Marketing research is the process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications
TABLE OF CONTENT I) BRAND INTRODUCTION …………………………………………………… 1) INTRODUCTION PEPSICO VIET NAM…………………………………….03 2) REASON FOR CHOOSING THE TOPIC………………………………… 04 3) OBJECTIVE OF STUDY…………………………………………………… 05 II) PRODUCT INTRODUCTION……………………………………………… 06 1) DESCRIBE THE PRODUCT………………………………………………….06 1.1) PACKAGING DESIGN AND IT’S COLOR…………………………….07 1.2) INGREDIENTS OF PRODUCT………………………………………….08 2) SWOT – THE NEW DRINK PRODUCT ANALYSIS………………………… 2.1) STRENGHTS……………………………………………………………….08 2.2) WEAKNESSES…………………………………………………………… 09 2.3) OPPORTUNITIES…………………………………………………………09 2.4) THREATS …………………………………………………………………10 3) PRICING OF THE NEW PRODUCT………………………………………… 3.1) COMPETITORS OF THE NEW PRODUCT……………………………11 3.2) COMPARE THE PRICE OF THE COMPETITON…………………….12 4) THE SIZE TO DO RESEARCH ……………………………………………… 4.1) SURVEY SITE…………………………………………………………… 12 4.2) THE NUMBER TO CONDUCT SURVEY …………………………… 13 4.3) THE JOB DESCRIPTION AND TASK OF MANAGERS & STAFF WHEN SURVEYING CUSTOMERS……………………………………………14 5) COST OF CONDUCTING SURVEY…………………………………………… 5.1) EXPENDITURES FOR STAFF TO CONDUCT SURVEY……………16 5.2) COST OF CUSTOMERS SURVEY GIFTS…………………………… 17 5.3) OTHER COSTS……………………………………………………………17 5.4) TOTAL COST OF SURVEY AFTER 08 DAYS CONDUCTING…… 17 6) THE WAY TO DO RESEARCH ……………………………………………… 6.1) HOW TO DO RESEARCH ………………………………………………18 6.2) RESEARCH METHOD………………………………………………… 18 6.3) PERSONAL INFORMATION OF CUSTOMERS …………………… 19 Page | 6.4) CUSTOMERS QUESTIONNAIRE USING THE DRINK……………….23 6.5) QUESTIONNAIRE ESTIMATES LEVEL OF CUSTOMER SATISFACTION…………………………………………………23 6.6) IMPLEMENTATION TIME ………………………………………………25 7) RESULT AFTER DOING THE RESEARCH ………………………………… 7.1) QUESTIONNAIRE AFTER CUSTOMERS SURVEY………………… 25 7.2) RESULT CHARTS………………………………………………………… 27 III) CONCLUSION…………………………………………………………………31 *REFERENCES…………………………………………………………………… 32 * APPENDIX OF 40 TYPICAL CUSTOMERS’ SURVEY……………………… 32 Page | I) BRAND INTRODUCTION 1) INTRODUCTION : PEPSICO VIET NAM +History and Development PepsiCo Incorporatedis one of the most renowned and world’s largest company in food as well as beverage.This corporation has ranked 29th in the World’s Most Valuable Brands in 2016 (Forbes Ranking 2016).Inthe late 1890s, Caleb Bradham, a pharmacist in New Bern, North Carolina, created Pepsi-Cola which was also established when Pepsi-Cola and Flito-Lay merged In 1932, Elmer Doolin found the Frito Company,while Herman W.Lay formed the H W Lay Company TheFrito-Lay Corporation was incorporated by those two companies in 1961 After that, PepsiCo Inc was born via the merger between Pepsi-Cola companyand Frito-Lay company in 1965 The mission statement of PepsiCo is that this corporation focuses onproviding convenience food and drinks to their customers to become a premier consumer products company around the world Financial rewards are generated to other organizations who invest in as well PepsiCo will make great efforts in all of thing they with their integrity and ethical standards (Barbara Farfan 2016).PepsiCo sells their Page | products in more than different 200 countries over the world according to PepsiCo(2016) More specifically, PepsiCo’s products are available in Vietnam which is one of the most attractive growth market places achieving competitive advantages for this company PepsiCo Incorporated cooperates with Suntory Group which is a multinational corporation in food and beverage These two organizations will operate in their food as well as beverage in Vietnam, including Pepsi-Cola, leading by Mr Shekhar Mundlaywho is the CEO & General Director of Suntory PepsiCo Vietnam Beverage (Suntory Pepsico Vietnam Beverage 2014) +Suntory PepsiCo Vietnam Beverage Executive Chairman: Junji Miyawaki CEO and General Director: Uday Shankar Sinha Head Office: 5th Floor, Sheraton Hotel, 88 Dong Khoi Street, District 1, Ho Chi Minh City Official JV: April 2013 Suntory PepsiCo Vietnam Beverage Company (SPVB), is 100% owned by foreign capital, and is a strategic alliance between PepsiCo Inc and Suntory Holdings Limited, which was officially formed in April 2013 The company's mission and vision are to continue to strengthen and maintain the leading position in the beverage industry while living with the company's values In the future, we will continue to pursue sustainable development objectives, bring benefits to our