the context of integration; publisher operating models; The level of participation and control mechanisms of other economic sectors in joint ventures and publishing links Therefore, in the context of market economy development and international integration, in order to both affirm the socialist orientation and create the necessary motivation for the process of development, integration and modernization of the management mechanism, it has become an urgent requirement 3.1.4 Ideological work has not really performed well its guiding role in contributing to limit and reverse the tendency of commercialization in publishing activities management Market mechanism affects all aspects of social life, in which, publishing activities management is not out of the trend Currently, in the publishing activities, there has been the phenomenon of "privatizing and hiding", commercializing publishing activities Many publishers are too serious about business purposes This is really a problem that has been posing in society and it is no longer a "trend" anymore Therefore, publishing activities management must strictly comply with the political and ideological orientations of the Party's information lines and comply with the laws of the State, first of all the Publishing Law 3.1.5 Conditions to ensure material facilities, means and technology for promoting the role of ideological work in publishing activities management are limited The facilities for publishing activities are still limited and inadequate The technical equipment and supplies used for publishing activities are mainly imported from abroad, the main equipment for publishing activities in Vietnam has not been produced yet Investment in facilities for training and retraining 19 editors and contingent of publishing workers is still very weak The issue of modernizing facilities of the entire publishing industry is also problematic 3.2 Viewpoints on promoting the role of ideological work in managing publishing activities in Vietnam in the coming time 3.2.1 Promoting the role of ideological work in management of publishing activities must be based on the continual renewal of thinking about leadership and publishing activities management in the new situation In the coming time, it is necessary to continue to innovate from the leadership, direction, management to the team of people directly managing the publishing activities, deeply immersed in the aforementioned thought in order to contribute to promoting this activity At the same time, it is necessary to create sufficient conditions, from leadership, direction, management to the promulgation and implementation of appropriate policies and regimes, so that this field works and develops in the right direction, healthy, in accordance with the conditions of the market economy mechanism and the current trend of extensive international integration 3.2.2 Promoting the role of ideological work in publishing activities management based on innovation, increase the effectiveness and efficiency of publishing activities management Law-making agencies should thoroughly grasp the Party's guiding spirit and institutionalize in all legal documents on publishing the principles of the Party's leadership and the State's management, according to the spirit of not letting privatizing the press - publishing in any form and not letting any organization or individual take advantage of, dominate the press to serve its own interests, harm the interests of the country Concentrating and strengthening directing the implementation of state management of publishing 3.2.3 Promoting the role of ideological work in managing publishing activities is the responsibility of thought-making agencies, of which the most important role is to propagate committee To continue renewing the contents and modes of operation of the system of propaganda committees at all levels from the central to local levels, firstly the provincial-level propaganda committees according to the assigned functions and tasks In particular, focus on innovation of leadership, directing publishing activities in the context of the fourth industrial revolution, with the strong development of the internet and social networks 3.2.4 Promoting the role of ideological work in publishing activities management must be associated with renewing the training and retraining of human resources in the management of publishing activities; associated with investment in material and technical facilities In order to continue the effective and professional-oriented publishing management, it is necessary to focus on training, fostering and building a contingent of officials, public servants and officials, especially the editorial staff, 20 managers have strong political guts, deep theoretical qualifications and professional qualifications, expertise, initiative, creativity, dedication, discipline, efficiency and readiness, overcome difficulties and challenges to successfully complete assigned tasks 3.2.5 Promoting the role of ideological work in publishing activities management must be associated with the struggle against "peaceful evolution" in the field of culture and publishing Promoting the role of ideological work in the management of publishing activities must be associated with the struggle against "peaceful evolution" in the field of culture and publishing The leading, managing agencies and the publishing staff must pay due attention to discovering and praising new elements, new models and advanced examples; actively fight, contribute to prevent and gradually repel corruption, waste, bureaucracy, negative and social evils; effectively counteracting information, wrong views, hostility, firmly defending the ideological foundation of the Party 3.3 Solutions to promote the role of ideological work in managing publishing activities in Vietnam in the coming time 3.3.1 Raising the awareness of party committees about the role of ideological work in managing publishing activities Increasing the awareness of the party committees about the position, the role of ideological work in managing publishing activities is extremely necessary Firstly, it is necessary to continue renewing the leadership thought of the Party and the State management on the role of ideological work in managing publishing activities Secondly, it is necessary to promote the information and propaganda to raise the awareness of the committees and the whole society about the meaning and importance of promoting the role of ideological work in publishing activities management In addition, promoting the role of ideological work for publishing management in the current period also needs