Dự án kinh doanh nhà hàng (Tiếng Anh).doc

Dự án kinh doanh nhà hàng (Tiếng Anh)

I Operation and Theme:

1 Current operation, theme:

Au Lac House is a restaurant that belongs to Au Lac brand in Hanoi BesideAu Lac House, there is also Au Lac Café on Ly Thai To Street Being differentfrom Au Lac Café, Au Lac House focus on serving foods as a restaurant The maincuisines here are Vietnamese, especially northern foods This restaurant is one ofthe fine dining restaurants in Hanoi The target market is Western customers, therest includes Japanese, Singaporean and Vietnamese … Au Lac House’s theme isinspired by the French architecture in the combination with Vietnamese way ofdecoration It makes the restaurant an antique and unique style comparing to otherrestaurants in Hanoi

2 Location and guests:

Located in the central of Hanoi, Au Lac House has many advantages toattract guests and promote the restaurant itself This restaurant is on 13th Tran HungDao Street, Hoan Kiem District It is not too far from Hoan Kiem Lake and it isquite near some luxury hotels like Sofitel Metropole, Hilton Opera, Melia … Ittakes only five to ten minutes from those hotels to come to Au Lac House, it mustbe a point of vantage if the tour companies or tourists consider several restaurants.Besides, there are some companies and office buildings nearby the restaurant.Therefore, if these companies need a place to negotiate and discuss with theircustomers or partnership, Au Lac House may be a reasonable choice Although AuLac House is located in the central of the capital, it doesn’t mean that the street infront is noisy and polluted by the motorbikes and cars The place where Au Lacstands is really quite and the restaurant can guarantee that any guest at any momentwill not be annoyed by the city life

3 Decoration, color skim, lighting, music, atmosphere:

During the French domination in Hanoi, they had built a lot of villas in thecity, a lot of them were on Tran Hung Dao Street That’s the reason why they callthis area “Hanoi’s French Quarter” Au Lac House is not an exception, thisrestaurant was a villa before being a restaurant nowadays The villa was built in the1930s by French people who had a very good taste in architecture Au Lac Houseowner didn’t change anything from inside to outside in order to keep the classicalstyle for the restaurant From outside, it is an 2 storey villa which was painted whiteand the second storey has a wide balcony As the French built up this house, theyarranged the interior completely following up the French style So they could feelthat they were in their house in France In every room, there is an old fashionedheater which aims to warm up the atmosphere and the people all over the room.

Although the restaurant is an French inspired house, it still shows theVietnamese soul inside The owner decorated his restaurant with many Vietnameseartworks In each room, there are always 3 or 4 pictures which exhibit theVietnamese people and their daily life from a long time ago The wall inside thehouse was also painted white but under the soft light from well positioned lightingequipments, it seems to be light yellow The purpose is to create a cozy atmospherearound each room and in fact, the atmosphere of each room and the restaurantoverall is really warm and elegant Besides artworks and light, Au Lac House alsouses music to entertain the customers They doesn’t have live music, so they useCD instead and put speakers in every room The music is often instrumental music,sometimes they play music with words but it is simply ballad and really gentle

The decoration, color, lighting, music in Au Lac House at any momentalways make the guests a warm feeling and truly relax

4 Utensils, equipments, wares:

The utensils, equipments, wares that are being used in Au Lac House are notso special The most noticeable thing is that the bows, dishes and some other thingswere printed with the restaurant logo on them That will impress the customers alot There are nothing made of silver or gold glided Everything is standard but nomore For a fine dining restaurant, those things are not quite fit The owner shouldinvest more money in order to improve the quality of service.

5 Employee: Uniform or costume:

The employees in Au Lac House use different costume depending on thedifferent positions The waiters, waitresses, cashiers wear white shirt and blacktrousers The supervisor of each division wear white shirt and black trousers as wellbut the shirt must be stuck in the trousers The uniform in Au Lac House is suitablefor the operation and very polite

6 Foods and drinks:

As mentioned above, the foods in this restaurant are Vietnamese There arenothing but Vietnamese cuisine It is a good thing that Au Lac House focus on onekind of cuisine But on the other side, this is not flexible and not so fit with thetheme The drinks list and wines list are excellent There are many choices forcustomers The prices for foods, drinks and wines are reasonable for a fine diningrestaurants