employees and business partners, and contribute to the communities where we business and operations Company's products can be found all over the country Suntory PepsiCo Vietnam Beverage is one of the top national beverage leaders with a huge product portfolio The success and popularity of company top ten brands has prompted them to set the goal of bringing in $1 billion in annual retail sales in 2018 +Some outstanding achievements of Suntory PepsiCo Vietnam Beverage in the past several years: - Top 10 sustainable business in vietnam 2017 - Winning the title of Vietnam high quality goods 17th - Amcham CSR Award 2017 - Ranked 52th among the 1000 largest corporate income tax payers in 2016 - Top of reputable brands 2017 2) REASON FOR CHOOSING THE TOPIC -I have already figured out what demands that customers wanted to reach for them Actually, one of the most demand of theirs is to drink water -I make sure that you know exactly how necessary water is , you know drinking water plays an important role in our life , it contains over 70% in body And lack of water Page | you cannot be alive But in this plan, I focus on researching to launch a new product what is advanced and innovated from the usual kind of one -I understand what customers need that is Coffee – you know Coffee is a very good taste for all of people in the place ( Thu Dau Mot city , Binh Duong province)- where I made the customer survey about it Coffee is the best choice for making you feel refreshed and awake during a busy working day.it is also very good to keep your brain in status of highest concentration Moreover , my product is not only solving your thirsty with pure water , but also it makes you enjoy the coffee flavor to stay cool ,especially people who are addicted to coffee -Finally, I decided to research the new product which is the combination of naturally traditional taste of pure water with coffee flavor -That is also my vision in the future with the creation of new taste , new flavor , new product to be various in customers’choices and if every patron enjoys it and have a so good feedback , we will get much more and more revenues ,so my increasingly company capital to keep going on manufacturing 3) THE OBJECTIVE OF STUDY -This plan has clear details so that the implementation will not miss Orientating appropriate marketing strategy, outlining the challenging opportunities that new products may encounter, identifying the viability of the product on the market We can control the current situations and take measures for some problems later In addition, I understand the current needs of customers and provide the most necessary things, helping to make things convenient and this is also an important part when launching products to the market When a company knows its competitor offers the same product, the company can sue with this brownprint The report shows the plan for the company's new product and it also shows the customer's requirements or the strengths and weaknesses of the product as well as the benefits and limitations that help us to look at the overall situation And make an assessment whether or not to introduce new products -With this brownprint, it shows the right criteria for launching new products to the consumer market, the company will implement as soon as possible No longer is the old, normal products such as mineral water products have been widely used, we are about to launch a new product bring a breakthrough The "Aquafina coffee flavor" awakens you, with aromatic flavor from coffee in remote highlands, the company believes that the product will satisfy all of the hardest customers Page | II) PRODUCT INTRODUCTION 1) DESCRIBE THE PRODUCT : 1.1) PACKAGING DESIGN AND IT’S COLOR We have an outstanding innovation that we base on the background of the old Aquafina pure water to design and advance it And here it is : In more detailed, we designed it about the background color that it has been changed from blue to brown color of coffee and as you see , a hot girl model also has been sticked to the package to make definitely attractive and more dynamic to customers The caption of product is “just make difference” That is shown up what all of my intention is in this product Page | Page | For the packaged shape, we keep going on using the old one with the same as size 500ml/bottle I am going to produce about 1000 bottles, and also going to get variety of different size types It