Vũ Thị Thoại My 15DH340008 How VietnamAirline Build Their Brand? I II III IV V Introduction In development service, the aviation service is more increase and human aware to importance of the aviaton Nowaday, we want to go somewhere else who think right to VietNamAirline And the question here is How VietnamAirline build their brand to everybody? Problem Statement In 1956, Vietnamairline was established At this time, the size of fyling team was so small with just airplanes In the part 20 years, with consitently average growth rate in double digits, Vietnamairline has been growing and developing to become a popular brand in the region thanks to the competitives advantages of morden fleets, extensive airway networks and servies Objectives I propose to review the available literature about Vietnamairline In this review I will achieve the following two goals: (1) Explain why Vietnamairline is more development (2) Showed Vietnamairline service to lead in Viet Nam Activity Plan Strategy Vission and Mission Slogan: “ Bringing Vietnamese Culture to the World” Vision: Vietnam airlines set the goal to mantain its position as the best Airline of Vietnam Mission: Being the best means they try to achieve excellent in everything they The four vital key success elements: Destination, Environment, Convenience, Reputaion Operating level activities Vietnamairline each year, they promote cooperation and service development in various ways They have created trust by quality, financial report each year, Conlusion Vietnamairline offically became a member of the IATA and confirmed their international standardlized service Vietnamairline is brand name nobodynot know in Viet nam and over world Refernces: https://en.wikipedia.org/wiki/Vietnam_Airlines https://www.vietnamairlines.com/mm/en/about-us