Doc13 Strategic Marketing Review

HAMDARD UNIVERSITY SIDRA KHALID 112087 Submitted to: Mr Ghayaz • 9th Floor, Floor, The The Harbour Harbour Front, Front, Dolmen Dolmen City, City, HC-3, HC-3, Block-4, Block-4, Marine Marine Drive, Drive, Clifon, Clifon, KarachiKarachi9th 75600, Pakistan Pakistan 75600, Mouza Kund, Kund, Hub, Hub, Baluchistan, Baluchistan, Pakistan Pakistan Mouza • oil and and gas gas oil • Listed Company Company Listed • Mujtaba Jafarey Jafarey Mujtaba • 443 443 • • Registered Address Employees Chief Executive Officer Status Marketed products The Companies Companies Ordinance Ordinance 1984 1984 The BYCO petroleum petroleum pakistan pakistan Ltd Ltd BYCO • Pakistan Pakistan • January 9, 9, 1995 1995 January • Location Registered Under Date of Incorporation Country Company name Byco is Pakistan’s emerging energy companies engaged in the businesses of oil refining, petroleum marketing, chemicals manufacturing and petroleum logistics Headquartered in Karachi, we are serving our mission to fulfill the energy demand within and beyond borders Companies under Byco umbrella are: Oil Refning & Petroleum Marketing • Petroleum Infrastructure & Logistics • Byco Terminals Pakistan Limited (BTPL) Oil Refning & Chemical Manufacturing Byco Petroleum Pakistan Limited (BPPL) • Byco Oil Pakistan Limited (BOPL) PURPOSE: We are engaged in manufacturing of a wide range of petroleum products with the objective to achieve sustainable productivity, profitability and high standards to address the environment, health and safety requirements HISTORY: Byco Group was founded by the Founder Chairman, Mr Parvez Abbasi (Late) in mid-90’s with the vision to pioneer the change in the energy sector of Pakistan With his vision, the company Byco Petroleum Pakistan Limited was formed in January 1995 as public limited company BPPL was incorporated in Pakistan as public limited co, on Jan-09-1995 and was granted with the commencement of business on Mar-13-1995 The ORC-1 ref is located in Mouza Kund, HUB established in 2004 BYCO has current total ref capacity of 155,000 bpd During the year 2007, the Company has launched its fuel marketing activities managed by the Petroleum Marketing Business (PMB) formerly known as Oil Marketing Unit having more than 246 retail outlets OIL REFINERY COMPLEX I (ORC-I) The business under Byco Petroleum Pakistan Limited has set up an oil refinery – ORC-I in 2004 Located 50km from Karachi towards Hub in Balochistan Coastal area of Khalifa point STORAGE CAPACITY BYCO has a storage tanks facilities at Kemari and Byco refineries complex with total capacity of 140,000 MT Crude oil capacity of 130,000 M.Tonnes at Hub Terminal facility at Kemari has a total capacity of 10,000 MT utilized for import and export of petroleum products mainly aviation fuel VISION Our vision is to develop our company on ethical and professional basis in order to steadily grow and become a valued contributor to the economy and respected corporate entity MISSION Our mission is to proactively invest in the development of infrastructure, in order to become a single source supply chain for meeting the economy’s energy, petroleum and petrochemical needs thereby providing the best possible return to all our stakeholders VALUES Byco values are the guiding principles that define how it conducts its business and what it stands for as a company This includes: • • Setting high standards of care for environment, health and safety Investment in human capital, offer competitive employment terms and provide safe and congenial working environment and an equal opportunity for all our employees • • • • • Entail human resource development and promotes openness, professionalism, teamwork and trust Enhancing value addition, implementing conservation measures and growth up-gradation through addition of newer generation technologies Credibility, goodwill and reputation earned through ethical practices, honesty, integrity and respect for people Safeguarding of shareholders' interest and providing them with a cons umerate return on equity is an integral part of our business ethics These values are the basis of our commitment to operate as a sustainable energy company COMPETITORS OF BYCO: PSO SHELL BYCO PESTEL Analysis According to (Byco), Macro environmental analysis is fnd out the external forces that affect accompany to produce and sell, which are consisted of Political, Economic, Social, Technological, Legal and Environmental factors that affect externally a business Political Analysis: political factors refer to government policy such as the degree of intervention in the economy This might include trading policies, lobbying, inter-countries relations, and … that can affect the business Economic Analysis: Economical factors that might affect a business can be world economy or national economy of the environment where the business is running Technological Analysis: Technology is another environmental and external force that affects a business In case of Byco, as we can see on many sources of information, such as websites and newspapers, we can fnd out Byco has the advantage of having advanced technology in deep water exploration of the oil Legal Analysis: Legal factors are those legislations that affect a business, such as employment law, anti-trust law and etc Environmental Analysis: Environment is very important and environmental activists are playing more important roles in the business Sometimes the environmental activist can put pressure to the government and make new legislations  ... the year 2007, the Company has launched its fuel marketing activities managed by the Petroleum Marketing Business (PMB) formerly known as Oil Marketing Unit having more than 246 retail outlets... energy demand within and beyond borders Companies under Byco umbrella are: Oil Refning & Petroleum Marketing • Petroleum Infrastructure & Logistics • Byco Terminals Pakistan Limited (BTPL) Oil Refning... Byco is Pakistan’s emerging energy companies engaged in the businesses of oil refining, petroleum marketing, chemicals manufacturing and petroleum logistics Headquartered in Karachi, we are serving