After studying this chapter you will be able to understand: Dietary supplements: vitamins and minerals, dietary supplements: natural health products, dietary supplements in the marketplace, functional foods.
reign language/mass emails Dietary Supplements in the Marketplace • Fraudulent products – Secret cure (“breakthrough”) – Pseudomedical jargon (e.g., “detoxify”) – Cures a wide range of diseases – No side effects, only benefits – Backed by “scientific research” you can’t find – Remember, if it sounds too good to be true… Functional Foods • Provide health benefits beyond nutrition • Phytochemicals – Antioxidants • Neutralize free radicals • Reduce heart disease, cancer risk – Found in fruits, vegetables, whole grains, legumes, and wine Functional Foods • Phytochemicals make food functional – Substances in plants – Promote health – Are not essential for life – Are a benefit to the plant itself Phytochemicals Make Food Functional • Benefits of phytochemicals – Associated with a decreased risk of chronic diseases • Cancer • Cardiovascular diseases – Prevent chronic disease • Phytoestrogens – Neutralize free radicals Phytochemicals Make Food Functional • Adding phytochemicals to your diet – Include more functional foods and fewer empty calories • More fruit • More vegetables • Make half of your grains Phytochemicals Make Food Functional • Foods enhanced with functional ingredients – Adding health promoting properties during processing Phytochemicals Make Food Functional • Regulatory issues for functional foods – Food – Drugs – Dietary supplements • Additives in functional foods – Herbs and other novel ingredients – GRAS guidelines apply Food Additives • Direct additives – Added to foods for specific reason • Indirect additives – Unintentionally become part of a food Food Additives • Purpose of direct additives – Maintain product consistency – Improve or maintain nutritional value – Keep food appetizing and wholesome – Provide leavening or control acidity and alkalinity – Enhance flavor or color ... human consumption Claims for Functional Foods • Structure/function claims for functional foods – Based on nutritive value of foods – Not as stringently regulated as health claims Strategies for Functional. .. Food Functional • Foods enhanced with functional ingredients – Adding health promoting properties during processing Phytochemicals Make Food Functional • Regulatory issues for functional foods –... Drugs – Dietary supplements • Additives in functional foods – Herbs and other novel ingredients – GRAS guidelines apply Food Additives • Direct additives – Added to foods for specific reason • Indirect