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Using the knowledge has been learned in the course of International Business Management to answer the question or comment below: In the current conditions, any professional business leaders would also have to have a global vision and extensive knowledge of international economic integration Before the trend of trade liberalization, the provisions on technical standards for many countries increasingly being used as an effective tool to protect domestic producers TABLE OF CONTENT TABLE OF CONTENT RESEARCH OF CONTENT In the current conditions, any professional business leaders would also have to have a global vision and extensive knowledge of international economic integration .3 1.1 The impact of globalisation, international economic integration 1.2 Professional leaders 1.3 Professional leaders before the international economic integration Before the trend of trade liberalization, the provisions on technical standards for many countries increasingly being used as an effective tool to protect domestic producers 2.1 Urgency the technical standards before trade liberalization trends .9 2.2 Classification of technical standard used before trade liberalization trends 10 2.3 The purpose of the technical standard used before trade liberalization trends 10 2.4 Technical barriers in trade liberalization 10 LIST OF REFERENCES 13 RESEARCH OF CONTENT In the current conditions, any professional business leaders would also have to have a global vision and extensive knowledge of international economic integration 1.1 The impact of globalisation, international economic integration The development of the productive forces has led to a huge trend dominated the development of the modern world, which is the process of globalization A review on the nature of globalization is the process of dramatic increases the link effects, mutual impact on all sectors of economic life, society, politics among nations, peoples around the world In the content on the globalization just as the center, as well as motivate the process of globalization in other areas In essence, globalization is the rapid increase in economic activities beyond national borders and regions, posing a subject among other economies in the development towards a world economy integration and unity Elements of liberalization to reproduce society worldwide through trade liberalization is becoming an important content of international economic processes The goal of most economic institutions multilateral and bilateral trade, in particular the WTO, both solve the problem of access to markets through its commitment to trade liberalization This is the process of gradual lifting of barriers in trade, the Elimination of the discrimination, the creation of equal competition, which aims to make trade operations on the increasingly international scope of freedom rather than through the gradual reduction of tariffs; reduced, proceed to remove the fence tax-free, as import quotas, import permits, foreign exchange management, import surcharges, the fees and many other intangible obstruction; ensuring fair competition and nondiscrimination Promote liberalized financial operations and international investments are promoted Globalization in the financial sector is being promoted through the widespread liberalization of national financial transactions and the development of the international financial market, towards a financial markets worldwide Financial liberalization consists of the basic content, such as loosening credit controls; interest rate liberalization; Join liberalization the banking and financial services all over the world, regardless of frontiers; the liberalization of international capital flows This process led to the system of national financial background and subject integration, impact each other increasingly powerful Businesses have access to cheaper imported inputs will facilitate reducing costs, increasing competitiveness In terms of State carried for protection against an industry that will result in the price of goods of that sector was higher than the market and hence the relevant disciplines, particularly the use of products of the industry are protected as raw materials production will have to bear the costs of major inputs But thanks to the removal of barriers to the flow of traffic of goods, services, capital, and the price of the inputs of production process, sales in terms of competition will tend to fall due to not/or reduce the cost for the import As a result, trade liberalization contributed to reduce the cost and increase the competitiveness of goods and services of the business Free trade also allows businesses to reduce the costs of business transactions, thanks to the common principles are consistent On the positive side, international economic integration and contribute to improving the competitiveness and business efficiency of the business In the process of integration, the protection of the State for business will have to decline under the international commitments, sparking strong competitive pressure from outside, this is a huge challenge, but also an opportunity for businesses to assert themselves Because, reducing the State's protection will pressurize and impetus to businesses to Vietnam forced innovation management, technology, business, manufacturing improvements to enhance efficiency and competitiveness to survive in the market Enterprises have been favorable business environment and both on the domestic and world markets The rules and regulations of the institutions of international economic links are guaranteed for enterprises get access market, investment and production, business with stable conditions, transparent and capable of predicting in advance International economic integration is also creating many opportunities for businesses to Vietnam access to technology, modern techniques, learn the experience of production management, advanced business of the country, thereby contributing to the strengthening of management and production business In theory, the international economy is beneficial to all countries However, in practice the benefit of this process is to divide unevenly, it depends on the economic competitiveness of each country In other words, the global economy led to the unfair distribution of economic benefits and opportunities between regions, countries and populations So it adds the status inequality, deepen poverty