Chapter Social Media Information Systems “It’s All About Eyeballs” • New owner wants to change way PRIDE is used and make it more profitable • Number of eyeballs to look at ads and clicks to generate revenue • Will PRIDE actually work? • Need to describe it to potential vendors • Carefully think about details of how system will function before estimating development costs or project timeline Copyright © 2016 Pearson Education, Inc 8-2 PRIDE Application Prototype • Generating revenue from social applications difficult, but possible • Not all social media applications involve Facebook or Twitter • It's all about marketing • Think about ways of applying new, emerging technology to accomplish business organizational strategies Copyright © 2016 Pearson Education, Inc 8-3 Study Questions Q1: What is a social media information system (SMIS)? Q2: How SMIS advance organizational strategy? Q3: How SMIS increase social capital? Q4: What roles SMIS play in the hyper-social organization? Q5: How (some) companies earn revenue from social media? Q6: How can organizations manage the risks of social media? Q7: 2025? Copyright © 2016 Pearson Education, Inc 8-4 Q1: What Is A Social Media Information System (SMIS)? • Social media (SM) – Use of IT to support content sharing among networks of users – Enables communities, tribes, or hives – People related by a common interest • Social media information system (SMIS) – Supports sharing of content among networks of users Copyright © 2016 Pearson Education, Inc 8-5 Social Media Is a Convergence of Disciplines Copyright © 2016 Pearson Education, Inc 8-6 Number of Social Media Active Users Copyright © 2016 Pearson Education, Inc 8-7 Three SMIS Roles • Social Media Providers – – • Attracting and targeting certain demographic groups Users – • Facebook, Google+, LinkedIn, Twitter, Instagram, and Pinterest provide platforms Both individuals and organizations Communities – Mutual interests and transcend familial, geographic, and organizational boundaries Copyright © 2016 Pearson Education, Inc 8-8 SM User Communities Copyright © 2016 Pearson Education, Inc 8-9 Social Media Application Providers • • Facebook, Twitter, LinkedIn, Google Sponsors might pay a fee, depending on application and what they with it – – • Creating a company page free on Facebook, but Charges fee to advertise to communities that “Like” that page Custom developed SM for company using SharePoint for wikis, discussion board, photo sharing Copyright © 2016 Pearson Education, Inc 8-10 Managing the Risk of Employee Communication • Develop and publicize a social media policy – Delineate employees’ rights and responsibilities • Intel's Three Pillars of SM Policies Disclose Protect Use Common Sense Copyright © 2016 Pearson Education, Inc 8-42 Intel’s Rules of Social Media Engagement Copyright © 2016 Pearson Education, Inc 8-43 Managing the Risk of Inappropriate Content • • User-generated content (UGC) Problems From External Sources – – – – Junk and crackpot contributions Inappropriate content Unfavorable reviews Mutinous movements Copyright © 2016 Pearson Education, Inc 8-44 Responding to Social Networking Problems • Leave it • Respond to it • Delete it “Never wrestle with a pig; you’ll get dirty and the pig will enjoy it.” Copyright © 2016 Pearson Education, Inc 8-45 Internal Risks from Social Media • Threats to information security, increased organizational liability, and decreased employee productivity • Directly affect ability to secure information resources • Seemingly innocuous comments can inadvertently leak information used to secure access to organizational resources – Not a good idea to tell everyone it’s your birthday because your date of birth (DOB) can be used to steal your identity Copyright © 2016 Pearson Education, Inc 8-46 Internal Risks from Social Media (cont'd) • Employees may inadvertently increase corporate liability when they use social media – – • Sexual harassment liability Leak confidential information Reduced employee productivity – – 64% of employees visit non-work-related Web sites each day Tumblr (57%), Facebook (52%), Twitter (17%), Instagram (11%), and SnapChat (4%) Copyright © 2016 Pearson Education, Inc 8-47 Q8: 2025? • Chief Digital Officers (CDOs) responsible for developing and managing innovative social media programs • Integrated mobile video, augmented by Google/ Facebook’s Whammo++ Star, have many features that enable employees and teams to instantly publish ideas in blogs, wikis, videos, etc • BYOD • Need to harness power of employee and partners social behavior to advance company strategy Copyright © 2016 Pearson Education, Inc 8-48 Q8: 2025? (cont'd) • Emergence in context of management means loss of control of employees – Employees craft own relationships with their employers • Mobility + cloud + social media will create fascinating opportunities for your nonroutine cognitive skills in the next 10 years! Copyright © 2016 Pearson Education, Inc 8-49 Security Guide: Securing Social Recruiting • • • • • Employees sharing personal information on SN Technology blurs line between work life and home life Work is portable and always on Be careful about what you say Work networks are not social networks Copyright © 2016 Pearson Education, Inc 8-50 Security Guide: Securing Social Recruiting (cont'd) • Use communities to locate prospects • Find potential behavior or attitude problems • Exposing protected data illegal to use for hiring decisions • Treat every candidate the same • Join LinkedIn, use Google + circles • Keep your personal social data out of publicly accessible circles • Social media is a double-edged sword Copyright © 2016 Pearson Education, Inc 8-51 Guide: Developing Your Personal Brand • College recruiters look for evidence a student has “walked the talk.” • Social media presence only one component of a professional brand – Traditional sources of personal branding, like personal networks of face-to-face relationships, important • Understand importance and value of personal brand Copyright © 2016 Pearson Education, Inc 8-52 Active Review Q1: What is a social media information system (SMIS)? Q2: How SMIS advance organizational strategy? Q3: How SMIS increase social capital? Q4: What roles SMIS play in the hyper-social organization? Q5: How (some) companies earn revenue from social media? Q6: How can organizations manage the risks of social media? Q7: 2025? Copyright © 2016 Pearson Education, Inc 8-53 Case Study 8: Sedona Social • • Suppose Sedona Chamber of Commerce hired you as manager of community social media Want you to provide advice and assistance to local businesses in development of social media sites and manage Sedona CoC’s social media presence • Begin by making suggestions on ways their SM site could be improved Copyright © 2016 Pearson Education, Inc 8-54 Pink Jeep Tours Copyright © 2016 Pearson Education, Inc 8-55 Copyright © 2016 Pearson Education, Inc 8-56 ... What is a social media information system (SMIS)? Q2: How SMIS advance organizational strategy? Q3: How SMIS increase social capital? Q4: What roles SMIS play in the hyper-social organization?... Media Information System (SMIS)? • Social media (SM) – Use of IT to support content sharing among networks of users – Enables communities, tribes, or hives – People related by a common interest •... sharing Copyright © 2016 Pearson Education, Inc 8-10 Five Components of SMIS Copyright © 2016 Pearson Education, Inc 8-11 SMIS Is Not Free • Costs to develop, implement, and manage social networking