CÁCGIÁTRỊVĂN HĨA DOANHNGHIỆPCỦATẬP ĐỒN ĐIỆNLỰCVIỆTNAM(EVN) INTRODUCTION With international name is Vietnam Electricity (EVN), Vietnam Electricity Group is one state-own enterprise of Vietnam which is interdisciplinary With slogan: “ EVN light the faith” EVN always be an important branch to bring the light for all in Vietnam The main field of EVN is production, transmission, import and export electrical energy EVN build emitting electricity factory, electricity system for distributing to households, import and export to other countries such as China and Laos, ensure supplying electricity as plan of government A SOME GENERAL THEORY ABOUT BUSINESS CULTURE If culture is the system of standards and values that people in a community is shared to implement, the business culture as well as the standards or values that the company shared and compliance by members in company However, business culture is not sustainable, or immutable, but it's open, has always been receptive, cultivates, and sometimes lost Business Culture help all members understand their values to company An organization can develop when all members understand their main job and role with very specific goals, they are lived in a free environment , shared ideas, are recognized when they are successful all understood that, they are an indispensable component of the company They are one of working system and they are very important in it System will stop working if loosing them Business culture created a chance for all members in company work together, pass across difficult period of company and they can work overtime Solidarity and working momentum is the most necessary for a company which is in difficult time, especially for company is ready to bankruptcy All members of the company need solidarity and sacrifice The higher level the company has, the most influential members as the need to sacrifice more To overcome the difficult situation, companies need a comprehensive strength and power to shore It come from Business Culture - Culture of unity and sacrifice B BUSINESS CULTURE VALUES OF EVN AND THE EFFECTS I Introduction of EVN EVN is the leading economic in electricity field of Vietnam and area, plays a key role in the task of ensuring national energy security EVN to honor this value with the goal of building trust, credibility by quality of products and service, honesty and sense of responsibility EVN committed to all partners that will always ensure quality as top target, meet the increasing needs of customers II Business culture values of EVN Decisive action motto of EVN is finish obligation in capacity as an important economic group in economic and country All members of EVN undertakes to act in national interest, for the prosperity of the country EVN aims to build a beautiful image of high responsibility, of caring and dedicated in working and acting Each member of the EVN will strive, sacrifice to make this motto EVN participate in business telecommunications, EVN Telecom has many advantages over other partners such as the use of fiber optic cable on line 500 KV, 220 KV, 110 KV invested by electricity project capital, with available infrastructure, poles hanging telecommunication cables, land and utilize existing rooms of the electricity sector to improve or build new showroom or sales room; staff is both powerful electric customers and just a the propagator for service Especial based on big branch of EVN III The effects to the business result After years in telecommunications business, EVN Telecom is on the brink of bankruptcy and the government had to transfer funds, facilities and human resource to Viettel to manage with the aim of ensuring customer rights and creating job for EVN telecom employees Viettel also rushing to convert customers who wish to transfer to Viettel and after 31.03.2012, all EVN subscribers which is not transfer to Viettel will switch to stop the service 4500 billion to buy the terminal, in which corporations pay 45% of electricity costs and after spending all this money by EVNTelecom, since 2009 the Electricity Corporation shall invest 100% of the terminal unit price fiber optic infrastructure, antenna, stations which the Electricity Corporation to lease EVNTelecom just 15 years depreciation and interest loans 0% Compared with the other network suppliers, EVN has powerful staffs, is the peak period in 2010 with the staffs of up to 13,000 In 2010, EVN Telecom reorganize the telecomunication work with other measures such as making regulations on the head, appointment of telecommunications leader specializing in the Electricity Corporation and request the Electricity Corporation appointed officials in charge of telecommunications leader in the Electricity Companies allowed to recruit additional staff to supplement telecommunications for parts availability and more established telecommunications organization specializing in Electric Power In addition, through the economic downturn in 2009 and to grow again in 2010, in addition to providing 3G service, EVN made fiber FTTH Internet strategy However, revenues and profits of EVNTelecom continued to decline If in 2008, this unit also earned up to 3705.6 billion, profit before tax is 93.8 billion revenue in 2010, only 2,120.6 billion and 1057.7 billion passed through the hole through 2011, EVNTelecom inability to pay, per month to 176 billion debt hanging Business failures of EVN Telecom has many causes, including: The reason of human resource: team working on telecommunications largely but was not good and staffing is not reasonable VT & IT Committee of the EVN Group is the leader in advising on the work of EVN Telecom but not strong enough workforce In meeting the telecommunications many units proposed Board VT & IT EVN must have a better workforce to be able to make plans and the subordinate units implement EVN Telecom is the implementation of tasks such as