distinction between countries On the negative side, the world economy can bring to the ill effects to the economy of the country, including the rich Nations and the poor Because, it brought to status competition, raises the issue of bankruptcy, unemployment, exacerbating the problem of the social labor International economic trend is ever growing, the unemployment rate will increase in some countries The movement against globalization was going pretty strong, especially populations suffered the negative effects of the international economic processes, such as farmers, ranchers,etc, The developing countries are currently facing the increasingly fierce competition and unequal in the commercial-economic relations Trade liberalization involved forcing all countries to adopt "the rules" freedom of competition, that is, to open the market, lifted the tariffs and non-tariffs for goods and services abroad, the removal of investment restrictions In most of the economies of the developing countries are still at a lower level then the freedom this competition put them in front of the gigantic challenge The international economy opens up the opportunity to enlist outside resources, the main dilemma that again imply the possibility depends greatly on the outside of the country This dependency level shown on the two main targets is the proportion of trade in the total GDP and rate of foreign capital, especially short-term capital in total investment to grow This dependence cornered the situation facing many risks due to fluctuations in the market, prices, even the conflicting issues of politics, ethnicity in somewhere in the world The business will be subject to increased pressure of competition of imported goods and foreign service providers in the domestic market Because, as integration with the regional economy and the world, the domestic market is "open", the tariff barriers as well as tax-free are being reduced and eliminated, the foreign companies are free to trade, supply of goods and services such as domestic enterprises on the basis of equality, not discrimination Besides, the traditional support of the State's very popular for businesses in subsidized economy such as grants, subsidies, export credit support incentives, rewards, exclusive export business well have to gradually cut, delete While the goods and services imported by foreign countries offer variety, rich with quality and lower prices, the "capital" more seasoned and experienced in international competition, has not spoken to the General Psychology of the consumer is largely "toward foreign goods." Many businesses in the country are at risk of losing its market share, even bankruptcy Huge difficulties for enterprises in the process of integration is the competitiveness of the product, the service of Vietnam businesses also weak compared with other countries in the region and the world This is reflected in the levels of knowledge and technology in the product are low, capital factors in the structure of the product is not high, based mainly on the labour factor or natural conditions, while the advantage of the present labour are diminishing The quality of goods and services in general is not good; yet the rich variety of types; no goods or services were remarkably strong position on the world markets thanks to the quality and strong brand,etc, 1.2 Professional leaders Professional leaders who possess the characteristics: Professional leaders who are visionary A vision that will help lead the front line operational long term strategies, foresee fluctuations may occur in the future in order to prepare, find ways to adapt and take the chance They are evaluated based on competencies and results of work They will use the numbers, facts, achievements, not measure by other roads Professional leaders who know how to create the relationship This is the most basic element of professional leaders They are known to build good relationships with other people, giving them the trust and convey to them the real reason convincing The main key to success is to establish relationships, accept the differences and create mutual trust To create the trust is very difficult by the need to have the time, results So, need patience, never the illusion that things will succeed only in on a day two Professional leaders who are oriented to specific goals All efforts of professional leaders become meaningless if they not have clear objectives In other words, as if they don't know their craft go about anywhere, whether that leaders have tried to is still useless Therefore, leaders should determine the goals of the group, of the room or of the whole company before embarking on the task of a leader Actually, this is nothing difficult to understand by a learning orientation, specific purpose, the leaders will make appropriate strategies, motivate everyone to strive for Professional leaders are rich in skill They understand better than anyone the importance of soft skills Therefore, in that they are always available to the skills for each specific work in each particular circumstance: skills in strategic planning, organizing, setting goals, analysis and decision making, problem solving, communicating effectively in communications, writing skills, presenting outstanding presentationstime management,etc A professional leader always knows how to manage stress to balance life and work,etc, Professional leaders who are more experienced No one has more experience with the experience from the fact itself as a leader The way from a normal leader to become a professional leader is not easy, not easy for a lot of money, a lot of high academic qualifications or "long life" is can become a professional leadership A professional leader has had to constantly try to learn and experience from low to high elevation, from small scale to big scale, from simple to complex and from failure to success,etc, Each experience was the leaders analyze, unplug the trimmed and developed the knowledge value of a professional leader They've turned their thoughts, actions, positive experience into positive action as the captain leading the way Professional leaders who have lived and worked hard A professional leader with a good leader A good leader can run a growing company, high returns but have yet to make the business of interest to society and also damaging to society But a professional leader is not only good at strategy, governance, good business but also has a positive life