is made from standard plastic according to the USA quality It’s also easy for customers to hold it up , portable , light and absolutely good looking It cannot break off from your hands It is the outstanding creation package of the product I totally satisfy with it that is the product we had spent a lot of time for designing it My motto of company is focusing on the quality and suitably good looking as well About the color of liquid inside, actually when we mix it up the consistency between coffee and pure water ,it’s color is a little dark like brown- color , but it is still like a water not really at all coffee (100%)- just a coffee flavor In my recipe to make it, we exactly have pure water (70%) and Coffee Flavor (30%).It is the perfect combination that we have figured out in our researching process 1.2) INGREDIENTS OF PRODUCT -In my research of product quality, the quality of ingredients is very important, So base on the allowed – safety ingredient standard ISO, we have : -The main ingredients : +“Pure water has been processed in system that has been controlled and managed professionally” + The natural Coffee is supplied in Buon Me Thuot Coffee company We guaranteed and make sure to always check it out clearly and carefully from the supplier +The sugar is also indispensable We also purchase it from the Bien Hoa Sugar company which is a well-known brand in the Vietnamese market Moreover , I have Nutrition fact on the product for bottle of 500ml +Calories : 0% +Total fat : g +Sodium :0 mg +Total Carb : 0mg +Total Sugar : 15g/100ml liquid +Protein :0g - Note :Percent Daily Values are based on 2000 calorie diet This product is able to use for vegetarian 2) SWOT – THE NEW DRINK PRODUCT ANALYSIS 2.1) STRENGHTS - Brand reputation: Suntory PepsiCo Vietnam is among the two leading brands in the gas beverages category in Vietnam The brand is present everywhere and enjoys a very high level of brand recognition For years, it has remained the favorite of consumers - The new product Page | At the moment, we have the strength to customers, actually the our product of pure water with coffee flavor hasn’t been in the market, so we have the creation to sell it and offer to customer what they need, so we have less rivals to deal with in this product Good design so it makes the customer more beautifully tempting and attractive - Broad product portfolios: Apart from it, the brand’s product portfolio is quite large with a single competitor having the ability to match it Its product portfolio can be challenged only by Coca Cola Various products like: tea, juice, cereals, especially pure water with new flavor … - Extensive Global Presence: Its complementary food and beverages portfolio enables the brand to drive its costs low as well as provide the customers with several choices Suntory PepsiCo Vietnam is a global brand present throughout Vietnam Moreover, the popularity of the Suntory PepsiCo Vietnam products is very high and it enjoys high customer loyalty - Popularity of brands and customer loyalty: Its unique marketing and advertising strategies are another key strength of the brand If Suntory PepsiCo Vietnam spends heavily on advertising and marketing then it is to keep its customers engaged - Marketing and advertising: The brand tries to keep millions of its customers throughout the world engaged with its unique marketing and advertising campaigns 2.2) WEAKNESSES - Advertising and marketing cost: Suntory PepsiCo Vietnam has spent much the expenses on advertising and marketing - Because of the new product, it has not existed in the market , we are afraid of the customers who have not got familiar with the taste of product Passive on price : The raw materials are not stable, Coffee is supplied from Buon Me Thuot So company will be consider to prices Therefore, company will not control the input costs - Cost of transportation to the agency and retailer or from the supplier to Company is higher and higher 2.3) OPPORTUNITIES - Increasing the number of health products in its portfolio: While Suntory PepsiCo Vietnam has seen business decline in the year 2015, the brand has still some great opportunities that it can use to increase its revenue generating Page | opportunities In this regard, the first thing Suntory PepsiCo Vietnam could easily is to add new products to its portfolio - Increasing the size of portfolio: Suntory PepsiCo Vietnam is an established brand and