Chapter 8
Slide 2
PRIDE Application Prototype
Study Questions
Q1: What Is A Social Media Information System (SMIS)?
Social Media Is a Convergence of Disciplines
SMIS Organizational Roles
SM User Communities
Social Media Sponsors: Not a Casual Commitment
Social Media Application Providers
Five Components of SMIS
SMIS Is Not Free
Q2: How Do SMIS Advance Organizational Strategy?
Q2: How Do SMIS Advance Organizational Strategy? (cont’d)
SM in Value Chain Activities
Social Media and the Sales and Marketing Activity
Social Media and Customer Service
Social Media and Inbound and Outbound Logistics
Social Media and Manufacturing and Operations
McAffee's SLATES Enterprise 2.0 Model
Social Media and Human Resources
Q3: How Does SMIS Increase Social Capital?
What Is the Value of Social Capital?
How Do Social Networks Add Value to Businesses?
Using Social Networking to Increase the Number of Relationships
Using Social Networks to Increase the Strength of Relationships
Slide 27
Using the Ethics Guide: Social Marketing? Or Lying?
Q4: What Roles Do SMIS Play in the Hyper-Social Organization?
Four Pillars of the Hyper-Social Organization
SEAMS Dynamic Process Activities
How Can SMIS Foster Hyper-Social Organizations
Q5: How Do (Some) Companies Earn Revenue from Social Media?
Does Mobility Reduce Online Ad Revenue?
Q6: How Can Organizations Manage The Risks Of Social Media?
Slide 36
Managing the Risk of User-Generated Content
Responding to Social Networking Problems
Q7: 2024?
Using the Guide: Social Recruiting
Using the Guide: Social Recruiting (cont'd)
Guide: Developing Your Personal Brand
Active Review
Case Study 8: Sedona Social
Slide 45