attitude, of interest to the community and social responsibility They business because the philosophy "the highest purpose of business is not situated in the accumulation of property that is in the creation of benefits to everyone" 1.3 Professional leaders before the international economic integration In the current conditions, any professional business leaders would also have to have a global vision and extensive knowledge of international economic integration Today, when the economy is further developed in the context of globalization, a business want to stand firm on the market should have the appropriate trading strategy And to further success, arrived at the business to business strategy innovation7 innovation in thinking and field orientation, geographical areas, ways and resources to business to compete, survive and grow even more The majority of businesses consider the construction business strategy is one of the top tasks Leaders of large businesses every year using up to 40% of the time to conduct research in order to give appropriate business strategy for your business If a company fails to innovate means businesses are in the flow of time A business is not subject to change, not to invest in creativity will surely be far behind compared with other enterprises and compared with high demands of society Once there, the opportunities will slowly flicking through, and businesses heading to lag and soon was wiped off the market is fierce At the same time, business strategy also involves the vision and purpose of the business – by the strategy is essentially the planning direction aims to have in place Of vision, target every business has the distinction-have seen business focus is to increase sales, gained market share on the market; There are businesses back selecting increase profit by such business strategy of every business will also differ A selection of high profits is the strategic objectives will focus on serving the customer or market segment with high profit products with high value or outstanding cost performance Conversely, if the target option to grow market share, enterprises must diversify product lines to attract customers in many different market segments However over here can see, innovative business strategies are oriented, vision, objectives; but in case of necessity, may have to consider readjusting the vision, objectives accordingly Can business leaders Free to innovate business strategy to form organized as well as innovative business practices, adapt to the new era; but in the context of the current volatile, should pay attention to the core and fundamental values of the business Business leaders need to know to balance the short-term pressure to show immediate results while keeping the link with long term vision and especially need to maintain the focus relentlessly on our customers Any change of strategy would also have to be based on identifying and correct understanding of the needs of the customer When you have determined the correct key customers, business leaders can concentrate existing resources necessary to meet the needs of our clients and minimize the amount of resources available to others This will bring the success that the competitive advantage Finally, a further problem need to consider-these are the conditions for renewing the strategy for business success The most important elements to ensure the success of the innovation strategy is: to adapt to market demand as well as the capacity of private enterprises, and also offers technical superiority, and the commitment, backed by business leaders Before the trend of trade liberalization, the provisions on technical standards for many countries increasingly being used as an effective tool to protect domestic producers 2.1 Urgency the technical standards before trade liberalization trends In more recent years, more and more countries adopt the regulations, technical standards in international trade activities It has a tremendous effect in protecting the rights of consumers about the safety of use, product sales through consumer product quality is guaranteed Stemming from this tremendous effect, countries are strengthening construction and implement a policy that includes the regulations and technical standards applied in commercial activity in the country as well as in international trade When a country wants to export their products to foreign countries, in addition to products that meet the rules, technical standards and is in line with the regulations and technical standards of importing countries This is crucial to the country's products that have been exported or not as it may be the market of imported water to accept or not This has raised required conformance, compatibility between regulations, technical standards of different countries To achieve the necessary compatibility between regulations, technical standards of different countries require huge expenditures such as the cost of translation of the regulations, the technical standards of foreign countries; the cost to hire a foreign technical experts to explain, explains the rules, technical standards that; cost adjusted domestic product to conform to the regulations, foreign technical standards,etc, In addition, the manufacturer must prove that their products meet the requirements of the regulations, technical standards All of the charges, the procedure requires the manufacturer to throw out a huge cost as well as time consuming Even, these costs also increased a lot when exporting our products to many countries imports vary by each country to enact and adopt a set of regulations, specific technical standards 2.2 Classification of technical standard used before trade liberalization trends + Technical regulations It is these provisions compulsory for the parties involved That means if the imported product does not meet the technical regulations will not be allowed to sell on the market + Technical standards In contrast to the technical regulations, technical standards are in place primarily with recommendations, i.e imported products sold on the market as soon as the fish products that not meet technical standards + The procedure to evaluate the conformity The procedure for assessing the conformity of the technical procedures such as inspection, testing, inspection and certification of conformity of the product with the rules, technical standards 2.3 The purpose of the technical standard used before trade