adding new products could not just generate revenue and profits, it could also be a means of penetrating market deeper Simultaneously, the brand should shift its focus towards healthier products - Increased penetration in domestic and foreign markets: Suntory PepsiCo Vietnam has a shiny portfolio, but if it wants to compete effectively with Coca Cola the best thing is to widen the net for the customers In this regard focus has to be on increased popularity and loyalty in domestic and foreign markets, and when Vietnam joins in WTO, Suntory PepsiCo Vietnam will easily expand its market - Partnership with other brands : Another key source of revenue for the brand can be partnership with the other brands Suntory PepsiCo Vietnam can partner other brands to increase its brand recognition in several parts of the world for mutual benefit Diversification can also be a good idea for Suntory PepsiCo Vietnam and it could start from related products 2.4) THREATS - Increased competition or Rivaling: Another important threat is the heavy competition The heavy competition in the industry is adding to the pressure Over Coca Cola, Suntory PepsiCo Vietnam is still two other competitors who are Tribeco and Tan Hiep Phat, so on - Condition of global economy: Global recession has left the industry in a very poor condition and it will need to pull harder to emerge from this recess - Strong dollar: The dollar has strengthened since the recession eating into the profits of Suntory PepsiCo Vietnam - Water scarcity: Next, is the water scarcity globally that can be a major pain not just for Suntory PepsiCo Vietnam but also for its competitors in industries - - Here is Summary: STRENGTHS Brand image Broad product portfolio Extensive Global Presence Page | 10 - WEAKNESSES Advertising and marketing Passive on price Partnership with other brands Questionnaires were constructed by steps : rough construction which based on the data to be collected above The question was thoroughly investigated by the question form , answer options and responding scales Modify, revise the questionnaires after interviewing a few relatives and friends to make sure that everyone can understand the meaning of the questions and can response correctly and immediately The questionnaires was designed with 19 closed questions and opening question with some background of personal information The questionnaires collected by the members was were checked out by the managers : Remove or delete the questions which are not right to subjects , correct the wrong answer ,encrypt the answer to the open question in a unified manner To limit errors in the input , I am going to import survey data in Exel Microsoft program in a unified input format Then, the date is gathered in one place to check the consistency ,assemble in to a file and copy it all together through SPSS Data viewer Finally , data will be processed and analyzed in SPSS I conducted this survey in types of question to save time for customers -Multiple choices (choose option A, B, C, or D) -Yes/no questions -Level questions -W-H questions (What, where , when , why , How ) *Below is a survey of customer product of pure water with coffee flavor 6.3) PERSONAL INFORMATION OF CUSTOMERS : QUESTIONNAIRE ON THE PRODUCT OF PURE WATER WITH COFFEE FLAVOR Name: Page | 18 Phone number: Address : Email (If have) : *Please tell me your information Age Family Status c to 16 c Single, live alone c 17 to 25 c Single, live with family c 26 to 40 c Married c 41 to 60 Occupation c Over 60 c Office Staff Education c Teacher c High school c Student c University c Housewife c Secondary school c Others c Primary school c Postgraduate Income c Under million/month c 3-5 million/month c 5- million/month c Over million/month 6.4) CUSTOMERS QUESTIONNAIRE USING THE DRINK Do you often drink water? A) Yes B) No C) Sometimes Page | 19 D) Never Do you often drink coffee? A) Yes B) No C) Sometimes D) Never Have you ever heard of pure water with coffee Flavor? A) Already B) Never C) Some where D) Don’t know about it Which company’s Drinks you like? A) Pepsi B) Coca Cola C) Chương Dương D) Tân Hiệp Phát E) Other options 5) Why you drink beverages of the well-known brands? A) Good quality B) Cheaper price C) Expensive D) Other options 6) Where you often buy a drink? A) Street-side vendors B) Department stores C) Super markets D) Malls Page | 20 E) Other options 7) How much money you would like to