INTRODUCTION OF THE COMPANY: Shell is a multinational company and in Pakistan it is operating as a public limited company by the name “Shell Pakistan Ltd Shell is a superior brand name with a 100 year history in this region, infect the company is still in possession of a fuel storage tank from 1899 Shell has been in Pakistan for over a century, dating back to 1899 when Asiatic Petroleum, the far eastern marketing arm of two companies: Shell Transport Company and Royal Dutch Petroleum Company began importing kerosene oil from Azerbaijan into the subcontinent Even today, the legacy of the past is visible in a storage tank carrying the date, 1898 Our core values of honesty, integrity and respect for people form the basis of the Shell General Business Principles Shell Pakistan Limited (SPL) in numbers: SPL serves approximately 1,000,000 customers at its Retail stations in Pakistan Approximately 87000 number of employees worldwide We have over 750 Retail stations across the country Offering over 15 lubricants for different vehicles and industrial uses A Shell fleet of over 300 oil tankers distributes our products nationwide 60 air-crafts served daily Shell has a 39% brand share preference Shell is present at major airfields across Pakistan Head of the company: The company is headed by Omar Yaqoob Sheikh, Chief Executive Officer of Shell Pakistan Limited (SPL) Competitors: Major competitors of shell are PSO with petrol pumps and caltex with petrol pumps But Shell Pakistan Limited operates in the Petroleum refining sector Shell Pakistan Limited also compete with three other petroleum refiners in Asia Chennai Petroleum Corporation Limited National Refinery Limited Mangalore Ref & Petrochemicals Limited Customers: Shell’s customers are high class, low class and middle class, because every class is used petrol for consumption Nature of business: Upstream: Our Upstream business searches for and recovers crude oil and natural gas It liquefies and transports natural gas, and operates the infrastructure needed to deliver both oil and natural gas to market The Upstream business also extracts bitumen – an especially thick, heavy oil – from oil sands and converts it into synthetic crude oil We are also developers of wind power as a means to generate electricity Downstream: Our Downstream business manages Shell’s refining and marketing activities for oil products and chemicals Refining includes manufacturing, supply and shipping of crude oil Marketing sells a range of products, including fuels, lubricants, bitumen and liquefied petroleum gas (LPG), for home, transport and industrial use Chemicals produces and markets petrochemicals for industrial customers, including the raw materials for plastics, coatings and detergents Financial position of SPL (2013): Revenues: $451.2 billion Income: $16.5 billion Capital investment: $44 billion CURRENT STRATEGIC DIRECTION: Mission statement: To continuously deliver shareholder value by: Manufacturing and supplying oil products and services that satisfy the needs of our customers(product and services) Constantly achieving operational excellence Conducting our business in a safe, environmentally sustainable and economically optimum manner (market) Employing a diverse, innovative and results-oriented team motivated to deliver excellence (employees) Vision: To be the Top Performing and Most Admired Refinery in Asia To be the top performer of first choice Objectives: We are committed to deliver sustainable excellence in business performance by focusing on the following: Benefit our shareholders Realize the potential of our people Meet our customer requirements Maximize refinery margins Safeguard asset integrity Deliver structural cost reductions Sustain a robust management system Deliver continuous sustainable Health, Safety, Security and Environmental excellence Current strategy: Our strategy seeks to reinforce our position as a leader in the oil and gas industry while helping to meet global energy demand in a responsible way We strive to create competitive returns for shareholders Safety, environmental and social responsibility are at the heart of our activities ... business manages Shell’s refining and marketing activities for oil products and chemicals Refining includes manufacturing, supply and shipping of crude oil Marketing sells a range of products,... (2013): Revenues: $451.2 billion Income: $16.5 billion Capital investment: $44 billion CURRENT STRATEGIC DIRECTION: Mission statement: To continuously deliver shareholder value by: Manufacturing