phân tích ý nghĩa Logo Vietel dựa trên Yếu tố thương hiệu

The logo was designed based on the idea of the formation of single quotes This image represents Viettel always respectfully listen and feel the idea of everyone - customers, partners, This is the content of the Brand (slogan) of Viettel: Say it your way On symbol Viettel, have story continuity, because the quotation marks are designed to go from small to large strokes strokes back to, showing constant innovation always creative If you respect someone's statement, you will quote in quotation marks This is also very relevant to the slogan "Say it your way" Viettel cares and respects the individual needs of its clients and employees " Viettel block letters in the middle represent the viewpoint of development, brand vision Viettel always been focused on the development, always concerned about customers, Viettel letters designed to link to each other, express coherence, consensus, rubbing shoulders in the membership of the consortium Blue is represents the sky, the color of the rising aspirations, the color of the creative space and suitable for military symbol Yellow represents the earth, the color of warmth, intimacy White is the background of Viettel, expressed sincere, honest and kind The harmony between heaven,earth and man show favorable development Among the telecom companies on the market today, Viettel is the first company that gets into the minds of customers with a very different idea of personalizing the service of telecommunications and listening each customer in Vietnam According to trademark experts, Viettel has a better view of brand and slogan than other telecom companies in Vietnam