spend for a water drink? A) 5000 VND B) 7000 VND C) 10,000 VND D) Higher Price 8) What tastes you like on Water drink? A) Lemon B) Chocolate C) Coffee D) Coconut E) Others 9) Do you like pure water with coffee flavor? A) Yes B) No C) Don’t care so much! 10) What kinds of colors you want to see on the packaged drinking bottle? A) Pink B) Black C) Blue same as old one D) Brown E) Others 11) If we launch the pure- water with coffee flavor to market! How many percentages you would like to taste and purchase it? A) 100% B) 75% C) 50% D) 25% E) 0% Page | 21 12) Are you an addicted – coffee person? A) Yes B) No 13) How you feel about the advertising of Aquafina coffee flavour? Very impressive Impressive Very unimpressive Unimpressive Normal 14) Do you agree that Aquafina coffee flavour is safe and good for health? Absolutely agree Agree Absolutely disagree Disagree 15) How you know about Aquafina coffee flavour? Television, newspapers Friend Internet Other 16) When talking about the frequency of using Aquafina coffee flavour, which one you choose? Everyday to times a week 1to times a week Less than to times a month 17) If the Suntory PepsiCo company organize promotions, what kind of promotions you want? Free samples Give a gift Sweepstakes Gift voucher Product discounts 18) In the future pepsico company launched products with new flavors, are you willing to buy or not? Yes No 19) If the Suntory PepsiCo company offer Aquafina with new flavor, what flavor you like? (coffee,orange, apple, grape, pineapple, durian,coconut ) Page | 22 20) If you would like to buy a water drink , How much money is suitable for you? ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… ……………………………………………………………………………………… 6.5) QUESTIONNAIRE ESTIMATES LEVEL OF CUSTOMER SATISFACTION Please Read the following sentences carefully After each statement please stick (X) in the box best for represents your point of views at the following levels: Completely Do not agree / 2.Do not agree / Do not option /4.Agree Absolutely agree Number Description of point of views 01 Price Price of Pure water with coffee flavor 02 This product is cheap 03 The price is suitable for everyone 04 Product is higher cost than others available Page | 23 05 Price is high compare to quality 06 I am satisfied with the price for paid to the product 07 Quality of Product Ingredients of product are so good and healthy 08 The bottle is friendly with environment 09 The product has a pleasant aroma 10 The coffee flavor is so refresh and wonderful 11 Promotions Form of promotion are frequent 12 Form of promotion are various and plentiful 13 Form of promotion for being attractive to everybody 14 Form of promotion are widely introduced 15 Model of Pure water with coffee flavor I’d like to use the bottle shape of product 16 I’d like to use the packaged shape of product 17 18 19 20 Convenience of product to use Beautiful and tempting of this product Packaging is sure and firm I’d like to use the model of product 6.6) IMPLEMENTATION TIME *Time for conducting : From 9.00 Am to 9.00 Pm Day : Only days /Week : Saturday and Sunday Only Duration : weeks = days (in September ,2018) Page | 24 7) RESULT AFTER DOING THE RESEARCH 7.1) QUESTIONNAIRE AFTER CUSTOMERS SURVEY Here is the table of 40 typical customers who are on behave of 1000 customers equivalently we have already surveyed and collected a lot of useful information that they offered 01 Phạm Trọng Anh Male 31 02 Nguyễn Ngọc An Male 21 03 Lê Hoàng Anh Thi Male 26 04 Phạm Trung Kiên Male 25 05 Phương Hồ Tấn Kiệt Male 15 06 Nguyễn Đức Châu Male 17 07 Trần Thị Ngọc Liên Female 18 08 Nguyễn Thùy Linh Female 26 09 Nguyễn Gia Huy Male 30 10 Nguyễn Phương Linh Female 25 11 Trương Phương My Female 19 12 Trịnh Phương Thùy Female 22 13 Nguyễn Thuỳ Linh Female 21 14 Nghiêm Khánh Linh Female 29 15 Lê Hải Anh Male 17 16 Vũ Hùng Anh Male 15 17 Đào Thị Duyên Female 21 18 Quách Thanh Trúc Female 21 19 Trần Ngọc Danh male 31 Page | 25 20 Nguyễn Thị Thu Thảo Female 22 21 Phạm Thị Dung Phượng Female 23 22 Phạm Thị Kim Vân Female 18 23 Nguyễn Thị Mai Male 19 24 Nguyễn Viễn Dy Male 25 25 Nguyễn Xuân Lộc Male 40 26 Nguyễn Thành Trung male 48 27 Phạm Thị Trúc Linh Female 18 28 Nguyễn Thị Mỹ Hảo Female 14 29 Trần Nguyễn Hồng Phương Female 25 30 Nguyễn Tiến Dũng Male 55 31 Phương Tuấn Lộc Male 45 32 Nguyễn Hùng Dũng Male 61 33 Nguyễn Đức Việt Male 17 34 Nguyễn Minh Tài Male 34 35 Nguyễn Lê Tuấn Ngọc Male 