Chapter The Importance of MIS “But Today, They’re Not Enough.” Jennifer lacks skills AllRoad Parts needs Abstract reasoning skills Systems thinking skills Collaboration skills Experimentation skills Copyright © 2016 Pearson Education, Inc 1-2 Study Questions Q1: Why is Introduction to MIS the most important class in the business school? Q2: What is MIS? Q3: How can you use the five-component model? Q4: Why is the difference between information technology and information systems important? Q5: What is information? Q6: What are necessary data characteristics? Q7: 2025? Copyright © 2016 Pearson Education, Inc 1-3 Q1: Why Is Introduction to MIS the Most Important Class in the Business School? Moore’s Law • “The number of transistors per square inch on an integrated chip doubles every 18 months.” Copyright © 2016 Pearson Education, Inc 1-4 Computer Price/Performance Ratio Historical Trend Copyright © 2016 Pearson Education, Inc 1-5 Some Consequences • Google+ • Vine • Pandora • LinkedIn • Pintrest • Zulily • Twitter • Tableau None prominent in 2010, most didn’t exist in 2010 Copyright © 2016 Pearson Education, Inc 1-6 What Are the Cost Effective Business Applications of Facebook, Twitter, or Whatever Will Soon Appear? • Are Facebook’s “Like” and Twitter’s “Follow” applications costeffective? Do they generate revenue worth and expense of running them? What about cloud apps? • Marketing people, not in a technical specialist, must answer those questions Copyright © 2016 Pearson Education, Inc 1-7 How Can I Attain Job Security? • Only job security is a marketable skill and courage to use it • Any routine skill can and will be outsourced to lowest bidder • Message: Develop strong non-routine cognitive skills Copyright © 2016 Pearson Education, Inc 1-8 What Is a Marketable Skill? Copyright © 2016 Pearson Education, Inc 1-9 How Can Intro to MIS Help You Learn Non-Routine Skills? • Abstract Reason – Ability to make and manipulate models – Learn five components of an information system model – Chapter 5: How to create data models – Chapter 10: How to make process models Copyright © 2016 Pearson Education, Inc 1-10 Immanuel Kant • Categorical imperative – One should behave only in a way that one would want the behavior to be a universal law Are you willing to publish your behavior to the world? Copyright © 2016 Pearson Education, Inc 1-33 Duty • Necessity to act in accordance with categorical imperative • Perfect duty - behavior must always be met (Not lying) • Imperfect duty - a action praiseworthy, but not required – Giving to charity; developing your business skills and abilities Copyright © 2016 Pearson Education, Inc 1-34 Imperfect Duty of Business Professionals • Cultivating your talent is an imperfect duty—professional responsibility • Obtaining skills necessary to accomplish your job • Continuing to develop business skills and abilities throughout your careers Copyright © 2016 Pearson Education, Inc 1-35 Q7: 2025? • Huge networks of computers to process image data in real time What does that mean for privacy? Where are business opportunities? • Computers-in-a-product • Will people still go to work? • Will people be employees of organizations? • Will classrooms be needed? Copyright © 2016 Pearson Education, Inc 1-36 Security Guide: Password Etiquette • • • • Never write down your password Never ask someone for their password Never give your password to someone “do-si-do” move—moving away so another person can enter password privately—common professional practice Copyright © 2016 Pearson Education, Inc 1-37 Strong Passwords • 10+ characters • Does not contain your user name, real name, or company name • Does not contain a complete dictionary word in any language • Different from previous passwords used • Contains both upper- and lowercase letters, numbers, and special characters (such as ˜ ! @; # • $ % ^; &; * ( ) _ +; – =; { } | [ ] \ : “ ; ’ ;? , /) Copyright © 2016 Pearson Education, Inc 1-38 Guide: Five-Component Careers Copyright © 2016 Pearson Education, Inc 1-39 Active Review Q1: Why is Introduction to MIS the most important class in the business school? Q2: What is MIS? Q3: How can you use the five-component model? Q4: Why is the difference between information technology and information systems important? Q5: What is information? Q6: What are necessary data characteristics? Q7: 2025? Copyright © 2016 Pearson Education, Inc 1-40 Case Study 1: zulily • What is their business model? – Sells to mothers: primarily children’s clothes and toys, women’s clothes, accessories, and décor items – Use information technology to provide entertaining shopping experience to mothers, name brand goods, unique and difficult-to-find off-brands, at substantial discounts – 45% of sales occur over mobile devices – Curated sales Copyright © 2016 Pearson Education, Inc 1-41 Case Study 1: zulily (cont'd.) Copyright © 2016 Pearson Education, Inc 1-42 How They Do It • Buyers identify goods to be sold, negotiate with vendors • Photographs sample items in-house, write ad copy • Group items for three-day sales events • After event closes, zulily orders items from vendor, receives, packages, and ships to customers (maintains no inventory) Vulnerable to vendors errors and mistakes Copyright â 2016 Pearson Education, Inc 1-43 Use of Technology • Internet, mobile technology compatibility • Developed a proprietary technology platform to handle enormous spikes in web processing demand • Extensive data collection and analytics capabilities Copyright © 2016 Pearson Education, Inc 1-44 Growth-Management Problems • “To support continued growth, we must effectively integrate, develop and motivate a large number of new employees, while maintaining our corporate culture In particular, we intend to continue to make substantial investments to expand our merchandising and technology personnel. http://www.sec.gov/Archives/edgar/data/1478484/000144530514000741/zu-12292013x10k.htm Copyright â 2016 Pearson Education, Inc 1-45 Learning from zulily • Founders developed innovative application of information systems technology • Applied it to a business opportunity Managerial skill to develop that idea Copyright â 2016 Pearson Education, Inc 1-46 Copyright © 2016 Pearson Education, Inc 1-47 ... information system model – Chapter 5: How to create data models – Chapter 10: How to make process models Copyright © 201 6 Pearson Education, Inc 1- 10 How Can Intro to MIS Help You Learn Non-Routine... Pandora • LinkedIn • Pintrest • Zulily • Twitter • Tableau None prominent in 201 0, most didn’t exist in 201 0 Copyright © 201 6 Pearson Education, Inc 1-6 What Are the Cost Effective Business Applications... paralyzes" Copyright â 201 6 Pearson Education, Inc 1-13 Job Growth over the Past Twenty Years Copyright © 201 6 Pearson Education, Inc 1-14 Bottom Line of MIS Course Copyright © 201 6 Pearson Education,