Saddam Huusain G.R: 112022 Introduction to the company: located about 40 Kms from Karachi on the main R.C.D Highway, Hub Chowki, District Lasbella, Balochistan Incorporated on July 15, 1982 as a public limited company Plant was commissioned in June 1986 with the assistance of Foundry Management & Design Company (FMD), United Kingdom (U.K) commercial production was started in July, 1986 It wasprivatized and handed over to a group of management under a joint collaboration of Millat Tractors Limited and the employees of Bolan Castings Limited on 13th June, 1993 Introduction to the company: The main business activity of Bolan Castings Limited is to manufactures and sells castings for tractors and automotive parts The Company uses grey Iron castings in the manufacture of tractor's engine blocks, engine heads, center housings, transmission case, axle asing, oil sump, bearing caps, truck's or bus's, brake drums pump castings Last year loss 105.526 m in PKR Current strategic direction: • Vision statement_ To be a player in the global market by providing high Quality foundry based engineering products • Mission statement_ To be market Leader in foundry technology by offering competitive high quality value added products to the satisfaction of customers and to grow through diversification in local and export markets, While serving the best interest of shareholders • Strategic policies: It includes quality products , health, environment, safety polices Components of mission statement: • Customers: Landlords, Formers • Products & services: tractor's engine parts • Market: Global market • Technology: Foundry • Concern for survival, growth and profitability: Customer satisfaction and best interest of shareholders • Philosophy: Change for better • Self Concept: To be market leader • Concern for employees: Providing safety and encourages to develop and grow Achievements of BCL • Best corporate report awards 2003,2004,2005 • Certificate of corporate excellence-2001 • Karachi stock exchange top companies award-2001 Relationship of BCL with its external forces: SLEPT analysis: Social Legal Economical Political Technology EFE matrix for BCL External Factors Evaluation matrix Weight Rating Weighted scores 0.16 0.14 0.10 4 0.64 0.46 0.20 Support for the foundry education, NED, MUET Threats Absenteeism of employees due to of critical condition of Karachi 0.13 0.26 0.11 0.33 New comers in the market Import of foreign countries tractors Decrease in prices of oil and Currency 0.14 0.12 0.10 0.28 0.36 0.20 Opportunities Government decision to reduce GST from 16 % to 10 % Government policies for development of agrarian economy Supply of tractors’ castings in the most economical manner Total 1.00 2.73 Competitive profile matrix of BCL Critical Success Factors Weight Rating Score Advertising 0.10 0.30 Product Quality 0.20 0.80 Price competitiveness 0.10 0.20 Management 0.10 0.30 Financial position 0.10 0.30 Customer Loyalty 0.15 0.45 Global Expansion 0.20 0.60 Market share 0.05 0.05 Total 1.00 3.00 ... company: located about 40 Kms from Karachi on the main R.C.D Highway, Hub Chowki, District Lasbella, Balochistan Incorporated on July 15, 1982 as a public limited company Plant was commissioned in... bearing caps, truck's or bus's, brake drums pump castings Last year loss 105.526 m in PKR Current strategic direction: • Vision statement_ To be a player in the global market by providing high Quality... diversification in local and export markets, While serving the best interest of shareholders • Strategic policies: It includes quality products , health, environment, safety polices Components