ART DIRECTION – SUMMER 2019 - GDH0703 Tạ Thăng Long - GDH18274 Nguyễn Hoàng – GDH18326 Nguyễn Quang Hiếu – GDH18433 Trần Anh Đức – GDH18016 Research in-dept role focus *** ART DIRECTOR GRAPHIC DESIGNER STYLIST Art Director Definition Art directors are responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions They create the overall design and direct others who develop artwork or layouts Responsibilities Art directors typically the following: -Determine how best to represent a concept visually -Determine which photographs, art, or other design elements to use -Develop the overall look or style of a publication, an advertising campaign, or a theater, television, or -film set -Supervise design staff -Review and approve designs, artwork, photography, and graphics developed by other staff members -Talk to clients to develop an artistic approach and style -Coordinate activities with other artistic and creative departments -Develop detailed budgets and timelines -Present designs to clients for approval Work Experience in a Related Occupation Most art directors work years or more in another occupation before being selected for positions as art directors Depending upon the industry, they may work as graphic designers, fine artists, editors, photographers, or in another art or design occupation before becoming art directors For many artists, including art directors, developing a portfolio—a collection of an artist’s work that demonstrates his or her styles and abilities—is essential Managers, clients, and others look at artists’ portfolios when they are deciding whether to hire an employee or contract for an art project Personality and Interests Art directors typically have an interest in the Creating and Persuading interest areas The Creating interest area indicates a focus on being original and imaginative, and working with artistic media The Persuading interest area indicates a focus on influencing, motivating, and selling to other people Art directors should also possess the following specific qualities: -Communication skills Art directors must be able to listen to and speak with staff and clients to ensure that they understand employees’ ideas and clients’ desires for advertisements, publications, or movie sets -Creativity Art directors must be able to come up with interesting and innovative ideas to develop advertising campaigns, set designs, or layout options -Leadership skills Art directors must be able to organize, direct, and motivate other artists They need to articulate their visions to artists and oversee production -Time-management skills Balancing competing priorities and multiple projects while meeting strict deadlines is critical for art directors STYLIST Definition and Works Stylist is an advisor to the stars for costumes when appearing on the public or in the media, Initially, stylist professionals only advise on costumes for stars when they appear on the public or in the media Gradually, they created the script and commanded both the photoshoots and the performances Now, looking for Stylists is not just the stars of the entertainment industry, but also the economic companies, the magazines, media want to create a unique image style in marketing to attract customers and create competition with competitors Responsibilities +Picking clothing and accessories for editorial features and advertisements, concerts, music videos, films and TV shows +Working with designers, tailors, models, photographers, hair and makeup artists, retailers, members of the media, publicists, celebrities and public figures +Creating an image for celebrities +Researching fabrics, clothing construction and fashion accessories +Keeping up with different designer labels and fashion designers +Attending fashion shows +Predicting and spotting fashion trends +Locating clothing from all over the world +Building professional networks +Lifting heavy garment bags Needed Skills +Knowledge of fashion trends, color schemes and designer labels +Awareness of art, design and fashion history +Understanding of different face and body shapes +Knowledge of different body types and how to dress them in the most flattering way +Business skills such as marketing, networking and advertising +Effective communication skills to work with clients +Creativity and innovation +Eye for detail +Well organized Types of Stylist There are many types of stylists in the world and they all don’t belong to the fashion industry In this case it is important to know the types of stylists that belong to the fashion industry +Editorial +Personal +Product/ Laydowns +Catalog +Wardrobe (specific) +Prop & Set (surrounding or mood) +Fashion Show +Consultant Editorial Stylist: Focuses on fashion editorials in magazines, associate editor, assistant fashion editor, market editor Freelance editors also work on these types of shoots Personal Stylist: A personal stylist works close with their clients so revamp their wardrobe, also known as a closet consultant Many celebrities work with personal stylists for events Product Stylist: Mainly works with clothing lay downs, pilled, or clothing on a hanger Fashion accessories and jewelry would be included as well Home products as well also known as “soft goods” Catalog Stylist: Catalog stylists are in charge of arranging and selling clothing, accessories, etc Wardrobe Stylist: Works in either t.v, movies, or commercials Prop & Set Stylist: Only work with the environment, they set the entire mood Fashion Show Stylist: Works directly with a designer to and or helps influence designs Consultant Stylist: Entails one major stylist possibly total; consults with a designer or brand in the execution part of styling GRAPHIC DESIGN Basic Definition : Graphic designers use computers or hand tools to create posters, websites, logos, brochures, magazines and many other materials to communicate ideas and information visually They are sometimes called graphic artists Graphic Designer Responsibilities: +Planning concepts by studying relevant information and materials +Illustrating concepts by designing examples of art arrangement, size, type size and style and submitting them for approval +Preparing finished art by operating necessary equipment and software +Coordinating with outside agencies, art services, web designer, marketing, printers, and colleagues as necessary +Contributing to team efforts by accomplishing tasks as needed +Communicating with clients about layout and design +Creating a wide range of graphics and layouts for product illustrations, company logos, and websites with software such as photoshop +Reviewing final layouts and suggesting improvements when necessary Daily tasks for a Graphic Designer: +Meeting with clients to interpret the concepts they want to communicate and note their requirements +Determining strategies to deliver a clear message to a particular target audience +Preparing layouts or mock-ups of a design using illustration, text, photography, colour and computer generated imagery, either by hand or using computer software +Presenting designs for client approval and feedback +Organising the production of proofs and liaising with suppliers +Preparing designs for digital or print publication Advertising Design and Graphic Design: +Editorial design +Identity (logo and branding) design +Illustration +Typography +Icons and pictograms +Interface graphics and elements +Big print items such as posters and billboards +Packaging etc +Signs Advertising design work towards a more direct sales shove in their effort So, their style will not be as fancy as graphic design +The focus is not on design, but the message The attention is on an effective headline +An ad will include a bolded offer behind everything +Advertising design may involve a more traditional marketing route and use: posters, billboards, or print ads REFERENCES https://jtdcom.wordpress.com/2016/05/18/types-of-stylists/ https://www.allartschools.com/fashion-design/fashion-stylist-job-description/ https://www.seek.com.au/learning/careers/graphic-designer/jobdescription?fbclid=IwAR1bSN_jok4sm5psN5iLW2G00e8YXegVlOnsoneXwTz_eqVbfqDHEY3Y piA https://www.lifewire.com/working-in-advertising-as-graphic-designer-1697451 https://www.betterteam.com/graphic-designer-jobdescription?fbclid=IwAR2yzXJo7ysAOtNEXUtV1SFtX_gBUxdzHB3abFos4mej3_7xa2nkUWf3l HY https://www.truity.com/career-profile/artdirector?fbclid=IwAR1WGRYlOvUiBk4m0o14QwgCHsTwVLCZ0fsLvQlkgzJtDAFnrQl2LnxHu Bg ... members of the media, publicists, celebrities and public figures +Creating an image for celebrities +Researching fabrics, clothing construction and fashion accessories +Keeping up with different designer