to strengthen the direction and information provision in publishing activities 3.3.2 Strengthening the Party's leadership and direction, raising the efficiency and effectiveness of the State's management; continuing to promote the role of the committee of propaganda at all levels in publishing activities management Firstly, it is necessary to renovate and strengthen the Party's leadership, improve the efficiency and effectiveness of the State's management over publishing activities, especially in the context of the current situation Strengthen the work of construction and improve the operation quality of party organizations and mass organizations in publishing agencies In addition, the directing, managing and managing agencies should thoroughly grasp and implement the Party's great orientations on publishing activities, fully realize the role and ensure the performance of major tasks Improving the operational capacity of state management agencies from the central to local levels Clearly 21 define powers, responsibilities, assignment and coordination between state management agencies and publishing house managing agencies Secondly, renewing and promoting the role of the Party-level propaganda committee in managing publishing activities That is the role of proactively advising, proposing, coordinating and inspecting publishing management agencies in implementing the Party committees' views and policies on political and ideological orientations for publishing activities management 3.3.3 Ideological work must direct and guide the implementation of the publishing industry development strategy; improving the operational efficiency of publishers, overcome the situation of commercialization of publishing activities Continuing to implement the Development Strategy of the publishing industry under Decision No 115 / QD-TTg, dated 16-01-2014, approving the Planning on development of publishing, printing and distribution of publications up to 2020, looking to 2030 to attract resources to participate in publishing, printing and distributing publications in accordance with the law and the country's socio-economic development Improving the system of regulations and legal documents on publishing in the field of ideology and culture, especially documents related to the activities of electronic publishing, in the direction of modernization, keeping up with the development of the region and the world Further strengthening the coordination mechanism between the Central Propaganda Department with the Ministry of Information and Communications, the Vietnam Publishing Association and the publishers, departments, ministries and branches of the Party and the State in leading and managing publishing activities The governing bodies and publishers proactively renovate the management mechanism, operating in the direction of streamlining and efficiency Improving the financial autonomy, the capacity to organize topics, edit manuscripts 3.3.4 Promoting the training and retraining of a contingent of propaganda officials, leading and managing publishing activities Enhancing the education of political ideology, ethics, lifestyles and professional responsibilities, constantly improving political awareness and theoretical qualifications for propaganda officials, management staff and teams directly involved in publishing activities; combating negative manifestations in the contingent of managerial and editorial staff Strengthening the training and retraining of publishing operation managers and contingent of publishing workers Reviewing and reassess the leadership, management, editors and publishing staff, resolutely take the unqualified and capable people out of the publishing agency Developing a strategy for training, retraining and limiting the development of forces and staff of the publishing industry 22 Enhancing the coordination between the Central Propaganda Department, Ministry of Information and Communications, Vietnam Publishing Association to organize training and retraining of the contingent of publishing and publishing managers and spokespeople administrative agencies and leaders of publishing agencies at the central and local levels 3.3.5 Closely combining administrative management with organizational methods, economic and ideological education methods in managing publishing activities Firstly, in term of development orientation Publishing activities must take care of the protection, affirmation and promotion of national cultural values, at the same time expanding cultural exchanges, absorbing the quintessence of human culture and fighting uncompromisingly with wrong, backward viewpoints To attach importance to serving political and ideological tasks, meeting the people's reading needs, and at the same time fulfilling the business tasks, building the publishing industry into a comprehensive economic and technological development industry Secondly, in term of specific tasks of publishing activities First, improving the comprehensive quality of publications Second, focusing on publishing books about Marxism - Leninism, Ho Chi Minh ideology, Party lines and views, State policies and laws Third, continuing to review, supplement and implement well the planning of publishing industry Fourth, mobilizing social resources for publishing and distributing books to serve a large number of people Fifthly, building a long-term plan of training, fostering and developing forces and publishing force's publishing force Thirdly, in term of major solutions Renewing and improving the effectiveness of the Party's leadership and direction in the field of publishing, printing and releasing; Clearly define the role of the governing body, and state the self-responsibility and proactive role of the publisher's leadership and the issuing agency; Strengthening the state management of activities of publishing, printing and distributing books; To elaborate and strictly organize the implementation of regulations and standards in publishing operation; Promoting socialization, mobilizing resources to develop publishing, printing and releasing; Renewing, upgrading and gradually modernizing publishing facilities techniques and technologies; Expanding international cooperation in the field of publishing, printing and releasing 3.3.6 Enhancing facilitators, conditions and means for ideological work in publishing activities management; improving the social status of ideological bodies and officials The Party's ideological work in general and publishers in particular need to promote investment in research and development of technical tools, solutions to increase coverage, and at the same time, it should