However, to improve the quality and quantity of foods, Au Lac House shouldadd some more kinds of Western cuisines, especially French cuisine That willdefinitely make the foods menu more fit with the theme that is a combination ofFrench style and Vietnamese style

II Layout and Design:

Au Lac restaurant has a romantic French architecture space Thanks to thisarchitecture, Au Lac restaurant can attract many guests Specially, foreigners makeup 80 % They come from many countries in the world such as: French, US,Australian, Japanese…Besides, there are also a small number of Asian guests suchas: Chinese, Singaporeans

This restaurant is divided in 2 areas by a small yard First area is the mostimportant in the restaurant where you can enjoy a nice view and it includes 2floors And the second area is located behind the first area and includes kitchen and

Guests can go on the first floor by two doors And standing here, they cansee a bar, cashier area and a waiting area The bar, cashier and waiting area areseparated by a beautiful flower vase This floor is decorated very well with thewhite wall, yellow blinds, and light system… And specially, there are also nicepictures, small vase and a fire place The rest room is arranged behind a big wall.

Go up stair, this is the place that concentrated many tables to serve Thissecond floor includes three rooms with different size: a big room and two mediumrooms The big room is divided in two parts by bamboo-plaited blinds There aretwo tables for 6 people, one table for 3 people and three tables for 2 people Bigtables are laid in the centre of this room and other tables are arranged near the 4corners With this arrangement, the staff fell easier to go and serve guests

Next to the big room, there is a VIP room with only table for 8 people Thisroom is decorated by pictures, flowers and 4 lights at the 4 corners The atmosphereis quite and elegant It is really suitable for the business man to meet their partner.

Besides these rooms, there is also a medium room with two tables for 5people This room has the same style with other rooms.

The second area.

This area is smaller than the first one and includes a kitchen and a room.The kitchen is not laid in restaurant It is located behind the first area This is notconvenient for staff to serve guests Specially, when the restaurant is crowded, ittakes more time for staff to run from this area to another one.

Next to kitchen, we come to the medium room which includes one table for 8people and 2 tables for 4 people.

Beside two main areas, there is also a large corridor with some tables for 3 or4 people When guests choose these tables, they can fell more comfortable Theycan enjoy the fresh air by plans and flowers which are laid near tables

So there is a variety of seating arrangements in Au Lac restaurant There arearound 22 tables The number of tables for 3 and 4 people make up 54,5%, table for2 people is 18,2% and the number of tables for 5, 6, and 8 people make up 9,09%.With this arrangement, it is suitable for target market of our restaurant Because thecustomer often come in groups of three and group of four They are business manand they choose our restaurant to invite their partner Besides, in some special daysuch as: Valentine and woman’s day, many customers come in pairs So 18,2 % oftables for 2 people is suitable.

The area of this restaurant is 700 m2 with 22 tables There is a lot of freespace for transfer So both staff and guests fell more agreeable The staff can servemore fast while the customers can fell more comfortable with private space.

There is no smoking and non smoking area in Au Lac restaurant This isdisadvantages of our restaurant Some guests do not fell comfortable to smokecigarette here.

First floor

Second floor

III Kind of Service should offer:

In order to fit with the operation and theme, Au Lac House chooses 2 majorkinds of service They are Table service (English or Family service, American orplace service) (90%) and Buffet service (10%) Whenever the guests come torestaurant having a reservation or not, they will be warmly welcomed and servedwith the table service – a typical type of Vietnamese cuisine The staff have set up abowl, chopsticks, spoon, glasses of wine before them come In this kind of servicethey put all the fully prepared food on the platters or in big bowls The guests thenserve themselves, taking the amount they desire with the friendly help of staff Ifthe foreign guests can not use the chopsticks, the waiters will replace by the knifeand fork to make them convenience Beside that, staff here also follow placeservice type to serve the French foods depended on what the guests demand andwhat food they order

In some cases, guests make a reservation for a big group of tourists Theywant to experience themselves our specialties then the restaurant can set a buffet onthe second floor Normally there is one or two waiters serve them during the meal

In our own opinion, these kinds of service are well suitable for the smallcapacity here and match with the menu in Au Lac House.

