IN DEPTH ROLE RESEARCH

IN-DEPTH ROLE RESEARCH GRAPHIC DESIGNER WHAT ARE THEY? Graphic design is also known as communication design Graphic designers are visual communicators, who create visual concepts by hand or by using computer software They communicate ideas to inspire, inform, or captivate consumers through both physical and virtual art forms that include images, words, or graphics WHAT DO THEY DO? Graphic designers combine art and technology to communicate ideas through images and the layout of web screens and printed pages They develop the overall layout and production design for advertisements, brochures, magazines, and corporate reports with both texts and images Their work follows such steps: 01 Meet with clients or the art director to determine the scope of a project 05 Create designs either by hand or computer software by select colours, images, text style, and layout 02 Advise clients on strategies to reach a paraticular audience 06 Present the design to clients or the art director 03 Determine the message the design should portray & sketch images that identify a product or convey a message 07 Incorporate changes recommended by the clients into the final design 04 Develop graphics and visual or audio images for product illustrations, logos, and websites 08 Review designs for errors before printing or publishing them WHAT IS THEIR MISSION IN CREATIVE INDUSTRY? Work closely with people in advertising and promotions, public relations, and marketing Work on projects with other graphic designers and marketers, business analysts, writers, and programmers Keep up with new and updated computer graphics and design software Collaborate to produce successful websites, publications, and other products Able to create designs that are artistically interesting and appealing to clients and consumers; produce rough illustrations of design ideas WHAT ARE THEY? An art director is in charge of the visual artistic elements in a production This could be a film, play, animation, or anything else creative where artistic visual effects are used In the advertising industry, an art director is responsible for generating visual concepts in response to clients’ briefs This covers all media platforms, including: • Digital communications, websites, mobile apps and emails • Marketing materials • Press advertising • Television and video • Logos and branding Often working in partnership with a copywriter who produces the written content, the art director will seek to influence changes in audience behaviour through ideas, creativity and the use of media ART DIREC TOR WHAT DO THEY DO? Work with directors of other departments and the head of the project to make sure that the creator’s vision is realized Ensuring a high standard of visual execution across all media and campaigns Translate the targeted mood and message into objectify elements of art and design, and then relay that information to the art team Inspiring and motivating the agency’s clients to be creatively progressive, through the application of fresh and inventive visual work Introducing and applying expert art direction to the visual elements of creative projects Reviewing the work of designers and providing direction and feedback Taking ownership of the visual elements of creative work for new business pitches Uncovering new ways to incorporate emerging and new media formats into campaigns WHAT ARE THEIR REQUIREMENTS? A strong knowledge of typography, image manipulation, illustration and animation A passion for advertising and commercial art A broad understanding of marketing design and layout will also be expected A keen eye for visual details and accuracy The ability to generate a reliable supply of original ideas and visual concepts The resilience to perform under pressure and deliver high-quality work to tight deadlines The confidence to explain and support your thinking, both internally and externally High level IT skills in the latest art and design packages Flexible approach and willingness to adapt your ideas to the needs of clients 10 A good awareness of digital media and evolving online plat-forms 11 An innovative approach to the media and the ways in which advertising is carried There are many types of stylists in the world and they all don’t belong to the fashion industry STYLIST Editorial stylist (fashion & nonfashion) focuses on editorials in magazines, associate editor, assistant fashion editor, market editor Wardrobe stylist (fashion) works in either TV, movies, or commercials Personal stylist (fashion) works close with their clients so revamp their wardrobe, also known as a closet consultant Prop & set stylist (fashion & non-fashion): Only works with the environment, they set the entire mood Product • Fashion laydowns mainly works with clothing, accessories and jewelry • Non-fashion layouts works with products compositions during photoshoot Fashion show stylist (fashion) works directly with a designer to and or helps influence designs Catalog stylist (fashion & nonfashion) In charge of arranging and selling product, etc Consultant stylist (fashion & non-fashion) entails one major stylist possibly total; consults with a designer or brand in the execution part of styling REFER ENCES PHOTOGRAPHERS RESEARCH http://thewordmagazine.com/art/ portfolio-report-ren-hang/ https://www.camerapress.com/photographers/studio-photographers/ https://en.wikipedia.org/wiki/Ren_ andy-gotts Hang_(photographer) https://www.elinchrom.com/interviews/andy-gotts.html 10 http://photographyofchina.com/blog/ ren-hang-obituary https://en.m.wikipedia.org/wiki/ Nobuyoshi_Araki https://www.anothermag.com/ art-photography/11599/archive-erotic-photographer-nobuyoshi-araki-impossible-love-vintage-photographs https://pen-online.com/arts/le-coeurserre-araki-05-2/?scrolled=0 http://danielkordan.com/ IN-DEPTH ROLE RESEARCH https://jtdcom.wordpress com/2016/05/18/types-of-stylists/ https://www.upwork.com/hiring/design/graphic-designer-art-director-creative-director/ https://www.careerexplorer.com/careers/graphic-designer/ https://conceptartempire.com/art-director/ https://cogsagency.com/creative-andbrand-design/art-director-job-description/ 11 ... for errors before printing or publishing them WHAT IS THEIR MISSION IN CREATIVE INDUSTRY? Work closely with people in advertising and promotions, public relations, and marketing Work on projects... platforms, including: • Digital communications, websites, mobile apps and emails • Marketing materials • Press advertising • Television and video • Logos and branding Often working in partnership... information to the art team Inspiring and motivating the agency’s clients to be creatively progressive, through the application of fresh and inventive visual work Introducing and applying expert art direction