have technology to prevent and limit malicious books Focusing on building the potentials and capabilities 23 of publishing activities; improving the economic efficiency of publishing, printing and releasing activities In order to improve the social status of the ideological agency and work, the first important thing is that it is necessary to build an institution that regulates functional, leading and management agencies which must promptly and seriously provide information, receive and respond to the information, and at the same time facilitate publishing activities On the other hand, the agencies and officials working in the field of ideology in general, the publishing agencies, the contingent of publishing workers in particular also need to actively promote the provision of information and content The publication reflects the Party's guidelines and policies, the State's policies and laws timely CONCLUSION Ideological work has a great role in social life and in the ideological work Publishing activities management in the context of socialist-oriented market economy development and international integration needs to be politically and ideologically oriented, conducted on the basis of theoretical and summarized practice It means that the ideological work, according to its inherent function, must actively participate in the management of publishing activities The role of political and ideological orientation for publishing activities management is necessary, an inevitable trend stemming from the requirement to improve the quality and effectiveness of publishing management and from the leadership function of the Party, functions and duties of ideological work The role of ideological work in publishing activities management should be studied from the role of the whole of ideological work as well as the role of each element, component, and form of ideological work That is the role in shaping the political thought for the management of publishing activities, fighting against negative phenomena, against the "peaceful evolution" plot of hostile forces; contributing to theoretical research, practical review, building a scientific basis for the planning and propagation, dissemination of the Party's guidelines, the State's policies and laws on publishing and publishing activities management At the same time, contributing to the discovery, encouragement and replication of advanced examples in managing publishing activities Currently, ideological work has shown its good role in managing publishing activities However, in carrying out the role of ideological work for publishing activities, there remains some shortcomings and problems To thoroughly solve these issues, it is necessary to implement simultaneously, synchronously and effectively views and specific solutions 24 The role of ideological work in managing publishing activities is quite a new issue, a complicated and difficult issue On the other hand, the theory about ideological work is incomplete, the practice of ideological work and publishing activities management are always mobilized and developed in the context of socialist-oriented market economy development Therefore, the theory and practice of the role of ideological work should also be put in the process of advocacy, development and continuous improvement Therefore, the research results of the thesis are only initial findings, difficult to avoid limitations and shortcomings The author of the thesis is looking forward to receiving many comments from scientists and those who are interested in the thesis topic, in order to absorb and further improve the quality of research LIST OF RESEARCH WORKS BY THE AUTHOR RELATED TO THE THESIS Pham Thi Vui (2020), ''The role of ideological work in managing current publishing activities'', Journal of Labor and Society, No 627 from 16-31-7-2020 Pham Thi Vui (2020) Orientation, politics and ideology for publishing activities, Propaganda Magazine, Propaganda Department of the Party Central Committee, No 6-2020 Pham Thi Vui (2019), ''Handling the media crisis'', Propaganda Magazine, Party Central Propaganda Department, No 02-2019 Pham Thi Vui (2018), "The role of state management in publishing activities in Vietnam today", Journal of Political Theory and Communications, Academy of Journalism and Communication, No 12-2018 Pham Thi Vui (2018), "Innovation in state management of publishing activities in the new situation", Proceedings of the International Scientific Conference: "Building a constructive government and integrity in the process of accelerating industrialization, modernization of the country and international integration" by the National Academy of Public Administration, Vietnam; Metz Region Public Administrative Academy, France, Vietnam Economic Institute, National Political Publishing House, Ha Noi Pham Thi Vui (2018), "The role of ideological work in the context of the impact of the fourth industrial revolution in Vietnam today", Proceedings of the International Scientific Conference: "The fourth industrial revolution with state governance" by National Academy of Public Administration, Vietnam; Lee Kuan Yew School of Public Policy, Singapore; Vietnam Economic Institute; National Political Publishing House, Hanoi Pham Thi Vui (2017), "Enhancing the state management of current publishing activities", Journal of State management, National Academy of Public Administration, No 02-2017 Pham Thi Vui (2017), "Improving the efficiency of publishing policies in our country today", Journal of Labor and Social Affairs, Ministry of Labor, Invalids and Social Affairs, No 559 September 2017 Pham Thi Vui (2017), "The role of ideological work with the fourth industrial revolution in Vietnam today", Journal of Propaganda, Central Committee of Propaganda and Education, December 2017 10 Pham Thi Vui (2013), "Some issues of publishing policies in our country today", Journal of State Administration, National Academy of Public Administration, No 212 September 2013 ... organizations, such as: Vietnam Fatherland Front, Vietnam Labor Confederation, Vietnam Farmers Union, Ho Chi Minh Communist Youth Union, and the Vietnam Union Vietnamese women, Vietnam Veterans Association... socialist regime The ideological work in Viet Nam is a purposeful activity of the Communist Party of Vietnam, the State of the Socialist Republic of Vietnam and socio-political organizations in order... the system of ideological work in Vietnam includes: 2.1.1.1 The ideological work of party organizations and party committees - The Communist Party of Vietnam is the nucleus leading the political

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