25 36 Đào Thị Thái Dương Female 21 37 Nguyễn Thuỳ Dương Female 20 38 Nguyễn Thanh Duy Male 18 39 Nguyễn Đức Danh Male 15 40 Lê Hoàng Tuân Male 22 (Note: The part of Appendix is in the final part of this research) 7.2) RESULT CHARTS After conducting Customers’ surveys, we have already had a lot of usefully specific numbers to measure all of aspects of the research Even though, there are a lot of objective and subjective reasons arisen Finally we also had the data that we needed All of data from the customers’ survey have been shown up in the chart below Page | 26 *Some charts show up the survey result AGE 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% to 16 Page | 27 17 to 25 26 to 40 41 to 60 over 60 Income 25.00% 5.00% Under million/Month 36.00% 3-5 million/month 5-8million/month Over million / month 34.00% Famlily status MARRIED; 30.00% Single , live alone; 29.00% Single , live alone Single, Live with family MARRIED Single, Live wit h family; 41.00% Page | 28 Occupation 30.00% 37.00% 1.00% 9.00% Student Office Staf Teacher 23.00% Housewife Others Which companys' drinks d o yo u like ? Coca Cola Chuong Duong Tan Hiep Phat others Page | 29 6% 4% 5% 40% 45% PEPSI Where you often buy a drink ? 9.52% 14.29% Street-side vendors Department stores Super markets Malls Other options 35.24% 14.29% 26.67% What tastes you like on a water drink? 8.00% 23.00% 12.00% 10.00% 47.00% LEMON Page | 30 Chocolate Cofee Coconut Others III) CONCLUSION After the marketing research of our new product survey that we had already collected the extremely worthy customer’s information database From that, we could figure out what they needed so that we could adjust and change the project to be better Not only is it suitable for the consumers and customers, but we can also limit minimized the problems, the risks, the threats that could be arise in the future We try to take advantages of our opportunities and strengths to develop it Moreover, the marketing research is so very important, coming through the project, we- the marketers recognized that what the competitors, the rivals which have been doing in their markets, so we could make plans and strategy to deal with them and try to make attraction from customers in the competition On the other side, Our PepsiCo Viet Nam used to get a lot of success and achievements significantly in field of marketing research Based on using mix of qualitative and quantitative method, we have already received several incredibly good feedbacks and comments from the respondents We can identify what they demand in our new product of drink so we can advance it in the future Look at back the numbers, the charts that we had analyzed it in the previous parts of this project and throughout the positive attitude of customers when surveying We see that the importance of this research, we are going to submit and present it to directors , to the leaders to know their ideas Because of this is so potential in the future , we are going to develop it and it’s also the base the background to make the company straightforward and reach to our needs We hope that coming through this marketing research we could definitely contribute a small part into the development and vision by launching the new product of drink to the markets and even to the consumers The achievement which the company is going to have in the future that is also the honor, the proud of ours Page | 31 REFERNCES https://www.suntorypepsico.vn/vi https://www.slideshare.net/FatemaTuzZzohora/a-marketing-plan-for-pepsiassaignment https://vi.wikipedia.org/wiki/Suntory_PepsiCo_Vi%E1%BB%87t_Nam https://www.pepsico.com/docs/album/annual-reports/pepsico-inc-2016-annualreport https://www.pepsico.com/docs/album/Media-Coverage-/khan_nf-4-2015-(withcover).pdf?sfvrsn=2 _ APPENDIX OF 40 TYPICAL CUSTOMERS’ SURVEY Page | 32 ... thing Suntory PepsiCo Vietnam could easily is to add new products to its portfolio - Increasing the size of portfolio: Suntory PepsiCo Vietnam is an established brand and adding new products could... customers with several choices Suntory PepsiCo Vietnam is a global brand present throughout Vietnam Moreover, the popularity of the Suntory PepsiCo Vietnam products is very high and it enjoys high... Mundlaywho is the CEO & General Director of Suntory PepsiCo Vietnam Beverage (Suntory Pepsico Vietnam Beverage 2014) +Suntory PepsiCo Vietnam Beverage Executive Chairman: Junji Miyawaki CEO and