Building a YouTube Presence Did you know? -Google owns YouTube -YouTube is the 2nd most popular website in the world for traffic (and in some age groups it even takes 1st) -YouTube is a great way to build traffic to send to your product Creating a YouTube Account Go to YouTube.comàCreate a Gmail account if you not have one already *Google requires you to have a Google account to set up your YouTube account Customizing Your YouTube Go to Settingsà -Edit your dashboard, video manager and analytics Example: Check out the InsaneHomeFatLoss channel on YouTube