rimsha Strategic Marketing Review

PRESENTATION ON GUL AHMED TEXTILE MILLS BY: RIMSHAIQBAL Module 1: Company Background Established 1953 Listed in stock exchange 1970 Weaving machine 300 No of employees 7000 Spindles 130,000 Retail stores  40 Opening its first store in Karachi 2003 GDP 8.5% Annual volume total world textile trade 18 trillion  Air jet looms 250 conventional looms 297 LOGO: PURPOSE OF ESTABLISHMENT  Gul Ahmed is synonymous with quality, innovation and reliability The purpose is to produce finest quality cotton yarns, home linen and fashion fabrics, Gul Ahmed has emerged as an icon of creativity and style for you and your home Board of Directors: Products of Gul Ahmed  Yarn  Fabrics  Bed linen  Curtain Nature of Business  The principal business activity of the Company is manufacture and sale of textile products Share price of Gul Ahmed Long term objective:  The main objective of Gul Ahmed is to set trend globally in the textile industry  Second objective is to provide product and service to the partners responsibly Level of strategy: Functional level  Gul ahmed fine textile products represent a unique fashion of century old tradition of east and latest textile technology of the west The purest of cotton fiber produced from the fertile land of Indus valley and processed in to the finest quality cotton and blended product through a combination of latest technology Gul Ahmed continuous doing the market penetration of Yarn using a wide variety of synthetic fiber Corporate level  The primary concern of Gul Ahmed group include Gul Ahmed Textile Mills, Gul Ahmed Energy and Habib Metropolitan Bank More recently, a chain of retail outlets has been founded under the name "Ideas by Gul Ahmed" Some other companies are:  Gul Ahmed International Limited  GTM Europe Limited  Gul Ahmed Energy Business level  The only thing that poor consumer get to see these days is lawn brand, lawn billboard and their accident causing models every where Therefore Gul Ahmed decided to diversify into new venture Some other Strategies are:    Achieving sustainable growth in revenue of the Company To be the industry leader by adopting latest technologies, production methodologies and artistic passion to produce best products setting new fashion trends Develop and retain a highly capable human resource team to achieve our mission Some other Strategies are:     To be a responsible corporate citizen and produce goods minimizing effects on environment while upholding the standards of Health and safety at workplace To share our resources with our community to help safeguarding their environment Maintaining long-term relationships with customers and suppliers Diversification of product portfolio to yield high margins EXTERNAL FACTORS:  Political Factors  •Security concerns effect the productivity of the organization  Economic Factors  Change in discount rates impacts financial cost it also effect the growth in the textile industry Rise in energy cost effect the cost of production means that the cost of production will also increase Depreciation of Pakistani rupee which has significantly raised the cost of imported inputs Investors are pulling out their capital by relocating, business shrinkages or shutdown due to energy crisis    EXTERNAL FACTOR:     Social Factors The customers are very much fashion oriented and the companies are keen to develop and introduce new products setting new fashion trends The customers are very particular towards their safety while using the products and therefore our products require proper compliance with regards to consumer protection measures Growth in population is out-spacing the annual growth, resulting in unfavorable impact on the economy EXTERNAL FACTOR:  Technological Factors  Technology change defines how fast technology advances The Company is continuously monitoring technological advancement in production and is willing to adopt changes It has state-of-the-art production facilities it has a positive effect on the productivity of the organization Low research and development efforts in the industry and absence of industry specific think tanks Increasing trends of online shopping it is a positive sign for textile industry because it saves the cost   EXTERNAL FACTOR:     Environmental Factors Environmental factors especially recent heavy rains and flooding has affected overall economy Result of massive destruction of cotton crops due to massive floods and heavier rains throughout the country Despite such positive figures and statistics, textile and garment industries in Pakistan have not shown any considerable progress in producing valued-added items Legal Factors Increasing indirect taxes has an effect similar to a rise in production costs ... medals and cash prizes Rewards  Gul Ahmed textile mills LTD has been rewarded the most prestigious marketing excellence reward of “Super Brand” of Pakistan in 2007 Membership of Trade and Organization... Employees Federation of Pakistan  All Pakistan Textile Processing Mills Association Module 2: Current strategic direction:  Vision statement:  Setting trends globally in the textile industry Responsibly