nghiên cứu các yếu tố cấu thành giá trị thương hiệu công ty lữ hành vitours

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Chi tiết

[4]. William C.Gartner and Maja Konecnik Ruzzier, Tourism Destination Brand Equity Dimensions: Renewal versus Repeat Market, Journal of Travel Research

Sách, tạp chí

Tiêu đề:	Tourism Destination BrandEquity Dimensions: Renewal versus Repeat Market

[5]. Keller, KL (1993), Conceptualizing, Measuring, and Managing Customer- based Brand Equity, journal of marketing, 57(1): 1-22

Sách, tạp chí

Tiêu đề:	Conceptualizing, Measuring, and Managing Customer-based Brand Equity
Tác giả:	Keller, KL
Năm:	1993

[6]. Maja Konecnik, William C.Garner (2006), Customer – Based Brand Equity For a destination, Annals of Tourism Research, Vol. 34, No. 2, pp.400–421, 2007

Sách, tạp chí

Tiêu đề:	), Customer – Based Brand EquityFor a destination
Tác giả:	Maja Konecnik, William C.Garner
Năm:	2006

[7]. Pike, Steven D and Bianchi, Constanza and Kerr, Gayle F. and Patti Charles (2010), Consumer-based brand equity for Australia as a long haul tourism destination in an emerging market, International Marketing Review, 27(4): 1-10

Sách, tạp chí

Tiêu đề:	Consumer-based brand equity for Australia as a long haultourism destination in an emerging market
Tác giả:	Pike, Steven D and Bianchi, Constanza and Kerr, Gayle F. and Patti Charles
Năm:	2010

[1]. Aaker (1991), Managing Brand Equity, New York, The Free Fress

Khác

[2]. Aaker (1996), Measuring Brand Equity Across Products and Markets, California Management Review 38, (Spring): 102 – 120

Khác

[3]. Boonghee Yoo, Naveen Donthu & Sungho Lee (2000) trích t$

Khác

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