liberalization trends Protect the health and safety of consumers Protection of plant and animal life Protection of the environment Prevent the incorrect information Other purposes related to the provision of quality goods The purpose of national politics, etc 2.4 Technical barriers in trade liberalization Standing in front of the trend of globalization, tariffs no longer work, in order to protect domestic production as well as be able to compete with the international economy, the country has to use tariffs and non-tariffs to deal with the negative impact of the globalization trend Tariffs is just the tax on goods for export and import Tariffs with two main purposes are: contributing to guarantee revenues for the State budget; and protection of domestic production By high taxes on imported goods, the State created the pressure increase the selling price of imported goods, thereby helping domestic producers have the advantage of competing on price with the imported goods As such, the tariff barrier is economic in nature for imported goods In addition to tariffs, imported goods from this country to another country can face the fence tax-free Under the impact of the trend of globalization, tariffs proved 10 no longer work, the country began to focus on non-tariff barriers, which is particularly respected the rules on technical standards Fence tax-free is understood as ways of preventing or hindering goods imported but not the imported taxable Fence tax-free has two main groups are: administrative barriers and technical barriers First, the administrative barriers is the nature of the State administrative orders to prevent or restrict the export or import Administrative barriers including regulations and legislation prohibited, prohibited, permits, quotas (quota), voluntary export restraints, the percentage of localization required Specifically: - Prohibition of import or export bans are the legal rules that a country does not allow the import or export of certain commodities For those commodities have very serious effects to human health, security, defence and the environment, the prohibition of importing prohibited, is necessary However, with respect to the normal if regulated import or export bans, these are administrative measures create barriers impeding international trade freedom - Import licences is one of the ways to create barriers to trade liberalization by requiring importers to be applied to the import license for certain commodities In practice, the procedure has created no small barriers against imported goods - Quota is the maximum specified by values or by volume for goods imported or exported during a specified period Quotas can be specified for each importer/exporter or regulations for each country that exported goods then this nation back to allocate quotas for the export of that country - Voluntary export restraints are agreements between exporter and importer of maximum limit values or as the mass of a certain goods exported from one country to the other This way almost like quotas but differs in that, while the quota is regulated unilaterally by one country, the voluntary export restraint is the product of a bilateral agreement - Localization ratio required is a way to prevent imported goods, under which a country stipulated a certain items must reach a new localization rate to be consumed in that country Second, technical barriers, it is merely the technical regulation by a national regulation for goods However, in many cases it is used as a way to obstruct goods in the domestic market Therefore, the technical standards is referred to as technical 11 barriers In addition to the two groups of fence tax-free Orthodox nature mentioned above, there are other barriers to unorthodox tax-free to another as the corruption of public officials of customs, the ambiguity of the rules of origin of goods, the delay in the implementation of the customs,etc, Some countries take advantage of the provisions of the agreement on TBT ( Agreement on Technical Barriers to Trade) and SPS ( Sanitary and Phytosanitary Measures) to create barriers to imported goods that measure mainly applied new technical barriers are difficult to meet, which is the United States of America, Japan and the countries of the EU For example, all products imported into the EU must satisfy the condition of "the European standardization system" The construction of the EU technical standards by three bodies: the Committee took charge of the standardization of electronic engineering in Europe, the European Committee for Standardization, European Telecommunications Standards Institute Technical standards system as a tax-free trade barriers of the EU were divided into five groups: quality standards, standards of food hygiene, safety standards for users of the standard, environmental protection and labour standards In Japan, the agricultural standard Law regulating the products: beverages, food processing, oil and lubricants, agricultural products, aquatic products processing and imported into Japan are marked with standard "Japan Agricultural Standard-JAS" (certified agricultural standards mark of Japan) Food hygiene law of Japan apply to all goods related to food, spices, food containers, food-processing machinery The countries when exports of goods related to food products into the Japanese market experiencing a lot of difficulties on the question of food safety Many businesses in Vietnam also lack of understanding or embarrassing in front of the strict technical regulation as well as the laws of the developed partners Therefore, it is necessary to adopt various measures to raise awareness for businesses on measures that the developed countries are applied to protect domestic production, especially the technical regulation and dynamic quarantine, plant At the same time, there is a positive aid to enterprises in Vietnam technology innovation and production processes to meet the demands The legal aid to enterprises working with foreign litigation bodies when faced with anti-dumping lawsuits is also essential in order to limit, was pressed in these cases 12 LIST OF REFERENCES 1) Course Syllabus International Business Administration, Associate Professor, PhD Ngo Thi Tuyet Mai, 2014 2) Incentive tariff is valid for AFTA, Luu Dinh Khanh, 2013 3) Trade preference agreement PTA, Nguyen Huong Mung, 2013 4) Integration priority sectors, Luong Thu Huong, 2013 5) Professional leaders, Tran Manh Hung, 2013 13