The stationing in Au Lac House is not so clear at all They divide in to 2connecting rooms and 1 VIP room on the second floor, 2 more terraces on thebalcony of each floor and 1 room on the first floor Normally, the captain arranges1 or 2 waiters who in charge of serving about 20 to 24 guests in the first floor 2 or4 waiters working together in the 2 connecting room and terrace, 1 to 2 others areresponsible for VIP room with 12 to 14 seats Even though Au Lac House is a fine

dining restaurant with the luxurious furniture, elegance atmosphere…but thecaptains do not fix staff for each table They move and coordinate professionallytogether by sharing skills and language, working experiences, friendly behaviors…to provide the best service and comfort to their guests However, we also suggestadding more kinds of service serving in the VIP room such as: Friend service andRussian service Choosing 1 or 2 skilled waiters first and training them how tofinish food in frond of guests, how to use fork and spoon for dividing portion foreach guest… In our own opinion, it is one of the good ways to show the high leveland attract more high quality guest

So, where the success of Au Lac House come from? Absolutely, it comesfrom the staff system who were well trained in tourism school and have ownexperiences in their work It can be said that they play an important role inRestaurant operation There are total 40 people working go after 3 shifts Morningshift (a.m) is from 8am to 4am; Evening shift (p.m) is from 3am to 11pm; Split(S.P) is from 10am to 2 pm and 6pm to 10pm.

Let’s see this table to have more idea about Au Lac House’s staff.Position/

am sp pmManager

(1)

Operate and manageoverall activities

-Excellent English - Experience inmanagement

Supervisors (2)

1 1 - Receive reservation- Deal complaints- Account salary

- Report the businessresult to Manager

- Experience insupervising, excellentEnglish

- Analysis and solveproblem

Captains (2)

1 1 - Arrange shift working- Check attendance- Help Supervisors

- Experience in human resource, goodEnglish

Cashiers (2)

1 1 - Make bill for guests- Report revenue toSupervisors

- Experience inaccounting

- Honest, careful

Waiters (10)

2 2 4 - Set up table

- Take order, serve foodsand beverages, clear thetable

- Experience inserving F&Bprofessionally, goodEnglish

- Hardworking,careful, workingindependence or teamHostess

Chef (1)

operation- Design menu

- Arrange working shiftfor Cooks

- Experience in thewhole activities in thekitchen

Cooks (14)

14 - Cook the food for guestsand for staff

- Experience incooking

Cleaners (4)

2 2 - Clean all the furniture,floors, …

- Hardworking,cleanness

Security (3)

1 1 1 - Guarantee the safe ofguests, staff and theirvehicles

- Careful, strong,honest.

IV Menu:

1 Kind of food, number of items:

Food : Classic Vietnamese CuisineAverage price : VND150,000 to VND300,000

Au Lac House serves numerous Vietnamese dishes from across the country.

Soup and Appetizers

Cake Hue’ style Vegetablessoup

Deep- fried Squid served with

Crab, Frog, Tortoise

Fried Frog with Garlic

Prawn and Lobster

Steamed Lobster with Garlic

16

Beef, Pork, Chicken, Duck 24

Grilled Chicken with Chili Lemon GrassVegetables, Tofu and Vegeterian

Tofu vegetable soup

19

Boiling hot pot and Vietnamese soup

Stir- fried Pumpkin Buds with Garlic

12

Noodles and rice

Stird – fried Egg Noodles with Vegetable

10

+ Advantage :

Dish : Wide variety dishes Price : Not so expensive Food : High recommended+ Disadvantage :

Difficult to choice the best suitable dishes to each of guest.

You won't find cutting edge cuisine nor fabulous presentation here, but nicefood in lovely surroundings

It is possible to have a good meal for under VND175,000, a reasonable price giventhe plush surroundings of Au Lac House

Drinks:

Wine list and all standard alcoholic drinks and juices, soft drinks, tea andcoffee Beers: Heineken, Carlsberg, Hanoi, Tiger (bottle and draught)

2 Menu design:

Design : Two – Panel Multi – Page menu

The menu (English as well as Vietnamese) is easy to navigate But menudoesn’t have description to each of dishes which makes guest don’t understandwhat is dish ? ( because most guest are foreigner, although has translate toEnglish ) The menu is extensive, and a little bit overwhelm

- Paper : yellow color, hard and shiny paper

- Copy : Vn Arial, Size 14 It is really clear which makes guest read menueasily.

- Headings : clear and has red color to identify courses It is best to keepmenu names simple so that guests are not confused.