building a business plan for EVN; clue import terminals; customer care indirect remote; switchboard operator; backbone network operators in National and International The problem of EVNTelecom biggest weakness is not given the appropriate strategy to create barriers to the two VNPT and Viettel market participants fixed wireless phone in the end of 2008 CDMA 450 MHz network has many disadvantages for mobile services but there are many advantages of fixed wireless services EVNTelecom provide fixed wireless services, plus value-added services on wireless Internet CDMA 450 MHz made the difference and this is exclusive on the market However, customers wishing to use the Internet less than 1%, was mainly popular client only needs to hear call For this situation, EVNTelecom should order 90 % fixed wireless phone with simply function to hear and call from 600000vnd to 700000vnd for each machine But on the contrary, EVNTelecom order high tech wireless phone with many function and the price is about million to million vnd for each machine The customer can not buy the phone which have a high price and it is the reason for undevelopment of customer There is no revenue if company can not develop customer, and made out investment capital accumulation for terminals and EVNTelecom had to make business E-COM package, donated wireless phones for business customers, but with the conditions of using at least years, monthly charges incurred at least 200000vnd Because of unable to manage the team of collaborators led to the arbitrary development, there are many subscribers does not address Implementation of business E-COM package was stoped after a short time, the reason is revenue was not enough for paying high price terminal Network operating staffs is the weakness of EVNTecom CDMA Network Expansion Project period has completed installation of BTS equipment and transmission equipment in the fourth quarter of 2008 Last quarter of 2009 the new BTS station put into operation due to lack of manpower During this time, although Viettel's BTS install after, Viettel leased fiber channel satellite transmission speed 128kb / s to put the station into operation for the purpose of customer development, although satellite transmission low-speed crystal leads to service quality is not good The second reason is wrong technology choice : CDMA 450MHz technology has some advantages but mostly cons CDMA 450 MHz is used very little in the world and using provide services fixed wireless, mobile services through the CDMA 450 MHz did not take advantage of available infrastructure, quality of mobile services employees less and only use an electric force When EVNTelecom transferred to Viettel, many leading power industry is also stop supplying the number 096 EVNTelecom using CDMA 450MHz technology also by history At first EVN only licensed as fixed, with the choice of 450 MHz CDMA technology has provided extensive coverage of fixed wireless services will save investment capital But rarely manufactures produce the equipment to set up the network as well as CDMA terminals at 450 MHz leading to higher price Viettel has set up a GSM network equipment accounted for 25% of total investment capital , and equipment prices CDMA 450 MHz network of EVNTelecom set up are much more expensive 450 MHz CDMA is interference and less able to penetrate the service quality in major cities is bad EVNTelecom has found this problem when testing, EVNTelecom supposed to partition the service provider and market segments For mobile services, should permit application EVNTelecom technology GSM 1800 The third, the investment implementation is too slow : This project, telecommunications infrastructure investment allocated to EVNTelecom, other projects assigned telecommunications infrastructure for the Electricity Corporation, Transmission Corporation investment Then be reinvested units assigned to this project is assigned to the project board and other projects assigned to the Power Company Units allowed to implement the project must view the unit from which to design consultants, construction, consultancy and supervision Most importantly, optimal coverage is planned survey design placement stations The planning of the station assigned to the Center for EVNTelecom and design of this unit is also sketchy, transferred to the provincial electricity company Electricity Employees freely move to the bought land position or land of the familiar Typically, 3G infrastructure project phase 2, land investment staff leasing Power station installation is too small to lower the height of the antenna According to the standard height to install networks in the city of Da Nang sector is 36m, subscriber density area becomes larger, the reduced height installation sector However, antenna Power Company by the investment in rural areas is only meters high CONCLUSION EVN is one of Vietnam enterprises have achieved many successes in business by effective application of business culture theory into practice Beside it, EVN has failed to participate in the communications sector when EVNTelecom started Thus, each business or any organization or individuals that need to identify their units in the right direction, market research and culture of each place clearly, each region to be achieved certain success ... interference and less able to penetrate the service quality in major cities is bad EVNTelecom has found this problem when testing, EVNTelecom supposed to partition the service provider and market... wireless phone in the end of 2008 CDMA 450 MHz network has many disadvantages for mobile services but there are many advantages of fixed wireless services EVNTelecom provide fixed wireless services,... area becomes larger, the reduced height installation sector However, antenna Power Company by the investment in rural areas is only meters high CONCLUSION EVN is one of Vietnam enterprises have